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PGDM-MARKETING in General at Prin. L. N. Welingkar Institute of Management Development and Research
Bengaluru, Karnataka
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About the Specialization
What is General at Prin. L. N. Welingkar Institute of Management Development and Research Bengaluru?
This Marketing specialization program at Prin. L. N. Welingkar Institute of Management Development & Research, Bengaluru focuses on developing versatile marketing professionals equipped with contemporary skills. It covers traditional marketing fundamentals alongside cutting-edge digital and analytical approaches, catering to the dynamic Indian market. The program emphasizes practical application and strategic thinking, preparing students for diverse roles in India''''s rapidly evolving consumer landscape, fostering innovation and customer-centric approaches.
Who Should Apply?
This program is ideal for fresh graduates from any discipline aiming to build a career in marketing, as well as working professionals seeking to upskill or transition into advanced marketing roles. Those with a keen interest in consumer behavior, branding, digital strategies, and sales will find this specialization particularly rewarding. Aspiring marketing managers, brand specialists, and market research analysts looking for a robust theoretical and practical foundation in India are well-suited for this course.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding career paths such as Brand Manager, Marketing Analyst, Digital Marketing Specialist, Sales Manager, and Market Research Executive in leading Indian and multinational companies. Entry-level salaries typically range from INR 6-10 LPA, with experienced professionals earning significantly more. The program’s focus on current industry trends enhances growth trajectories, aligning graduates for leadership positions and providing a strong base for professional certifications in digital marketing or analytics.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Trimester 1-2)
Dedicate time to thoroughly understand core subjects like Business Statistics, Accounting, and Managerial Economics. These foundational concepts are crucial for making informed marketing decisions and analyzing market data effectively. Utilize case studies and group discussions to grasp real-world applications of these principles.
Tools & Resources
Textbooks, Online tutorials (e.g., Coursera for business analytics basics), Peer study groups
Career Connection
A strong grasp of business fundamentals allows future marketing managers to understand financial implications, interpret market research effectively, and contribute strategically to overall business objectives, making them more valuable to Indian companies.
Develop Effective Communication Skills- (Trimester 1-3)
Actively participate in presentations, public speaking events, and debates. Focus on refining both written and verbal communication, as clear and persuasive communication is vital in marketing. Seek feedback on your presentation style and written reports to continuously improve.
Tools & Resources
Toastmasters International (local chapters), Grammarly, Presentation software (PowerPoint, Canva)
Career Connection
Excellent communication skills are indispensable for pitches, client interactions, brand messaging, and team leadership, significantly boosting career progression in Indian corporate settings.
Engage in Summer Internship Preparation- (Trimester 2-3)
Start early with career counseling, resume building, and mock interviews for your summer internship. Research companies and roles that align with your marketing interests. Actively network with alumni and industry professionals to understand market expectations and secure valuable internship opportunities.
Tools & Resources
Career Services Cell, LinkedIn, Internshala for internship postings
Career Connection
A successful summer internship provides crucial industry exposure, practical experience, and networking opportunities, often leading to pre-placement offers or strong recommendations for final placements in India.
Intermediate Stage
Deep Dive into Marketing Specializations- (Trimester 4-5)
Beyond core marketing, explore electives like Digital Marketing, Branding, and Marketing Analytics. Pursue certifications in tools and platforms widely used in the industry (e.g., Google Ads, HubSpot). Engage in live projects or simulations related to these areas to build a specialized portfolio.
Tools & Resources
Google Analytics Academy, HubSpot Academy, MOOC platforms like edX/Coursera for specialized courses
Career Connection
Specialized skills are highly sought after in the Indian marketing landscape, enabling students to target specific high-growth roles and command better compensation. Practical experience in these areas gives a competitive edge.
Network Extensively and Attend Industry Events- (Trimester 4-6)
Actively connect with faculty, alumni, and industry experts through college events, LinkedIn, and industry conferences. Attend webinars and workshops on emerging marketing trends. These connections can provide mentorship, internship leads, and placement opportunities.
Tools & Resources
LinkedIn, Industry associations (e.g., MMA India), College alumni network events
Career Connection
Building a strong professional network is vital for career advancement in India, opening doors to hidden job opportunities and providing insights into industry best practices and trends.
Participate in Marketing Competitions and Case Studies- (Trimester 4-6)
Form teams and participate in inter-college marketing competitions, case study challenges, and hackathons. This helps in applying theoretical knowledge to solve real business problems, develop teamwork, and enhance problem-solving skills under pressure.
Tools & Resources
Online case study platforms, College marketing clubs, Industry-sponsored challenges
Career Connection
Winning or even participating in such competitions boosts your resume, demonstrates practical application of knowledge, and can attract attention from top recruiters during placements.
Advanced Stage
Undertake a Live Industry Marketing Project- (Trimester 6)
Secure and successfully complete a comprehensive live industry project or dissertation in your final trimester. Focus on delivering measurable impact, applying analytical tools, and presenting professional findings. This project should showcase your marketing acumen and problem-solving abilities.
Tools & Resources
Company datasets, Statistical software (Excel, R, Python basics), Market research tools
Career Connection
A significant live project is a capstone experience, demonstrating your readiness for full-time roles, providing tangible evidence of your skills, and often serving as a key talking point in placement interviews with Indian companies.
Intensive Placement Preparation and Mock Interviews- (Trimester 5-6)
Engage in rigorous placement preparation, including aptitude tests, group discussions, and multiple rounds of mock interviews. Tailor your resume and cover letter for specific roles and companies. Focus on articulating your learning, skills, and project experiences effectively.
Tools & Resources
Placement Cell workshops, Online aptitude platforms, Peer mock interview groups
Career Connection
Thorough preparation is crucial for navigating the competitive Indian placement landscape, significantly increasing the chances of securing desirable job offers from top recruiters.
Build a Professional Digital Portfolio- (Trimester 5-6)
Curate a digital portfolio showcasing your marketing projects, certifications, competition achievements, and internships. This could be a personal website, a LinkedIn profile, or a compilation of relevant work. Highlight your analytical skills, creative output, and strategic thinking.
Tools & Resources
LinkedIn Profile, Personal website builder (Wix, WordPress), Google Drive for project documents
Career Connection
A well-maintained digital portfolio serves as a powerful tool to differentiate yourself to potential employers in India, demonstrating your practical capabilities and commitment to the marketing field beyond just a resume.
