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BBA in General at Rajagiri College of Management & Applied Sciences
Ernakulam, Kerala
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About the Specialization
What is General at Rajagiri College of Management & Applied Sciences Ernakulam?
This Bachelor of Business Administration (BBA) program at Rajagiri College of Management & Applied Sciences focuses on providing a comprehensive foundation in various aspects of business management. It is designed to equip students with essential knowledge and skills relevant to the dynamic Indian business environment, preparing them for entry-level managerial roles across diverse industries. The program emphasizes a holistic understanding of business operations.
Who Should Apply?
This program is ideal for recent higher secondary graduates in India seeking a strong footing in the business world. It also caters to individuals aiming for a career in management, entrepreneurship, or those looking to pursue further postgraduate studies like an MBA. Aspiring professionals with a keen interest in finance, marketing, human resources, or operations will find this program beneficial for their foundational learning.
Why Choose This Course?
Graduates of this program can expect diverse career paths in the Indian market, including roles in marketing, sales, human resources, finance, and operations. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs per annum, with significant growth potential as they gain experience. The program provides a solid base for pursuing professional certifications and climbing the corporate ladder in Indian and multinational companies.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus intently on understanding core concepts in management, business statistics, and regulatory frameworks. Actively participate in class discussions, seek clarification from faculty, and review fundamental theories regularly to establish a robust academic base.
Tools & Resources
Textbooks, MGU syllabus references, online business glossaries, academic journals
Career Connection
A strong foundation is crucial for excelling in advanced subjects and provides the conceptual clarity needed for future managerial roles and competitive exams.
Develop Effective Communication Skills- (Semester 1-2)
Leverage the common English and additional language courses to hone both written and oral communication. Participate in group presentations, debates, and engage in public speaking opportunities. Start building a professional network with peers and faculty.
Tools & Resources
Communication workshops, college clubs (e.g., debate club), language learning apps, Toastmasters International (if available)
Career Connection
Excellent communication is a highly valued skill in the Indian corporate sector, crucial for interviews, presentations, and team collaboration.
Engage in Peer Learning and Collaborative Projects- (Semester 1-2)
Form study groups to discuss complex topics, share insights, and collaboratively work on assignments. Actively seek out and contribute to group projects, learning to manage team dynamics and diverse perspectives.
Tools & Resources
College library, group study spaces, online collaboration tools (e.g., Google Docs), academic support centers
Career Connection
Develops teamwork, leadership, and problem-solving skills, which are highly sought after by employers in India''''s team-oriented work culture.
Intermediate Stage
Apply Theoretical Knowledge through Case Studies- (Semester 3-5)
Proactively seek out and analyze real-world Indian business case studies in subjects like Marketing Management, Financial Accounting, and Human Resource Management. Discuss solutions and strategies, connecting classroom learning to practical scenarios.
Tools & Resources
Harvard Business Review cases (student versions), IIM case studies, business news publications, industry reports
Career Connection
Enhances analytical thinking, decision-making, and problem-solving abilities, vital for middle management roles and strategic planning in Indian companies.
Seek Industry Exposure and Internships- (Semester 3-5)
Actively look for summer internships or short-term projects in companies across various sectors (e.g., banking, FMCG, IT services) during semester breaks. Focus on understanding organizational functions and gaining practical experience.
Tools & Resources
College placement cell, LinkedIn, internshala.com, industry contacts, career fairs
Career Connection
Provides invaluable real-world experience, builds a professional network, and significantly boosts employability and placement prospects in the competitive Indian job market.
Participate in Business Competitions and Workshops- (Semester 3-5)
Engage in inter-collegiate business quizzes, management fests, stock market simulations, and workshops on emerging business trends. This hones competitive spirit, practical skills, and broadens industry knowledge.
Tools & Resources
College clubs, online competition platforms, industry-specific workshops, certifications (e.g., digital marketing basics)
Career Connection
Showcases initiative, specialized skills, and a proactive approach to learning, making students stand out to potential employers in India.
Advanced Stage
Excel in Capstone Project and Viva Voce- (Semester 6)
Dedicate significant effort to the final year project, conducting thorough research, data analysis, and preparing a professional report. Practice presentation skills and prepare comprehensively for the viva voce, showcasing in-depth understanding of the chosen topic.
Tools & Resources
Research methodologies books, statistical software (e.g., SPSS, R), academic mentors, presentation tools
Career Connection
The project is a key differentiator in placements, demonstrating independent research capability, application of knowledge, and problem-solving skills desired by Indian employers.
Strategize for Placements and Higher Studies- (Semester 6 and post-graduation)
Actively participate in placement drives, attend mock interviews, and fine-tune your resume and cover letters. Explore options for postgraduate studies (e.g., MBA, M.Com) in India or abroad, preparing for entrance exams if applicable.
Tools & Resources
Placement cell, career counsellors, alumni network, online job portals (Naukri.com, Monster India), coaching centers for entrance exams
Career Connection
Direct path to securing entry-level management positions in reputed Indian companies or gaining admission to prestigious higher education programs.
Cultivate Professional Networking and Mentorship- (Semester 5-6 and beyond)
Actively connect with alumni, industry professionals, and faculty mentors. Attend industry events and seminars. Seek mentorship to gain insights into career paths, industry trends, and professional development strategies specific to the Indian context.
Tools & Resources
LinkedIn, professional associations, alumni meet-ups, college events
Career Connection
Builds a valuable professional network that can open doors to job opportunities, career guidance, and long-term professional growth in India.
Program Structure and Curriculum
Eligibility:
- Candidates who have passed the Plus Two or equivalent examination or an examination recognised by Mahatma Gandhi University as equivalent thereto.
Duration: 3 years (6 semesters)
Credits: 100 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| EN1CCT01 | Language Skills | Common | 4 | Reading Skills, Writing Skills, Speaking Skills, Listening Skills, Vocabulary and Grammar |
| ML1CCT01 | Padanangalum Rachanakalum (Additional Language - Malayalam Example) | Common | 4 | Grammar, Prose and Poetry, Translation, Composition, Literary Forms |
| BB1CRT01 | Management Concepts and Thought | Core | 4 | Introduction to Management, Schools of Management Thought, Planning, Organizing, Directing and Controlling |
| BB1CMT01 | Business Statistics | Complementary | 4 | Introduction to Statistics, Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| EN2CCT02 | Literature and Contemporary Issues | Common | 4 | Literary Genres, Social Issues in Literature, Critical Appreciation, Argumentation, Report Writing |
| ML2CCT02 | Sahithyam (Additional Language - Malayalam Example) | Common | 4 | Classical Literature, Modern Literature, Literary Criticism, Translation Techniques, Creative Writing |
| BB2CRT02 | Business Regulatory Framework | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Intellectual Property Rights |
| BB2CMT02 | Organisational Behaviour | Complementary | 4 | Foundations of OB, Personality and Perception, Learning and Motivation, Group Dynamics and Teamwork, Leadership Theories |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB3CRT03 | Financial Accounting | Core | 4 | Accounting Principles and Standards, Journal and Ledger, Trial Balance and Errors, Final Accounts of Sole Proprietorship, Depreciation Accounting |
| BB3CRT04 | Quantitative Techniques for Business | Core | 4 | Linear Programming, Transportation Problem, Assignment Problem, Network Analysis (PERT/CPM), Decision Theory |
| BB3CRT05 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behaviour, Product and Pricing Decisions, Promotion and Distribution Channels |
| BB3CRT06 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB4CRT07 | Cost Accounting | Core | 4 | Cost Concepts and Classification, Material Costing, Labour Costing, Overhead Costing, Activity Based Costing |
| BB4CRT08 | Operations Management | Core | 4 | Introduction to Operations Management, Product Design and Development, Process Planning and Analysis, Facility Location and Layout, Inventory Management |
| BB4CRT09 | Business Research Methods | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| BB4CRT10 | Capital Market Operations | Core | 4 | Indian Financial System, Primary Market, Secondary Market, Stock Exchanges, SEBI Regulations |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB5CRT11 | Organisational Change and Development | Core | 4 | Nature of Organisational Change, Models of Change Management, Resistance to Change, OD Interventions, Future of OD |
| BB5CRT12 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Global Trade Environment, Foreign Exchange Management, International Marketing Strategies |
| BB5CRT13 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Plan Formulation, Funding for Start-ups, MSME Policy in India, Innovation and Creativity |
| BB5CRT14 | Environmental Studies | Core | 4 | Ecosystems and Biodiversity, Environmental Pollution, Global Environmental Issues, Resource Management, Sustainable Development |
| BB5E01 | Financial Markets and Services (Elective Example) | Elective | 4 | Money Market, Capital Market, Banking Sector, Mutual Funds and Insurance, Financial Institutions |
| BB5E02 | Sales and Distribution Management (Elective Example) | Elective | 4 | Sales Process, Sales Force Management, Distribution Channels, Logistics Management, Retailing and Wholesaling |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB6CRT15 | Business Ethics and Corporate Governance | Core | 4 | Ethical Theories in Business, Corporate Social Responsibility, Corporate Governance Principles, Whistleblowing, Sustainability and Business |
| BB6CRT16 | Strategic Management | Core | 4 | Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Global Strategy |
| BB6CRT17 | Project & Viva Voce | Project | 4 | Research Proposal Development, Data Collection and Analysis, Project Report Writing, Presentation Skills, Viva Voce Examination |
