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B-SC-MASS-MEDIA-COMMUNICATION in General at Saveetha Institute of Medical and Technical Sciences
Chennai, Tamil Nadu
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About the Specialization
What is General at Saveetha Institute of Medical and Technical Sciences Chennai?
This B.Sc. Mass Media & Communication program at Saveetha Institute of Medical and Technical Sciences focuses on equipping students with essential skills for the dynamic Indian media industry. It covers various facets of mass communication, including journalism, advertising, public relations, and digital media, preparing graduates for diverse roles in a rapidly evolving market.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into journalism, advertising, public relations, or digital content creation. It also suits individuals passionate about communication, media trends, and storytelling, looking to build a strong theoretical and practical foundation for a successful media career in India.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in print, electronic, and digital media. Entry-level salaries in India typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential for experienced professionals. The program aligns with industry demands for skilled communicators and media professionals.
Student Success Practices
Foundation Stage
Build Strong Communication Fundamentals- (Semester 1-2)
Focus on developing strong written and verbal communication skills. Regularly read diverse news sources, critically analyze media content, and participate in debates to hone expression. Master grammar, syntax, and narrative structure for effective storytelling.
Tools & Resources
Grammarly, The Hindu/Indian Express (editorial analysis), TED Talks
Career Connection
Excellent communication is the bedrock of all media roles, crucial for journalism, PR, advertising, and content creation, directly impacting your employability and career progression.
Explore Media Verticals Early- (Semester 1-2)
Actively research and understand different media fields like print journalism, broadcast, digital marketing, public relations, and advertising. Attend webinars, read industry blogs, and connect with professionals to identify areas of personal interest and potential specialization.
Tools & Resources
Exchange4media, Social Samosa, LinkedIn
Career Connection
Early exploration helps in making informed decisions about elective choices and internship focuses, aligning your academic journey with your career aspirations in the diverse Indian media landscape.
Develop Digital Literacy and Basic Content Creation- (Semester 1-2)
Acquire fundamental digital literacy skills, including social media management, basic photo/video editing, and content writing for online platforms. Start a personal blog or a social media page to practice content creation and audience engagement.
Tools & Resources
Canva, InShot/CapCut, WordPress.com, Free online courses on digital marketing basics
Career Connection
In India''''s digital-first media environment, basic digital skills are non-negotiable for entry-level roles across all media sectors, making you a more versatile candidate.
Intermediate Stage
Seek Relevant Internships and Live Projects- (Semester 3-5)
Proactively search for internships with local media houses, PR agencies, or marketing firms. Even short-term or unpaid internships provide invaluable practical experience, industry contacts, and a clearer understanding of workplace dynamics.
Tools & Resources
Internshala, Naukri.com, College placement cell
Career Connection
Internships are critical for building a portfolio, gaining real-world skills, and often lead to pre-placement offers or strong referrals in the competitive Indian media job market.
Network Actively with Industry Professionals- (Semester 3-5)
Attend industry events, workshops, and guest lectures. Use platforms like LinkedIn to connect with alumni and media professionals. Informational interviews can provide insights and mentorship, building a strong professional network.
Tools & Resources
LinkedIn, Industry conferences (e.g., FICCI Frames), Alumni network events
Career Connection
Networking is paramount in the Indian media industry, often opening doors to job opportunities, collaborations, and mentorship that are otherwise inaccessible.
Cultivate Specialized Skills & Portfolio Development- (Semester 3-5)
Identify a specific area of interest (e.g., broadcast journalism, digital marketing analytics, creative writing) and develop advanced skills. Create a portfolio of your best work, including articles, campaigns, or multimedia projects, showcasing your expertise.
Tools & Resources
Adobe Creative Suite (trial), Online courses (Coursera, Udemy) for specialization, Personal website/blog for portfolio
Career Connection
A strong, specialized portfolio differentiates you in interviews and demonstrates practical capability, significantly enhancing your appeal to potential employers in your chosen media niche.
Advanced Stage
Master Placement Preparation and Mock Interviews- (Semester 6)
Dedicate time to resume building, cover letter writing, and practicing for interviews, including group discussions and and technical rounds. Utilize career services for mock interviews and feedback to refine your presentation and communication skills.
Tools & Resources
College career services, Online resume builders, Glassdoor for interview questions
Career Connection
Thorough preparation directly impacts your success in securing placements with leading media organizations, ensuring you effectively articulate your skills and potential.
Engage in Capstone Project or Dissertation- (Semester 6)
Undertake a significant capstone project or dissertation that addresses a real-world media challenge. This allows for deep application of learned theories and skills, demonstrating problem-solving abilities and independent research.
Tools & Resources
Academic databases, Industry case studies, Faculty mentors
Career Connection
A strong capstone project showcases your ability to conduct research, execute large-scale initiatives, and deliver high-quality output, highly valued in advanced media roles.
Stay Updated on Industry Trends and Regulations- (Semester 6)
Continuously monitor the evolving media landscape, including new technologies (AI in media), audience consumption patterns, and regulatory changes in India. Subscribe to industry newsletters and follow key media personalities.
Tools & Resources
MediaNama, Livemint, Business Standard (media section), FICCI reports
Career Connection
Staying current makes you adaptable and forward-thinking, positioning you as a valuable asset in a fast-paced industry and fostering long-term career resilience and growth.
Program Structure and Curriculum
Eligibility:
- Pass in Higher Secondary Examination (10+2) or an equivalent examination, with a minimum aggregate of 50% marks for students belonging to General category and 45% marks for students belonging to SC/ST/OBC category.
Duration: 3 years / 6 semesters
Credits: Credits not specified
Assessment: Internal: 40%, External: 60%
