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MBA in General at Sardar Patel University
Anand, Gujarat
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About the Specialization
What is General at Sardar Patel University Anand?
This General Management program at Sardar Patel University, Anand, focuses on developing versatile business leaders capable of navigating diverse industry landscapes. It provides a holistic understanding of core business functions, essential for managing organizations in the dynamic Indian economy. The program emphasizes integrated decision-making and strategic thinking, preparing students for broad managerial responsibilities.
Who Should Apply?
This program is ideal for fresh graduates from any discipline aspiring for management roles, as well as working professionals looking to transition into leadership positions or enhance their strategic capabilities. It suits individuals aiming for broad-based managerial careers in various sectors, without specializing early in their careers within the Indian business context.
Why Choose This Course?
Graduates can pursue diverse career paths in India, including roles in marketing, finance, human resources, operations, and general administration across manufacturing, services, and IT sectors. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience. The program equips students with transferable skills highly valued by top Indian companies for their adaptability and leadership potential.
Student Success Practices
Foundation Stage
Build a Strong Conceptual Foundation- (Semester 1-2)
Focus on mastering core management principles, economics, accounting, and statistics. Actively participate in class discussions and solve case studies to apply theoretical knowledge, ensuring a solid base for advanced subjects.
Tools & Resources
University library resources, NPTEL/Coursera for fundamental concepts, peer study groups
Career Connection
Strong fundamentals are crucial for excelling in future specialized subjects and interviews, paving the way for entry-level roles across all business functions in India.
Develop Quantitative and Analytical Skills- (Semester 1-2)
Pay special attention to subjects like Business Statistics and Computer Applications. Practice data analysis using tools like MS Excel and explore basic statistical software to enhance problem-solving capabilities.
Tools & Resources
MS Excel, statistical functions practice sets, online tutorials for business analytics
Career Connection
These skills are highly valued in roles requiring data-driven decision making, market research, and financial analysis, significantly improving employability in analytical roles.
Engage in Early Industry Exposure- (Semester 1-2)
Attend guest lectures by industry experts, participate in business quizzes, and join college management clubs. Start reading prominent Indian business newspapers like The Economic Times to understand current market trends and corporate developments.
Tools & Resources
Indian business newspapers, industry magazines, college event calendars, LinkedIn for professional networking
Career Connection
Early exposure helps in understanding industry trends, identifying career interests, and building a professional network for future internships and placements within the Indian corporate landscape.
Intermediate Stage
Strategic Specialization and Elective Mastery- (Semester 3)
Choose electives strategically based on career aspirations. Deep dive into the chosen area (e.g., Finance, Marketing, HR) by engaging with advanced topics, case studies, and industry projects specific to those subjects. This enhances focused learning.
Tools & Resources
Specialized journals, industry reports, online advanced courses in chosen domain, faculty mentoring
Career Connection
This allows for focused skill development, making students competitive for specialized roles in their chosen field, increasing chances for targeted placements in Indian industries.
Undertake Meaningful Summer Internship- (After Semester 2, during summer break)
Secure an internship that provides hands-on experience in a relevant industry or function. Actively contribute to projects, network with professionals, and document learnings to maximize practical exposure and skill application.
Tools & Resources
University placement cell, LinkedIn, company career pages, internship portals like Internshala
Career Connection
Internships are vital for practical exposure, building a professional resume, and often lead to pre-placement offers, significantly boosting career prospects in the competitive Indian job market.
Develop Problem-Solving through Operations Research & MIS- (Semester 3)
Focus on applying quantitative techniques from Operations Research and leveraging Management Information Systems to solve real-world business problems. Engage in simulations and practical exercises to build analytical capabilities.
Tools & Resources
OR software like Solver in Excel, MIS case studies, business simulation games
Career Connection
These skills are crucial for analytical roles, consultancy, and effective decision-making, which are highly sought after by Indian companies across various sectors for strategic positions.
Advanced Stage
Excel in Comprehensive Project & Viva Voce- (Semester 4)
Choose a project topic that aligns with career goals, conduct thorough research, apply learned concepts, and prepare a robust report and presentation. Practice for the viva voce to articulate findings effectively.
Tools & Resources
Research methodologies, academic databases, industry mentors, public speaking practice
Career Connection
The project demonstrates capability in independent research, problem-solving, and professional presentation, critical for impressing recruiters and for future professional assignments in India.
Master Business Ethics & Governance- (Semester 4)
Understand the ethical dimensions of business decisions and the importance of corporate governance in the Indian context. Participate in debates and discussions on current corporate scandals and best practices to develop responsible leadership.
Tools & Resources
Case studies on Indian corporate governance, SEBI guidelines, relevant business news
Career Connection
Essential for leadership roles, ensuring responsible and sustainable business practices, and aligning with the increasing focus on ESG (Environmental, Social, Governance) in Indian corporates for long-term value creation.
Intensive Placement Preparation- (Semester 4)
Actively engage with the placement cell, participate in mock interviews, group discussions, and resume building workshops. Research target companies and practice aptitude tests specific to Indian recruitment patterns.
Tools & Resources
University placement cell, online aptitude test platforms like IndiaBix, interview guides, company websites
Career Connection
Direct preparation for securing desired placements, maximizing opportunities for a successful career launch in the competitive Indian job market and aligning with industry expectations.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree with 50% aggregate marks (45% for SC/ST/SEBC candidates) from a recognized university. Valid CMAT score is mandatory.
Duration: 2 years / 4 semesters
Credits: 120 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA101 | Management Principles & Practices | Core | 4 | Nature and Significance of Management, Planning and Decision Making, Organizing and Staffing, Directing and Motivation, Controlling and Coordination, Emerging Issues in Management |
| MBA102 | Organizational Behaviour | Core | 4 | Introduction to Organizational Behaviour, Individual Behaviour and Personality, Perception and Learning, Motivation Theories, Group Dynamics and Team Building, Organizational Culture and Change |
| MBA103 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Decisions, Macroeconomic Environment, Business Cycles and Economic Policies |
| MBA104 | Accounting for Management | Core | 4 | Introduction to Financial Accounting, Journal, Ledger, and Trial Balance, Final Accounts of Companies, Cost Accounting Concepts, Budgeting and Budgetary Control, Financial Statement Analysis |
| MBA105 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression |
| MBA106 | Marketing Management | Core | 4 | Fundamentals of Marketing, Marketing Environment and Research, Consumer and Business Markets, Product and Pricing Decisions, Promotion and Distribution Channels, Marketing Strategies |
| MBA107 | Computer Applications in Business | Core | 4 | Introduction to Computer Fundamentals, MS-Office Tools for Business, Data Analysis with Spreadsheets, Database Management Concepts, Introduction to Internet and E-commerce, Business Presentations |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA201 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Recruitment, Selection and Induction, Training and Development, Performance Management, Compensation Management |
| MBA202 | Operations Management | Core | 4 | Introduction to Operations Management, Product and Process Design, Facility Location and Layout, Production Planning and Control, Quality Management, Inventory Management |
| MBA203 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Capital Structure Theories, Dividend Policy |
| MBA204 | Marketing Research | Core | 4 | Introduction to Marketing Research, Research Design and Data Sources, Sampling Techniques, Data Collection Methods, Data Analysis and Interpretation, Report Writing and Presentation |
| MBA205 | Research Methodology | Core | 4 | Introduction to Research, Formulation of Research Problem, Research Design, Sampling Techniques and Data Collection, Data Analysis and Interpretation, Report Writing and Ethics |
| MBA206 | Business Environment & Law | Core | 4 | Components of Business Environment, Economic and Political Environment, Social and Technological Environment, Indian Contract Act, Sale of Goods Act, Consumer Protection Act |
| MBA207 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Formulation, Sources of Finance for Entrepreneurs, Small Scale Industries, Government Policies and Support |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA301 | Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Analysis, Internal Analysis, Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation |
| MBA302 | International Business | Core | 4 | Globalization and International Business, International Trade Theories, Foreign Direct Investment, Global Financial System, International Marketing Strategies, Cross-Cultural Management |
| MBA303 | Operations Research | Core | 4 | Introduction to Operations Research, Linear Programming, Transportation Problem, Assignment Problem, Network Analysis (PERT/CPM), Decision Theory |
| MBA304 | Management Information System | Core | 4 | Introduction to MIS, Information Systems for Business, Database Management Systems, Networking and Telecommunications, Enterprise Systems, E-business and E-commerce |
| MBA305 | Quantitative Techniques for Business Decisions | Core | 4 | Regression Analysis, Time Series Analysis, Forecasting Techniques, Chi-Square Test, ANOVA, Non-parametric Tests |
| MBA306M1 | Consumer Behavior | Elective (Marketing) | 4 | Introduction to Consumer Behavior, Individual Determinants of Behavior, Group Influence on Behavior, Consumer Decision Making Process, Post-Purchase Behavior, Consumer Research |
| MBA306F1 | Investment Analysis & Portfolio Management | Elective (Finance) | 4 | Introduction to Investment, Security Analysis, Portfolio Theory, Capital Market Theory, Portfolio Performance Evaluation, Risk and Return |
| MBA306H1 | Manpower Planning & Development | Elective (HR) | 4 | Introduction to Manpower Planning, Demand and Supply Forecasting, Job Analysis and Design, Recruitment and Selection Strategies, Career Planning and Development, Succession Planning |
| MBA306I1 | Database Management Systems | Elective (IT) | 4 | Introduction to DBMS, Data Models, Relational Database Design, SQL Queries, Database Security, Distributed Databases |
| MBA306P1 | Productivity Management | Elective (Production & Operations) | 4 | Concept of Productivity, Measurement of Productivity, Techniques for Productivity Improvement, Work Study, Method Study, Ergonomics |
| MBA308 | Summer Internship Project & Viva Voce | Project | 4 | Problem Identification, Literature Review, Research Design and Methodology, Data Collection and Analysis, Findings and Recommendations, Report Writing and Presentation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA401 | Ethics & Corporate Governance | Core | 4 | Introduction to Business Ethics, Ethical Decision Making, Corporate Social Responsibility, Concept of Corporate Governance, Role of Board of Directors, Regulatory Framework for Governance in India |
| MBA402 | Total Quality Management | Core | 4 | Introduction to TQM, Quality Gurus and Philosophies, Quality Management Systems (ISO), Statistical Process Control, Six Sigma, Quality Circles and Benchmarking |
| MBA403 | Supply Chain Management | Core | 4 | Introduction to SCM, Logistics Management, Purchasing and Sourcing, Inventory Management in SCM, Warehousing and Transportation, Global Supply Chains |
| MBA404 | Financial Markets & Services | Core | 4 | Indian Financial System, Money Market, Capital Market, Stock Exchanges, Investment Banking, Mutual Funds and Insurance |
| MBA405 | Marketing of Services | Core | 4 | Introduction to Services Marketing, Characteristics of Services, Service Quality Models, Service Design and Development, Pricing and Promotion of Services, Managing Service Encounters |
| MBA406M1 | Advertising & Sales Management | Elective (Marketing) | 4 | Introduction to Advertising, Advertising Objectives and Budget, Media Planning and Strategy, Sales Management Process, Sales Force Recruitment and Training, Sales Performance Evaluation |
| MBA406F1 | Financial Derivatives | Elective (Finance) | 4 | Introduction to Derivatives, Forward and Futures Contracts, Options: Types and Valuation, Swaps, Hedging Strategies, Derivatives Market in India |
| MBA406H1 | Performance Management | Elective (HR) | 4 | Introduction to Performance Management, Performance Appraisal Systems, Goal Setting and Feedback, Coaching and Mentoring, Reward and Recognition Systems, Performance Management Challenges |
| MBA406I1 | Enterprise Resource Planning | Elective (IT) | 4 | Introduction to ERP, ERP Modules, ERP Implementation Life Cycle, ERP Vendors and Packages, Benefits and Challenges of ERP, Future of ERP |
| MBA406P1 | Total Production Maintenance | Elective (Production & Operations) | 4 | Introduction to TPM, Pillars of TPM, Autonomous Maintenance, Planned Maintenance, Quality Maintenance, TPM Implementation Steps |
| MBA408 | Comprehensive Project & Viva Voce | Project | 4 | Advanced Problem Formulation, Extensive Data Analysis, Strategic Solution Development, Impact Assessment, Professional Report Writing, Defense and Presentation Skills |
