.png&w=1920&q=75)
BBA in General at S. SUKHJINDER SINGH ENGINEERING AND TECHNOLOGY COLLEGE
Gurdaspur, Punjab
.png&w=1920&q=75)
About the Specialization
What is General at S. SUKHJINDER SINGH ENGINEERING AND TECHNOLOGY COLLEGE Gurdaspur?
This BBA program at S. Sukhjinder Singh Engineering and Technology College focuses on equipping students with a foundational understanding of business administration. It covers essential management principles, economic theories, and practical business applications relevant to the dynamic Indian market, preparing graduates for diverse roles across industries. The curriculum is designed to foster critical thinking and problem-solving skills, crucial for navigating complex business challenges in a globalized context.
Who Should Apply?
This program is ideal for recent 10+2 graduates from any stream (Arts, Commerce, Science) aspiring to build a career in management and entrepreneurship. It also suits individuals seeking a strong academic base before pursuing an MBA or those looking to enter the corporate world directly in entry-level managerial or support roles, particularly within India''''s burgeoning SME sector and diverse corporate landscape.
Why Choose This Course?
Graduates can expect to find career paths in marketing, finance, human resources, and operations across various Indian industries. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth trajectories in sectors like FMCG, ITES, banking, and retail. The program lays a solid foundation for further professional certifications in areas like digital marketing, financial planning, or supply chain management, enhancing employability.
Student Success Practices
Foundation Stage
Build Strong Academic Fundamentals- (Semester 1-2)
Focus on understanding core concepts in management, economics, and accounting thoroughly. Attend all lectures, take detailed notes, and actively participate in discussions. Form study groups to clarify doubts and solve practice problems from prescribed textbooks.
Tools & Resources
Class notes, Prescribed textbooks, Online academic tutorials (e.g., Khan Academy for economics/math), College library resources
Career Connection
A strong theoretical base is essential for higher-level courses and forms the backbone for analytical and decision-making roles in any business function, providing a robust platform for future specialization.
Develop Basic Business Communication Skills- (Semester 1-2)
Enhance both written and verbal communication abilities. Practice presentations, actively participate in debates or extempore speaking sessions, and focus on clear, concise report writing. Seek constructive feedback from professors on assignments and presentations to refine skills.
Tools & Resources
Communication workshops, College clubs (e.g., debate club), Online grammar tools (e.g., Grammarly), English language newspapers and business magazines
Career Connection
Effective communication is a vital soft skill for corporate interactions, client presentations, team collaborations, and overall professional growth in all business roles, significantly impacting career progression.
Master Computer Applications for Business- (Semester 1-2)
Become proficient in essential business software. Actively engage in the Computer Applications in Business Lab. Practice extensively with MS Word, Excel, PowerPoint, and basic database management to efficiently create professional documents, analyze data, and present information. Explore relevant online tutorials for advanced features.
Tools & Resources
MS Office suite (Word, Excel, PowerPoint), Online tutorials for advanced Excel functions, College computer labs, Basic database software
Career Connection
Digital literacy is a mandatory skill in today''''s business environment, crucial for data handling, preparing reports, creating compelling presentations, and ensuring efficient operations across all industries.
Intermediate Stage
Engage in Industry-Relevant Projects- (Semester 3-4)
Apply theoretical knowledge to practical business scenarios by actively participating in the Project Report in Semester 3 and Minor Project Report in Semester 4. Choose topics that align with current industry trends and seek comprehensive guidance from faculty for real-world data collection, analysis, and solution formulation.
Tools & Resources
Company annual reports, Industry magazines, Business news portals (e.g., Economic Times, Livemint), Basic statistical software (e.g., MS Excel for data analysis)
Career Connection
Practical project experience significantly enhances problem-solving, critical thinking, and analytical skills, making a student more attractive to recruiters by demonstrating applied knowledge and practical business acumen.
Develop Professional Networking Skills- (Semester 3-4)
Proactively connect with peers, seniors, and faculty. Join relevant student clubs, attend industry seminars or webinars (if organized by the college or external bodies), and leverage alumni networks for valuable insights and mentorship. Practice professional interaction and information exchange.
Tools & Resources
LinkedIn, College alumni events, Industry-specific forums, Professional societies like AIMA, NIPM (student chapters)
Career Connection
Networking opens doors to internships, mentorship opportunities, and future job prospects, especially crucial in India''''s relationship-driven business ecosystem, providing a competitive edge.
Participate in Business Case Study Competitions- (Semester 3-4)
Enhance analytical and decision-making capabilities by forming teams and actively participating in inter-college or intra-college business case study competitions. This helps in understanding complex, real-world business problems and proposing viable, innovative solutions under pressure.
Tools & Resources
Harvard Business Review cases, IIM case studies, Online platforms like Dare2Compete, Business news articles for current scenarios
Career Connection
Excelling in case studies demonstrates critical thinking, teamwork, problem-solving, and strategic acumen, highly valued by employers for management and consulting roles in competitive Indian markets.
Advanced Stage
Undertake Meaningful Summer Training/Internship- (Semester 5)
Secure a relevant summer internship (Summer Training in Semester 5) in a company aligned with your career interests. Focus on learning specific industry processes, contributing meaningfully to projects, and actively building a professional network within the organization. Document your learnings and experiences meticulously.
Tools & Resources
College placement cell, Internship portals (e.g., Internshala, LinkedIn Jobs), Company websites, Professional networking events
Career Connection
Internships are often a direct pathway to pre-placement offers and provide crucial, hands-on industry exposure, making graduates job-ready and highly competitive for entry-level positions in the Indian corporate sector.
Intensive Placement Preparation- (Semester 5-6)
Dedicate significant time to sharpen skills specifically for recruitment. This includes practicing aptitude tests, participating in group discussions, and undergoing multiple mock interview sessions. Focus on current affairs, industry knowledge, and behavioral questions. Tailor your resume and cover letter for specific job profiles.
Tools & Resources
Online aptitude platforms (e.g., IndiaBix, PrepInsta), College career services, Mock interview panels with faculty/alumni, Company-specific interview guides
Career Connection
Targeted and thorough preparation significantly increases the chances of securing desirable placements in top Indian and multinational companies, ensuring a smooth transition from academics to the professional world.
Execute a Robust Major Project- (undefined)
In Semester 6, undertake a comprehensive Major Project Report. Choose a challenging and relevant topic, conduct thorough research, apply learned concepts to solve real-world problems, and prepare a professional report and presentation. This showcases your cumulative learning and research capabilities.
Tools & Resources
Academic databases (e.g., JSTOR, EBSCO), Industry reports, Statistical tools (e.g., SPSS if applicable, or advanced Excel), Faculty mentorship and guidance
Career Connection
A well-executed major project serves as a strong portfolio piece, demonstrating advanced analytical abilities, research aptitude, and the capacity to undertake independent work, highly beneficial for both job applications and further academic pursuits.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 40% marks in aggregate with any stream (Arts / Commerce / Science)
Duration: 3 years (6 semesters)
Credits: 138 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA101-20 | Principles of Management | Core | 3 | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling |
| BBA102-20 | Business Economics-I (Micro) | Core | 4 | Introduction to Economics, Demand & Supply Analysis, Production & Cost Analysis, Market Structures, Pricing Strategies |
| BBA103-20 | Financial Accounting | Core | 4 | Accounting Concepts, Journal & Ledger, Trial Balance, Financial Statements, Depreciation Methods |
| BBA104-20 | Computer Applications in Business | Core | 3 | Introduction to Computers, MS-Office Suite, Database Management Concepts, Internet & E-commerce, Data Security |
| BBA105-20 | Business Mathematics | Core | 4 | Algebra & Functions, Calculus Fundamentals, Matrices & Determinants, Commercial Arithmetic, Financial Mathematics |
| BBA106-20 | Computer Applications in Business Lab | Practical | 2 | MS Word for Business Documents, MS Excel for Data Analysis, MS PowerPoint for Presentations, Basic Database Operations, Internet Usage & Email Management |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA201-20 | Organizational Behavior | Core | 3 | Introduction to OB, Perception & Learning, Personality & Values, Motivation Theories, Group Dynamics & Teamwork, Leadership & Conflict Management |
| BBA202-20 | Business Economics-II (Macro) | Core | 4 | National Income Accounting, Theories of Employment, Inflation & Deflation, Business Cycles, Fiscal & Monetary Policy, International Trade |
| BBA203-20 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Sheet & Cost Concepts, Marginal Costing, Standard Costing & Variance Analysis, Budgetary Control, Activity Based Costing |
| BBA204-20 | Business Statistics | Core | 4 | Data Collection & Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation & Regression Analysis, Probability & Probability Distributions, Index Numbers |
| BBA205-20 | Marketing Management | Core | 3 | Introduction to Marketing, Marketing Environment, Marketing Mix (4Ps), Market Segmentation & Targeting, Product Life Cycle, Branding & Packaging |
| BBA206-20 | Viva-Voce | Assessment | 4 | Comprehensive assessment of Semester 1 & 2 courses, General business knowledge, Communication skills, Problem-solving aptitude |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA301-20 | Business Environment | Core | 3 | Economic Environment, Socio-Cultural Environment, Political-Legal Environment, Technological Environment, Global Business Environment, Ethical & Social Responsibility |
| BBA302-20 | Human Resource Management | Core | 3 | Introduction to HRM, HR Planning, Recruitment & Selection, Training & Development, Performance Appraisal, Compensation Management |
| BBA303-20 | Corporate Accounting | Core | 4 | Company Accounts, Share Capital & Debentures, Redemption of Preference Shares & Debentures, Amalgamation of Companies, Financial Statement Analysis, Cash Flow Statement |
| BBA304-20 | Banking & Insurance | Core | 4 | Indian Banking System, Reserve Bank of India (RBI), Commercial Banks & their Functions, Principles of Insurance, Life Insurance, General Insurance |
| BBA305-20 | Business Law | Core | 3 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Companies Act, Intellectual Property Rights |
| BBA306-20 | Project Report | Project | 6 | Problem Identification, Research Design, Data Collection Methods, Data Analysis & Interpretation, Report Writing, Project Presentation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA401-20 | Production & Operations Management | Core | 3 | Operations Strategy, Facility Location & Layout, Production Planning & Control, Inventory Management, Quality Management, Supply Chain Management |
| BBA402-20 | Marketing Research | Core | 4 | Marketing Research Process, Research Design Types, Data Collection Methods, Sampling Techniques, Data Analysis (Basic), Report Preparation & Presentation |
| BBA403-20 | Financial Management | Core | 4 | Financial Goals & Objectives, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Capital Structure Theories, Dividend Policy |
| BBA404-20 | Entrepreneurship Development | Core | 3 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Sources of Funding, Government Policies for SMEs, Innovation & Creativity |
| BBA405-20 | International Business | Core | 3 | Globalization & International Trade, Theories of International Trade, Balance of Payments, Foreign Exchange Market, International Economic Institutions, Global Marketing Strategies |
| BBA406-20 | Minor Project Report | Project | 6 | Project Formulation, Literature Review, Data Gathering, Analysis & Interpretation, Report Writing, Viva-Voce |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA501-20 | E-Commerce | Core | 3 | Introduction to E-commerce, E-commerce Business Models, Online Payment Systems, E-marketing & Advertising, E-commerce Security & Privacy, Legal & Ethical Issues in E-commerce |
| BBA502-20 | Research Methodology | Core | 4 | Meaning & Types of Research, Research Problem & Hypothesis, Research Design, Sampling Design, Data Collection Methods, Basic Statistical Analysis |
| BBA503-20 | Consumer Behavior | Core | 3 | Consumer Decision Making Process, Individual Influences on CB, Group Influences on CB, Cultural & Sub-cultural Influences, Consumer Motivation & Perception, Attitude Formation & Change |
| BBA504-20 | Services Marketing | Core | 3 | Nature & Characteristics of Services, Service Marketing Mix (7Ps), Service Quality & Gaps Model, Customer Satisfaction & Loyalty, Service Recovery Strategies, Managing People in Services |
| BBA505-20 | Investment Management | Core | 4 | Investment Avenues, Risk & Return Analysis, Security Analysis (Fundamental & Technical), Portfolio Management, Mutual Funds, Derivatives (Futures & Options) |
| BBA506-20 | Summer Training | Practical | 7 | Industry Exposure & Learning, Practical Application of Business Concepts, Project Work in a Corporate Setting, Internship Report Writing, Presentation of Findings |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA601-20 | Total Quality Management | Core | 3 | Principles of TQM, Quality Gurus & Philosophies, Quality Tools & Techniques, Six Sigma & Lean Management, Quality Certification & Standards, Customer Focus & Employee Involvement |
| BBA602-20 | Strategic Management | Core | 4 | Strategic Analysis, Vision, Mission & Goals, Environmental Scanning (SWOT), Strategy Formulation, Strategy Implementation, Strategic Evaluation & Control |
| BBA603-20 | Industrial Relations & Labor Laws | Core | 3 | Concept of Industrial Relations, Trade Unions & Collective Bargaining, Industrial Disputes & Resolution, Worker Participation in Management, Important Labor Laws in India, Social Security & Welfare Legislation |
| BBA604-20 | Project Management | Core | 3 | Project Life Cycle, Project Planning & Scheduling, Resource Allocation, Project Costing & Budgeting, Risk Management in Projects, Project Monitoring & Control |
| BBA605-20 | Retail Management | Core | 3 | Introduction to Retailing, Retail Formats & Theories, Retail Location & Layout, Merchandise Management, Store Operations, Customer Relationship Management in Retail |
| BBA606-20 | Major Project Report | Project | 8 | Extensive Research & Problem Solving, In-depth Data Analysis, Critical Evaluation of Business Scenarios, Comprehensive Report Preparation, Effective Project Presentation, Viva-Voce Examination |
