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BBA in General at Sagar Institute of Research & Technology
Bhopal, Madhya Pradesh
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About the Specialization
What is General at Sagar Institute of Research & Technology Bhopal?
This BBA program at Sagar Institute of Research & Technology Bhopal focuses on building a strong foundation in core business and management principles. It covers areas like finance, marketing, human resources, and operations, essential for navigating the dynamic Indian business landscape. The curriculum emphasizes practical knowledge and skill development, preparing students for diverse roles in India''''s growing economy, reflecting the current industry demand for versatile management graduates.
Who Should Apply?
This program is ideal for recent 10+2 graduates with a minimum of 45% marks who aspire to enter the corporate world. It caters to individuals seeking a foundational understanding of business administration, aiming for entry-level managerial positions, or those planning to pursue higher studies like an MBA. It also suits aspiring entrepreneurs eager to grasp the fundamentals of establishing and managing a business venture within the Indian context.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths in sectors such as banking, marketing, human resources, sales, and operations. Entry-level salaries typically range from INR 2.5 to 4.5 lakhs per annum, with significant growth trajectories in Indian companies. The program also lays a strong foundation for professional certifications in specific management domains, enhancing employability and fostering leadership skills in a competitive market.
Student Success Practices
Foundation Stage
Build Strong Academic Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core management, economics, and accounting concepts. Actively participate in class discussions and solve practice problems regularly. Form study groups with peers to clarify doubts and learn collaboratively, ensuring a solid base for future semesters.
Tools & Resources
Textbooks, Lecture Notes, Peer Study Groups, Online tutorials for basic concepts
Career Connection
A strong foundation in these subjects is crucial for advanced courses and helps build analytical skills valued in all management roles.
Enhance Communication & Soft Skills- (Semester 1-2)
Actively engage in presentations, group discussions, and public speaking opportunities. Utilize college''''s language labs or join communication workshops to refine written and verbal communication. Practice professional email writing and resume building from early on.
Tools & Resources
Toastmasters clubs (if available), English speaking apps, Grammar check tools, College Communication Labs
Career Connection
Effective communication is a critical skill for interviews, corporate interactions, and leadership roles in the Indian job market.
Explore Business Applications of Technology- (Semester 1-2)
Become proficient in essential software like MS Excel, Word, and PowerPoint for data management, reports, and presentations. Familiarize yourself with basic digital tools used in business, such as online collaboration platforms and introductory e-commerce concepts.
Tools & Resources
Microsoft Office Suite, Google Workspace, Basic online courses on Coursera/Udemy for MS Office skills
Career Connection
Digital literacy is indispensable in today''''s business environment, making candidates more efficient and marketable.
Intermediate Stage
Gain Practical Industry Exposure- (Semester 3-4 (especially during summer breaks))
Seek out summer internships or part-time projects in local businesses or startups related to your areas of interest (e.g., marketing, finance, HR). Attend industry seminars and workshops to understand real-world business challenges and network with professionals.
Tools & Resources
College placement cell, LinkedIn, Internshala, Industry association events
Career Connection
Practical experience significantly enhances your resume, provides valuable insights, and can lead to pre-placement offers in Indian companies.
Develop Specialized Analytical Skills- (Semester 3-5)
Focus on strengthening analytical and problem-solving skills, especially in research methodology, financial analysis, and basic business analytics. Utilize case studies to apply theoretical knowledge to complex business scenarios, and participate in business quizzes and competitions.
Tools & Resources
Case study competitions, Financial news platforms, Analytics tutorials (e.g., Power BI basics), NPTEL courses
Career Connection
Strong analytical skills are highly sought after by recruiters for roles in consulting, market research, and financial analysis within India.
Network and Build Professional Connections- (Semester 3-5)
Actively connect with alumni, guest lecturers, and industry experts through college events, LinkedIn, and professional platforms. Learn from their experiences and seek mentorship, understanding the nuances of career growth in various Indian sectors.
Tools & Resources
LinkedIn, Alumni Association, Industry-specific conferences/webinars
Career Connection
Networking opens doors to internship opportunities, job referrals, and career guidance, which are crucial in the competitive Indian job market.
Advanced Stage
Intensive Placement Preparation- (Semester 5-6)
Dedicatedly prepare for campus placements by refining your resume, practicing aptitude tests, group discussions, and mock interviews. Seek guidance from the placement cell and seniors for company-specific preparation and understanding recruiter expectations.
Tools & Resources
Placement cell resources, Online aptitude test platforms (e.g., IndiaBix), Mock interview sessions
Career Connection
Thorough preparation directly translates into successful placements, securing desired roles and salary packages in leading Indian and multinational companies.
Undertake Capstone Project/Dissertation- (Semester 5-6)
Engage deeply in your final year project or dissertation. Choose a topic that aligns with your career aspirations and allows for in-depth research and application of learned concepts. This demonstrates your ability to independently analyze and solve business problems.
Tools & Resources
Academic journals, Industry reports, Research databases, Faculty mentors
Career Connection
A well-executed project is a strong talking point in interviews, showcasing your practical skills, research capabilities, and initiative to potential employers.
Cultivate Leadership & Ethical Decision-Making- (Semester 5-6)
Take on leadership roles in student clubs, college events, or group projects. Actively participate in discussions on business ethics and governance. Develop an understanding of corporate social responsibility and its importance in the Indian business context, reflecting on responsible leadership.
Tools & Resources
Leadership workshops, Case studies on ethics, Business news analysis, Volunteering opportunities
Career Connection
Leadership qualities and a strong ethical compass are highly valued by organizations, positioning you for future growth and managerial responsibilities in Indian corporate culture.
Program Structure and Curriculum
Eligibility:
- Minimum 45% marks in 10+2 (HSC) or equivalent from a recognized board (As per SIRT Bhopal website)
Duration: 3 years (6 semesters)
Credits: 140 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Fundamentals of Management | Core | 4 | Nature and Significance of Management, Functions of Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling |
| BBA-102 | Business Economics | Core | 4 | Nature and Scope of Business Economics, Demand Analysis and Forecasting, Production Analysis, Cost Analysis, Market Structures |
| BBA-103 | Business Mathematics and Statistics | Core | 4 | Matrices and Determinants, Calculus for Business, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression |
| BBA-104 | Business Communication | Core | 4 | Process of Communication, Types of Communication, Barriers to Communication, Written Communication Skills, Oral Communication Skills |
| BBA-105 | Entrepreneurship Development | Minor | 2 | Concept of Entrepreneurship, Entrepreneurial Process, Business Idea Generation, Role of MSMEs, Funding for Startups |
| BBA-106 | Personality Development | Vocational | 2 | Self-Awareness, Goal Setting, Time Management, Stress Management, Interpersonal Skills |
| BBA-107 | Hindi/English Language | Skill Enhancement | 2 | Grammar and Vocabulary, Comprehension, Writing Skills, Public Speaking, Professional Correspondence |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Organizational Behavior | Core | 4 | Fundamentals of OB, Individual Behavior, Group Dynamics, Leadership and Motivation, Organizational Culture and Change |
| BBA-202 | Financial Accounting | Core | 4 | Accounting Concepts and Principles, Journal and Ledger, Trial Balance, Final Accounts, Depreciation Accounting |
| BBA-203 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Marketing Mix, Product and Pricing Decisions |
| BBA-204 | Computer Applications in Business | Core | 4 | Introduction to Computers, Operating Systems, MS Office (Word, Excel, PowerPoint), Data Analysis with Spreadsheets, Internet and E-Commerce Basics |
| BBA-205 | Rural Development | Minor | 2 | Concept of Rural Development, Rural Economy in India, Challenges of Rural Development, Government Schemes, Role of NGOs |
| BBA-206 | Office Automation Tools | Vocational | 2 | Advanced Word Processing, Spreadsheet for Data Management, Presentation Techniques, Email and Scheduling Tools, Collaborative Software |
| BBA-207 | Environmental Studies | Skill Enhancement | 2 | Ecology and Ecosystems, Biodiversity, Environmental Pollution, Climate Change, Sustainable Development |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Human Resource Management | Core | 4 | Concept and Functions of HRM, HR Planning and Recruitment, Training and Development, Performance Appraisal, Compensation Management |
| BBA-302 | Cost Accounting | Core | 4 | Nature and Scope of Cost Accounting, Cost Concepts and Classification, Material Costing, Labor Costing, Overhead Costing |
| BBA-303 | Operations Management | Core | 4 | Introduction to Operations Management, Process Design and Planning, Capacity Planning, Inventory Management, Quality Management |
| BBA-304 | Business Law | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 2019, Partnership Act 1932 |
| BBA-305 | Financial Institutions and Markets | Minor | 2 | Financial System in India, Money Market, Capital Market, Financial Services, RBI and SEBI |
| BBA-306 | E-Commerce | Vocational | 2 | Introduction to E-Commerce, E-Commerce Models, Payment Systems, Digital Marketing, Cyber Security in E-Commerce |
| BBA-307 | Yoga and Meditation | Skill Enhancement | 2 | Basics of Yoga, Asanas and Pranayama, Meditation Techniques, Stress Reduction, Holistic Health |
| BBA-PRJ-301 | Field Project | Project | 2 | Problem Identification, Data Collection, Analysis and Interpretation, Report Writing, Presentation Skills |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | Financial Management | Core | 4 | Scope of Financial Management, Time Value of Money, Capital Budgeting, Working Capital Management, Dividend Policy |
| BBA-402 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Sampling Techniques, Data Collection Methods, Report Writing |
| BBA-403 | Digital Marketing | Core | 4 | Introduction to Digital Marketing, SEO and SEM, Social Media Marketing, Content Marketing, Email Marketing |
| BBA-404 | Company Law | Core | 4 | Company Formation, Memorandum and Articles of Association, Share Capital and Debentures, Management and Administration, Meetings and Resolutions |
| BBA-405 | International Business | Minor | 2 | Nature of International Business, Theories of International Trade, Globalization, Foreign Direct Investment, International Monetary System |
| BBA-406 | Business Analytics Tools | Vocational | 2 | Introduction to Business Analytics, Data Visualization, Descriptive Analytics, Predictive Analytics Basics, Prescriptive Analytics Basics |
| BBA-407 | Communication Skills - II | Skill Enhancement | 2 | Advanced Public Speaking, Group Discussions, Interview Techniques, Negotiation Skills, Cross-Cultural Communication |
| BBA-PRJ-401 | Field Project | Project | 2 | Market Survey, Industry Analysis, Feasibility Study, Business Plan Development, Stakeholder Communication |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | Strategic Management | Core | 4 | Concept of Strategy, Strategic Analysis, Strategic Formulation, Strategic Implementation, Strategic Control |
| BBA-502 | Management Information System | Core | 4 | Role of MIS in Business, Information Systems for Decision Making, Database Management Systems, Enterprise Resource Planning (ERP), E-Business Systems |
| BBA-503 | Consumer Behavior | Core | 4 | Introduction to Consumer Behavior, Consumer Decision Process, Psychological Influences, Sociocultural Influences, Consumer Buying Models |
| BBA-504 | Direct and Indirect Taxes | Core | 4 | Income Tax Fundamentals, Heads of Income, Income Tax Planning, Goods and Services Tax (GST) - Introduction, GST Calculation and Compliance |
| BBA-505 | Banking and Insurance | Minor | 2 | Indian Banking System, Types of Banks, Banking Products and Services, Principles of Insurance, Life and General Insurance |
| BBA-506 | Corporate Social Responsibility | Vocational | 2 | Concept of CSR, CSR in Indian Context, Stakeholder Engagement, CSR Reporting, Ethical Business Practices |
| BBA-507 | Cyber Security Awareness | Skill Enhancement | 2 | Introduction to Cyber Security, Types of Cyber Threats, Data Privacy, Secure Online Practices, Cyber Laws in India |
| BBA-PRJ-501 | Project Work | Project | 2 | Topic Selection, Literature Review, Methodology Design, Data Analysis, Project Documentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Business Ethics and Governance | Core | 4 | Introduction to Business Ethics, Ethical Decision Making, Corporate Governance Principles, Role of Board of Directors, Whistle-blowing |
| BBA-602 | Production and Operations Management | Core | 4 | Production Planning and Control, Location and Layout Decisions, Supply Chain Management, Logistics Management, Maintenance Management |
| BBA-603 | International Marketing | Core | 4 | Scope of International Marketing, International Marketing Environment, Market Entry Strategies, International Product Decisions, Global Pricing Strategies |
| BBA-604 | Management of Non-Profit Organizations | Core | 4 | Introduction to NGOs and NPOs, Funding for NPOs, Volunteer Management, Marketing for NPOs, Social Entrepreneurship |
| BBA-605 | Export-Import Procedures | Minor | 2 | Export-Import Policy of India, Documentation in Exim, Payment Terms, Customs Clearance, Role of EXIM Bank |
| BBA-606 | Foreign Language (French/German/Spanish) | Vocational | 2 | Basic Grammar, Vocabulary for Business, Simple Conversation, Cultural Etiquette, Reading Comprehension |
| BBA-607 | Campus to Corporate | Skill Enhancement | 2 | Resume Building, Interview Preparation, Corporate Etiquette, Workplace Communication, Professional Networking |
| BBA-PRJ-601 | Project Work | Project | 2 | Comprehensive Research, Data Interpretation, Strategic Recommendations, Final Report Presentation, Viva Voce |
