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B-SC-VISUAL-COMMUNICATION in General at Saveetha Institute of Medical and Technical Sciences
Chennai, Tamil Nadu
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About the Specialization
What is General at Saveetha Institute of Medical and Technical Sciences Chennai?
This B.Sc. Visual Communication program at Saveetha Institute of Medical and Technical Sciences focuses on developing creative professionals for the dynamic media and design industries. The curriculum integrates design principles, photography, videography, animation, and digital media to equip students with comprehensive skills relevant to India''''s burgeoning creative economy. It emphasizes both theoretical knowledge and practical application, preparing graduates for diverse roles.
Who Should Apply?
This program is ideal for high school graduates with a keen interest in art, design, and storytelling, aspiring to build careers in media, advertising, and entertainment sectors in India. It also suits individuals seeking to transition into creative roles or enhance their digital communication skills. Candidates should possess a creative aptitude, basic understanding of visual aesthetics, and a drive for innovation.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including graphic designer, photographer, video editor, animator, content creator, ad professional, and journalist. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs per annum, with significant growth potential up to INR 8-15 Lakhs for experienced professionals in major Indian cities. The program aligns with industry demands for skilled visual communicators.
Student Success Practices
Foundation Stage
Master Design Fundamentals & Software- (Semester 1-2)
Dedicate time in semesters 1-2 to thoroughly understand core design principles, color theory, and composition. Simultaneously, gain proficiency in industry-standard software like Adobe Photoshop, Illustrator, and Premiere Pro through practical exercises and tutorials beyond classroom hours.
Tools & Resources
Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro), Online tutorials (YouTube, Skillshare, Coursera), Design blogs and communities
Career Connection
Strong foundation in design and software proficiency is critical for all visual communication roles, enabling students to efficiently execute tasks and build a competitive portfolio for internships and entry-level positions.
Build a Diverse Portfolio Early- (Semester 1-2)
Actively create and curate projects from every course, even small assignments, into a personal digital portfolio. Experiment with different visual communication mediums like photography, graphic design, and short video clips to showcase versatility.
Tools & Resources
Behance, Dribbble, Personal website platforms (e.g., WordPress, Squarespace)
Career Connection
An early and diverse portfolio is crucial for attracting internship opportunities and demonstrating practical skills to potential employers, setting you apart in the competitive Indian job market.
Engage in Peer Learning & Feedback- (Semester 1-2)
Form study groups and actively seek constructive criticism from peers and faculty on your creative work. Participate in college design clubs or informal sessions to share ideas and learn from different perspectives.
Tools & Resources
College design clubs, Group project collaborations, Regular faculty reviews
Career Connection
Developing critical self-assessment skills and accepting feedback are vital for professional growth in creative industries. This also fosters teamwork, a highly valued trait by Indian employers.
Intermediate Stage
Seek Internships & Live Projects- (Semester 3-5)
During semesters 3-5, actively apply for internships at advertising agencies, media houses, or production studios, even if unpaid initially. Look for opportunities to work on live college events, local business branding, or NGO campaigns.
Tools & Resources
Internshala, LinkedIn, College placement cell, Local business networks
Career Connection
Practical industry experience is invaluable in India. Internships provide exposure to real-world workflows, help build professional networks, and often lead to pre-placement offers, significantly boosting employability.
Develop a Specialization Niche- (Semester 3-5)
Based on your interests and strengths, start focusing on a specific area like animation, web design, or videography. Take elective courses in that domain and pursue advanced online certifications to deepen your expertise.
Tools & Resources
Specialized online courses (e.g., VFX in Nuke, Advanced UI/UX, 3D Maya training), Industry workshops
Career Connection
Specialization makes you a more targeted and valuable asset to employers. A strong niche can open doors to specialized roles and higher salary brackets in India''''s diverse creative job market.
Participate in Competitions & Festivals- (Semester 3-5)
Submit your best creative work (photography, short films, design projects) to national and international college-level competitions and film festivals. This builds recognition and provides a platform for showcasing talent.
Tools & Resources
Campus/National design competitions, Short film festivals (e.g., Dada Saheb Phalke Film Festival), Photography contests
Career Connection
Winning or even participating in recognized competitions enhances your resume, validates your skills, and provides excellent networking opportunities with industry professionals, improving your visibility for future roles.
Advanced Stage
Refine Professional Portfolio & Brand- (Semester 6)
In the final semesters, meticulously refine your portfolio, focusing on quality over quantity. Develop a consistent personal brand across your resume, LinkedIn profile, and portfolio website, tailored to your desired career path.
Tools & Resources
Professional portfolio review sessions (faculty, mentors), LinkedIn Learning courses on personal branding
Career Connection
A polished and professional portfolio, combined with a strong personal brand, is crucial for securing interviews and making a lasting impression on recruiters in Indian creative industries, especially for higher-paying roles.
Network and Attend Industry Events- (Semester 6)
Actively attend industry conferences, workshops, and networking events (both online and offline) in Chennai and other major cities. Connect with alumni and professionals on LinkedIn to explore job openings and mentorship opportunities.
Tools & Resources
LinkedIn Professional Networking, Industry conferences (e.g., Kyoorius Designyatra, FICCI Frames), Alumni association events
Career Connection
Networking is paramount in the Indian creative sector. It provides insights into industry trends, uncovers hidden job opportunities, and helps establish mentor relationships that can significantly influence career trajectory and placement success.
Prepare for Placements & Interviews- (Semester 6)
Engage in mock interview sessions, practice presenting your portfolio confidently, and research potential employers thoroughly. Develop strong communication and soft skills, which are highly valued in the Indian job market for client-facing and team roles.
Tools & Resources
College placement cell''''s mock interviews, Group discussions practice, Company research platforms
Career Connection
Effective interview and presentation skills directly impact placement success. Being well-prepared demonstrates professionalism and confidence, which are key factors for securing desirable positions in reputable Indian companies.
Program Structure and Curriculum
Eligibility:
- A pass in 10+2 (HSC) or equivalent with any Group of Subjects.
Duration: 3 years (6 semesters)
Credits: 156 Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U21VC101 | Language – I (Tamil/Hindi/French/Malayalam/Sanskrit) | Core | 4 | Basic Grammar and Vocabulary, Reading Comprehension, Writing Skills, Spoken Communication, Cultural Context of Language |
| U21VC102 | English – I (Essential English) | Core | 4 | Grammar and Syntax, Vocabulary Development, Reading Strategies, Basic Essay Writing, Oral Communication Skills |
| U21VC103 | Visual Design – I | Core | 4 | Elements of Design (Line, Shape, Color), Principles of Design (Balance, Contrast), Color Theory and Application, Typography Fundamentals, Basic Layout and Composition |
| U21VC104 | Basics of Photography | Core | 4 | Camera Operation and Functions, Exposure Triangle (Aperture, Shutter, ISO), Rules of Composition, Lighting Fundamentals, Basic Photo Editing |
| U21VC105 | Drawing – I | Core | 4 | Still Life Drawing, Perspective Drawing, Figure Drawing Basics, Sketching Techniques, Shading and Tonal Values |
| U21VC106 | Computer Graphics – I | Core | 4 | Introduction to Graphic Software, Raster and Vector Graphics, Image Manipulation Techniques, Digital Painting Concepts, Basic Graphic Design Tools |
| U21VC107 | Value Education | Core | 2 | Ethical Principles, Moral Values, Human Virtues, Social Responsibility, Professional Conduct |
| U21VCP01 | Photography Practical – I | Lab | 2 | Hands-on Camera Operation, Studio Lighting Setup, Outdoor Photography Sessions, Image Post-processing Exercises, Portrait and Product Shots |
| U21VCP02 | Computer Graphics Practical – I | Lab | 2 | Practical Photoshop Skills, Illustrator Vector Graphics, Graphic Design Projects, Digital Imaging Exercises, Logo and Branding Design |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U21VC201 | Language – II (Tamil/Hindi/French/Malayalam/Sanskrit) | Core | 4 | Advanced Grammar and Syntax, Literary Appreciation, Formal and Creative Writing, Translation Skills, Public Speaking |
| U21VC202 | English – II (Communicative English) | Core | 4 | Professional Communication, Presentation Skills, Report Writing, Group Discussion Techniques, Interview Preparation |
| U21VC203 | Visual Design – II | Core | 4 | Advanced Design Principles, Branding and Identity Design, Packaging Design, UI/UX Fundamentals, Portfolio Development Strategies |
| U21VC204 | Advertising – I | Core | 4 | Introduction to Advertising, Advertising History and Evolution, Ad Campaign Planning, Creative Brief Development, Target Audience Analysis |
| U21VC205 | Drawing – II | Core | 4 | Life Drawing and Anatomy, Caricature and Cartooning, Digital Illustration, Storyboarding for Visual Media, Concept Art Fundamentals |
| U21VC206 | Computer Graphics – II | Core | 4 | Advanced Image Editing, Motion Graphics Basics, 3D Modeling Fundamentals, Principles of Animation, Digital Compositing |
| U21VCP03 | Photography Practical – II | Lab | 2 | Advanced Camera Techniques, Portrait Photography, Product Photography, Event and Documentary Photography, Advanced Post-production |
| U21VCP04 | Computer Graphics Practical – II | Lab | 2 | Advanced Software Projects, Digital Painting Techniques, Vector Illustration, Layout Design for Print, Basic Motion Graphics |
| U21VES01 | Environmental Studies | Core | 2 | Ecology and Ecosystems, Biodiversity and Conservation, Pollution and Control, Sustainable Development, Environmental Ethics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U21VC301 | Visual Design – III | Core | 4 | Visual Communication Strategies, Information Design, Interaction Design (IxD), Editorial Design, Infographics and Data Visualization |
| U21VC302 | Advertising – II | Core | 4 | Media Planning and Buying, Advertising Ethics and Regulations, Digital Advertising Strategies, Integrated Marketing Communication (IMC), Brand Management Principles |
| U21VC303 | Journalism | Core | 4 | News Reporting and Gathering, Feature and Editorial Writing, Media Law and Ethics, Broadcast Journalism Basics, Investigative Journalism |
| U21VC304 | Scripting | Core | 4 | Screenwriting Fundamentals, Story Structure and Plotting, Character Development, Dialogue Writing, Script Formatting and Software |
| U21VC305 | Media Law and Ethics | Core | 4 | Copyright and Intellectual Property, Defamation and Libel, Censorship and Freedom of Speech, Privacy Laws in Media, Ethical Dilemmas in Journalism |
| U21VCE01A | Elective – I (Animation – I) | Elective | 4 | Principles of Animation, 2D Animation Techniques, Character Animation Basics, Stop Motion Animation, Motion Graphics Design |
| U21VCE01B | Elective – I (Web Design – I) | Elective | 4 | HTML and CSS Fundamentals, Responsive Web Design, UI/UX Principles for Web, Web Graphics Optimization, Website Layout and Structure |
| U21VCE01C | Elective – I (Sound Design – I) | Elective | 4 | Principles of Sound and Acoustics, Audio Recording Techniques, Digital Audio Workstations (DAW), Sound Effects and Ambience, Foley Art and Dialogue Editing |
| U21VCP05 | Visual Design Practical – III | Lab | 2 | Advanced Design Projects, Branding and Rebranding Exercises, UI/UX Prototyping, Information Design Projects, Professional Portfolio Refinement |
| U21VCP06 | Advertising Practical – II | Lab | 2 | Ad Campaign Development, Creative Brief Execution, Digital Ad Creation, Market Research for Advertising, Client Presentation Skills |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U21VC401 | Multimedia – I | Core | 4 | Elements of Multimedia (Text, Audio, Video), Interactive Media Design, Multimedia Authoring Tools, Digital Storytelling, Media Integration Techniques |
| U21VC402 | Production Techniques – I (Pre-Production) | Core | 4 | Project Planning and Management, Storyboarding and Shot Listing, Location Scouting and Permissions, Budgeting and Scheduling, Crew Management and Roles |
| U21VC403 | Videography | Core | 4 | Video Camera Operation, Lighting for Video Production, Audio Recording for Video, Shot Composition and Framing, Basic Video Editing Workflow |
| U21VC404 | Post Production – I | Core | 4 | Video Editing Software (e.g., Premiere Pro), Non-Linear Editing Principles, Color Correction and Grading, Basic Sound Mixing, Introduction to Visual Effects |
| U21VCE02A | Elective – II (Animation – II) | Elective | 4 | 3D Animation Fundamentals, Character Rigging, Texturing and Shading, Lighting for 3D Animation, VFX Integration in Animation |
| U21VCE02B | Elective – II (Web Design – II) | Elective | 4 | JavaScript Basics and DOM Manipulation, Content Management Systems (CMS), E-commerce Website Design, Web Security Fundamentals, Usability Testing for Websites |
| U21VCE02C | Elective – II (Sound Design – II) | Elective | 4 | Audio Post-production, Mixing and Mastering Techniques, Dialogue Editing and Restoration, Music Production Basics, Live Sound Reinforcement |
| U21VCP07 | Multimedia Practical – I | Lab | 2 | Interactive Presentation Design, E-learning Module Development, Digital Publication Design, Basic Game Prototyping, Multimedia Storyboard Creation |
| U21VCP08 | Videography Practical – I | Lab | 2 | Short Film Production, Documentary Shooting, Music Video Production, Event Videography, Basic Camera Movement Techniques |
| U21VEV01 | Value Added Course (Generic) | Elective | 2 | Skill Enhancement Training, Industry Specific Tools, Soft Skills Development, Emerging Technologies, Personal Development |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U21VC501 | Multimedia – II | Core | 4 | Advanced Interactive Media, Virtual Reality (VR) Concepts, Augmented Reality (AR) Applications, Game Design Principles, Immersive Experiences Design |
| U21VC502 | Production Techniques – II (Production) | Core | 4 | On-set Directing, Cinematography and Camera Work, Gaffer and Lighting Operations, Sound Recording on Set, Art Direction and Set Design |
| U21VC503 | Public Relations | Core | 4 | PR Strategies and Campaigns, Media Relations Management, Crisis Communication, Event Management, Corporate Communications |
| U21VC504 | Post Production – II | Core | 4 | Advanced Compositing Techniques, Visual Effects (VFX) Creation, Motion Tracking and Rotoscoping, Green Screen Techniques, Digital Intermediate Workflow |
| U21VCE03A | Elective – III (Animation – III) | Elective | 4 | Advanced 3D Character Animation, Realistic Rendering Techniques, Particle Systems and Dynamics, Rigging and Skinning, Storyboarding for Advanced Animation |
| U21VCE03B | Elective – III (Web Design – III) | Elective | 4 | Advanced Frontend Frameworks (React/Vue), Backend Basics (Node.js/Python), Database Integration (SQL/NoSQL), API Development and Consumption, Web Application Deployment |
| U21VCE03C | Elective – III (Sound Design – III) | Elective | 4 | Immersive Audio and Spatial Sound, Game Audio Design, Sound Branding and Sonic Identity, Advanced Mixing and Mastering, Audio for VR/AR |
| U21VCP09 | Multimedia Practical – II | Lab | 2 | AR/VR Application Development, Interactive Kiosk Design, Gamified Learning Modules, Advanced Multimedia Presentations, Digital Experience Prototyping |
| U21VCP10 | Post Production Practical – II | Lab | 2 | VFX Compositing Projects, Advanced Color Grading, Sound Design for Films, Motion Graphics Production, Film Editing Techniques |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U21VC601 | Portfolio Development | Core | 4 | Portfolio Strategy and Curation, Personal Branding, Resume and Cover Letter Building, Interview Skills, Online Portfolio Creation and Promotion |
| U21VCP11 | Production Techniques Practical – III | Lab | 2 | Directing Short Films, Advanced Cinematography, Complex Lighting Setups, Professional Sound Recording on Set, Grip and Electrical Department Roles |
| U21VCP12 | Project | Project | 12 | Research Methodology, Project Planning and Proposal, Execution and Production, Documentation and Reporting, Presentation and Viva Voce |
| U21VEV02 | Value Added Course (Generic) | Elective | 2 | Advanced Skill Enhancement, Entrepreneurship Basics, Industry Trend Analysis, Professional Networking, Career Advancement Strategies |
