.png&w=1920&q=75)
BBA in General at Saveetha Institute of Medical and Technical Sciences
Chennai, Tamil Nadu
.png&w=1920&q=75)
About the Specialization
What is General at Saveetha Institute of Medical and Technical Sciences Chennai?
This BBA program at Saveetha Institute of Medical and Technical Sciences focuses on developing well-rounded business professionals equipped with a strong foundation in management principles. The curriculum is designed to impart practical knowledge, critical thinking, and leadership skills relevant to the dynamic Indian business landscape. It emphasizes a holistic approach, blending theoretical concepts with real-world applications to prepare students for diverse management roles across industries.
Who Should Apply?
This program is ideal for aspiring young professionals seeking an entry into the corporate world right after their 10+2. It caters to individuals with a keen interest in business operations, marketing, finance, and human resources, providing a broad understanding across these domains. Graduates aiming to establish their entrepreneurial ventures or pursue higher studies in management, like an MBA, will find this program a strong foundational stepping stone.
Why Choose This Course?
Graduates of this program can expect diverse career paths in the Indian market, including roles as management trainees, marketing executives, financial analysts, HR associates, and operations coordinators. Entry-level salaries typically range from INR 2.5 to 4.5 LPA, with significant growth potential as experience accrues. The program also prepares students for competitive management entrance exams and aligns with the skills demanded by top Indian companies for managerial positions.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core concepts in accounting, economics, statistics, and management. Actively participate in class discussions and utilize the library''''s resources for additional reading. Form study groups to reinforce learning and solve complex business problems together.
Tools & Resources
University Library, textbook exercises, online tutorials (e.g., NPTEL for business basics), peer study groups
Career Connection
A solid theoretical base is crucial for excelling in internships, competitive exams, and adapting to diverse industry challenges later on.
Develop Essential Communication & Tech Skills- (Semester 1-2)
Leverage courses like Business English and Computer Applications to hone both written and verbal communication, alongside mastering essential software like MS Office Suite. Practice presentation skills, participate in college debates or clubs, and aim for a certification in a relevant software.
Tools & Resources
Toastmasters International (or similar college clubs), Coursera/edX for communication courses, Microsoft Office Specialist (MOS) certification
Career Connection
Strong communication and tech literacy are non-negotiable skills for any entry-level management role in India, enhancing employability and workplace efficiency.
Engage in Early Industry Exposure- (Semester 1-2)
Attend guest lectures, industry workshops, and seminars organized by the college. Seek out opportunities for short-term internships or shadowing experiences during semester breaks, even if unpaid, to gain firsthand insights into business operations.
Tools & Resources
College career services, LinkedIn for industry events, local SMEs for shadowing opportunities
Career Connection
Early exposure helps clarify career interests, builds a professional network, and provides context for theoretical learning, making future placements easier.
Intermediate Stage
Apply Knowledge through Case Studies and Projects- (Semester 3-5)
Actively engage in solving business case studies, both as part of coursework and independently. Seek out opportunities for live projects with local businesses or startups, applying concepts from marketing, finance, and HR to real-world scenarios.
Tools & Resources
Harvard Business Review cases, Indian School of Business (ISB) case studies, college project opportunities, local business chambers
Career Connection
This develops problem-solving and analytical skills, highly valued by recruiters for management roles, demonstrating practical application of learning.
Build a Professional Network- (Semester 3-5)
Connect with faculty, alumni, and industry professionals through LinkedIn and college events. Participate in industry-specific webinars, conferences, and job fairs. Seek mentorship from experienced professionals to guide career choices and development.
Tools & Resources
LinkedIn, alumni network events, industry association memberships (e.g., CII Young Indians chapter)
Career Connection
Networking is vital for internships, job referrals, and gaining insights into industry trends and unadvertised opportunities in the Indian market.
Specialize through Electives and Certifications- (Semester 5)
Strategically choose electives based on career aspirations (e.g., finance, marketing, HR, operations). Supplement academic learning with online certifications in areas like Digital Marketing, Financial Modeling, or HR Analytics from platforms like Google, NISM, or SHRM.
Tools & Resources
NISM certifications (for finance), Google Digital Garage, HubSpot Academy (for marketing), online course platforms (Coursera, edX)
Career Connection
Specialization makes you a more targeted candidate for specific roles, demonstrating commitment and advanced skills to potential employers in India.
Advanced Stage
Excel in Internship and Capstone Project- (Semester 6)
Treat the final internship or project as a real job. Go beyond assigned tasks, take initiative, and deliver tangible results. Network within the internship company and actively seek feedback to improve performance and gain a potential pre-placement offer.
Tools & Resources
Internship mentor, company resources, academic project guidelines
Career Connection
A strong performance often leads to direct placement offers, and even if not, it significantly bolsters your resume for final placements.
Master Placement Preparation Techniques- (Semester 6)
Dedicate significant time to aptitude test preparation, mock interviews, and group discussion practices. Refine your resume and cover letter, tailoring them to specific job descriptions. Utilize the college''''s placement cell extensively for guidance and support.
Tools & Resources
Online aptitude platforms (e.g., Indiabix), mock interview platforms, college placement cell workshops, resume builders
Career Connection
Focused preparation directly impacts success rates in campus placements, securing desirable roles with leading Indian companies.
Develop a Strategic Career Roadmap- (Semester 6 onwards)
Post-graduation, identify short-term and long-term career goals. Consider further education (MBA) or specific industry roles. Continuously learn and adapt to new industry trends, staying updated with emerging technologies and management practices.
Tools & Resources
Career counsellors, industry reports, alumni mentorship, continuous learning platforms (e.g., LinkedIn Learning)
Career Connection
A clear roadmap ensures continuous professional growth, facilitates career transitions, and positions you for leadership roles in the long run.
Program Structure and Curriculum
Eligibility:
- Candidates must have passed 10 + 2 in any stream from a recognized board or university.
Duration: 3 years (6 semesters)
Credits: 140 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U22BS101 | Business English | Core | 4 | Communication Skills, Grammar and Usage, Business Correspondence, Presentation Skills, Group Discussions, Interview Skills |
| U22AD101 | Financial Accounting | Core | 4 | Accounting Concepts, Journal and Ledger, Trial Balance, Financial Statements, Depreciation, Inventory Valuation |
| U22AD102 | Business Environment | Core | 4 | Economic Environment, Political-Legal Environment, Social and Cultural Environment, Technological Environment, Global Environment, Business Ethics |
| U22AD103 | Principles of Management | Core | 4 | Nature of Management, Planning, Organizing, Staffing, Directing, Controlling |
| U22AD104 | Business Mathematics | Core | 4 | Basic Arithmetic, Algebra, Matrices, Differentiation, Integration, Financial Mathematics |
| U22AD105 | Computer Applications in Business - I | Core | 4 | Introduction to Computers, MS Word, MS Excel, MS PowerPoint, Internet Concepts, E-commerce Basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U22BS201 | Business Statistics | Core | 4 | Data Collection, Measures of Central Tendency, Measures of Dispersion, Correlation, Regression, Probability Distributions |
| U22AD201 | Marketing Management | Core | 4 | Marketing Concepts, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion Mix, Distribution Channels |
| U22AD202 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation, Employee Relations |
| U22AD203 | Production and Operations Management | Core | 4 | Operations Strategy, Facility Location, Production Planning, Inventory Management, Quality Management, Supply Chain Management |
| U22AD204 | Financial Management | Core | 4 | Financial Planning, Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy, Financial Markets |
| U22AD205 | Computer Applications in Business - II | Core | 4 | Advanced MS Excel, Database Management Systems (DBMS), SQL Basics, Data Analysis Tools, Business Intelligence Concepts, Cybersecurity Basics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U22AD301 | Organisational Behaviour | Core | 4 | Foundations of OB, Perception, Learning, Motivation, Leadership, Group Dynamics, Conflict Management |
| U22AD302 | Corporate Accounting | Core | 4 | Company Accounts, Issue of Shares, Debentures, Redemption of Shares, Amalgamation, Consolidation |
| U22AD303 | Managerial Economics | Core | 4 | Demand Analysis, Production Analysis, Cost Analysis, Market Structures, Pricing Decisions, Macroeconomic Concepts |
| U22AD304 | Business Law | Core | 4 | Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Negotiable Instruments Act, Intellectual Property Rights |
| U22AD305 | Research Methodology | Core | 4 | Research Design, Data Collection, Sampling Techniques, Data Analysis, Hypothesis Testing, Report Writing |
| U22AD306 | Business Analytics | Core | 4 | Introduction to Analytics, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Data Visualization, Tools for Business Analytics |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U22AD401 | Indian Economy | Core | 4 | Structure of Indian Economy, Economic Reforms, Agriculture Sector, Industrial Sector, Service Sector, Economic Policies |
| U22AD402 | Cost Accounting | Core | 4 | Cost Concepts, Cost Sheet, Marginal Costing, Standard Costing, Variance Analysis, Budgetary Control |
| U22AD403 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Idea Generation, Business Plan, Sources of Finance, Marketing for Entrepreneurs, Legal Aspects of Business |
| U22AD404 | International Business | Core | 4 | Globalization, Theories of International Trade, Foreign Exchange Market, International Financial Institutions, Export-Import Procedures, Global Marketing |
| U22AD405 | Supply Chain Management | Core | 4 | Introduction to SCM, Logistics Management, Inventory Management, Transportation, Warehousing, Supply Chain Performance |
| U22AD406 | Digital Marketing | Core | 4 | Digital Marketing Landscape, SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing, Web Analytics |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U22AD501 | Project Management | Core | 4 | Project Life Cycle, Project Planning, Project Scheduling, Risk Management, Project Team Management, Project Closure |
| U22AD502 | Services Marketing | Core | 4 | Nature of Services, Service Quality, Services Marketing Mix, Customer Relationship Management (CRM), Service Delivery, Technology in Services |
| U22AD503 | Business Ethics and Corporate Social Responsibility | Core | 4 | Ethical Theories, Ethical Decision Making, Corporate Governance, CSR Models, Environmental Ethics, Sustainable Business Practices |
| U22AD504 | Income Tax Law and Practice | Core | 4 | Basic Concepts of Income Tax, Heads of Income, Deductions, Assessment of Individuals, Tax Planning, GST Basics |
| U22AD505 | Value Added Courses (VAC) / Soft Skills | Elective | 2 | Professional Communication, Digital Literacy, Personal Branding, Leadership Skills, Entrepreneurial Mindset |
| U22ADE01 | Strategic Management | Elective | 4 | Strategic Analysis, Strategy Formulation, Strategic Implementation, Corporate Governance, Environmental Scanning, Competitive Advantage |
| U22ADE02 | Investment Management | Elective | 4 | Investment Avenues, Risk and Return, Portfolio Management, Equity Analysis, Debt Instruments, Mutual Funds |
| U22ADE03 | Consumer Behaviour | Elective | 4 | Consumer Decision Process, Psychological Influences, Social and Cultural Influences, Consumer Motivation, Perception, Learning |
| U22ADE04 | Industrial Relations and Labour Laws | Elective | 4 | Industrial Relations System, Trade Unions, Collective Bargaining, Industrial Disputes, Labour Welfare, Social Security |
| U22ADE05 | Database Management System | Elective | 4 | DBMS Concepts, Data Models, SQL Queries, Database Design, Data Integrity, Data Security |
| U22ADE07 | Global Business Environment | Elective | 4 | Globalization Drivers, International Institutions, Regional Economic Blocs, Cultural Environment, Political Risk, International Trade Policies |
| U22ADE08 | Derivatives and Risk Management | Elective | 4 | Financial Derivatives, Futures, Options, Swaps, Risk Management Techniques, Hedging Strategies |
| U22ADE09 | Sales and Distribution Management | Elective | 4 | Sales Process, Sales Force Management, Distribution Channels, Channel Design, Logistics, Sales Forecasting |
| U22ADE10 | Training and Development | Elective | 4 | Training Needs Analysis, Training Design, Training Methods, Evaluation of Training, Management Development, Career Development |
| U22ADE11 | E-Business | Elective | 4 | E-Business Models, E-commerce Platforms, Digital Payments, Online Marketing, Supply Chain Integration, Security in E-Business |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U22AD601 | Retail Management | Core | 4 | Retail Formats, Retail Location, Merchandise Management, Store Layout, Retail Pricing, Retail Communication |
| U22AD602 | Banking and Insurance | Core | 4 | Banking Structure, Types of Banks, Banking Operations, Insurance Principles, Types of Insurance, IRDA Regulations |
| U22AD603 | Management Information System | Core | 4 | MIS Concepts, Information Systems, Decision Support Systems (DSS), Enterprise Resource Planning (ERP), Data Warehousing, IT Strategy |
| U22AD604 | Entrepreneurship and Small Business Management | Core | 4 | Entrepreneurial Mindset, Business Plan Development, Startup Ecosystem, MSME Policies, Funding for Startups, Growth Strategies |
| U22ADE12 | Rural Marketing | Elective | 4 | Rural Market Characteristics, Rural Consumer Behavior, Product Strategy for Rural, Pricing in Rural, Distribution in Rural, Rural Communication |
| U22ADE13 | Capital Market Operations | Elective | 4 | Primary Market, Secondary Market, Stock Exchanges, SEBI Regulations, Mutual Funds, IPO Process |
| U22ADE14 | Performance Management | Elective | 4 | Performance Appraisal, Goal Setting, Feedback Mechanisms, Performance Coaching, Rewards and Recognition, Performance Improvement |
| U22ADE15 | Total Quality Management | Elective | 4 | TQM Principles, Quality Gurus, Quality Tools, Six Sigma, Lean Manufacturing, ISO Standards |
| U22ADE16 | Cyber Security Management | Elective | 4 | Cybersecurity Threats, Network Security, Data Security, Cryptography, Cyber Laws, Incident Response |
| U22AD606 | Internship / Project | Project | 4 | Problem Identification, Literature Review, Methodology, Data Collection, Analysis and Interpretation, Report Writing |
