.png&w=1920&q=75)
BBA in General at Sarvoday College of Science & Technology
Rajkot, Gujarat
.png&w=1920&q=75)
About the Specialization
What is General at Sarvoday College of Science & Technology Rajkot?
This BBA program at Sarvoday College of Science & Technology, Rajkot, provides a strong foundation in various facets of business administration. While the curriculum offers a general management perspective for the initial semesters, students gain the flexibility to choose a specialization track in areas like Finance, Marketing, or Human Resources during their final year, aligning with diverse industry demands in the Indian market. The program aims to equip students with essential management knowledge and practical skills.
Who Should Apply?
This program is ideal for recent 10+2 graduates from any stream with an interest in business and management careers. It suits aspiring entrepreneurs, individuals aiming for entry-level managerial positions in various sectors, and those planning to pursue higher studies like MBA. Students seeking a comprehensive understanding of business operations and a pathway to corporate roles will find this program beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue various career paths in India, including roles in sales, marketing, finance, human resources, operations, and general administration. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential with experience. The program provides a solid base for advanced degrees and aligns with skills required for certifications in areas like digital marketing or financial planning, enhancing career trajectories in Indian companies.
Student Success Practices
Foundation Stage
Master Core Business Concepts- (Semester 1-2)
Dedicate time to thoroughly understand fundamental subjects like Principles of Management, Financial Accounting, and Business Economics. Utilize textbooks, online tutorials, and peer study groups to clarify concepts. Regularly solve numerical problems in accounting and statistics to build a strong analytical base.
Tools & Resources
Textbooks, Class Notes, Khan Academy for Economics, Online accounting tutorials, Study groups
Career Connection
A solid grasp of these fundamentals is crucial for higher-level courses and provides the bedrock knowledge required for any entry-level business role, making you a more confident candidate during interviews.
Develop Effective Communication and Computer Skills- (Semester 1-2)
Actively participate in English Language and Business Communication classes. Practice public speaking, presentation skills, and professional writing. Simultaneously, focus on mastering basic computer applications like MS Office (Word, Excel, PowerPoint) as covered in Computer Fundamentals.
Tools & Resources
Toastmasters International (if available), Grammarly, Microsoft Office tutorials, Online typing practice
Career Connection
Strong communication and digital literacy are universal requirements in the corporate world, significantly boosting your employability and effectiveness in team environments.
Engage in Academic and Extracurricular Activities- (Semester 1-2)
Join college clubs related to management, entrepreneurship, or finance. Participate in debates, quizzes, and inter-college competitions. This helps in networking, leadership development, and applying theoretical knowledge in practical scenarios.
Tools & Resources
College Clubs, Inter-college events, Local business competitions
Career Connection
Active participation enhances your resume, develops soft skills like teamwork and problem-solving, and provides valuable experiences to discuss during placement interviews.
Intermediate Stage
Apply Classroom Knowledge through Projects- (Semester 3-4)
Seek opportunities to work on small-scale projects or case studies in subjects like Marketing Management, Cost Accounting, or Operations Management. This involves collecting real-world data (even simulated), analyzing it, and presenting findings. Focus on understanding the practical implications of theories.
Tools & Resources
Case study competitions, Market research tools, Statistical software (basic Excel)
Career Connection
Practical application of concepts demonstrates analytical and problem-solving skills, making you more appealing to recruiters looking for candidates who can contribute immediately.
Gain Industry Exposure through Internships and Workshops- (Semester 3-4)
Proactively search for short-term internships, even unpaid ones, during semester breaks. Attend industry workshops, seminars, and guest lectures organized by the college or local business associations. This provides valuable insights into corporate functioning.
Tools & Resources
Internshala, LinkedIn, College placement cell, Local industry events
Career Connection
Internships offer real-world experience, build your professional network, and clarify career interests, often leading to pre-placement offers or strong references.
Develop Specialized Skills in Emerging Areas- (Semester 3-4)
Utilize Skill Enhancement Courses and Generic Electives to build proficiency in areas like Digital Marketing or Data Analysis. Consider pursuing online certifications from platforms like Coursera or Google Digital Garage in relevant fields to complement your curriculum.
Tools & Resources
Coursera, Udemy, Google Digital Garage, NPTEL
Career Connection
Acquiring in-demand specialized skills makes you stand out in the job market and opens doors to roles in rapidly growing sectors like digital marketing and business analytics.
Advanced Stage
Strategically Choose Specializations and Excel in Core Subjects- (Semester 5-6)
Carefully select your Discipline Specific Electives (Finance, Marketing, HR) based on your career aspirations and aptitude. Simultaneously, focus intensely on core subjects like Strategic Management and Business Analytics, which are critical for higher-level managerial roles.
Tools & Resources
Career counseling sessions, Alumni network advice, Industry reports
Career Connection
A focused specialization combined with strong performance in strategic subjects positions you for specific roles and faster career progression in your chosen field.
Undertake a Comprehensive Industry Project/Internship- (Semester 6)
Engage in the final year project work or a long-duration internship with a reputable company. Focus on solving a real business problem, applying all learned concepts, and generating actionable insights. Document your work meticulously and prepare a professional report and presentation.
Tools & Resources
Industry mentors, Project guidelines, Research databases, Presentation software
Career Connection
A well-executed project/internship is your biggest asset for placements, showcasing your ability to deliver tangible results and transition effectively from academia to corporate.
Intensive Placement Preparation and Networking- (Semester 5-6)
Actively participate in campus placement drives, mock interviews, and group discussions. Refine your resume and cover letter. Network with alumni and industry professionals through LinkedIn and college events to explore job opportunities and gain career advice.
Tools & Resources
College placement cell, LinkedIn, Interview preparation guides, Mock interview platforms
Career Connection
Dedicated placement preparation maximizes your chances of securing a desirable job offer from leading companies and kickstarts your professional journey.
Program Structure and Curriculum
Eligibility:
- 10+2 (Any Stream) with English as a subject from a recognized board.
Duration: 3 years (6 semesters)
Credits: 112 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA101CC1 | Principles of Management | Core | 4 | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling |
| BBA102CC2 | Financial Accounting | Core | 4 | Introduction to Accounting, Journal and Ledger, Trial Balance, Final Accounts of Sole Proprietorship, Depreciation Accounting |
| BBA103CC3 | Business Economics | Core | 4 | Introduction to Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Macro Economic Concepts |
| BBA104CC4 | Business Statistics | Core | 4 | Introduction to Statistics, Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Basic Probability |
| BBA105AECC1 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Ecosystems, Natural Resources, Environmental Pollution, Social Issues and the Environment, Human Population and Environment |
| BBA106AECC2 | English Language | Ability Enhancement Compulsory Course | 2 | Communication Skills, Grammar and Vocabulary, Reading Comprehension, Writing Skills, Public Speaking |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA201CC5 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Market Segmentation and Targeting, Marketing Mix, Product Life Cycle |
| BBA202CC6 | Cost and Management Accounting | Core | 4 | Cost Concepts and Classifications, Cost Sheet, Marginal Costing, Budgetary Control, Standard Costing, Variance Analysis |
| BBA203CC7 | Organizational Behavior | Core | 4 | Introduction to Organizational Behavior, Perception and Learning, Motivation, Group Dynamics, Leadership, Conflict Management |
| BBA204CC8 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Company Law |
| BBA205AECC3 | Computer Fundamentals | Ability Enhancement Compulsory Course | 2 | Introduction to Computers, Hardware and Software, Operating Systems, MS Office Basics, Internet and E-mail |
| BBA206AECC4 | Business Communication | Ability Enhancement Compulsory Course | 2 | Process of Communication, Types of Communication, Barriers to Communication, Verbal and Non-Verbal Communication, Report Writing and Presentation Skills |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA301CC9 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| BBA302CC10 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting, Cost of Capital, Working Capital Management, Dividend Policy, Sources of Finance |
| BBA303CC11 | Operations Management | Core | 4 | Introduction to Operations Management, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management |
| BBA304GE1 | Entrepreneurship Development | Generic Elective (Example choice, others available) | 4 | Concept of Entrepreneurship, Business Idea Generation, Business Plan Formulation, Sources of Funding, Challenges for Entrepreneurs |
| BBA305SECC1 | Basic Computer Skills Lab | Skill Enhancement Compulsory Course (Example choice, others available) | 2 | Word Processing Software, Spreadsheet Applications, Presentation Tools, Internet Browsing, Email Management |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA401CC12 | Business Ethics and Corporate Governance | Core | 4 | Introduction to Business Ethics, Ethical Theories, Corporate Social Responsibility, Corporate Governance Principles, Whistle Blowing |
| BBA402CC13 | Research Methodology | Core | 4 | Research Process, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Fundamentals, Report Writing |
| BBA403CC14 | Digital Marketing | Core | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing |
| BBA404GE2 | E-Commerce | Generic Elective (Example choice, others available) | 4 | Introduction to E-Commerce, E-Commerce Business Models, Payment Systems in E-Commerce, Security Issues in E-Commerce, Online Marketing Strategies |
| BBA405SECC2 | Data Analysis using Spreadsheets | Skill Enhancement Compulsory Course (Example choice, others available) | 2 | Excel Functions for Data Analysis, Data Visualization in Spreadsheets, Pivot Tables, Basic Statistical Analysis, Data Interpretation |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA501CC15 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Modes of Entry into International Markets, Global Marketing Strategies, International Financial Management, Cultural Environment in IB |
| BBA502CC16 | Project Management | Core | 4 | Introduction to Project Management, Project Life Cycle, Project Planning and Scheduling, Project Risk Management, Project Monitoring and Control |
| BBA503DSE1 | Discipline Specific Elective I (Students choose one from Finance, Marketing, or Human Resource specialization tracks) | Elective | 4 | Investment Management (Finance Track), Consumer Behavior (Marketing Track), Compensation Management (HR Track) |
| BBA504DSE2 | Discipline Specific Elective II (Students choose one from Finance, Marketing, or Human Resource specialization tracks) | Elective | 4 | Banking & Insurance (Finance Track), Advertising & Brand Management (Marketing Track), Training & Development (HR Track) |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA601CC17 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis (SWOT, PESTEL), Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Social Responsibility and Strategy |
| BBA602CC18 | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Mining Techniques, Predictive and Prescriptive Analytics, Big Data Concepts, Data Visualization |
| BBA603DSE3 | Discipline Specific Elective III (Students choose one from Finance, Marketing, or Human Resource specialization tracks) | Elective | 4 | Financial Markets and Institutions (Finance Track), Sales and Distribution Management (Marketing Track), Industrial Relations and Labour Laws (HR Track) |
| BBA604DSE4 | Discipline Specific Elective IV (Students choose one from Finance, Marketing, or Human Resource specialization tracks) | Elective | 4 | Derivatives and Risk Management (Finance Track), Rural and Social Marketing (Marketing Track), Performance Management and HR Audit (HR Track) |
| BBA605DSE5 | Project Work/Internship | Project | 4 | Project Formulation, Data Collection and Analysis, Report Writing, Presentation Skills, Practical Industry Application |
