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PGDM-E-BUSINESS in General at Prin. L. N. Welingkar Institute of Management Development and Research
Bengaluru, Karnataka
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About the Specialization
What is General at Prin. L. N. Welingkar Institute of Management Development and Research Bengaluru?
This PGDM E-Business program at Prin. L. N. Welingkar Institute of Management Development & Research, Bengaluru focuses on equipping students with expertise in digital strategies, e-commerce, and data-driven business models. In the rapidly expanding Indian digital economy, this program prepares future leaders to navigate online markets, leverage technology for growth, and drive digital transformation initiatives, addressing the immense demand for e-business acumen.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the dynamic digital and e-commerce industries. It also suits working professionals aiming to upskill in digital marketing, analytics, or e-business management, and career changers transitioning into technology-driven business roles. Candidates with a strong analytical aptitude and an interest in digital innovation will thrive.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths such as E-commerce Managers, Digital Marketing Strategists, Business Analysts, Project Managers (E-Business), and Consultants. Entry-level salaries in India typically range from INR 5-8 LPA, with experienced professionals earning significantly more. The program aligns with certifications in digital marketing and analytics, boosting career growth in Indian companies.
Student Success Practices
Foundation Stage
Build a Strong Foundational Understanding- (Trimester 1-2)
Focus on thoroughly understanding core management principles (Marketing, Finance, HR) and early E-Business concepts (Digital Marketing, E-commerce Frameworks). Actively participate in class discussions and seek conceptual clarity from faculty.
Tools & Resources
Welingkar''''s internal learning platforms, academic textbooks, business journals like Business Today, Economic Times
Career Connection
A solid foundation is crucial for advanced learning and provides a credible base for entry-level roles in any digital business function.
Develop Early Digital Tool Proficiency- (Trimester 1-2)
Proactively learn and practice with essential digital tools introduced in initial modules, such as basic analytics software, SEO/SEM platforms, and social media management tools. Engage in practical exercises and case studies.
Tools & Resources
Google Analytics Academy, HubSpot Academy, SEMrush/Ahrefs (free trials), social media platforms for hands-on experience
Career Connection
Hands-on skills make you job-ready faster and differentiate you in the competitive Indian job market for digital roles.
Engage in Peer Learning and Group Projects- (Trimester 1-2)
Form study groups and actively collaborate on assignments and projects. Leverage diverse perspectives within the group to enhance learning and problem-solving skills, crucial for team-oriented roles in Indian corporates.
Tools & Resources
Collaborative online tools like Google Workspace, Welingkar''''s group work facilities
Career Connection
Improves teamwork, communication, and leadership, highly valued soft skills by Indian employers for managerial positions.
Intermediate Stage
Pursue Industry-Relevant Certifications- (Trimester 3-4)
Supplement academic learning with recognized industry certifications in digital marketing, web analytics, or e-commerce platforms. Choose certifications that align with your career interests and deepen your specialization.
Tools & Resources
Google Ads Certification, Facebook Blueprint, Microsoft Advertising Certification, Coursera/edX courses in specific tools
Career Connection
These certifications are tangible proof of specialized skills, significantly boosting your resume for Indian recruiters and opening doors to niche roles.
Actively Seek Internship and Live Project Opportunities- (Trimester 3-4)
Leverage Welingkar''''s corporate network and career services to secure a meaningful summer internship. Volunteer for live industry projects or consulting assignments to apply theoretical knowledge in real-world Indian business scenarios.
Tools & Resources
Welingkar''''s placement cell, LinkedIn, Internshala, company career pages
Career Connection
Practical experience is highly valued by Indian companies for final placements and provides invaluable networking opportunities.
Network with Industry Professionals- (Trimester 3-4)
Attend industry events, guest lectures, and alumni meets organized by Welingkar. Connect with professionals on platforms like LinkedIn. Seek their advice and insights into current industry trends and career paths in India''''s digital sector.
Tools & Resources
LinkedIn, industry conferences (e.g., IAMAI events), Welingkar alumni network
Career Connection
Builds valuable professional relationships, leading to mentorship, job referrals, and a deeper understanding of industry expectations.
Advanced Stage
Excel in Your Master Project- (Trimester 5-6)
Dedicate significant effort to your Master Project, choosing a topic that aligns with your career aspirations and demonstrates advanced analytical and problem-solving skills in e-business. Ensure robust research and practical implications.
Tools & Resources
Research databases, statistical software (R, Python), advanced analytics tools, faculty mentorship
Career Connection
A strong project acts as a portfolio piece, showcasing your expertise to potential employers during final placements and interviews in India.
Refine Placement Strategy and Interview Skills- (Trimester 5-6)
Actively engage with Welingkar''''s placement cell, attend resume-building workshops, and participate in mock interviews. Practice articulating your E-Business knowledge, project experiences, and career goals specifically for Indian companies.
Tools & Resources
Welingkar''''s career services, online interview preparation platforms (e.g., PrepInsta, Naukri), industry-specific interview guides
Career Connection
Crucial for converting opportunities into job offers, ensuring you are well-prepared for the competitive Indian campus placement process.
Develop Leadership and Strategic Thinking- (Trimester 5-6)
Take on leadership roles in student clubs or advanced projects. Focus on developing strategic thinking skills by analyzing case studies, understanding market dynamics, and proposing innovative solutions for e-business challenges in India.
Tools & Resources
Harvard Business Review cases, leadership workshops, peer feedback
Career Connection
Prepares you for higher-level managerial roles, demonstrating your potential for growth and impact within organizations.
