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BBA in General at RG Institute of Commerce and Management
Davangere, Karnataka
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About the Specialization
What is General at RG Institute of Commerce and Management Davangere?
This Bachelor of Business Administration (BBA) program at R G Institute of Commerce and Management focuses on providing a strong foundation in management principles and practices. Designed to meet the evolving demands of the Indian business landscape, it equips students with essential skills for diverse roles. The curriculum covers key areas like finance, marketing, HR, and operations, preparing graduates for entry-level managerial positions across various industries.
Who Should Apply?
This program is ideal for ambitious 12th-grade graduates seeking a robust business education. It caters to individuals aspiring for careers in corporate management, entrepreneurship, or higher studies like MBA. Students with a strong interest in understanding business dynamics and developing leadership capabilities will find this program highly beneficial for their career trajectory in the competitive Indian job market.
Why Choose This Course?
Graduates of this program can expect diverse career paths in banking, marketing, human resources, and operations. Entry-level salaries in India typically range from INR 2.5 to 4.5 LPA, with significant growth potential for experienced professionals. The program aligns with industry demands, fostering skills crucial for roles in Indian and multinational companies, and also provides a solid base for pursuing professional certifications.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus on building a strong understanding of foundational subjects like Principles of Management, Financial Accounting, and Business Economics. Utilize textbooks, case studies, and online resources like Investopedia to grasp concepts thoroughly. Form study groups to discuss complex topics and clarify doubts, reinforcing your understanding.
Tools & Resources
Textbooks, Investopedia, Khan Academy, Study Groups
Career Connection
A solid foundation is crucial for excelling in advanced subjects and provides a competitive edge during initial interviews and aptitude tests for entry-level business roles.
Develop Essential Communication Skills- (Semester 1-2)
Actively participate in English language enhancement courses and seek opportunities to improve public speaking and professional writing. Practice drafting business emails, reports, and presentations. Join college debate clubs or Toastmasters-style groups to build confidence in articulation.
Tools & Resources
Grammarly, Google Docs, Presentation software, Toastmasters (if available)
Career Connection
Effective communication is paramount for corporate success in India, enabling clear interaction with clients, colleagues, and superiors, and standing out in group discussions and interviews.
Build Digital Fluency and Basic IT Skills- (Semester 1-2)
Proactively engage with courses like Digital Fluency and independently learn basic office productivity tools. Master Microsoft Excel for data handling and PowerPoint for presentations. Explore basic concepts of cyber security to be industry-ready.
Tools & Resources
Microsoft Office Suite (Excel, Word, PowerPoint), Online tutorials (YouTube, LinkedIn Learning)
Career Connection
Digital literacy is a non-negotiable skill in today''''s Indian job market, enhancing efficiency in various business operations and making you a more versatile candidate.
Intermediate Stage
Seek Practical Exposure through Internships- (Semester 3-4 (during breaks))
Actively look for short-term internships or summer training programs in local businesses or startups. Apply the theoretical knowledge gained in subjects like Marketing Management and HRM to real-world scenarios. Document your experiences and learn from industry professionals.
Tools & Resources
College placement cell, Internshala, LinkedIn Jobs
Career Connection
Practical exposure is highly valued by Indian employers, providing hands-on experience and a significant advantage during campus placements and job applications.
Engage in Skill Enhancement Courses and Projects- (Semester 3-5)
Utilize Skill Enhancement Courses (SEC) like E-Commerce or Business Analytics to gain specialized skills. Undertake mini-projects or case study analyses in subjects like Financial Management. Participate in inter-college business competitions to test your abilities.
Tools & Resources
Coursera, Udemy, NPTEL, Case Study Competitions
Career Connection
Specialized skills and project experience differentiate you, demonstrating initiative and problem-solving capabilities, which are crucial for mid-level roles and career growth in India.
Network with Industry Professionals and Alumni- (Semester 3-5)
Attend industry seminars, workshops, and alumni meetups organized by the college. Connect with professionals on platforms like LinkedIn to gain insights into various career paths and job market trends in India. Build a strong professional network for future mentorship and opportunities.
Tools & Resources
LinkedIn, College Alumni Network, Industry Events
Career Connection
Networking opens doors to mentorship, internships, and job opportunities, providing invaluable guidance and connections within the Indian corporate ecosystem.
Advanced Stage
Undertake a Comprehensive Research Project- (Semester 5-6)
For the mandatory Project Work, choose a topic relevant to your career aspirations and conduct thorough research. Focus on robust data collection, analysis, and effective report writing and presentation. This project should showcase your analytical and problem-solving skills.
Tools & Resources
Research databases, Statistical software (Excel, SPSS if available), Academic journals
Career Connection
A well-executed project demonstrates independent research capability and critical thinking, highly sought after by recruiters for managerial and analytical roles in India.
Intensive Placement Preparation and Mock Interviews- (Semester 6)
Dedicate time to preparing for aptitude tests, group discussions, and personal interviews. Utilize college placement cell resources for resume building workshops and mock interview sessions. Practice answering common HR and technical questions relevant to business roles.
Tools & Resources
Placement cell resources, Online aptitude test platforms, Mock interview simulations
Career Connection
Thorough preparation is vital for securing placements in leading Indian companies, ensuring you confidently navigate the selection process and land your desired job.
Explore Higher Education or Entrepreneurial Ventures- (Semester 6 onwards)
Evaluate options for post-BBA education like MBA or specialized postgraduate diplomas if pursuing advanced management roles. Alternatively, if inclined towards entrepreneurship, refine your business idea from the Entrepreneurship Development course and seek mentorship for launching your venture in India.
Tools & Resources
CAT/MAT/XAT study material, Startup India portal, Mentorship programs
Career Connection
This stage is critical for charting your long-term career path, whether it''''s climbing the corporate ladder through further education or creating your own employment through an entrepreneurial journey in India.
Program Structure and Curriculum
Eligibility:
- A candidate who has passed the two years Pre-University Examination (Commerce / Arts / Science) conducted by the Karnataka Pre-University Education Board or any other examination considered as equivalent thereto by Davangere University is eligible for admission to the B.B.A. Programme.
Duration: 3 years / 6 semesters
Credits: 144 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA101T | Principles of Management | Discipline Specific Core (DSC) | 6 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Leadership, Controlling and Coordination |
| 21BBA102T | Financial Accounting | Discipline Specific Core (DSC) | 6 | Accounting Concepts and Principles, Journal and Ledger, Trial Balance and Errors, Final Accounts of Sole Proprietorship, Accounting Software Packages |
| 21BBA103T | Business Economics | Discipline Specific Core (DSC) | 6 | Nature and Scope of Economics, Demand and Supply Analysis, Production and Cost Theories, Market Structures and Pricing, Macroeconomic Indicators |
| 21AECC101 | English | Ability Enhancement Compulsory Course (AECC) | 2 | Functional English Grammar, Reading Comprehension, Paragraph and Essay Writing, Basic Communication Skills |
| 21AECC102 | Indian Constitution | Ability Enhancement Compulsory Course (AECC) | 2 | Constitutional Framework of India, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Legislatures, Judiciary in India |
| 21VAC101 | Health & Wellness | Value Added Course (VAC) | 2 | Concept of Holistic Health, Nutrition and Balanced Diet, Physical Fitness and Exercise, Mental Well-being and Stress Management, Preventive Healthcare |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA201T | Organizational Behaviour | Discipline Specific Core (DSC) | 6 | Foundations of OB, Perception and Learning, Motivation Theories, Personality and Attitudes, Group Dynamics and Team Building, Leadership Styles |
| 21BBA202T | Marketing Management | Discipline Specific Core (DSC) | 6 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Marketing Mix (Product, Price, Place, Promotion), Market Segmentation and Targeting |
| 21BBA203T | Business Statistics | Discipline Specific Core (DSC) | 6 | Introduction to Statistics, Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression Analysis |
| 21AECC201 | English | Ability Enhancement Compulsory Course (AECC) | 2 | Advanced Grammar and Vocabulary, Report Writing, Business Correspondence, Presentation Skills, Listening and Speaking |
| 21AECC202 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources and Conservation, Environmental Ethics, Sustainable Development Goals |
| 21VAC201 | Mentoring and Professional Ethics | Value Added Course (VAC) | 2 | Concept of Professionalism, Ethical Principles in Business, Corporate Governance, Workplace Values and Integrity, Social Responsibility |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA301T | Human Resource Management | Discipline Specific Core (DSC) | 6 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation |
| 21BBA302T | Financial Management | Discipline Specific Core (DSC) | 6 | Goals of Financial Management, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure |
| 21BBA303T | Production & Operations Management | Discipline Specific Core (DSC) | 6 | Introduction to POM, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management and Control |
| 21BBA304 | E-Commerce | Skill Enhancement Course (SEC) | 2 | E-Commerce Fundamentals, Business Models in E-Commerce, E-Payment Systems, Digital Marketing Strategies, Cyber Security in E-Commerce |
| 21BBA305 | Open Elective - I | Open Elective (OE) | 4 | Interdisciplinary subject from other departments, Enhancing diverse knowledge base, Cross-functional understanding |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA401T | Business Research Methods | Discipline Specific Core (DSC) | 6 | Introduction to Research, Research Design, Methods of Data Collection, Sampling Techniques, Data Analysis and Interpretation, Report Writing |
| 21BBA402T | Entrepreneurship Development | Discipline Specific Core (DSC) | 6 | Concept of Entrepreneurship, Idea Generation and Opportunity Analysis, Business Plan Preparation, Sources of Funding, Startup Ecosystem in India |
| 21BBA403T | International Business | Discipline Specific Core (DSC) | 6 | Globalization and International Business, Theories of International Trade, Foreign Exchange Market, International Marketing Strategies, Global Business Environment |
| 21BBA404 | Business Analytics | Skill Enhancement Course (SEC) | 2 | Introduction to Business Analytics, Data Mining Techniques, Predictive Modeling, Data Visualization Tools, Applications in Business |
| 21BBA405 | Open Elective - II | Open Elective (OE) | 4 | Interdisciplinary subject from other departments, Broadening academic perspective, Developing varied skill sets |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA501T | Cost Accounting | Discipline Specific Core (DSC) | 6 | Cost Concepts and Classification, Cost Sheet Preparation, Marginal Costing, Standard Costing, Budgetary Control |
| 21BBA502T | Income Tax | Discipline Specific Core (DSC) | 6 | Basic Concepts of Income Tax, Income from Salaries, Income from House Property, Profits and Gains of Business or Profession, Deductions and Tax Planning |
| 21BBA503DSE | Financial Markets & Services (DSE I - Option 1) | Discipline Specific Elective (DSE) | 6 | Indian Financial System, Money Market, Capital Market Operations, Banking and Insurance Services, Investment Banking |
| 21BBA504DSE | Consumer Behaviour (DSE II - Option 1) | Discipline Specific Elective (DSE) | 6 | Introduction to Consumer Behavior, Consumer Decision Making Process, Psychological Influences on CB, Cultural and Social Influences, Customer Satisfaction and Loyalty |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA601T | Strategic Management | Discipline Specific Core (DSC) | 6 | Strategic Management Process, Environmental Analysis (SWOT), Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation |
| 21BBA602T | Legal Aspects of Business | Discipline Specific Core (DSC) | 6 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Elements of Company Law |
| 21BBA603DSE | Digital Marketing (DSE III - Option 1) | Discipline Specific Elective (DSE) | 6 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing and Analytics |
| 21BBA604DSE | Compensation Management (DSE IV - Option 1) | Discipline Specific Elective (DSE) | 6 | Wage and Salary Administration, Job Evaluation and Pay Structures, Employee Benefits and Services, Incentive Plans, Performance-Based Pay |
| 21BBA605PR | Project Work and Internship / Entrepreneurial Activity | Project / Internship | 4 | Research Proposal Development, Data Collection and Analysis, Report Writing and Presentation, Practical Industry Exposure, Business Idea Implementation |
