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MBA in General at Satya Institute of Technology and Management
Vizianagaram, Andhra Pradesh
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About the Specialization
What is General at Satya Institute of Technology and Management Vizianagaram?
This general MBA program at Satya Institute of Technology and Management focuses on providing a holistic understanding of business functions and management principles. It equips students with broad-based knowledge across finance, marketing, human resources, and operations, essential for diverse roles in the dynamic Indian business landscape. The program emphasizes an integrated approach to problem-solving and strategic decision-making.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking a strong foundation in management, preparing them for entry-level managerial positions across various industries. It also suits working professionals looking to transition into leadership roles or acquire a comprehensive business perspective. Individuals aiming for entrepreneurial ventures or cross-functional careers will find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths in India, including roles as management trainees, business analysts, marketing executives, financial analysts, or HR generalists. Entry-level salaries typically range from INR 3-6 lakhs per annum, with significant growth potential up to INR 10-15 lakhs or more for experienced professionals in leading Indian companies. The comprehensive curriculum builds a versatile skill set highly valued in the job market.
Student Success Practices
Foundation Stage
Build a Strong Business Core- (Semester 1-2)
Actively engage with core subjects like Accounting, Economics, and Statistics. Focus on understanding fundamental concepts as they form the bedrock for advanced management studies. Participate in extra lectures or workshops on these basics.
Tools & Resources
Online platforms like Khan Academy for foundational concepts, Supplementary textbooks, Study groups, Faculty mentorship
Career Connection
A solid grasp of business fundamentals is crucial for passing competitive entrance exams and succeeding in initial job interviews, especially for analyst roles.
Develop Effective Communication and IT Skills- (Semester 1-2)
Prioritize the soft skills and IT application labs. Actively participate in public speaking, group discussions, and presentation exercises. Master essential software like MS Excel for data handling and PowerPoint for presentations, as these are indispensable in any corporate role.
Tools & Resources
Toastmasters International, Online communication courses (Coursera, edX), Advanced Excel tutorials, Mock interview practice sessions
Career Connection
Strong communication and IT literacy are essential for effective team collaboration, client interaction, and professional report generation, directly impacting early career progression.
Engage in Peer Learning & Networking- (Semester 1-2)
Form study groups with diverse academic backgrounds to foster collaborative learning and varied perspectives on business problems. Attend introductory industry webinars and college-organized networking events to begin building a professional network.
Tools & Resources
LinkedIn for professional networking, College alumni network platforms, Industry association student memberships
Career Connection
Peer learning enhances understanding and problem-solving. Early networking can open doors to mentorships and future internship or job opportunities.
Intermediate Stage
Strategic Elective Selection and Deep Dive- (Semester 3)
Carefully choose electives based on genuine interest and career aspirations (e.g., Finance, Marketing, HR, Analytics). Don''''t just follow friends. Dedicate extra effort to thoroughly understand the chosen specialization subjects, possibly through certification courses or projects.
Tools & Resources
NPTEL courses, Industry-specific certifications (e.g., Google Analytics, HubSpot, Financial Modeling), Case study competitions
Career Connection
Focused elective study helps in developing specialized skills, making a student a more attractive candidate for roles requiring specific functional expertise.
Meaningful Internship Experience- (Semester 3)
Secure an internship that provides practical exposure to real-world business challenges. Actively seek responsibilities, ask questions, and network within the organization. Focus on applying theoretical knowledge to practical scenarios and documenting learnings diligently for the project work.
Tools & Resources
College placement cell, Internship portals (Internshala, LinkedIn), Industry mentors, Detailed internship report guidelines
Career Connection
Internships are crucial for gaining industry experience, building a professional network, and often lead to pre-placement offers, significantly boosting employability.
Participate in Business Competitions & Case Studies- (Semester 3)
Engage in inter-college business competitions, case study challenges, and hackathons. These platforms offer opportunities to apply theoretical knowledge, develop critical thinking, teamwork, and presentation skills under pressure.
Tools & Resources
Online case study platforms (HBR Case Studies, Case Study Club resources), College entrepreneurship cell
Career Connection
Participation demonstrates initiative, problem-solving abilities, and practical application of knowledge to potential employers, enhancing resume value.
Advanced Stage
Comprehensive Project Work & Research- (Semester 4)
Undertake the final project work with utmost dedication, choosing a topic relevant to career goals and current industry trends. Conduct thorough research, data analysis, and present findings professionally. This is a chance to showcase independent research and analytical capabilities.
Tools & Resources
Research databases (JSTOR, EBSCO), Statistical software (SPSS, R, Python), Academic writing guides, Faculty supervision
Career Connection
A well-executed project demonstrates research aptitude, analytical skills, and the ability to deliver tangible outcomes, highly valued in consulting, research, and managerial roles.
Targeted Placement Preparation- (Semester 4)
Begin intensive preparation for placements well in advance. This includes company-specific research, mock interviews (technical and HR), aptitude test practice, and resume/cover letter refinement. Focus on articulating skills and experiences gained throughout the MBA.
Tools & Resources
Placement cell workshops, Online aptitude platforms (IndiaBix), Interview preparation guides, Alumni success stories
Career Connection
Dedicated preparation directly translates into improved performance in placement drives, leading to securing desired job roles and salary packages.
Develop Leadership & Professional Branding- (Semester 4)
Seek opportunities to take on leadership roles in student clubs, college events, or group projects. Actively curate a professional online presence (LinkedIn) highlighting achievements, skills, and aspirations. Attend industry seminars and workshops to stay updated on emerging trends.
Tools & Resources
LinkedIn Learning, Professional development webinars, Mentorship programs
Career Connection
Leadership experience demonstrates initiative and management potential. A strong professional brand increases visibility and attracts recruiters for better career opportunities.
Program Structure and Curriculum
Eligibility:
- A pass in Bachelor’s Degree in any discipline from a recognized university with a valid ICET rank. Admission based on merit in the Integrated Common Entrance Test (ICET) conducted by Andhra Pradesh State Council of Higher Education (APSCHE) and seats allotted by the Convener ICET admissions.
Duration: 2 years (4 semesters)
Credits: 90 Credits
Assessment: Internal: 30% (for theory subjects), 50% (for labs, internship, project phase I), 25% (for project phase II), External: 70% (for theory subjects), 50% (for labs, internship, project phase I), 75% (for project phase II)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| R20MBA101 | Management & Organisational Behaviour | Core | 3 | Management Principles, Planning & Organizing, Directing & Controlling, Individual Behavior, Group Dynamics, Leadership Theories |
| R20MBA102 | Business Economics | Core | 3 | Demand Analysis, Production & Cost, Market Structures, Pricing Decisions, Macroeconomic Indicators, Business Cycles |
| R20MBA103 | Accounting for Management | Core | 3 | Financial Accounting Basics, Financial Statements, Cost Concepts, Break-Even Analysis, Budgeting & Control, Working Capital |
| R20MBA104 | Business Statistics | Core | 3 | Data Presentation, Probability, Sampling Methods, Hypothesis Testing, Correlation & Regression, Time Series Analysis |
| R20MBA105 | Business Law & Ethics | Core | 3 | Contract Act, Company Law, Consumer Protection, Cyber Laws, Ethical Theories, Corporate Social Responsibility |
| R20MBA106 | Business Communication & Soft Skills Lab | Lab | 3 | Oral & Written Communication, Presentation Skills, Group Discussion, Interview Techniques, Report Writing |
| R20MBA107 | IT Applications for Business Lab | Lab | 3 | MS Office Productivity Tools, Data Handling with Excel, Internet & Cloud Computing, E-commerce, Business Software |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| R20MBA201 | Marketing Management | Core | 3 | Marketing Mix, Consumer Behavior, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion & Distribution |
| R20MBA202 | Human Resource Management | Core | 3 | HR Planning, Recruitment & Selection, Training & Development, Performance Management, Compensation, Industrial Relations |
| R20MBA203 | Financial Management | Core | 3 | Capital Budgeting, Working Capital, Cost of Capital, Capital Structure, Dividend Policy, Financial Markets |
| R20MBA204 | Operations Management | Core | 3 | Production Systems, Facility Location, Inventory Management, Quality Control, Supply Chain, Project Management |
| R20MBA205 | Business Research Methods | Core | 3 | Research Design, Data Collection, Sampling Techniques, Questionnaire Design, Data Analysis (ANOVA, Regression), Report Writing |
| R20MBA206 | Computer Aided Management Lab | Lab | 3 | Advanced Excel for Business, Data Visualization, Business Simulation Tools, Decision Support Systems, Statistical Software (SPSS/R) |
| R20MBA207 | Managerial Skills & Competencies Lab | Lab | 3 | Problem Solving, Decision Making, Negotiation Skills, Conflict Management, Leadership Styles, Team Building |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| R20MBA301 | Business Analytics | Core | 3 | Data Mining, Predictive Modeling, Business Intelligence, Data Visualization, Big Data Concepts, Ethical Analytics |
| R20MBA302 | Strategic Management | Core | 3 | Strategic Analysis, Environmental Scan, SWOT Analysis, Corporate & Business Strategies, Strategy Implementation, Strategic Control |
| R20MBA303 | Entrepreneurship & Project Management | Core | 3 | Entrepreneurial Process, Business Plan Development, Startup Ecosystem, Project Planning, Risk Management, Project Evaluation |
| R20MBA304 | Internship | Core | 3 | Industry Exposure, Practical Skill Application, Corporate Etiquette, Project Report Writing |
| R20MBA3E11 | Financial Derivatives (Elective I - Finance Stream) | Elective | 3 | Futures, Forwards, Options, Swaps, Hedging Strategies, Valuation Models |
| R20MBA3E21 | Consumer Behaviour (Elective I - Marketing Stream) | Elective | 3 | Consumer Decision Process, Influencing Factors, Segmentation, Culture & Social Class, Motivation, Perception, Learning |
| R20MBA3E31 | Performance Management (Elective I - HR Stream) | Elective | 3 | Performance Appraisal, Goal Setting, Feedback Systems, Coaching, Rewards, Performance Culture |
| R20MBA3E41 | Supply Chain Management (Elective I - Operations Stream) | Elective | 3 | SCM Strategy, Logistics, Inventory Control, Sourcing, Distribution Networks, Global Supply Chain |
| R20MBA3E51 | Data Mining for Business Decisions (Elective I - Business Analytics Stream) | Elective | 3 | Data Preprocessing, Association Rules, Classification, Clustering, Predictive Modeling, Text Mining |
| R20MBA3E61 | Enterprise Resource Planning (Elective I - Systems Stream) | Elective | 3 | ERP Modules, Implementation Challenges, Business Process Reengineering, Supply Chain Integration, Customer Relationship Management |
| R20MBA3E12 | International Financial Management (Elective II - Finance Stream) | Elective | 3 | Balance of Payments, Exchange Rates, Forex Markets, International Capital Budgeting, Multinational Corporations |
| R20MBA3E22 | Advertising & Brand Management (Elective II - Marketing Stream) | Elective | 3 | Advertising Media, Campaign Planning, Brand Equity, Brand Positioning, IMC, Digital Advertising |
| R20MBA3E32 | Industrial Relations & Labour Laws (Elective II - HR Stream) | Elective | 3 | Trade Unions, Collective Bargaining, Dispute Resolution, Labour Welfare, Social Security, Wage Legislation |
| R20MBA3E42 | Total Quality Management (Elective II - Operations Stream) | Elective | 3 | Quality Principles, TQM Tools, Statistical Process Control, Six Sigma, Lean Management, Quality Certification |
| R20MBA3E52 | Web & Social Media Analytics (Elective II - Business Analytics Stream) | Elective | 3 | Web Traffic Analysis, Social Listening, Sentiment Analysis, Campaign Effectiveness, SEO, SEM |
| R20MBA3E62 | E-Business (Elective II - Systems Stream) | Elective | 3 | E-commerce Models, Online Marketing, Payment Systems, E-security, Supply Chain Integration, Digital Transformation |
| R20MBA307 | Project Work – Phase I | Project | 6 | Problem Definition, Literature Review, Research Design, Data Collection Tools, Preliminary Data Analysis |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| R20MBA4E11 | Investment Management (Elective III - Finance Stream) | Elective | 3 | Investment Avenues, Portfolio Theory, Equity Valuation, Bond Valuation, Mutual Funds, Risk Management |
| R20MBA4E21 | Sales & Distribution Management (Elective III - Marketing Stream) | Elective | 3 | Sales Force Management, Sales Planning, Channel Management, Retail Management, Customer Relationship Management |
| R20MBA4E31 | Compensation Management (Elective III - HR Stream) | Elective | 3 | Wage Theories, Job Evaluation, Incentive Plans, Employee Benefits, Executive Compensation, Legal Aspects of Pay |
| R20MBA4E41 | Production Planning & Control (Elective III - Operations Stream) | Elective | 3 | Forecasting, Aggregate Planning, Capacity Planning, MRP, Scheduling, Inventory Control |
| R20MBA4E51 | Social Network Analytics (Elective III - Business Analytics Stream) | Elective | 3 | Network Metrics, Community Detection, Influence Analysis, Social Media Monitoring, Text Analysis, Visualization |
| R20MBA4E61 | Cyber Security & IT Governance (Elective III - Systems Stream) | Elective | 3 | Information Security, Risk Management, Data Privacy, Compliance, IT Audit, Cloud Security |
| R20MBA4E12 | Banking & Financial Services (Elective IV - Finance Stream) | Elective | 3 | Commercial Banking, Investment Banking, Insurance, Microfinance, Merchant Banking, NBFCs |
| R20MBA4E22 | Services Marketing (Elective IV - Marketing Stream) | Elective | 3 | Service Characteristics, Quality Management, Customer Satisfaction, Service Recovery, Internal Marketing, Gaps Model |
| R20MBA4E32 | Human Resource Development (Elective IV - HR Stream) | Elective | 3 | HRD Systems, Training Needs Assessment, Career Planning, Succession Planning, Organizational Learning, Competency Mapping |
| R20MBA4E42 | Materials Management (Elective IV - Operations Stream) | Elective | 3 | Purchasing, Stores Management, Inventory Control, Vendor Selection, Logistics, Material Handling |
| R20MBA4E52 | Machine Learning for Business Decisions (Elective IV - Business Analytics Stream) | Elective | 3 | Supervised Learning, Unsupervised Learning, Regression, Classification, Decision Trees, Neural Networks |
| R20MBA4E62 | Business Intelligence (Elective IV - Systems Stream) | Elective | 3 | Data Warehousing, OLAP, Reporting Tools, Dashboards, Data Discovery, Performance Management |
| R20MBA403 | Open Elective | Elective | 2 | Cross-Functional Skills, Personal Effectiveness, Innovation Management, Global Business Environment, Current Affairs |
| R20MBA404 | Project Work – Phase II | Project | 10 | Data Analysis, Findings & Discussion, Conclusion & Recommendations, Report Finalization, Viva-Voce |
