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PGDM-MEDIA-ENTERTAINMENT in General at Prin. L. N. Welingkar Institute of Management Development and Research
Bengaluru, Karnataka
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About the Specialization
What is General at Prin. L. N. Welingkar Institute of Management Development and Research Bengaluru?
This PGDM Media & Entertainment program at Prin. L. N. Welingkar Institute of Management Development & Research, Bengaluru, focuses on developing future leaders for India''''s dynamic M&E sector. It integrates management principles with specialized knowledge of various media segments like film, television, digital, and events. The program emphasizes a practical, industry-aligned curriculum, catering to the evolving demands of the Indian media landscape.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the vibrant media and entertainment industry, as well as working professionals looking to transition or upskill within the sector. Individuals with a passion for creative arts, storytelling, digital trends, and strong communication skills will find this program particularly rewarding.
Why Choose This Course?
Graduates of this program can expect diverse career paths in production houses, advertising agencies, digital media companies, event management firms, and broadcasting networks in India. Entry-level salaries typically range from INR 4-7 LPA, with significant growth trajectories for experienced professionals. The program aligns with industry needs for roles in content management, media planning, and business development.
Student Success Practices
Foundation Stage
Master Management Fundamentals- (Trimester 1-2)
Dedicate time to build a strong foundation in core management subjects like Marketing, Economics, and Organizational Behaviour. Utilize case studies and group discussions to understand practical applications, as these principles underpin all specialized media management decisions.
Tools & Resources
Harvard Business Review Case Studies, NPTEL Management Courses, Peer study groups
Career Connection
A solid management base is crucial for strategic roles, enabling you to understand business operations beyond creative aspects and make informed decisions in media organizations.
Develop Effective Communication & Presentation Skills- (Trimester 1-2)
Actively participate in communication workshops, role-plays, and individual/group presentations. Focus on refining both written and verbal communication, as the M&E industry thrives on clear and compelling narratives and pitches. Practice articulating ideas concisely and persuasively.
Tools & Resources
Toastmasters International, Online courses on public speaking (e.g., Coursera), Regular feedback from faculty and peers
Career Connection
Strong communication skills are indispensable for client interactions, pitching projects, media relations, and leadership roles within any media company.
Engage with Media Industry News & Trends- (Trimester 1-2)
Cultivate a habit of regularly consuming and analyzing media news, industry reports, and trade publications. Stay updated on technological advancements, policy changes, and consumer trends impacting the Indian M&E sector to develop a keen sense of market dynamics.
Tools & Resources
Variety, Hollywood Reporter, Exchange4Media, Livemint Media & Marketing, FICCI M&E Report
Career Connection
Staying current makes you a more informed candidate and valuable employee, demonstrating your genuine interest and foresight in a rapidly evolving industry.
Intermediate Stage
Leverage Summer Internships and Live Projects- (Trimester 3-4)
Actively seek and make the most of summer internships and live projects offered by the institution or external companies. Choose opportunities that align with your specific interests within M&E (e.g., film marketing, digital content, event operations) to gain practical, hands-on experience and build a professional network.
Tools & Resources
Welingkar''''s Placement Cell, LinkedIn, Internshala, Company websites
Career Connection
Internships are critical for gaining industry exposure, applying theoretical knowledge, and often lead to pre-placement offers or valuable professional references for future job opportunities.
Network with Media Professionals and Alumni- (Trimester 3-4)
Attend industry events, seminars, and guest lectures to interact with media leaders, alumni, and potential employers. Build meaningful connections, seek mentorship, and understand real-world challenges and opportunities within the Indian M&E ecosystem.
Tools & Resources
LinkedIn networking tools, Welingkar Alumni Network events, Industry conferences (e.g., FICCI Frames, KASHISH Mumbai)
Career Connection
Networking is paramount in the M&E industry; it opens doors to job referrals, collaboration opportunities, and insights that can significantly advance your career.
Develop Practical Skills in Media Operations- (Trimester 3-4)
Engage in hands-on workshops or volunteer for college events related to media production, digital marketing tools, or event execution. Acquire technical proficiency in areas like video editing software, social media analytics platforms, or event planning tools to enhance your practical capabilities.
Tools & Resources
Adobe Creative Suite (Premiere Pro, Photoshop), Google Analytics, Hootsuite/Buffer, Event management software trials
Career Connection
Practical skills make you job-ready, particularly for roles in content creation, digital strategy, or operations, demonstrating your ability to contribute from day one.
Advanced Stage
Specialize and Execute Advanced Projects- (Trimester 5-6)
Choose advanced electives and focus your final projects (Live Project/Capstone) on a specific niche within M&E that excites you, such as film finance, digital content strategy, or gaming management. This deep dive will make you a subject matter expert and differentiate you.
Tools & Resources
Industry journals and research papers, Expert mentors, Specialized software and databases relevant to your niche
Career Connection
Deep specialization makes you highly desirable for specific roles and departments, increasing your chances of securing placements in your preferred area of the M&E industry.
Build a Strong Professional Portfolio- (Trimester 5-6)
Compile all your academic projects, internship experiences, and any personal media-related work into a professional portfolio. This could include case studies, campaign plans, content samples, or event reports, showcasing your skills and accomplishments to potential employers.
Tools & Resources
Online portfolio platforms (e.g., Behance, personal website), Professional resume builders, Video editing for showreels
Career Connection
A well-curated portfolio is often more impactful than a resume in creative and media fields, directly demonstrating your capabilities and potential to employers.
Intensive Placement Preparation and Mock Interviews- (Trimester 5-6)
Engage in rigorous placement preparation, including mock interviews tailored for media roles, resume critiques, and group discussion practice. Research target companies and practice answering questions about industry trends, specific media segments, and your specialized knowledge.
Tools & Resources
Welingkar''''s Career Services, Interview preparation guides, Current affairs and M&E news updates, Alumni for mentorship
Career Connection
Thorough preparation ensures you confidently navigate the recruitment process, articulate your value proposition, and secure desirable positions in India''''s competitive media industry.
