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BJMC in General at Raj School of Management Sciences
Varanasi, Uttar Pradesh
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About the Specialization
What is General at Raj School of Management Sciences Varanasi?
This Bachelor of Journalism and Mass Communication (BJMC) program at Raj School of Management & Sciences focuses on equipping students with essential skills for a dynamic media landscape. With a strong emphasis on practical exposure and theoretical knowledge, it prepares students for diverse roles in journalism, advertising, public relations, and digital media, catering to the ever-evolving demands of the Indian media industry.
Who Should Apply?
This program is ideal for creative and inquisitive individuals who aspire to make a mark in media. It attracts fresh graduates seeking entry into reporting, editing, or content creation roles, as well as those passionate about storytelling and communication. Students with a strong command of language, critical thinking abilities, and an interest in current affairs will thrive.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths as journalists, reporters, content writers, PR executives, ad agency professionals, or digital media specialists. Entry-level salaries typically range from INR 2.5-4 LPA, with significant growth potential up to INR 8-15 LPA for experienced professionals in leading Indian media houses or PR firms.
Student Success Practices
Foundation Stage
Build Strong Communication Fundamentals- (Semester 1-2)
Actively participate in debates, public speaking events, and creative writing workshops. Focus on improving written and oral communication, which are essential for all media roles. Seek feedback on your writing and presentation skills constantly.
Tools & Resources
Toastmasters International (local chapters), Creative writing groups, Online grammar checkers like Grammarly
Career Connection
Strong communication is the bedrock for effective journalism, public relations, and advertising, crucial for interviews and creating compelling content for various platforms.
Immerse in News & Current Affairs- (Semester 1-2)
Develop a daily habit of reading multiple national and regional newspapers, watching news channels, and following reputable online news sources. Maintain a news diary to analyze reporting styles, identify biases, and track key events.
Tools & Resources
The Hindu, Indian Express, Times of India, BBC News, All India Radio, Reputable news apps
Career Connection
A deep and informed knowledge of current affairs is indispensable for journalists and media professionals, aiding in insightful reporting, content generation, and critical analysis of issues.
Begin Basic Multimedia Skill Development- (Semester 1-2)
Start learning fundamental software for photo editing (e.g., GIMP, Canva) and basic video editing (e.g., DaVinci Resolve, KineMaster on mobile). Practice taking good quality photos and short videos with your smartphone or basic camera.
Tools & Resources
GIMP (free image editor), Canva (online design tool), DaVinci Resolve (free video editor), Smartphone camera for practice
Career Connection
Entry-level media roles increasingly demand multimedia proficiency. Early practice builds a foundational skillset and a preliminary portfolio for future internships and job applications.
Intermediate Stage
Seek Hands-on Reporting & Production Experience- (Semester 3-4)
Actively volunteer for college media clubs, newsletters, or local community reporting projects. Practice field reporting, interviewing, and basic production techniques for print, radio, and television. Get involved in campus news gathering.
Tools & Resources
College media lab, Student newspaper/magazine, Local community radio stations, Basic audio/video recording equipment
Career Connection
Practical experience significantly boosts confidence and builds a portfolio, making students highly attractive to media organizations for internships and entry-level positions.
Network with Industry Professionals- (Semester 3-4)
Attend media conferences, webinars, and guest lectures, both online and offline. Connect with journalists, PR professionals, and advertising executives on professional platforms like LinkedIn. Actively seek mentorship opportunities.
Tools & Resources
LinkedIn, Industry events (e.g., FICCI Frames, workshops by leading media houses), Alumni network of Raj School
Career Connection
Networking opens doors to internships, job opportunities, and provides invaluable industry insights and guidance that are critical for career growth in media.
Develop Niche Specialization Skills- (Semester 3-4)
Identify an area of interest within journalism (e.g., sports, politics, business, entertainment) or mass communication (e.g., digital marketing, corporate communications) and pursue advanced learning through online courses, specialized readings, and practical projects.
Tools & Resources
Online course platforms (Coursera, edX, Udemy), Specialized books and industry journals, Industry-specific blogs and news sites
Career Connection
Specialization enhances employability by allowing students to target specific roles and demonstrate deeper expertise, setting them apart in a competitive job market.
Advanced Stage
Secure and Maximize Internship Opportunities- (Semester 5-6)
Actively pursue multiple internships in diverse media organizations (newspapers, TV channels, PR agencies, digital marketing firms). Treat each internship as an extended job interview, demonstrating initiative and a strong work ethic.
Tools & Resources
College placement cell, LinkedIn, Internshala, and other internship portals, Direct applications to media houses
Career Connection
Internships are critical for gaining industry exposure, applying academic knowledge, and often lead directly to pre-placement offers or valuable professional references.
Build a Professional Portfolio/Showreel- (Semester 5-6)
Compile all your best reporting, writing, photography, video, and design work into a comprehensive online portfolio or showreel. Tailor its content and presentation to specific job applications and desired roles.
Tools & Resources
WordPress, Behance for portfolios, YouTube/Vimeo channels for video content, Personal website
Career Connection
A strong, well-curated portfolio is crucial for showcasing your skills, creativity, and practical experience to potential employers, significantly increasing your chances of recruitment.
Master Interview & Placement Readiness- (Semester 5-6)
Practice mock interviews, participate in group discussions, and prepare for aptitude tests specific to media roles. Refine your resume and cover letter, highlighting your skills and experiences. Stay updated on industry trends and recruitment processes.
Tools & Resources
College career services/placement cell, Online interview practice platforms, Industry news publications and career guides
Career Connection
Thorough preparation for interviews and placements is vital for confidently navigating the recruitment process and securing desired positions in the competitive Indian media industry.
