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BBA in General at Sachchidanand Sinha College, Aurangabad (Bihar)
Aurangabad, Bihar
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About the Specialization
What is General at Sachchidanand Sinha College, Aurangabad (Bihar) Aurangabad?
This BBA program at Sachchidanand Sinha College, Aurangabad, offers a comprehensive foundation in business administration without a specific specialization, making it versatile for diverse career paths. It focuses on core business functions, management principles, and quantitative techniques crucial for navigating the dynamic Indian business landscape. The curriculum is designed to impart holistic knowledge, preparing students for various entry-level managerial roles across sectors.
Who Should Apply?
This program is ideal for recent 10+2 graduates from any stream who aspire to build a career in management and business. It also suits individuals seeking to develop fundamental business acumen for entrepreneurial ventures or those aiming to pursue higher studies in management, like an MBA, providing them with a strong academic base.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in roles such as business development executive, marketing associate, HR assistant, finance analyst, or operations coordinator. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth trajectories in Indian companies. The program also aligns with foundational knowledge for professional certifications in finance or marketing.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand foundational subjects like Principles of Management, Financial Accounting, and Business Economics. Utilize textbooks, online tutorials, and peer study groups to solidify concepts, as these form the base for all advanced business studies.
Tools & Resources
Textbooks, Magadh University e-content, Khan Academy, Coursera (free courses)
Career Connection
Strong foundational knowledge is critical for understanding complex business scenarios in later semesters and performing well in entry-level analytical roles.
Develop Effective Communication and Presentation Skills- (Semester 1-2)
Actively participate in class discussions, join college debate or public speaking clubs, and practice presenting ideas. Focus on improving both written communication (reports, emails) and verbal communication, as honed through the Communicative English course.
Tools & Resources
Toastmasters International (if local chapter exists), TED Talks, college literary clubs, English grammar apps
Career Connection
Excellent communication skills are paramount for corporate roles, client interactions, and leadership positions in any Indian business setting.
Build Basic Computer and Data Handling Proficiency- (Semester 1-2)
Focus on gaining practical proficiency in MS Office Suite, especially Excel for data analysis and PowerPoint for presentations. Attend workshops, complete online modules, and apply these skills in all academic projects. The ''''Computer Applications in Business'''' SEC is vital here.
Tools & Resources
Microsoft Office Tutorials, YouTube tutorials, free online Excel courses (e.g., from Udemy, edX)
Career Connection
Digital literacy is a non-negotiable skill for almost every entry-level job in India, from data entry to business analysis, and enhances employability significantly.
Intermediate Stage
Engage in Practical Application and Case Study Analysis- (Semester 3-4)
Actively seek opportunities to apply theoretical knowledge from Marketing Management, Human Resource Management, and Financial Management through case studies, simulations, and group projects. Analyze real-world business problems and propose solutions.
Tools & Resources
Harvard Business Review (student access), IIM-B Case Study Hub, relevant industry journals
Career Connection
This develops critical thinking and problem-solving abilities, highly valued by Indian employers for roles requiring strategic input or operational efficiency.
Pursue Internships or Live Projects- (Semester 3-4)
Look for short-term internships or live projects in local companies, startups, or NGOs. Even unpaid experiences provide invaluable industry exposure, networking opportunities, and a chance to apply classroom learning in a practical setting.
Tools & Resources
LinkedIn, Internshala, college placement cell, local business associations
Career Connection
Internships are crucial for building a resume, gaining practical skills, and improving chances of placement in competitive Indian job markets.
Develop Research and Analytical Skills- (Semester 3-4)
Pay close attention to Research Methodology, focusing on data collection, analysis, and report writing. Utilize statistical tools learned in Business Statistics. This skill is critical for data-driven decision-making in any business function.
Tools & Resources
SPSS/R (basic level), Google Scholar, academic databases accessible through college library
Career Connection
Strong analytical skills are highly sought after for roles in market research, business intelligence, finance, and consulting across India.
Advanced Stage
Specialize through Electives and Project Work- (Semester 5-6)
Carefully choose Discipline Specific Electives (DSEs) that align with your career interests (e.g., Marketing, Finance, Taxation). Excel in the Project Work, treating it as a real-world problem-solving exercise. This demonstrates depth of knowledge and practical skills.
Tools & Resources
Industry experts, faculty mentors, advanced statistical software, specialized online courses in chosen area
Career Connection
Specialized knowledge makes you a stronger candidate for targeted roles and helps differentiate you in the job market, potentially leading to higher starting salaries.
Focus on Placement Preparation and Interview Skills- (Semester 5-6)
Engage rigorously in campus placement activities. Practice aptitude tests, group discussions, and mock interviews. Work on improving soft skills, body language, and general awareness of current affairs and industry trends, which are crucial for Indian corporate interviews.
Tools & Resources
Placement cell workshops, online aptitude platforms (e.g., Indiabix), mock interview sessions with faculty/alumni
Career Connection
Effective placement preparation significantly boosts confidence and success rates in securing desired job roles post-graduation.
Build a Professional Network- (Semester 5-6)
Connect with alumni, industry professionals, and guest lecturers. Attend business seminars, webinars, and networking events (both online and offline). A strong professional network can open doors to internships, mentorship, and future job opportunities.
Tools & Resources
LinkedIn, college alumni network, industry association events, professional networking apps
Career Connection
Networking is vital for career growth in India, providing insights, referrals, and long-term professional relationships.
Program Structure and Curriculum
Eligibility:
- 10+2 in any discipline with a minimum of 45% marks from a recognized Board (as per Magadh University general guidelines for undergraduate programs).
Duration: 3 years (6 semesters)
Credits: 136 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-CC101 | Principles of Management | Core | 6 | Concepts of Management, Management Theories, Functions of Management, Decision Making, Social Responsibility of Management |
| BBA-CC102 | Financial Accounting | Core | 6 | Accounting Concepts and Conventions, Preparation of Financial Statements, Depreciation Accounting, Accounting for Non-Profit Organisations, Partnership Accounts |
| BBA-CC103 | Business Economics | Core | 6 | Nature and Scope of Business Economics, Demand Analysis, Elasticity of Demand, Production Function, Cost Analysis, Market Structures, Pricing Policies, Macroeconomic Indicators |
| BBA-AECC101 | Environmental Studies | Ability Enhancement Compulsory Course | 4 | Multidisciplinary Nature of Environmental Studies, Natural Resources: Forests, Water, Minerals, Ecosystems, Biodiversity and its Conservation, Environmental Pollution, Human Population and Environment |
| BBA-GE101 | Generic Elective I (from other faculty) | Generic Elective | 6 | Introduction to Arts/Science/Social Science Discipline, Key Theories and Concepts, Major Historical Developments, Contemporary Issues, Application in society |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-CC201 | Organizational Behavior | Core | 6 | Introduction to Organizational Behavior, Perception, Learning, Motivation, Personality, Attitudes, Values, Group Dynamics, Conflict Management, Leadership and Power |
| BBA-CC202 | Business Statistics | Core | 6 | Measures of Central Tendency and Dispersion, Correlation and Regression Analysis, Probability Theory, Random Variables, Sampling Distributions, Hypothesis Testing (Basic), Index Numbers, Time Series Analysis |
| BBA-CC203 | Business Law | Core | 6 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Companies Act, 2013 (Basics) |
| BBA-AECC201 | Communicative English/Hindi (MIL) | Ability Enhancement Compulsory Course | 4 | Basic English/Hindi Grammar and Vocabulary, Reading Comprehension, Essay Writing, Letter Writing, Report Writing, Speaking Skills, Presentation Skills, Listening Skills |
| BBA-GE201 | Generic Elective II (from other faculty) | Generic Elective | 6 | Introduction to Arts/Science/Social Science Discipline, Fundamental Concepts, Theoretical Frameworks, Practical Applications, Current Debates |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-CC301 | Cost Accounting | Core | 6 | Introduction to Cost Accounting, Cost Concepts, Material Costing, Labour Costing, Overhead Costing, Activity Based Costing, Job Costing, Process Costing, Marginal Costing, Budgetary Control |
| BBA-CC302 | Marketing Management | Core | 6 | Marketing Concepts, Marketing Environment, Market Segmentation, Targeting, Positioning, Product Life Cycle, Branding, Pricing Strategies, Promotion Mix, Distribution Channels, Marketing Ethics |
| BBA-CC303 | Human Resource Management | Core | 6 | Role of Human Resource Management, Human Resource Planning, Recruitment, Selection, Training and Development, Performance Appraisal, Compensation Management, Employee Relations, Grievance Redressal, Discipline |
| BBA-CC304 | Indian Financial System | Core | 6 | Structure of Indian Financial System, Financial Markets: Money Market, Capital Market, Financial Institutions: Banks, NBFCs, Mutual Funds, Regulatory Bodies: RBI, SEBI, IRDAI, PFRDA, Financial Instruments, Innovations in Finance |
| BBA-SEC301 | Computer Applications in Business | Skill Enhancement Course | 4 | Introduction to MS Office Suite, Data Analysis using MS Excel, Creating Presentations using MS PowerPoint, Database Management using MS Access (Basics), Internet and Email Operations |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-CC401 | Financial Management | Core | 6 | Objectives of Financial Management, Time Value of Money, Capital Budgeting, Cost of Capital, Capital Structure, Working Capital Management, Dividend Policy |
| BBA-CC402 | Research Methodology | Core | 6 | Introduction to Research, Types of Research, Research Process, Research Design, Data Collection Methods (Primary, Secondary), Sampling Techniques, Data Analysis (Basic), Report Writing, Ethical Issues in Research |
| BBA-CC403 | Production & Operations Management | Core | 6 | Introduction to Operations Management, Production Planning and Control, Facility Location and Layout, Inventory Management, Quality Control, Supply Chain Management Basics |
| BBA-CC404 | Entrepreneurship Development | Core | 6 | Concept of Entrepreneurship, Entrepreneurial Traits, Process of Entrepreneurship, Business Plan, Sources of Finance for New Ventures, Small Business Management, Government Schemes for Entrepreneurs |
| BBA-SEC401 | E-Commerce | Skill Enhancement Course | 4 | Introduction to E-Commerce, Business Models, Online Marketing and Advertising, E-Payment Systems, E-Security, Legal and Ethical Issues in E-Commerce, M-Commerce, Social Commerce |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-DSE501 | Consumer Behavior | Discipline Specific Elective | 6 | Introduction to Consumer Behavior, Individual Determinants of Consumer Behavior, Cultural, Social, Group Influences, Consumer Decision-Making Process, Consumer Research |
| BBA-DSE502 | International Business | Discipline Specific Elective | 6 | Nature and Scope of International Business, Theories of International Trade, Global Business Environment, Foreign Direct Investment (FDI), International Marketing and HRM |
| BBA-DSE503 | Goods & Service Tax (GST) | Discipline Specific Elective | 6 | Overview of GST in India, Concept of Supply, Place and Time of Supply, Input Tax Credit (ITC), Registration, GST Returns, Payment of Tax, E-Way Bill, GST Council |
| BBA-DSE504 | Project Work | Discipline Specific Elective (Project) | 6 | Project Identification and Formulation, Literature Review, Data Collection, Data Analysis and Interpretation, Report Writing and Presentation, Viva Voce |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-DSE601 | Corporate Accounting | Discipline Specific Elective | 6 | Issue and Redemption of Shares and Debentures, Final Accounts of Companies, Cash Flow Statement (AS-3), Amalgamation, Absorption and Reconstruction, Valuation of Goodwill and Shares |
| BBA-DSE602 | Banking & Insurance | Discipline Specific Elective | 6 | Commercial Banking in India, Role of RBI, E-Banking, Digital Payments, Types of Insurance (Life, General, Health), Principles of Insurance, IRDAI, Risk Management in Banking and Insurance |
| BBA-DSE603 | Business Ethics & Corporate Governance | Discipline Specific Elective | 6 | Introduction to Business Ethics, Ethical Decision Making, Corporate Social Responsibility (CSR), Concept of Corporate Governance, Models, Role of Board of Directors, Shareholder Rights, Whistleblowing, Ethical Leadership |
| BBA-DSE604 | Income Tax Law & Practice | Discipline Specific Elective | 6 | Basic Concepts, Residential Status, Heads of Income: Salary, House Property, Profits and Gains from Business/Profession, Capital Gains, Income from Other Sources, Deductions from Gross Total Income, Tax Planning |
