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B-B-A in General at SARDARGANJ MERCANTILE CO.OP. BANK LTD. (ANAND) ENGLISH MEDIUM COLLEGE OF COMMERCE AND MANAGEMENT
Anand, Gujarat
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About the Specialization
What is General at SARDARGANJ MERCANTILE CO.OP. BANK LTD. (ANAND) ENGLISH MEDIUM COLLEGE OF COMMERCE AND MANAGEMENT Anand?
This General BBA program at S.M.C. Bank College, Anand, focuses on providing a comprehensive foundation in various aspects of business administration. It aims to develop managerial skills and an understanding of core business functions relevant to the dynamic Indian corporate landscape, preparing students for diverse roles across sectors. The curriculum emphasizes analytical thinking, problem-solving, and a holistic approach to business.
Who Should Apply?
This program is ideal for fresh 12th-grade graduates from any stream who are keen on pursuing a career in management and business. It also suits individuals aspiring to build their own entrepreneurial ventures or seeking a strong academic base before pursuing an MBA. Students with an aptitude for leadership, strategic thinking, and a desire to understand the Indian business ecosystem will find this program beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue various career paths in India such as management trainees, business development executives, marketing analysts, HR assistants, or financial associates. Entry-level salaries typically range from INR 2.5 to 4.5 lakhs annually, with significant growth potential in mid-management roles. The program aligns well with further professional certifications and postgraduate studies, offering robust growth trajectories within Indian companies.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core concepts in Financial Accounting, Management, Economics, and Statistics. Utilize online resources like Coursera''''s introductory business courses or NPTEL lectures to supplement classroom learning. Form study groups to discuss complex topics and solve numerical problems collaboratively.
Tools & Resources
NPTEL, Coursera, Khan Academy, College library resources
Career Connection
A solid grasp of fundamentals is crucial for interviews and for building specialized knowledge in later semesters, laying the groundwork for effective decision-making in any business role.
Develop Effective Communication and IT Skills- (Semester 1-2)
Actively participate in business communication classes, practice public speaking, and engage in debates or presentations. Simultaneously, gain proficiency in essential software like MS Office (Word, Excel, PowerPoint) and basic database concepts. Seek opportunities to write reports and deliver presentations.
Tools & Resources
LinkedIn Learning, Microsoft Learn, College communication labs, Local toastmasters clubs
Career Connection
Strong communication and IT skills are indispensable for workplace success in India, facilitating client interactions, professional presentations, and efficient data handling in virtually all corporate functions.
Engage in Peer Learning and Network Building- (Semester 1-2)
Form peer study circles and actively participate in college clubs or student organizations like the Commerce Association or Entrepreneurship Cell. Attend guest lectures and workshops organized by the college to interact with industry professionals and faculty.
Tools & Resources
College clubs, Social media groups for academic discussion, College events
Career Connection
Early networking helps in gaining diverse perspectives, finding mentors, and uncovering internship or project opportunities, which are critical for career advancement in the Indian professional landscape.
Intermediate Stage
Undertake Industry Internships and Projects- (Semester 3-5)
Actively seek and complete short-term internships (e.g., summer internships) with local SMEs or startups in Anand/Gujarat. Focus on gaining practical experience in marketing, HR, finance, or operations. Engage in college-mandated or faculty-supervised mini-projects relevant to business challenges.
Tools & Resources
College placement cell, Internshala, LinkedIn, Local business associations
Career Connection
Practical exposure through internships is highly valued by Indian recruiters, providing real-world context to theoretical knowledge and enhancing employability for entry-level managerial positions.
Specialize through Electives and Certifications- (Semester 3-5)
Carefully choose elective subjects in areas of interest (e.g., Marketing, Finance, HR) to build specialized knowledge. Simultaneously, pursue relevant online certifications from platforms like Google Digital Garage (for marketing), NSE Academy (for finance), or HRCI (for HR basics) to demonstrate domain expertise.
Tools & Resources
NPTEL advanced courses, Udemy, Coursera, Google Digital Garage, NSE Academy
Career Connection
Specialization through electives and certifications makes candidates more competitive for specific roles in the Indian job market, aligning their skills with industry demands and opening doors to niche opportunities.
Participate in Business Competitions and Case Studies- (Semester 3-5)
Engage in inter-college business competitions, case study challenges, and management fests. This helps in applying theoretical knowledge to solve real-world problems under pressure, developing critical thinking and teamwork skills. Seek mentorship from faculty for preparation.
Tools & Resources
College notice boards, Platforms like Dare2Compete, Relevant industry association events
Career Connection
Success in such competitions demonstrates initiative, problem-solving capabilities, and leadership potential, which are key attributes sought by recruiters for managerial roles in India, often leading to pre-placement offers.
Advanced Stage
Master Project Report and Viva Preparation- (Semester 6)
Dedicate significant time to the final year project. Choose a relevant and impactful topic, conduct thorough research, and present findings professionally. Prepare diligently for the viva-voce by reviewing all BBA core concepts and practicing articulate explanations of your project.
Tools & Resources
Research papers, Industry reports, Faculty mentors, Presentation software
Career Connection
A well-executed project demonstrates independent research capability and problem-solving skills, while a confident viva performance showcases knowledge retention and communication, crucial for final placements in diverse Indian organizations.
Intensive Placement Preparation and Mock Interviews- (Semester 6)
Attend campus placement training sessions, resume-building workshops, and mock interview drills regularly. Practice aptitude tests, group discussions, and technical HR interviews specifically tailored for business roles in India. Network with alumni for interview tips and industry insights.
Tools & Resources
College placement cell, Online aptitude test platforms, Alumni network, LinkedIn
Career Connection
Thorough preparation for the campus recruitment process significantly increases the chances of securing desirable placements in top Indian companies and MNCs operating in India, ensuring a smooth transition into the professional world.
Cultivate Leadership and Managerial Acumen- (Semester 6)
Seek opportunities to lead student initiatives, organize college events, or take on mentor roles for junior students. Engage in discussions on current business affairs and economic trends to develop a broader managerial perspective. Read business journals and case studies.
Tools & Resources
Business newspapers (Economic Times, Business Standard), Harvard Business Review cases, Leadership workshops
Career Connection
Demonstrating leadership qualities and a strong understanding of current business dynamics helps in distinguishing oneself in the highly competitive Indian job market, positioning graduates for future leadership roles and faster career progression.
Program Structure and Curriculum
Eligibility:
- Std. 12th passed (any stream) or equivalent examination recognized by Sardar Patel University
Duration: 3 years / 6 semesters
Credits: 134 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA101 | Financial Accounting | Core | 4 | Introduction to Financial Accounting, Accounting Principles and Concepts, Double Entry System, Journal, Ledger, Trial Balance, Preparation of Final Accounts |
| BBA102 | Fundamentals of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Leadership, Controlling and Coordination |
| BBA103 | Business Economics | Core | 4 | Introduction to Economics and Microeconomics, Demand and Supply Analysis, Consumer Behavior Theories, Production and Cost Analysis, Market Structures and Pricing |
| BBA104 | Business Mathematics | Core | 4 | Basic Mathematics and Algebra, Set Theory and Relations, Functions and Progressions, Matrix Algebra, Calculus Fundamentals |
| BBA105 | Computer Fundamentals | Core | 4 | Introduction to Computers, Hardware and Software Concepts, Operating Systems, Introduction to Microsoft Office, Internet and Web Basics |
| BBA106 | Environmental Studies | Core | 2 | Natural Resources and Their Management, Ecosystems and Biodiversity, Environmental Pollution and Control, Social Issues and the Environment, Human Population and Environment |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA201 | Principles of Marketing | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer and Business Markets, Marketing Mix (Product, Price, Place, Promotion), Marketing Segmentation, Targeting, Positioning |
| BBA202 | Organisational Behavior | Core | 4 | Introduction to Organisational Behavior, Perception, Learning, Personality, Motivation Theories, Group Dynamics and Team Building, Leadership and Conflict Management |
| BBA203 | Business Statistics | Core | 4 | Introduction to Statistics and Data Collection, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Hypothesis Testing, Correlation and Regression Analysis |
| BBA204 | Business Communication | Core | 4 | Principles of Effective Communication, Oral and Written Communication, Business Correspondence and Reports, Presentation Skills, Intercultural Communication |
| BBA205 | Database Management System | Core | 4 | Introduction to DBMS, Data Models (ER, Relational), Relational Algebra and Calculus, Structured Query Language (SQL), Database Design and Normalization |
| BBA206 | Indian Constitution | Core | 2 | Making of the Indian Constitution, Preamble, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Legislature, Judiciary and Local Governance |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA301 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design and Types, Data Collection Methods (Primary/Secondary), Sampling Techniques, Data Analysis and Report Writing |
| BBA302 | Human Resource Management | Core | 4 | Introduction to HRM and its Functions, Human Resource Planning, Recruitment, Selection, and Placement, Training and Development, Performance Management and Compensation |
| BBA303 | Operations Research | Core | 4 | Introduction to Operations Research, Linear Programming, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Queuing Theory and Decision Theory |
| BBA304 | Company Law | Core | 4 | Company Formation and Types, Shares and Share Capital, Management of Companies, Company Meetings and Resolutions, Winding Up of Companies |
| BBA305 | Enterprise Resource Planning | Core | 4 | Introduction to ERP, ERP Modules and Architecture, ERP Implementation Process, ERP Vendors and Market, Benefits and Challenges of ERP |
| BBA306 | Value Education | Core | 2 | Importance of Values in Life, Ethical and Moral Values, Human Values and Professional Ethics, Character Building and Personality Development, Spiritual and Social Values |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA401 | Industrial Relations & Labour Laws | Core | 4 | Concept of Industrial Relations, Trade Unions and Collective Bargaining, Industrial Disputes and Resolution, Labour Welfare and Social Security, Key Labour Laws in India |
| BBA402 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Small Business Management, Government Support to SMEs |
| BBA403 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy Decisions |
| BBA404 | Marketing Management | Core | 4 | Marketing Environment and Research, Product Decisions and New Product Development, Pricing Strategies and Decisions, Promotion Decisions (IMC), Distribution Decisions and Channel Management |
| BBA405 | E-Commerce | Core | 4 | Introduction to E-Commerce, E-Business Models, E-Payment Systems, E-Security and Privacy, Digital Marketing and E-CRM |
| BBA406 | Professional Ethics & Corporate Governance | Core | 2 | Introduction to Business Ethics, Ethical Dilemmas in Business, Corporate Social Responsibility (CSR), Principles of Corporate Governance, Role of Board and Stakeholders |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA501 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade and Investment, Global Business Environment, Foreign Exchange Markets, International Marketing and Logistics |
| BBA502 | Taxation | Core | 4 | Introduction to Income Tax, Heads of Income, Deductions from Gross Total Income, Goods and Services Tax (GST), Computation of Taxable Income |
| BBA503 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis (External and Internal), Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation |
| BBA504 | Business Ethics & CSR | Core | 4 | Foundations of Business Ethics, Ethical Decision-Making Frameworks, Corporate Social Responsibility Models, Sustainable Business Practices, Stakeholder Management |
| BBA505A | Advertising & Sales Management | Elective | 4 | Introduction to Advertising, Advertising Media Planning, Sales Management Principles, Personal Selling Process, Sales Promotion Techniques |
| BBA505B | Security Analysis & Portfolio Management | Elective | 4 | Investment Environment and Markets, Security Valuation Models, Portfolio Theory and Construction, Asset Allocation Strategies, Portfolio Performance Evaluation |
| BBA505C | Organizational Development | Elective | 4 | Introduction to Organizational Development (OD), OD Process and Intervention Strategies, Managing Organizational Change, Team Building and Group Dynamics, Leadership and Culture Development |
| BBA506A | Consumer Behaviour | Elective | 4 | Consumer Decision Process, Factors Influencing Consumer Behavior, Motivation and Perception, Learning and Attitude Formation, Culture, Subculture, and Social Class |
| BBA506B | Financial Derivatives | Elective | 4 | Introduction to Financial Derivatives, Futures and Forwards Markets, Options: Types and Valuation, Swaps: Types and Applications, Hedging Strategies using Derivatives |
| BBA506C | Training & Development | Elective | 4 | Training Process and Needs Assessment, Training Design and Methods, Evaluation of Training Programs, Employee Development Strategies, Management Development and Coaching |
| BBA507A | Digital Marketing | Elective | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content and Email Marketing |
| BBA507B | International Financial Management | Elective | 4 | Global Financial Environment, Foreign Exchange Market and Rates, International Investment Decisions, International Working Capital Management, Managing Foreign Exchange Exposure |
| BBA507C | Industrial Psychology | Elective | 4 | Introduction to Industrial Psychology, Motivation in the Workplace, Job Satisfaction and Stress Management, Leadership Theories and Styles, Group Dynamics and Conflict |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA601 | Project Report | Project | 4 | Project Identification and Formulation, Research Design and Methodology, Data Collection and Analysis, Report Writing and Documentation, Presentation of Findings |
| BBA602 | Viva-voce | Core | 2 | Comprehensive knowledge of BBA curriculum, Understanding of Project Report, General Business Awareness, Communication and Presentation Skills, Critical Thinking and Problem Solving |
| BBA603A | Services Marketing | Elective | 4 | Introduction to Services Marketing, Characteristics of Services, Service Quality and Customer Satisfaction, Service Process and Physical Evidence, Managing Service Encounters |
| BBA603B | Strategic Financial Management | Elective | 4 | Financial Strategy and Corporate Objectives, Value Based Management, Mergers, Acquisitions and Restructuring, Corporate Risk Management, International Financial Strategies |
| BBA603C | Performance Management | Elective | 4 | Introduction to Performance Management, Performance Appraisal Systems, Goal Setting and Feedback, Coaching and Mentoring, Reward and Recognition Systems |
| BBA604A | Brand Management | Elective | 4 | Concept of Brand and Brand Identity, Brand Equity and Measurement, Brand Positioning and Differentiation, Brand Communication Strategies, Brand Extension and Global Branding |
| BBA604B | Working Capital Management | Elective | 4 | Components of Working Capital, Cash Management, Inventory Management, Receivables Management, Short-term Financing Sources |
| BBA604C | Compensation Management | Elective | 4 | Compensation Objectives and Policies, Wage and Salary Administration, Incentive Plans and Performance Pay, Employee Benefits and Services, Executive Compensation |
| BBA605A | Retail Management | Elective | 4 | Introduction to Retail and Formats, Store Location and Layout, Merchandise Management, Retail Pricing and Promotion, Retail Technology and E-Retailing |
| BBA605B | Management of Financial Institutions & Services | Elective | 4 | Indian Financial System, Commercial Banking Operations, Insurance Services, Mutual Funds and Investment Banking, Non-Banking Financial Companies (NBFCs) |
| BBA605C | Global HRM | Elective | 4 | International HR Context and Challenges, International Staffing and Recruitment, Expatriate Management, Global Compensation and Benefits, International Training and Development |
