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MBA in Marketing at Rajeev Institute of Technology
Hassan, Karnataka
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About the Specialization
What is Marketing at Rajeev Institute of Technology Hassan?
This Marketing specialization program at Rajeev Institute of Technology, Hassan, focuses on equipping students with advanced marketing knowledge and strategic skills essential for the dynamic Indian business landscape. The curriculum emphasizes market analysis, consumer behavior, digital marketing, and brand management, preparing future managers for diverse roles across industries. It addresses the growing need for adept marketing professionals in India''''s competitive market.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into marketing, individuals with some work experience looking to specialize, or career changers aiming to transition into the marketing domain. It is particularly suited for those eager to understand market dynamics, consumer psychology, and digital strategies, providing a strong foundation for leadership roles in sales, advertising, or brand management.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding India-specific career paths such as Brand Manager, Digital Marketing Specialist, Sales Manager, Marketing Analyst, or Product Manager. Entry-level salaries typically range from INR 4-7 lakhs per annum, with experienced professionals potentially earning INR 10-25 lakhs or more. Growth trajectories are robust in FMCG, e-commerce, IT, and financial services sectors, often aligning with industry certifications like Google Analytics or HubSpot.
Student Success Practices
Foundation Stage
Build Strong Conceptual Foundations- (Semester 1-2)
Focus on thoroughly understanding core marketing concepts like the 4 Ps, consumer psychology, and market segmentation during the initial semesters. Actively participate in class discussions, case studies, and use online resources to solidify knowledge.
Tools & Resources
Marketing Management by Philip Kotler, Harvard Business Review articles, NPTEL online courses
Career Connection
A strong conceptual base is crucial for analytical roles and forms the bedrock for advanced marketing strategies, directly impacting performance in interviews and early career responsibilities.
Develop Data Analysis Skills with Business Tools- (Semester 1-2)
Hone your skills in data analysis using tools like Excel, SPSS, or R, which are covered in subjects like Quantitative Methods and Business Analytics. Apply these to marketing case studies to interpret market trends and consumer data.
Tools & Resources
Microsoft Excel, IBM SPSS Statistics, R statistical software, Coursera/edX courses on data analysis
Career Connection
Proficiency in data analysis is highly valued for Marketing Analyst and Business Intelligence roles, enabling data-driven decision-making in any marketing function.
Cultivate Effective Business Communication- (Semester 1-2)
Actively work on improving written and verbal communication skills through presentations, report writing, and group projects. Seek feedback and practice public speaking to articulate marketing ideas clearly and persuasively.
Tools & Resources
Grammarly, Toastmasters International (if available), Presentation Zen by Garr Reynolds
Career Connection
Exceptional communication is vital for sales, client management, and leadership roles in marketing, influencing career progression and networking effectiveness.
Intermediate Stage
Engage in Relevant Summer Internships- (After Semester 2 (during summer break))
Seek out summer internships in marketing departments of companies (FMCG, retail, e-commerce) to gain practical exposure. Focus on applying theoretical knowledge to real-world marketing challenges and build a professional network.
Tools & Resources
LinkedIn Jobs, Internshala, College placement cell resources
Career Connection
Internships are critical for practical experience, often leading to pre-placement offers and providing a competitive edge for final placements.
Participate in Marketing Competitions and Clubs- (Semester 3)
Join the college''''s marketing club or participate in national-level marketing case study competitions, quizzes, and workshops. This helps apply learned concepts, foster teamwork, and enhance problem-solving skills.
Tools & Resources
Case study portals (e.g., InsideIIM), Corporate challenges by companies like HUL, Nestle, College marketing club activities
Career Connection
Winning or participating in competitions adds significant value to your resume, showcasing practical application and initiative, which employers highly regard.
Specialize in Digital Marketing Certifications- (Semester 3)
While pursuing specialization electives, undertake industry-recognized digital marketing certifications. Focus on areas like SEO, SEM, social media marketing, and content marketing to complement academic learning.
Tools & Resources
Google Analytics Certification, Google Ads Certification, HubSpot Academy Certifications, Facebook Blueprint
Career Connection
Digital marketing skills are highly in-demand. Certifications make you job-ready for roles like Digital Marketing Executive, SEO Specialist, or Social Media Manager, boosting employability and starting salaries.
Advanced Stage
Undertake a Comprehensive Research Project- (Semester 4)
Select a challenging Major Research Project in Marketing that allows deep dive into a specific industry problem. Utilize advanced research methodologies and analytical tools to provide actionable insights.
Tools & Resources
SPSS, R/Python for advanced analytics, Peer-reviewed journals and industry reports
Career Connection
A well-executed research project demonstrates critical thinking, problem-solving, and domain expertise, making you attractive for strategic marketing and market research roles.
Network Actively with Industry Professionals- (Semester 4)
Attend industry conferences, seminars, and alumni networking events. Connect with marketing professionals on LinkedIn to gather insights, seek mentorship, and explore potential job opportunities. Build a strong professional network before graduation.
Tools & Resources
LinkedIn, Industry events (e.g., Marketing Conclave), Alumni Association events
Career Connection
Networking often leads to job referrals, mentorship, and opens doors to opportunities that might not be publicly advertised, significantly aiding placement efforts.
Prepare a Targeted Marketing Portfolio and Resume- (Semester 4)
Compile a professional portfolio showcasing your internship reports, project work, competition achievements, and certifications. Tailor your resume and cover letters for specific marketing roles you are targeting, highlighting relevant skills and experiences.
Tools & Resources
Canva for portfolio design, Resume building websites, Career services workshops
Career Connection
A strong portfolio and a targeted resume are essential for impressing recruiters and securing interviews, directly influencing placement success and the quality of job offers.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree (3 or 4 years) with minimum 50% aggregate marks (45% for SC/ST/Category-I of Karnataka). Valid KMAT/PGCET/MAT/CMAT/XAT/ATMA score.
Duration: 2 years (4 semesters)
Credits: 120 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20MBA11 | Organizational Behaviour | Core | 4 | Introduction to OB, Foundations of Individual Behaviour, Perception and Learning, Motivation Theories, Group Dynamics and Team Building |
| 20MBA12 | Economics for Business Decisions | Core | 4 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Business Cycles and Macroeconomics |
| 20MBA13 | Accounting for Management | Core | 4 | Introduction to Financial Accounting, Accounting Concepts and Conventions, Financial Statements Analysis, Cost Accounting, Budgetary Control |
| 20MBA14 | Quantitative Methods for Business | Core | 4 | Introduction to Statistics, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis |
| 20MBA15 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Market Segmentation, Targeting, Positioning, Product and Pricing Decisions, Promotion and Place Decisions |
| 20MBA16 | Business and Industrial Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Consumer Protection Act |
| 20MBA17 | Business Communication | Core | 4 | Fundamentals of Communication, Verbal and Non-verbal Communication, Written Communication, Presentation Skills, Interpersonal and Cross-Cultural Communication |
| 20MBA18 | Business Research Methods Lab | Lab | 2 | Problem Formulation, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Tools |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20MBA21 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Cost of Capital, Working Capital Management |
| 20MBA22 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management |
| 20MBA23 | Operations Management | Core | 4 | Introduction to Operations Management, Product and Process Design, Facility Location and Layout, Inventory Management, Quality Management |
| 20MBA24 | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Visualization, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics |
| 20MBA25 | Research Methodology | Core | 4 | Research Process, Formulating Research Problem, Data Collection Techniques, Sampling Design, Report Writing |
| 20MBA26 | Entrepreneurship and Ethics | Core | 4 | Introduction to Entrepreneurship, Business Plan Development, Sources of Funding, Ethical Decision Making, Corporate Social Responsibility |
| 20MBA27 | Strategic Management | Core | 4 | Concept of Strategy, Strategic Analysis, Strategic Formulation, Strategic Implementation, Strategic Evaluation and Control |
| 20MBA28 | Data Analysis for Business Decisions Lab | Lab | 2 | Introduction to SPSS/R/Excel for Data Analysis, Descriptive Statistics, Inferential Statistics, Regression Analysis, Data Visualization Techniques |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20MBA31 | International Business Management | Core | 4 | Introduction to International Business, Theories of International Trade, Globalization and its Impact, International Financial Management, International Marketing Strategies |
| 20MBA32 | Innovation and Technology Management | Core | 4 | Concepts of Innovation, Sources of Innovation, Technology Forecasting, Managing R&D, Intellectual Property Rights |
| 20MBA33M1 | Consumer Behaviour | Elective (Marketing) | 3 | Introduction to Consumer Behavior, Individual Influences on CB, Cultural and Social Influences, Consumer Decision Process, Models of Consumer Behavior |
| 20MBA34M2 | Marketing Research | Elective (Marketing) | 3 | Role of Marketing Research, Marketing Research Process, Data Collection Methods, Sampling Design, Data Analysis and Interpretation |
| 20MBA35M3 | Sales and Distribution Management | Elective (Marketing) | 3 | Introduction to Sales Management, Sales Force Recruitment and Training, Sales Planning and Control, Distribution Channels, Channel Design and Management |
| 20MBA36M4 | Services Marketing | Elective (Marketing) | 3 | Introduction to Services Marketing, Characteristics of Services, Service Quality Models, Service Design and Delivery, Pricing and Promotion of Services |
| 20MBA37 | Summer Internship Project (SIP) | Project | 6 | Industry Exposure, Problem Identification, Data Collection, Analysis and Interpretation, Report Writing and Presentation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20MBA41 | Total Quality Management | Core | 4 | Fundamentals of TQM, Quality Gurus and Philosophies, Quality Management Tools, Quality Audits, Implementation of TQM |
| 20MBA42 | Corporate Governance and CSR | Core | 4 | Concept of Corporate Governance, Board of Directors, Stakeholder Theory, Introduction to CSR, CSR Initiatives in India |
| 20MBA43M5 | Strategic Marketing Management | Elective (Marketing) | 3 | Strategic Marketing Process, Market Opportunity Analysis, Competitive Advantage, Strategic Marketing Implementation, Marketing Strategy Evaluation |
| 20MBA44M6 | Integrated Marketing Communications | Elective (Marketing) | 3 | Introduction to IMC, Advertising Management, Sales Promotion, Public Relations, Personal Selling |
| 20MBA45M7 | Digital Marketing | Elective (Marketing) | 3 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Email Marketing and Analytics |
| 20MBA46M8 | Brand Management | Elective (Marketing) | 3 | Concept of Brand, Brand Identity and Image, Brand Equity, Brand Positioning Strategies, Brand Portfolio Management |
| 20MBA47 | Major Research Project (MRP) | Project | 10 | In-depth Research Study, Methodology Design, Extensive Data Analysis, Findings and Conclusions, Recommendations |
| 20MBA48 | Viva Voce (for MRP) | Assessment | 4 | Presentation of Research Project, Defense of Methodology, Discussion of Findings, Addressing Queries, Demonstration of Subject Matter Expertise |
