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PGDM in Marketing at S. P. Jain Institute of Management & Research
Mumbai Suburban, Maharashtra
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About the Specialization
What is Marketing at S. P. Jain Institute of Management & Research Mumbai Suburban?
This Marketing program at S. P. Jain Institute of Management & Research (SPJIMR) focuses on developing strategic marketing leaders for the dynamic Indian and global markets. The curriculum integrates traditional marketing principles with cutting-edge digital and analytical approaches, preparing students to navigate complex consumer landscapes. It emphasizes experiential learning, combining rigorous academic theory with practical industry exposure, reflecting the evolving demands of the Indian marketing sector for innovative and data-driven professionals.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, digital marketing, sales, or market research roles within India''''s thriving consumer goods and services sectors. It also caters to working professionals aiming to upskill in specialized areas like marketing analytics or strategic brand building. Additionally, it suits career changers transitioning into marketing, particularly those with a keen interest in understanding Indian market nuances and consumer psychology.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding India-specific career paths as Brand Managers, Digital Marketing Heads, Marketing Analysts, Sales & Distribution Managers, or Market Research Consultants. Entry-level salaries typically range from INR 12-20 LPA, with significant growth trajectories in Indian and multinational companies. The program also aligns with certifications in digital marketing and analytics, enhancing employability in a competitive job market.
Student Success Practices
Foundation Stage
Master Core Business Disciplines- (Trimesters 1-2)
Thoroughly grasp foundational concepts in Marketing Management, Financial Accounting, Operations Management, and Human Resource Management during the initial trimesters. Form collaborative study groups, attend extra help sessions, and practice with case studies to solidify understanding and interlink concepts across subjects.
Tools & Resources
SPJIMR academic resources, Moodle, Peer study groups, Faculty consultations, Online business concept platforms
Career Connection
A robust understanding of all business functions is critical for strategic decision-making in marketing and provides a holistic view required for leadership roles in the Indian industry.
Develop Analytical Acumen and Presentation Skills- (Trimesters 1-2)
Dedicate time to developing strong analytical skills through subjects like Business Statistics and Analytics for Business. Actively participate in all presentations, seeking feedback to refine public speaking and storytelling abilities, which are crucial for conveying marketing insights effectively.
Tools & Resources
Microsoft Excel, Statistical software (e.g., R/Python if introduced), Presentation tools, Public speaking workshops
Career Connection
These skills are paramount for interpreting market data, making data-driven marketing decisions, and effectively communicating strategies to stakeholders in Indian corporate settings.
Network and Explore Industry through Guest Lectures- (Trimesters 1-2)
Actively attend and engage with industry guest lectures and workshops organized by the institute. Use these opportunities to understand current industry trends, explore different marketing career paths in India, and begin building a professional network with industry leaders.
Tools & Resources
SPJIMR''''s industry interaction events, LinkedIn, Alumni network
Career Connection
Early industry exposure helps in making informed specialization choices and provides invaluable networking opportunities vital for internships and future job prospects within the Indian market.
Intermediate Stage
Deep Dive into Marketing Electives and Live Projects- (Trimesters 3-4)
Once specialization in Marketing is chosen, delve deeply into specialized subjects like Digital Marketing and Consumer Behaviour. Actively seek out and participate in live industry projects or short-term consulting assignments to apply theoretical knowledge to real-world marketing challenges faced by Indian businesses.
Tools & Resources
Industry project opportunities, Specialized marketing software (e.g., Google Analytics, CRM tools), Case competitions
Career Connection
Practical application of marketing concepts is crucial for building a strong portfolio and demonstrating capability to potential employers during internships and placements, especially in India''''s competitive job market.
Leverage Summer Internship for Skill Specialization- (After Trimester 3, extending into Trimester 4)
Treat the summer internship as an extended learning opportunity. Proactively seek mentors, ask for challenging projects, and network within the organization. Focus on gaining hands-on experience in your preferred marketing sub-domain (e.g., brand management, marketing analytics) with an Indian company.
Tools & Resources
Internship reports, Company mentors, LinkedIn for professional connections
Career Connection
A strong internship experience often leads to pre-placement offers (PPOs) and significantly boosts career prospects, providing valuable industry references and a head start in the Indian corporate landscape.
Participate in National Marketing Competitions- (Trimesters 3-4)
Actively participate in national-level marketing case competitions and quizzes. This enhances problem-solving skills, teamwork, and provides exposure to diverse business scenarios relevant to the Indian market, while also building a competitive resume.
Tools & Resources
Online competition platforms (e.g., Dare2Compete), Team collaboration tools
Career Connection
Winning or even participating in such competitions demonstrates initiative, critical thinking, and industry relevance, making candidates stand out in placement interviews for top Indian companies.
Advanced Stage
Master Advanced Marketing Strategy and Tools- (Trimesters 5-6)
Focus on mastering advanced subjects like Strategic Marketing, Marketing Research, and Marketing Analytics. Gain proficiency in industry-standard marketing tools and platforms through certifications or self-learning, ensuring readiness for immediate deployment in the Indian marketing sector.
Tools & Resources
Advanced marketing software, Online certification courses (e.g., Hubspot, Google Ads), Industry whitepapers
Career Connection
Expertise in strategic thinking and advanced tools is highly sought after for senior marketing roles and provides a competitive edge in the fast-evolving Indian job market.
Intensive Placement Preparation and Networking- (Trimesters 5-6)
Engage in rigorous placement preparation, including mock interviews, group discussions, and resume refinement, specifically tailored for marketing roles. Actively network with alumni and industry leaders, seeking guidance and exploring hidden job market opportunities within India.
Tools & Resources
SPJIMR Placement Cell, Alumni mentors, Mock interview platforms, LinkedIn
Career Connection
Thorough preparation and a strong network significantly increase the chances of securing desired marketing roles with top Indian and multinational companies operating in the country.
Initiate a Marketing Research Project/Dissertation- (Trimesters 5-6)
Undertake a substantial marketing research project or dissertation under faculty guidance. This allows for in-depth exploration of a specific marketing challenge, development of research methodologies, and contribution to academic or industry knowledge, often focused on the Indian context.
Tools & Resources
Academic databases, Statistical software, Faculty mentors, Industry contacts for data collection
Career Connection
A well-executed research project demonstrates analytical depth, problem-solving capabilities, and specialized knowledge, which is highly valued for roles in market intelligence, consulting, or academia in India.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree or equivalent (10+2+3 or 10+2+4 or 10+2+5 or 10+3+3 or 10+3+4) from a recognised university with minimum 50% marks in graduation. Consistent academic performance (scores of 60% or more in 10th, 12th, and graduation). CAT 2023 or GMAT (taken between Jan 2021 to Dec 31, 2023) or XAT 2024 scores required. Relevant Work Experience is not mandatory but preferred.
Duration: 2 years / 6 trimesters
Credits: Credits not specified
Assessment: Assessment pattern not specified
