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PGDM in Business Design at Prin. L. N. Welingkar Institute of Management Development & Research
Mumbai City, Maharashtra
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About the Specialization
What is Business Design at Prin. L. N. Welingkar Institute of Management Development & Research Mumbai City?
This Business Design program at Prin. L. N. Welingkar Institute of Management Development and Research, Mumbai, focuses on integrating design thinking with core business principles. In the evolving Indian market, this specialization addresses the critical need for professionals who can innovate solutions, reimagine business processes, and create customer-centric products and services across various industries, driving strategic growth and transformation.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into roles that demand creativity and strategic thinking, such as innovation consultants or product managers. It also suits working professionals looking to upskill in design thinking, digital transformation, or entrepreneurship, helping them transition into innovation leadership or strategic design roles within their organizations or new ventures in India.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in product management, innovation consulting, digital transformation, and user experience design. Entry-level salaries might range from INR 6-10 LPA, growing significantly with experience. They can pursue roles in IT, e-commerce, consulting firms, startups, and even traditional businesses looking for design-led solutions, fostering growth trajectories in dynamic Indian companies.
Student Success Practices
Foundation Stage
Build a Strong Foundation in Core Management- (Trimester 1-2)
Actively engage in all core management subjects like Marketing, Finance, HR, and Operations. Form study groups to discuss complex topics, solve case studies, and apply theoretical knowledge to real-world scenarios. Focus on understanding the interdependencies of various business functions.
Tools & Resources
Harvard Business Review cases, online platforms like Coursera/edX for foundational business courses, Welingkar''''s library resources, peer learning networks
Career Connection
A solid grasp of core management principles is essential for any business design role, enabling graduates to propose holistic and viable solutions that consider all organizational aspects, crucial for entry-level consulting or project management.
Immerse in Design Thinking Principles- (Trimester 1-2)
Go beyond classroom lectures for Design Thinking I and II. Participate in design workshops, innovation challenges, and observe real-world problems with a design lens. Practice empathy mapping, ideation, and rapid prototyping for everyday issues.
Tools & Resources
IDEO U resources, Google''''s Design Sprint methodology, local hackathons or innovation challenges, Welingkar''''s Innovation Lab if accessible for early engagement
Career Connection
Early exposure to practical design thinking builds the core problem-solving mindset and tools required for Business Design roles, making candidates stand out for innovation-focused positions.
Develop Strong Communication & Analytical Skills- (Trimester 1-2)
Actively participate in presentations, debates, and group discussions to hone business communication. Simultaneously, focus on quantitative techniques and business statistics by solving practical problems and using tools like Excel for data analysis to interpret business scenarios.
Tools & Resources
Toastmasters International clubs (if available), online tutorials for advanced Excel functions, business news analysis (Economic Times, Livemint), data visualization tools basics
Career Connection
Effective communication and data-driven decision-making are paramount in Business Design, enabling professionals to articulate ideas clearly and justify design choices with data, which is highly valued in Indian corporates.
Intermediate Stage
Engage in Innovation Lab and New Product Development- (Trimester 3-4)
Leverage the Innovation Lab for hands-on project work, applying design thinking to develop new products or services. Collaborate with cross-functional teams, iterate rapidly, and gain practical experience in bringing ideas to fruition. Seek out faculty guidance for real-time feedback.
Tools & Resources
Innovation Lab facilities, prototyping tools (e.g., Figma for UI/UX, basic 3D printing if available), project management software (Trello, Asana), collaboration platforms
Career Connection
This practical experience is crucial for roles in product management, R&D, and startup environments, demonstrating an ability to convert concepts into tangible business solutions, highly sought after in the Indian tech and startup ecosystem.
Network with Industry Professionals & Alumni- (Trimester 3-4)
Actively attend industry seminars, guest lectures, and alumni meets organized by Welingkar. Reach out to professionals in Business Design, UX/UI, and innovation fields on LinkedIn. Seek informational interviews to understand industry trends and potential career paths in India.
Tools & Resources
LinkedIn, Welingkar alumni network events, industry conferences (e.g., Nasscom, CII events in Mumbai), professional associations
Career Connection
Networking opens doors to internship and placement opportunities, provides mentorship, and offers insights into industry expectations, which is vital for securing relevant roles in a competitive job market.
Cultivate Digital & Customer Experience Design Skills- (Trimester 3-4)
Deep dive into subjects like Digital Business Design, Customer Experience Design, and UI/UX Design. Undertake personal projects or certifications in these areas, focusing on creating user-centric digital solutions. Build a portfolio of design artifacts.
Tools & Resources
online courses (e.g., Google UX Design Professional Certificate), design software (Adobe XD, Figma, Sketch), case studies of successful CX initiatives in India (e.g., from Flipkart, Swiggy)
Career Connection
These skills are directly applicable to high-demand roles in product design, CX strategy, and digital transformation, particularly in India''''s booming digital economy, leading to better internship and placement offers.
Advanced Stage
Execute a High-Impact Summer Internship & Capstone Project- (Trimester 5-6)
Strategically choose a summer internship that aligns with your Business Design interests. Strive to deliver tangible results and build a strong professional network. For the Capstone Project, identify a real business problem, apply all learned principles, and develop a comprehensive, implementable design solution.
Tools & Resources
Welingkar''''s placement cell, company websites for project scope, professional mentors, advanced analytics tools for project data, project management methodologies
Career Connection
A successful internship often leads to pre-placement offers, and a well-executed Capstone Project serves as a powerful portfolio piece, showcasing your readiness for full-time roles in design strategy or innovation consulting.
Specialize in Advanced Design Strategy & Business Model Innovation- (Trimester 5-6)
Focus intently on subjects like Advanced Design Strategy, Business Model Innovation, and Digital Transformation. Read leading industry journals, participate in relevant competitions, and develop expertise in niche areas that align with your career aspirations within Business Design.
Tools & Resources
books like ''''Business Model Generation'''', ''''Value Proposition Design'''', academic papers on digital transformation, industry reports (e.g., from McKinsey, BCG on innovation)
Career Connection
This advanced specialization prepares you for leadership roles in strategic design, innovation management, and corporate strategy, where you will be expected to drive business transformation and create new value propositions in Indian and global markets.
Prepare for Placements with a Polished Portfolio & Interview Skills- (Trimester 5-6)
Create a compelling portfolio showcasing your projects, case studies, and design solutions. Practice behavioral and technical interviews, focusing on how you articulate your Business Design thought process and problem-solving skills. Tailor your resume and cover letter to specific company requirements.
Tools & Resources
portfolio platforms (Behance, Dribbble), Welingkar''''s career services for mock interviews, LinkedIn for company research, STAR method for interview preparation
Career Connection
A strong portfolio and polished interview skills are critical for converting opportunities into placements in top-tier companies, securing roles that leverage your Business Design expertise and ensuring a successful career launch.
