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MBA in Marketing at Rajarajeswari College of Engineering
Bengaluru, Karnataka
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About the Specialization
What is Marketing at Rajarajeswari College of Engineering Bengaluru?
This Marketing program at RajaRajeswari College of Engineering focuses on developing strategic and operational marketing expertise essential for the dynamic Indian market. It emphasizes contemporary marketing concepts, digital strategies, consumer insights, and brand management, preparing students for leadership roles in a rapidly evolving industry. The curriculum integrates traditional marketing with modern analytics and digital tools.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into marketing roles across diverse sectors in India, including FMCG, retail, and tech. It also suits working professionals aiming to upskill in digital marketing or brand strategy, and career changers transitioning into marketing. Candidates with a bachelor''''s degree and a passion for understanding consumer behavior and market dynamics are well-suited.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as Marketing Manager, Brand Manager, Digital Marketing Specialist, Sales Manager, and Market Research Analyst. Entry-level salaries typically range from INR 4-7 lakhs per annum, with experienced professionals earning significantly more. The program aligns with industry demands, fostering growth trajectories in leading Indian and multinational companies.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus intently on core subjects like Management, Economics, Accounting, and Marketing during the initial semesters. Understand the interconnectedness of these disciplines as they form the bedrock of all business decisions. Actively participate in class discussions and solve case studies to apply theoretical knowledge.
Tools & Resources
Harvard Business Review case studies, online courses on Coursera/edX, peer study groups
Career Connection
A solid understanding of business fundamentals is critical for all managerial roles, providing a holistic perspective essential for strategic thinking and problem-solving, which are highly valued by recruiters.
Develop Data Analysis Skills- (Semester 1-2)
Leverage the Business Analytics and Research Methods courses to master data interpretation and statistical tools. Practice using software like MS Excel, R, or Python for data manipulation and visualization. Seek opportunities to analyze real-world business datasets to sharpen your analytical acumen.
Tools & Resources
MS Excel, R/Python tutorials (e.g., DataCamp), datasets from Kaggle, academic journals
Career Connection
Strong analytical skills are indispensable for marketing professionals to understand consumer trends, measure campaign effectiveness, and make data-driven decisions, leading to roles in market research and analytics.
Cultivate Professional Communication- (Semester 1-2)
Actively participate in presentations, group projects, and debates to enhance your verbal and written communication skills. Focus on clear, concise, and persuasive articulation of ideas. Seek feedback from professors and peers to refine your presentation style and business writing.
Tools & Resources
Toastmasters International clubs, presentation software (PowerPoint, Google Slides), Grammarly, business communication workshops
Career Connection
Effective communication is vital for client interactions, team collaboration, and pitching marketing strategies, directly impacting your success in interviews and future leadership roles.
Intermediate Stage
Gain Practical Marketing Exposure- (Semester 3)
Engage in live marketing projects, case study competitions, and industry visits related to your specialization. Seek short-term internships or volunteer for marketing-related initiatives within local businesses or NGOs to apply theoretical knowledge to real-world scenarios.
Tools & Resources
College career services, local business chambers, marketing clubs, Internshala, LinkedIn
Career Connection
Practical experience demonstrates initiative and a hands-on understanding of marketing challenges, making you a more attractive candidate for internships and entry-level positions in core marketing.
Build Your Professional Network- (Semester 3)
Attend industry seminars, workshops, and guest lectures organized by the college. Connect with alumni, marketing professionals, and faculty on platforms like LinkedIn. Participate in professional events to expand your contacts and gain insights into current industry trends.
Tools & Resources
LinkedIn, industry conferences, college alumni network events, professional marketing associations (e.g., Marketing Association of India)
Career Connection
A strong professional network can open doors to mentorship, internship opportunities, job referrals, and valuable career advice within the Indian marketing ecosystem.
Specialize in Digital Marketing Tools- (Semester 4)
Take elective courses like Digital Marketing seriously and supplement them with certifications in relevant tools. Master Google Analytics, Google Ads, social media marketing platforms (e.g., Meta Business Suite), and email marketing tools. Develop practical skills by running small-scale digital campaigns.
Tools & Resources
Google Skillshop, HubSpot Academy, SEMrush/Ahrefs (free trials), Meta Blueprint certifications
Career Connection
Digital marketing skills are in high demand in India, leading to roles like SEO Specialist, Social Media Manager, Content Marketing Executive, and Digital Marketing Analyst, with excellent growth prospects.
Advanced Stage
Undertake a Comprehensive Project/Internship- (Semester 4)
Maximize your learning from the mandatory Project Work Phase II or Internship in Semester 4. Choose a topic or company that aligns with your career aspirations in Marketing. Focus on delivering tangible outcomes, analyzing market data, and presenting actionable recommendations to the organization.
Tools & Resources
Industry-specific databases, company reports, market research tools, project management software
Career Connection
A well-executed project or internship provides invaluable real-world experience, a strong resume builder, and often leads to pre-placement offers or preferential hiring by the host company.
Prepare for Placements and Interviews- (Semester 4)
Start early with placement preparation. Practice aptitude tests, group discussions, and mock interviews regularly. Research target companies and understand their marketing strategies. Tailor your resume and cover letter to highlight your marketing skills and project experiences.
Tools & Resources
Campus placement cell, online aptitude test platforms, interview preparation guides, company websites for research
Career Connection
Effective placement preparation significantly increases your chances of securing desired marketing roles in leading companies during campus recruitment drives.
Develop Advanced Strategic Thinking- (Semester 4)
Engage with advanced marketing case studies, participate in business simulations, and follow global marketing trends. Focus on understanding how different marketing strategies impact business performance and competitive advantage. Read industry publications and thought leadership articles.
Tools & Resources
Forbes India, Economic Times, MarketingWeek, strategy consulting reports, business simulation games
Career Connection
Strategic thinking is a key trait for future marketing leaders, enabling you to devise innovative campaigns and contribute to business growth, distinguishing you in the competitive job market.
Program Structure and Curriculum
Eligibility:
- A candidate who has passed any recognized Bachelor’s degree of minimum three years duration with 50% marks in aggregate (45% for SC/ST/Category-I candidates of Karnataka origin) and has appeared for PGCET/CMAT/KMAT/MAT/ATMA/XAT/GMAT or any other state/national level entrance examination.
Duration: 4 semesters (2 years)
Credits: 96 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA11 | Management and Organizational Behavior | Core | 4 | Management Process and Functions, Evolution of Management Thought, Foundations of Individual Behavior, Personality, Perception and Learning, Motivation, Leadership and Group Dynamics, Organizational Structure and Culture |
| 22MBA12 | Business Economics | Core | 4 | Introduction to Business Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structure and Pricing Strategies, Macroeconomic Concepts and Policies, Business Cycles and Economic Indicators |
| 22MBA13 | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Visualization Techniques, Descriptive and Predictive Analytics, Statistical Methods for Business, Decision Making with Analytics, Introduction to Data Mining |
| 22MBA14 | Business Ethics and Indian Ethos | Core | 4 | Foundations of Business Ethics, Ethical Decision Making and Dilemmas, Corporate Social Responsibility, Indian Ethos in Management, Values, Leadership and Work-Life Balance, Stress Management and Sustainability |
| 22MBA15 | Accounting for Business Decisions | Core | 4 | Introduction to Financial Accounting, Financial Statements Analysis, Cost Concepts and Classifications, Cost-Volume-Profit Analysis, Budgeting and Variance Analysis, Fund Flow and Cash Flow Statements |
| 22MBA16 | Business Law | Core | 4 | Introduction to Indian Legal System, Law of Contracts and Agreement, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Introduction to Companies Act |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA21 | Human Resource Management | Core | 4 | Introduction to Human Resource Management, Human Resource Planning, Recruitment and Selection Process, Training and Development, Performance Management System, Compensation and Employee Relations |
| 22MBA22 | Marketing Management | Core | 4 | Introduction to Marketing Concepts, Marketing Environment Analysis, Consumer Behavior and Market Segmentation, Product Decisions and Brand Management, Pricing Strategies and Decisions, Promotion and Distribution Channels |
| 22MBA23 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Dividend Policy and Valuation |
| 22MBA24 | Operations Management | Core | 4 | Introduction to Operations Management, Operations Strategy and Process Design, Facility Location and Layout, Production Planning and Control, Inventory Management Techniques, Quality Management and Supply Chain |
| 22MBA25 | Research Methods for Business | Core | 4 | Introduction to Business Research, Research Design and Types, Data Collection Methods and Sampling, Data Analysis and Interpretation, Hypothesis Testing and Statistical Tools, Report Writing and Ethics in Research |
| 22MBA26 | Management Information Systems | Core | 4 | Introduction to Management Information Systems, Information Systems in Business, Database Management Systems, E-business and E-commerce, Enterprise Resource Planning, Information Security and Cybercrime |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21MBA31 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Planning Process, Environmental Scanning and Analysis, Strategy Formulation and Implementation, Strategic Control and Evaluation, Corporate Governance and Ethics |
| 21MBA32 | Entrepreneurship and Start-up Management | Core | 4 | Concepts of Entrepreneurship, Entrepreneurial Process and Types, Business Plan Development, Funding for Start-ups and Legal Aspects, Innovation and Creativity, Social Entrepreneurship |
| 21MBA33 | Corporate Social Responsibility | Core | 4 | Introduction to Corporate Social Responsibility, CSR Models and Theories, Stakeholder Management, Environmental Sustainability, Ethical Leadership and Governance, Reporting and Disclosures in CSR |
| 21MBA3EM31 | Consumer Behavior | Elective (Marketing) | 3 | Introduction to Consumer Behavior, Consumer Decision Making Process, Individual Influences on Behavior, Group and Social Influences, Cultural and Cross-Cultural Influences, Marketing Implications of Consumer Behavior |
| 21MBA3EM32 | Marketing Research | Elective (Marketing) | 3 | Introduction to Marketing Research, Marketing Research Process, Research Design and Data Collection, Sampling Techniques and Methods, Measurement and Scaling, Data Analysis and Report Writing |
| 21MBA3EM33 | Sales and Distribution Management | Elective (Marketing) | 3 | Introduction to Sales Management, Sales Process and Planning, Sales Force Organization and Motivation, Sales Performance and Evaluation, Distribution Channel Design and Management, Logistics and Supply Chain in Sales |
| 21MBA3EM34 | Retail Management | Elective (Marketing) | 3 | Introduction to Retailing, Retail Formats and Theories, Retail Location and Store Layout, Merchandise Management, Pricing and Promotion in Retailing, E-tailing and Omni-channel Retailing |
| 21MBA3PRW | Project Work Phase I | Project | 3 | Problem Identification and Formulation, Literature Review, Research Design and Methodology, Data Collection Plan, Preliminary Data Analysis, Report Writing Guidelines |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21MBA41 | International Business | Core | 4 | Introduction to International Business, Globalization and International Trade Theories, Foreign Direct Investment, International Financial Markets, Cross-Cultural Management, International Marketing Strategies |
| 21MBA42 | Innovation Management | Core | 4 | Introduction to Innovation, Types and Sources of Innovation, Innovation Process and Creativity, Design Thinking and New Product Development, Technology Management, Intellectual Property Rights |
| 21MBA43 | Corporate Governance | Core | 4 | Concept of Corporate Governance, Board of Directors and their Role, Shareholder Rights and Responsibilities, Role of Auditors and Regulators, SEBI Guidelines and Regulations, Whistleblowing and Global Practices |
| 21MBA4EM41 | Services Marketing | Elective (Marketing) | 3 | Introduction to Services Marketing, Characteristics of Services, Service Quality and Customer Satisfaction, Service Design and Development, Pricing and Promotion of Services, Customer Relationship Management |
| 21MBA4EM42 | Digital Marketing | Elective (Marketing) | 3 | Introduction to Digital Marketing, Search Engine Optimization SEO, Search Engine Marketing SEM, Social Media Marketing Strategies, Content Marketing and Email Marketing, Web Analytics and Performance Measurement |
| 21MBA4EM43 | Brand Management | Elective (Marketing) | 3 | Introduction to Brand Management, Brand Identity and Positioning, Brand Equity Measurement and Management, Brand Extension and Revitalization, Global Branding Strategies, Brand Communication and Experiences |
| 21MBA4EM44 | Rural and Agricultural Marketing | Elective (Marketing) | 3 | Introduction to Rural Marketing, Rural Consumer Behavior, Rural Market Segmentation, Product and Pricing Strategies for Rural Markets, Promotion and Distribution in Rural Areas, Agricultural Marketing Channels |
| 21MBA4PRW | Project Work Phase II / Internship | Project/Internship | 3 | Data Analysis and Interpretation, Report Writing and Documentation, Presentation of Findings, Application of Theoretical Knowledge, Industry Specific Problem Solving, Ethical Considerations in Research |
