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MBA in General at Sarvoday College of Science & Technology
Rajkot, Gujarat
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About the Specialization
What is General at Sarvoday College of Science & Technology Rajkot?
This Master of Business Administration (MBA) program at Sarvoday College of Science & Technology, affiliated with Gujarat Technological University, focuses on developing well-rounded business leaders and managers. It equips students with a holistic understanding of various functional areas of business, critical for navigating the dynamic Indian corporate landscape. The program emphasizes both theoretical knowledge and practical application, preparing graduates for diverse roles across industries.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into management roles, or for working professionals aiming to accelerate their careers and assume leadership responsibilities. It also caters to individuals with an entrepreneurial bent, providing them with the foundational knowledge to launch and manage successful ventures in India''''s growing economy. A prior bachelor''''s degree with a minimum 50% score (45% for SC/ST) and a valid CMAT score are typically prerequisite backgrounds.
Why Choose This Course?
Graduates of this general MBA program can expect to pursue varied career paths in India, including roles in marketing, finance, human resources, operations, and general management. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience. The comprehensive curriculum prepares students for growth trajectories in Indian companies, MNCs operating in India, and public sector organizations. The skills acquired align with certifications in project management, business analytics, and other in-demand areas.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus intensely on mastering core concepts in management principles, economics, accounting, statistics, and marketing. Regularly review notes, solve case studies, and participate in classroom discussions to deepen understanding.
Tools & Resources
GTU prescribed textbooks, NPTEL/SWAYAM courses for conceptual clarity, Harvard Business Review case studies, Peer study groups
Career Connection
A solid grasp of fundamentals is crucial for passing initial screening tests, excelling in interviews, and adapting to various entry-level roles across all functional areas.
Enhance Communication and Presentation Skills- (Semester 1-2)
Actively engage in the Presentation and Communication Skills course. Practice public speaking, develop effective written communication through assignments, and learn to articulate ideas clearly. Participate in college debates or extempore competitions.
Tools & Resources
Toastmasters International (if available), TED Talks for inspiration, Grammarly for written assignments, Online resources for slide design
Career Connection
Strong communication is paramount for interviews, team collaboration, client interactions, and leadership roles, significantly impacting placement prospects and early career growth.
Develop Proficiency in Management Software- (Semester 1-2)
Pay close attention to the Computer Applications in Management course. Gain hands-on experience with MS Office Suite (especially Excel for data analysis and PowerPoint for presentations), and understand basic database concepts. Seek opportunities to use these tools for academic projects.
Tools & Resources
Microsoft Office tutorials, Online Excel courses (e.g., from Coursera/edX), SQL practice platforms, College computer labs
Career Connection
Proficiency in office software and data handling is a basic expectation in almost all modern management roles, making candidates more job-ready and efficient.
Intermediate Stage
Strategic Thinking and Entrepreneurial Mindset Development- (Semester 3)
Engage deeply with Strategic Management and Entrepreneurship Development courses. Analyze real-world business strategies and identify entrepreneurial opportunities, particularly within the Indian context. Participate in business plan competitions or college incubators.
Tools & Resources
Case studies from IIMs/ISB, Entrepreneurship forums, Startup India initiatives, Business Model Canvas, SWOT analysis tools
Career Connection
Cultivating strategic thinking and an entrepreneurial mindset is crucial for future leaders, preparing them for roles in strategy consulting, new venture creation, or leading innovation within established firms in India.
Minor Project for Problem Solving and Research- (Semester 3)
Utilize the Minor Project to apply learned research methodologies to a relevant business problem. Focus on robust data collection, analytical rigor, and developing actionable insights. Seek faculty guidance and peer feedback throughout the project lifecycle.
Tools & Resources
SPSS/R/Python for data analysis, Academic databases (JSTOR, EBSCO), GTU library resources, Project management templates
Career Connection
This project hones critical thinking, research, and problem-solving skills, which are highly valued by employers for analytical and consulting roles.
Develop Legal and Ethical Business Acumen- (Semester 3)
Pay keen attention to Legal Aspects of Business and understand the ethical frameworks of corporate governance. Participate in discussions on business ethics dilemmas and corporate social responsibility (CSR) initiatives relevant to Indian companies.
Tools & Resources
Ministry of Corporate Affairs (MCA) website, SEBI regulations, Industry codes of conduct, CSR reports of Indian companies
Career Connection
A strong understanding of business law and ethics is essential for compliance roles, corporate secretarial functions, and responsible leadership, preventing legal pitfalls and building a credible professional reputation.
Advanced Stage
Mastering Business Analytics for Data-Driven Decisions- (Semester 4)
Deepen understanding of Business Analytics concepts. Work on projects involving data analysis, predictive modeling, and data visualization. Explore industry-specific tools and software for large datasets.
Tools & Resources
Tableau, Power BI, Advanced Excel, Python (Pandas, Matplotlib), R, Online courses in business intelligence/analytics
Career Connection
Data-driven decision-making is a core competence in modern business. This skill set is highly sought after for roles in business intelligence, market research, financial analysis, and operations analytics.
Global Business and Cross-Cultural Competence- (Semester 4)
Engage with International Business and Cross-Cultural Management topics. Research global market trends, analyze case studies of MNCs operating in India, and understand cultural nuances in international negotiations. Consider participating in international business simulations.
Tools & Resources
World Bank reports, WTO publications, Hofstede''''s Cultural Dimensions, International business news and journals
Career Connection
As Indian businesses globalize, understanding international trade, cross-cultural communication, and global business strategies is crucial for roles in international marketing, global supply chain, and overseas operations.
Capstone Major Project and Placement Readiness- (Semester 4)
Execute the Major Project with an emphasis on solving a complex, real-world business problem. Leverage all acquired knowledge and skills. Simultaneously, actively prepare for placements by attending mock interviews, group discussions, and resume-building workshops.
Tools & Resources
College career services office, Interview preparation guides, Professional networking events, Alumni mentorship, Company research tools
Career Connection
A well-executed Major Project is a powerful resume enhancer. Combined with diligent placement preparation, this stage directly leads to securing desirable job offers and launching a successful management career.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree with minimum 50% aggregate marks (45% for SC/ST candidates) from a recognized university. Valid CMAT score required (as per Sarvoday College website).
Duration: 2 years (4 semesters)
Credits: 113 Credits
Assessment: Internal: undefined, External: undefined
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3710101 | Management Principles and Practices | Core | 4 | Nature and Scope of Management, Planning and Decision Making, Organizing and Staffing, Directing and Leading, Controlling and Coordination |
| 3710102 | Management Economics | Core | 4 | Nature and Scope of Managerial Economics, Demand and Supply Analysis, Production and Cost Theory, Market Structures and Pricing Strategies, Macroeconomic Environment |
| 3710103 | Accounting for Managers | Core | 4 | Fundamentals of Financial Accounting, Accounting Cycle and Financial Statements, Analysis of Financial Statements, Cost Accounting Concepts, Budgetary Control |
| 3710104 | Business Statistics | Core | 4 | Introduction to Statistics, Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Hypothesis Testing |
| 3710105 | Business Environment | Core | 4 | Introduction to Business Environment, Economic Environment and Policies, Political and Legal Environment, Socio-Cultural Environment, Technological and Global Environment |
| 3710106 | Presentation and Communication Skills | Core | 3 | Principles of Effective Communication, Verbal and Non-Verbal Communication, Written Communication Skills, Presentation Planning and Delivery, Interpersonal Communication |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3720101 | Organizational Behavior and Human Resource Management | Core | 4 | Introduction to Organizational Behavior, Individual and Group Dynamics, Organizational Structure and Culture, Human Resource Planning, Recruitment, Selection, Training and Development |
| 3720102 | Marketing Management | Core | 4 | Introduction to Marketing, Market Segmentation, Targeting, Positioning, Product and Brand Management, Pricing Strategies, Promotion and Distribution Channels |
| 3720103 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital and Capital Structure, Working Capital Management |
| 3720104 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design and Hypothesis Formulation, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| 3720105 | Operations Management | Core | 4 | Introduction to Operations Management, Facilities Layout and Location, Production Planning and Control, Inventory Management, Quality Management |
| 3720106 | Computer Applications in Management | Core | 3 | Introduction to Computer Systems, MS Office for Business (Excel, PowerPoint, Word), Database Management Concepts, Data Analysis Tools, Internet and E-commerce Basics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3730101 | Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Analysis, Strategy Formulation and Choice, Strategy Implementation, Strategic Control and Evaluation |
| 3730102 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process and Environment, Idea Generation and Business Plan, Sources of Finance for New Ventures, Small Business Management |
| 3730103 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Consumer Protection Act |
| 3730104 | Supply Chain Management | Core | 4 | Introduction to Supply Chain Management, Logistics and Transportation, Inventory Management in SCM, Warehousing and Packaging, Supply Chain Performance Measurement |
| 3730105 | Management Information System | Core | 4 | Introduction to MIS, Role of Information Systems in Business, Database Management Systems, Decision Support Systems, E-commerce and IT Security |
| 3730106 | Employability & Entrepreneurial Skills | Core | 3 | Self-Assessment and Career Planning, Resume Building and Interview Skills, Group Discussions and Public Speaking, Networking and Professional Etiquette, Entrepreneurial Mindset and Innovation |
| 3730001 | Minor Project | Project | 3 | Problem Identification and Formulation, Literature Review, Methodology and Data Collection, Data Analysis and Interpretation, Report Writing and Presentation |
| 3730XXX | Specialization Elective I (Group I) | Elective | 3 | |
| 3730YYY | Specialization Elective II (Group I) | Elective | 3 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3740101 | Project Management | Core | 4 | Introduction to Project Management, Project Life Cycle and Organization, Project Planning and Scheduling, Project Monitoring and Control, Project Risk Management |
| 3740102 | International Business | Core | 4 | Globalization and International Trade Theories, Foreign Exchange Market and Hedging, International Financial Management, International Marketing Strategies, Global Human Resource Management |
| 3740103 | Business Ethics and Corporate Governance | Core | 4 | Introduction to Business Ethics, Ethical Decision Making, Corporate Social Responsibility, Principles of Corporate Governance, Whistleblowing and Ethical Leadership |
| 3740104 | Business Analytics | Core | 4 | Introduction to Business Analytics, Descriptive and Predictive Analytics, Data Mining Techniques, Big Data Concepts, Data Visualization and Reporting |
| 3740105 | Cross-Cultural Management | Core | 4 | Understanding Culture and Organizations, Cultural Dimensions and Diversity, Managing Cross-Cultural Teams, Global Leadership and Communication, Cross-Cultural Negotiation Strategies |
| 3740106 | Critical and Analytical Thinking Skills | Core | 3 | Logical Reasoning and Problem Solving, Decision Making Frameworks, Data Interpretation, Argument Analysis and Evaluation, Creative Thinking Techniques |
| 3740001 | Major Project | Project | 6 | Comprehensive Research Proposal, Extensive Data Collection and Analysis, Solution Development and Recommendation, Detailed Project Report Writing, Viva-Voce and Industry Application |
| 3740XXX | Specialization Elective I (Group II) | Elective | 3 | |
| 3740YYY | Specialization Elective II (Group II) | Elective | 3 |
