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MBA in Marketing at Ramanashree Academy of Management
Bengaluru, Karnataka
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About the Specialization
What is Marketing at Ramanashree Academy of Management Bengaluru?
This Marketing program at Ramanashree Academy of Management focuses on developing strategic marketing expertise essential for the dynamic Indian business landscape. It equips students with comprehensive knowledge in consumer behavior, digital marketing, brand management, and sales. The curriculum is designed to meet the growing industry demand for skilled marketing professionals capable of innovating in a competitive market.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into diverse marketing roles, including brand management, digital strategy, and sales. It also benefits working professionals looking to upskill their marketing acumen or transition into leadership positions. Candidates with a passion for understanding markets and driving business growth, typically from any undergraduate background, will find this program rewarding.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding India-specific career paths as Brand Managers, Digital Marketing Specialists, Sales Directors, or Market Research Analysts. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more. The program aligns with industry needs, fostering growth trajectories in fast-moving consumer goods, e-commerce, and service sectors within India.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus intently on core subjects like Managerial Economics, Financial Management, and Statistics. Understand how these foundational concepts underpin all business decisions, especially in marketing strategy. Actively participate in case discussions and group projects to apply theoretical knowledge.
Tools & Resources
Online business news portals (Livemint, Economic Times), Harvard Business Review cases, Academic journals
Career Connection
A solid grasp of business fundamentals allows future marketing managers to understand financial implications of campaigns and market dynamics, leading to data-driven strategies and better career progression.
Develop Robust Communication Skills- (Semester 1-2)
Leverage the Communication Skills for Business course by practicing public speaking, presentation delivery, and professional writing. Join college clubs like Toastmasters or participate in debate competitions to hone persuasive communication, crucial for client interactions and team leadership.
Tools & Resources
Grammarly, LinkedIn Learning courses on presentation skills, College communication workshops
Career Connection
Effective communication is paramount in marketing for pitching ideas, collaborating with cross-functional teams, and engaging with customers, directly impacting career growth and leadership opportunities.
Engage in Early Industry Exploration- (Semester 1-2)
Start exploring different marketing verticals early through webinars, industry events, and informational interviews with professionals. This helps in understanding various roles (e.g., product marketing, digital marketing, sales) and identifying areas of interest before specialization choices.
Tools & Resources
LinkedIn for networking, Industry association websites, Company career pages
Career Connection
Early exposure helps in making informed decisions about specialization and internships, leading to a more focused career path and better alignment with industry expectations.
Intermediate Stage
Deep Dive into Marketing Electives & Internships- (Semester 3)
Beyond classroom learning, actively seek out and apply for summer internships in marketing. Choose electives strategically to align with career aspirations (e.g., Digital Marketing, Brand Management). Use the internship as a practical learning ground to apply theoretical knowledge and build industry contacts.
Tools & Resources
College placement cell, Internship portals (Internshala, Naukri), Industry mentors
Career Connection
Internships are crucial for gaining practical experience, making industry connections, and often lead to pre-placement offers, significantly enhancing job prospects in the Indian market.
Master Marketing Analytics Tools- (Semester 3)
Develop proficiency in key marketing analytics tools and platforms. This includes Google Analytics, social media analytics tools, and basic CRM software. Understand how data can be used to inform marketing decisions and measure campaign effectiveness.
Tools & Resources
Google Analytics Academy, HubSpot Academy, Online courses on marketing automation platforms
Career Connection
Data-driven marketing is highly valued in India. Proficiency in analytics tools makes candidates highly marketable for roles in digital marketing, market research, and strategic planning.
Participate in Case Competitions & Live Projects- (Semester 3)
Actively engage in inter-college marketing case study competitions, marketing fests, and live projects offered by companies. These provide invaluable experience in problem-solving, teamwork, and presenting solutions under pressure, mirroring real-world business scenarios.
Tools & Resources
Industry magazines, Business journals, College club networks, Corporate tie-ups
Career Connection
Such experiences build a strong portfolio, demonstrate practical application of skills, and provide exposure to potential employers, which are critical for placements.
Advanced Stage
Execute a Comprehensive Marketing Project- (Semester 4)
Treat the final Project Work as a capstone experience. Choose a real-world marketing problem or a new product launch concept. Conduct thorough research, develop a detailed marketing plan, and present actionable recommendations. Focus on measurable outcomes and market viability.
Tools & Resources
Primary and secondary research databases, Statistical software (SPSS, R), Presentation tools
Career Connection
A well-executed project demonstrates the ability to manage complex tasks, apply learned concepts, and deliver strategic insights, highly valued by recruiters for leadership roles.
Network Strategically & Prepare for Placements- (Semester 4)
Attend industry conferences, alumni meets, and placement preparatory workshops. Refine your resume and interview skills, specifically tailoring them to marketing roles. Network with alumni and industry leaders to gain insights and uncover opportunities.
Tools & Resources
LinkedIn, College alumni network, Placement training modules, Mock interviews
Career Connection
Strategic networking opens doors to unadvertised jobs, provides mentorship, and significantly boosts placement success by connecting students with relevant industry professionals.
Build a Personal Brand & Digital Portfolio- (Semester 4)
Create a professional online presence that showcases your marketing skills and projects. This could include a personal website, a robust LinkedIn profile with recommendations, or a blog detailing your insights on marketing trends. Highlight certifications and practical experiences.
Tools & Resources
LinkedIn, Personal website builders (Wix, WordPress), Behance for visual projects
Career Connection
A strong personal brand and digital portfolio differentiate candidates in the competitive Indian job market, demonstrating initiative and practical skills to potential employers beyond the resume.
Program Structure and Curriculum
Eligibility:
- Bachelor’s Degree of 3 years duration with minimum 50% aggregate marks (45% for SC/ST/Cat-I) from a recognized university. Must have studied Mathematics / Statistics / Computer Science / Computer Applications / Business Mathematics / Business Statistics / Quantitative Analysis as one of the subjects at 10+2 or Graduation. Must have a valid rank in PGCET / MAT / KMAT / CMAT / ATMA or other equivalent Entrance Examinations.
Duration: 2 years (4 semesters)
Credits: 100 (as per official document) Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1.1 | Management and Organisational Behaviour | Core | 4 | Introduction to Management, Planning and Organizing, Staffing and Directing, Controlling and Coordination, Organisational Behaviour Concepts |
| 1.2 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand Analysis, Production Analysis, Cost Analysis, Market Structures |
| 1.3 | Accounting for Management | Core | 4 | Introduction to Accounting, Financial Accounting, Cost Accounting, Management Accounting, Financial Statement Analysis |
| 1.4 | Business Statistics and Analytics | Core | 4 | Introduction to Statistics, Probability Theory, Sampling and Estimation, Hypothesis Testing, Introduction to Business Analytics |
| 1.5 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Intellectual Property Rights |
| 1.6 | Communication Skills for Business | Core | 4 | Principles of Communication, Oral Communication, Written Communication, Non-verbal Communication, Business Etiquette |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 2.1 | Human Resources Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management |
| 2.2 | Marketing Management | Core | 4 | Introduction to Marketing, Consumer Behaviour, Market Segmentation, Product Decisions, Pricing and Promotion |
| 2.3 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy |
| 2.4 | Operations Management | Core | 4 | Introduction to Operations Management, Product Design and Development, Facility Location, Inventory Management, Quality Management |
| 2.5 | Research Methodology and Business Analytics | Core | 4 | Introduction to Research, Research Design, Data Collection, Data Analysis, Research Report Writing |
| 2.6 | Business Ethics and Corporate Governance | Core | 4 | Introduction to Ethics, Ethical Theories, Business Ethics, Corporate Social Responsibility, Corporate Governance |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3.1 | Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Analysis, Strategic Formulation, Strategic Implementation, Strategic Evaluation |
| 3.2 | Entrepreneurship Development | Core | 4 | Introduction to Entrepreneurship, Idea Generation, Business Plan, Funding for Start-ups, Managing Growth |
| 3.3 | Quantitative Techniques and Decision Making | Core | 4 | Linear Programming, Transportation Problem, Assignment Problem, Network Analysis, Decision Theory |
| 3.4 | Corporate Social Responsibility and Sustainability | Core | 4 | Introduction to CSR, Stakeholder Management, Environmental Sustainability, Social Impact, Global Reporting |
| 3.5 MK | Consumer Behaviour | Elective (Marketing) | 4 | Introduction to Consumer Behaviour, Influences on Consumer Behaviour, Consumer Decision Process, Post-purchase Behaviour, Marketing Implications |
| 3.6 MK | Services Marketing | Elective (Marketing) | 4 | Introduction to Services Marketing, Service Quality, Service Delivery, Pricing of Services, Marketing of Financial Services |
| 3.7 MK | Retail Management | Elective (Marketing) | 4 | Introduction to Retail, Retail Formats, Retail Location, Merchandise Management, Store Operations |
| 3.8 MK | Integrated Marketing Communication | Elective (Marketing) | 4 | Introduction to IMC, Advertising Management, Sales Promotion, Public Relations, Digital Marketing Communications |
| 3.9 | Summer Internship Project | Project | 2 | Project Identification, Data Collection, Analysis, Report Writing, Presentation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 4.1 | International Business | Core | 4 | Introduction to International Business, Trade Theories, Foreign Direct Investment, International Marketing, Global HR |
| 4.2 | Operations Research for Management Decisions | Core | 4 | Queuing Theory, Simulation, Game Theory, Markov Chains, Replacement Models |
| 4.3 | Supply Chain Management | Core | 4 | Introduction to SCM, Logistics Management, Inventory Management, Transportation, SCM Technologies |
| 4.4 | Business Analytics and Data Visualization | Core | 4 | Introduction to Business Analytics, Data Mining, Predictive Analytics, Prescriptive Analytics, Data Visualization Tools |
| 4.5 MK | Digital Marketing | Elective (Marketing) | 4 | Introduction to Digital Marketing, SEO & SEM, Social Media Marketing, Content Marketing, Email Marketing |
| 4.6 MK | Brand Management | Elective (Marketing) | 4 | Introduction to Brand Management, Brand Identity, Brand Equity, Brand Positioning, Brand Revitalization |
| 4.7 MK | Sales and Distribution Management | Elective (Marketing) | 4 | Introduction to Sales Management, Sales Forecasting, Sales Force Management, Channel Management, Distribution Strategies |
| 4.8 MK | International Marketing | Elective (Marketing) | 4 | Introduction to International Marketing, Global Marketing Environment, International Market Entry, Product Strategies, Pricing and Promotion |
| 4.9 | Project Work | Project | 4 | Research Problem, Literature Review, Methodology, Data Analysis, Findings and Recommendations |
