.png&w=1920&q=75)
B-B-A in General at Ram Krishna Dwarika Mahavidyalaya, Lohiya Nagar, Patna
Patna, Bihar
.png&w=1920&q=75)
About the Specialization
What is General at Ram Krishna Dwarika Mahavidyalaya, Lohiya Nagar, Patna Patna?
This B.B.A. program at Ram Krishna Dwarika Mahavidyalaya focuses on providing a comprehensive understanding of business fundamentals, management principles, and operational aspects. Designed to meet the evolving demands of the Indian industry, the program equips students with analytical, leadership, and communication skills essential for success in diverse corporate roles. It emphasizes practical application and contemporary business practices relevant to India''''s dynamic economic landscape.
Who Should Apply?
This program is ideal for ambitious fresh graduates from any stream seeking a strong foundation in business administration. It also benefits young professionals looking to gain formal management education for career advancement. Individuals aspiring to become entrepreneurs or enter fast-growing sectors like finance, marketing, or human resources in India will find this course highly suitable, requiring a basic aptitude for business and problem-solving.
Why Choose This Course?
Graduates of this program can expect to pursue various India-specific career paths, including roles in banking, retail, human resources, sales, and marketing across MNCs and Indian conglomerates. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential for experienced professionals. The curriculum often aligns with professional certifications, enhancing career trajectories in India''''s competitive job market, preparing students for managerial and leadership roles.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core concepts in accounting, economics, and management. Regularly attend lectures, clarify doubts with faculty, and form study groups with peers to discuss complex topics. Engage in active reading of prescribed textbooks and supplementary materials.
Tools & Resources
Textbooks, Lecture Notes, Study Groups, Online tutorials for basic accounting/economics (e.g., Khan Academy)
Career Connection
A solid foundation is crucial for excelling in advanced subjects and building a comprehensive understanding of business operations, which is highly valued in entry-level analytical and support roles.
Develop Essential Communication & Digital Skills- (Semester 1-2)
Actively participate in communication skills courses, practice public speaking, and work on written assignments to improve clarity and coherence. Dedicate time to master computer applications like MS Office and basic digital literacy, as these are indispensable tools in modern business.
Tools & Resources
MS Office Suite, Grammarly, Digital Fluency modules, College communication workshops
Career Connection
Effective communication and digital proficiency are non-negotiable skills for any business role in India, enhancing your ability to present ideas, collaborate, and manage information efficiently.
Explore Entrepreneurial Thinking Early- (Semester 1-2)
Engage with the ''''Introduction to Entrepreneurship'''' and ''''Understanding India'''' courses with a mindset of identifying problems and solutions. Participate in college''''s innovation clubs or local startup events to gain exposure to the startup ecosystem and network with budding entrepreneurs.
Tools & Resources
Startup India resources, Local entrepreneurship forums, College innovation cells
Career Connection
Cultivating an entrepreneurial mindset early fosters creativity and problem-solving skills, making you adaptable and valuable, whether you start your own venture or join an established company.
Intermediate Stage
Apply Classroom Learning Through Projects & Internships- (Semester 3-4)
Actively seek and participate in summer internships or mini-projects to apply theoretical knowledge gained in marketing, HR, and finance. Choose projects that challenge your analytical and decision-making skills. Document your experiences thoroughly and seek mentor feedback.
Tools & Resources
Company websites, Internship portals (e.g., Internshala), Project report templates, Faculty mentors
Career Connection
Practical application bridges the gap between academics and industry. This experience is critical for resume building and provides tangible examples for job interviews, showcasing your readiness for the Indian corporate environment.
Network and Participate in Competitions- (Semester 3-4)
Attend industry seminars, guest lectures, and workshops organized by the college or Patliputra University. Participate in inter-college business plan competitions, case study challenges, or debate events. This helps in building a professional network and testing your skills against peers.
Tools & Resources
LinkedIn, College event calendars, Industry associations (e.g., CII, FICCI local chapters), Online competition platforms
Career Connection
Networking opens doors to mentorship and career opportunities, while competitions hone your competitive edge, analytical thinking, and presentation abilities, making you a more attractive candidate for diverse roles.
Develop Data Analysis and Research Skills- (Semester 3-4)
Pay close attention to ''''Business Mathematics & Statistics'''' and ''''Research Methodology'''' courses. Practice data analysis using tools like MS Excel extensively. Undertake small research assignments or surveys to develop an understanding of data-driven decision making.
Tools & Resources
MS Excel, Statistical software tutorials (e.g., for R/Python basics), Research papers, Survey tools (e.g., Google Forms)
Career Connection
In today''''s data-rich business environment, proficiency in data analysis and research is highly sought after across all sectors in India, enabling you to derive insights and contribute strategically.
Advanced Stage
Specialize and Deepen Elective Knowledge- (Semester 5-6)
Carefully choose your Discipline Specific Electives (DSEs) based on your career interests (e.g., finance, marketing, operations). Dive deeper into these subjects through advanced readings, online courses, and industry reports. Consider pursuing a relevant certification if time permits.
Tools & Resources
NPTEL, Coursera, Udemy, Professional certification bodies (e.g., NISM for finance, HubSpot for digital marketing)
Career Connection
Specialized knowledge makes you a subject matter expert, increasing your chances of securing roles in your preferred domain and providing a competitive edge in India''''s specialized job market.
Execute a Capstone Project/Dissertation with Excellence- (Semester 5-6)
Devote significant effort to your final year project or dissertation. Choose a relevant and impactful business problem, conduct thorough research, and present your findings professionally. This project is a culmination of your learning and a major talking point in interviews.
Tools & Resources
Academic databases, Research journals, Statistical software, Faculty supervisors
Career Connection
A well-executed project demonstrates your ability to conduct independent research, apply analytical skills, and solve real-world problems, making you highly employable for analytical and strategic roles.
Intensive Placement Preparation and Mock Interviews- (Semester 5-6)
Start your placement preparation early by refining your resume and cover letter. Actively participate in campus placement drives, attend workshops on interview skills, and undergo mock interviews. Focus on current affairs, general awareness, and specific domain knowledge related to your chosen roles.
Tools & Resources
Career services cell, Placement training modules, Mock interview platforms, Current affairs resources (e.g., business newspapers)
Career Connection
Thorough preparation ensures you are interview-ready and can articulate your skills and value proposition effectively, significantly increasing your chances of securing a desirable placement in leading Indian companies.
Program Structure and Curriculum
Eligibility:
- 10+2 in any stream from a recognized board.
Duration: 3 years (6 semesters)
Credits: 120 Credits
Assessment: Internal: 25% (Continuous Internal Assessment), External: 75% (End Semester Examination)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC-1A | Business Organization & Management | Core (Discipline Specific Core) | 4 | Business forms and environment, Management principles, Planning and decision making, Organizing and staffing, Motivation and leadership |
| DSC-1B | Financial Accounting | Core (Discipline Specific Core) | 4 | Accounting concepts and conventions, Journal, ledger and trial balance, Preparation of final accounts, Depreciation accounting, Accounting for non-profit organizations |
| MDC-1 | Introduction to Entrepreneurship | Multidisciplinary Course | 4 | Concept of entrepreneurship, Startup ecosystem in India, Business idea generation and screening, Feasibility analysis, Developing a business plan |
| AEC-1 | Communication Skills | Ability Enhancement Compulsory Course | 2 | Fundamentals of communication, Verbal and non-verbal communication, Listening and presentation skills, Report writing and memo drafting, Group discussions and interviews |
| SEC-1 | Digital Fluency | Skill Enhancement Course | 2 | Basic computer concepts, Internet and World Wide Web, Digital services and e-governance, Cyber security awareness, Data privacy and digital footprint |
| VAC-1 | Understanding India | Value Added Course | 2 | Indian history and culture, Geography and diversity of India, Indian constitution and polity, Socio-economic challenges and progress, Unity in diversity |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC-2A | Business Economics | Core (Discipline Specific Core) | 4 | Demand and supply analysis, Theory of production and cost, Market structures, National income concepts, Inflation and unemployment |
| DSC-2B | Business Mathematics & Statistics | Core (Discipline Specific Core) | 4 | Matrices and determinants, Differential and integral calculus, Measures of central tendency and dispersion, Probability theory, Correlation and regression |
| MDC-2 | Financial Literacy & Banking | Multidisciplinary Course | 4 | Personal financial planning, Savings and investment avenues, Types of banking services, Loans, credit cards and insurance, Digital payment systems |
| AEC-2 | Environmental Science | Ability Enhancement Compulsory Course | 2 | Ecosystems and biodiversity, Environmental pollution (air, water, noise), Renewable and non-renewable energy sources, Climate change and global warming, Environmental protection and laws |
| SEC-2 | Computer Applications in Business | Skill Enhancement Course | 2 | MS Word for document creation, MS Excel for data analysis, MS PowerPoint for presentations, Internet applications for business, E-mail etiquette and basic software use |
| VAC-2 | Constitutional Values & Fundamental Duties | Value Added Course | 2 | Preamble to the Indian Constitution, Fundamental rights and duties, Directive principles of state policy, Democratic values and citizenship, Justice, liberty, equality and fraternity |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC-3A | Marketing Management | Core (Discipline Specific Core) | 4 | Marketing concepts and environment, Product life cycle and branding, Pricing strategies, Promotion mix (advertising, sales promotion), Distribution channels and logistics |
| DSC-3B | Human Resource Management | Core (Discipline Specific Core) | 4 | HR planning and job analysis, Recruitment and selection processes, Training and development methods, Performance appraisal systems, Compensation and benefits management |
| MDC-3 | Public Administration | Multidisciplinary Course | 4 | Scope of public administration, Public policy and governance, Bureaucracy and administrative reforms, Citizen participation and accountability, E-governance initiatives in India |
| SEC-3 | Professional Skills (Presentation Skills) | Skill Enhancement Course | 2 | Elements of effective presentation, Structuring presentations, Visual aids and body language, Handling questions and audience engagement, Group presentation techniques |
| VAC-3 | Global Citizenship Education | Value Added Course | 2 | Understanding global interconnectedness, Sustainable development goals (SDGs), Human rights and social justice, Cultural diversity and tolerance, Role of youth in global issues |
| Field Work / Internships (Mini Project) | Field Work / Internships | Practical/Project | 2 | Identifying field work opportunities, Data collection in real-world settings, Analyzing practical business scenarios, Report preparation for mini-project, Presentation of field work findings |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC-4A | Financial Management | Core (Discipline Specific Core) | 4 | Financial objectives and decisions, Capital budgeting techniques, Working capital management, Cost of capital and capital structure, Dividend policy |
| DSC-4B | Research Methodology | Core (Discipline Specific Core) | 4 | Business research process, Research design types, Data collection methods (primary & secondary), Sampling techniques, Data analysis and report writing |
| MDC-4 | Business Ethics & Corporate Social Responsibility | Multidisciplinary Course | 4 | Ethical theories in business, Ethical dilemmas in organizations, Concept of Corporate Social Responsibility (CSR), Sustainability and business practices, Whistle-blowing and corporate governance |
| SEC-4 | Data Analysis for Business | Skill Enhancement Course | 2 | Introduction to business analytics, Excel for data manipulation and analysis, Basic statistical tools for business, Data visualization techniques, Interpretation of business data |
| VAC-4 | Health & Wellness | Value Added Course | 2 | Physical health and fitness, Mental well-being and stress management, Nutrition and balanced diet, Yoga and meditation practices, Lifestyle diseases and prevention |
| Summer Internship / Project Work | Summer Internship / Project Work | Practical/Project | 2 | Industry exposure and skill application, Problem identification and analysis, Data gathering and report writing, Professional communication in industry, Presentation of internship findings |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC-5A | Operations Management | Core (Discipline Specific Core) | 4 | Production systems and design, Quality management and control, Inventory management techniques, Supply chain management fundamentals, Project scheduling and management |
| DSC-5B | Entrepreneurship Development | Core (Discipline Specific Core) | 4 | Innovation and idea generation, Developing a comprehensive business plan, Funding sources for startups, Legal and regulatory aspects of startups, Marketing and scaling a new venture |
| DSE-1A | International Business | Discipline Specific Elective | 4 | Globalization and international trade theories, Foreign exchange markets and risks, International marketing strategies, Export-import procedures and documentation, Multinational corporations and FDI |
| DSE-1B | Investment Analysis & Portfolio Management | Discipline Specific Elective | 4 | Types of investments (equity, debt, mutual funds), Fundamental and technical analysis of stocks, Risk and return concepts, Portfolio construction and diversification, Performance evaluation of portfolios |
| Project Work (Part 1) | Project Work (Part 1) | Project | 4 | Problem identification and literature review, Research design and methodology, Data collection and preliminary analysis, Formulation of objectives and hypotheses, Mid-term project report submission |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC-6A | Strategic Management | Core (Discipline Specific Core) | 4 | Strategic planning process, Environmental scanning and SWOT analysis, Formulation of corporate and business strategies, Strategy implementation and control, Competitive advantage and strategic leadership |
| DSC-6B | Digital Marketing | Core (Discipline Specific Core) | 4 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social media marketing strategies, Email marketing campaigns, Content marketing and web analytics |
| DSE-2A | Consumer Behavior | Discipline Specific Elective | 4 | Consumer decision-making process, Factors influencing consumer behavior (cultural, social, personal), Market segmentation based on behavior, Brand loyalty and post-purchase behavior, Marketing implications of consumer insights |
| DSE-2B | Management Information System | Discipline Specific Elective | 4 | Concepts of MIS and its role in business, Database management systems, Decision support systems and expert systems, E-commerce and mobile commerce, CRM and SCM systems |
| Project Work (Part 2) / Dissertation | Project Work (Part 2) / Dissertation | Project | 4 | Advanced data analysis and interpretation, Drawing conclusions and recommendations, Report writing and formatting, Viva-voce preparation and presentation, Ethical considerations in research |
