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BBA in General at S.D. Institute of Management & Technology
Yamuna Nagar, Haryana
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About the Specialization
What is General at S.D. Institute of Management & Technology Yamuna Nagar?
This Bachelor of Business Administration (BBA) program at S.D. Institute of Management & Technology focuses on equipping students with fundamental management principles and business acumen. It prepares graduates for diverse entry-level roles across various sectors in the dynamic Indian industry. The program emphasizes a holistic understanding of business operations, from finance and marketing to human resources and operations, setting a strong base for future career growth.
Who Should Apply?
This program is ideal for recent 10+2 graduates aspiring to build a foundational career in business and management. It suits individuals seeking a strong academic grounding before pursuing an MBA or those looking for immediate employment opportunities. Students keen on developing leadership skills, analytical thinking, and an entrepreneurial spirit will find this program beneficial for their career aspirations in India.
Why Choose This Course?
Graduates of this program can expect to secure roles as Junior Managers, Marketing Executives, Finance Assistants, HR Coordinators, or Operations Analysts in Indian companies. Entry-level salaries typically range from INR 2.5 to 4.5 LPA, with significant growth potential based on experience and further education. The program aligns with skills required for various industry certifications in management and business operations, enhancing career trajectories.
Student Success Practices
Foundation Stage
Build Strong Academic Fundamentals- (Semester 1-2)
Focus rigorously on understanding core concepts in Business Organization, Economics, Accounting, and Mathematics. Utilize university-prescribed textbooks, online tutorials (e.g., NPTEL, Swayam for foundational business courses), and active participation in peer study groups. Actively clarify doubts with faculty early on.
Tools & Resources
Kurukshetra University prescribed textbooks, NPTEL, Swayam, Khan Academy
Career Connection
A solid understanding of these basics is crucial for higher-level courses and forms the backbone for any business role, enabling better problem-solving and critical thinking in future job profiles across industries.
Develop Essential Digital Literacy- (Semester 1-2)
Master the Microsoft Office Suite (Excel, Word, PowerPoint) and basic internet research skills, as taught in Computer Applications in Business. Seek out additional online courses for advanced Excel functions or data visualization. Participate diligently in all practical lab sessions and complete assignments promptly.
Tools & Resources
MS Office tutorials, Coursera/edX for Excel, College computer labs, Google Workspace
Career Connection
Proficiency in office software and digital tools is a mandatory skill for almost all entry-level business positions in India, enhancing efficiency, data handling capabilities, and professional presentation.
Engage in Communication & Current Affairs- (Semester 1-2)
Actively participate in the qualifying papers on General Awareness & Current Affairs and Business Communication. Read business newspapers (e.g., Economic Times, Business Standard) and magazines daily. Practice public speaking, report writing, and presentation skills through college clubs or workshops.
Tools & Resources
Economic Times, Business Standard, College debating/literary clubs, Toastmasters (if available)
Career Connection
Strong communication skills and awareness of current economic and business trends are highly valued by Indian employers, crucial for interviews, networking, client interactions, and day-to-day business operations.
Intermediate Stage
Seek Practical Industry Exposure- (Semester 4-5 (especially during summer break before Sem 5))
Actively pursue and diligently complete the mandatory Summer Training Report in Semester 5. Identify relevant companies in Yamuna Nagar or nearby cities for internships. Focus on applying theoretical knowledge gained in Marketing, HR, Finance, and Operations to real-world business challenges.
Tools & Resources
College placement cell, LinkedIn, Internshala, Local industry directories
Career Connection
Practical exposure is critical for understanding corporate culture, gaining hands-on experience, and building a professional network, which significantly boosts employability and helps in securing relevant job roles in the competitive Indian job market.
Develop Analytical & Research Skills- (Semester 3-4)
Pay close attention to subjects like Statistical Methods for Business and Research Methodology. Practice data interpretation, statistical analysis using tools like Excel, and structured report writing. Attempt business case studies and mini-projects to sharpen analytical thinking and problem-solving abilities.
Tools & Resources
MS Excel, SPSS (basic), Business case studies (e.g., IIM/Harvard Business Review summaries), Research databases
Career Connection
Analytical skills are in high demand across all business functions in India, from market research to financial analysis, preparing students for roles requiring data-driven decision-making and strategic insights.
Network with Faculty & Industry Mentors- (Semester 3-5)
Build strong relationships with professors to discuss career paths and subject matter beyond the curriculum. Attend industry seminars, webinars, and guest lectures organized by the institute. Actively seek mentorship from alumni or professionals working in target industries.
Tools & Resources
College alumni network, Professional networking events, LinkedIn, Industry associations
Career Connection
Networking opens doors to internship opportunities, provides invaluable industry insights, and can lead to potential job referrals, which are critical for career advancement and securing desirable placements in India.
Advanced Stage
Master Strategic Thinking & Ethics- (Semester 5-6)
Dive deep into Strategic Management and Business Ethics & Corporate Social Responsibility. Analyze current business strategies of leading Indian and global companies. Participate in business strategy competitions or case challenges to apply theoretical knowledge to complex, real-world scenarios.
Tools & Resources
Business magazines (Forbes India, Business Today), Corporate annual reports, Strategic management textbooks, Case study competitions
Career Connection
Strategic thinking and ethical decision-making are essential for leadership roles and enable graduates to contribute to higher-level decision-making processes in organizations, significantly improving long-term career prospects and responsible corporate citizenship.
Excel in Project Work & Presentation- (Semester 6)
Dedicate significant effort to the final Project Report and Viva Voce in Semester 6. Choose a relevant and impactful topic, conduct thorough primary and secondary research, and prepare a professional, compelling presentation. Seek regular feedback from faculty advisors and peers for refinement.
Tools & Resources
Academic databases, Presentation software (PowerPoint, Google Slides), Academic writing guides, Mentorship from faculty
Career Connection
The final project acts as a capstone, showcasing comprehensive learning, research capabilities, problem-solving aptitude, and professional presentation skills – all critical for securing and excelling in challenging roles and impressing potential employers.
Intensive Placement Preparation- (Semester 5-6)
Engage fully with the college''''s placement cell for rigorous interview preparation, mock tests, and resume/CV building workshops. Research target companies thoroughly and practice common interview questions, including aptitude, logical reasoning, and domain-specific queries relevant to the Indian job market.
Tools & Resources
Placement cell resources, Online aptitude test platforms (e.g., IndiaBix), Company websites, Mock interview sessions
Career Connection
Thorough preparation directly translates to better performance in campus placements and off-campus recruitment drives, significantly increasing the chances of securing desirable job offers and launching a successful career upon graduation.
Program Structure and Curriculum
Eligibility:
- Pass in Senior Secondary Certificate Examination (10+2) of Board of School Education Haryana, Bhiwani with 40% marks in aggregate or an equivalent examination, from Kurukshetra University Admission Guidelines.
Duration: 3 years / 6 semesters
Credits: 118 Credits
Assessment: Internal: 30% (for theory papers), 50% (for practicals/projects), External: 70% (for theory papers), 50% (for practicals/projects)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Business Organisation | Core | 4 | Business fundamentals, Forms of business organization, Business combinations, Entrepreneurship, Business ethics and social responsibility |
| BBA-102 | Business Economics-I | Core | 4 | Introduction to economics, Demand and supply analysis, Consumer behavior, Production and cost analysis, Market structures and pricing decisions |
| BBA-103 | Business Mathematics | Core | 4 | Set theory and functions, Matrices and determinants, Differential calculus for business, Integral calculus for business, Commercial arithmetic |
| BBA-104 | Financial Accounting | Core | 4 | Accounting concepts and principles, Journal, ledger, trial balance, Preparation of final accounts, Depreciation accounting, Rectification of errors |
| BBA-105 | Computer Applications in Business | Practical/Core | 2 | Computer fundamentals and operating systems, MS Word for business communication, MS Excel for data analysis, MS PowerPoint for presentations, Internet, E-mail, and security |
| Qualifying Paper | General Awareness & Current Affairs | Qualifying (0 Credits) | 0 | Current national and international events, General knowledge and Indian polity, Economy and business updates, Sports and culture, Science and technology |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Principles of Management | Core | 4 | Nature and scope of management, Planning and decision making, Organizing and staffing, Directing and motivation, Controlling and coordination |
| BBA-202 | Business Economics-II | Core | 4 | Macroeconomic concepts, National income accounting, Inflation and unemployment, Monetary and fiscal policy, Business cycles and economic growth |
| BBA-203 | Statistical Methods for Business | Core | 4 | Data collection and classification, Measures of central tendency, Measures of dispersion and skewness, Correlation and regression analysis, Probability theory and distributions |
| BBA-204 | Corporate Accounting | Core | 4 | Share capital and issue of shares, Debentures and their redemption, Preparation of company final accounts, Amalgamation and absorption of companies, Liquidation of companies |
| BBA-205 | Business Environment | Core | 4 | Nature and components of business environment, Economic environment in India, Political-legal environment, Socio-cultural and technological environment, International business environment |
| Qualifying Paper | Business Communication | Qualifying (0 Credits) | 0 | Communication process and barriers, Verbal and non-verbal communication, Business correspondence and memos, Report writing and proposals, Presentation skills and group discussions |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Organisational Behavior | Core | 4 | Introduction to Organizational Behavior, Individual behavior: perception, learning, personality, Motivation theories and applications, Group dynamics and teamwork, Leadership and conflict management |
| BBA-302 | Cost Accounting | Core | 4 | Cost concepts and classification, Elements of cost: material, labor, overheads, Cost sheet preparation, Job, batch, and contract costing, Process costing and reconciliation |
| BBA-303 | Marketing Management | Core | 4 | Marketing concepts and philosophies, Marketing mix (4 Ps), Consumer and industrial buying behavior, Market segmentation, targeting, and positioning, Product life cycle and new product development |
| BBA-304 | Production & Operations Management | Core | 4 | Introduction to operations management, Facility location and layout, Production planning and control, Inventory management techniques, Quality management and control |
| BBA-305 | Indian Financial System | Core | 4 | Overview of Indian financial system, Money market and its instruments, Capital market: primary and secondary, Financial institutions: banks, NBFCs, Regulatory bodies: RBI, SEBI |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | Human Resource Management | Core | 4 | Introduction to HRM and its functions, Human resource planning, Recruitment and selection processes, Training and development, Performance appraisal and compensation management |
| BBA-402 | Management Accounting | Core | 4 | Financial statement analysis, Ratio analysis, Fund flow and cash flow statements, Marginal costing and CVP analysis, Budgetary control and standard costing |
| BBA-403 | Financial Management | Core | 4 | Financial management goals and scope, Capital budgeting decisions, Cost of capital, Working capital management, Dividend policy |
| BBA-404 | Research Methodology | Core | 4 | Introduction to business research, Research design and types, Sampling techniques, Data collection methods: questionnaire design, Data analysis and report writing |
| BBA-405 | E-Commerce | Core | 4 | Introduction to E-commerce, E-commerce business models, Online payment systems, E-security and legal issues, Digital marketing and supply chain management |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | Goods and Services Tax (GST) | Core | 4 | Introduction to GST in India, Types of GST: CGST, SGST, IGST, Input Tax Credit (ITC) mechanism, Registration under GST, GST returns and assessment |
| BBA-502 | Entrepreneurship Development | Core | 4 | Concept of entrepreneurship and innovation, Entrepreneurial traits and motivation, Business idea generation and opportunity analysis, Business plan preparation, Sources of funding and government schemes |
| BBA-503 | International Business | Core | 4 | Introduction to international business, Theories of international trade, Foreign direct investment (FDI), Exchange rate mechanisms, International organizations: WTO, IMF |
| BBA-504 | Business Analytics | Core | 4 | Introduction to business analytics, Data visualization and interpretation, Descriptive analytics techniques, Predictive analytics and forecasting, Decision modeling and optimization |
| BBA-505 | Summer Training Report & Viva Voce | Project | 4 | Identification of a business problem, Data collection and analysis during summer training, Report writing and documentation, Findings and recommendations, Viva Voce examination |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Strategic Management | Core | 4 | Concept of strategic management, Strategic analysis: SWOT, PESTEL, Strategy formulation: corporate, business, functional, Strategy implementation and evaluation, Competitive advantage and core competence |
| BBA-602 | Business Ethics & Corporate Social Responsibility | Core | 4 | Ethical theories and dilemmas in business, Corporate governance and ethical decision-making, Concept and importance of CSR, Stakeholder management, Environmental ethics and sustainability |
| BBA-603 | Capital Markets & Financial Services | Core | 4 | Indian capital market structure, Primary and secondary markets, Stock exchanges and trading mechanisms, Financial services: merchant banking, mutual funds, Insurance and credit rating agencies |
| BBA-604 | Legal Aspects of Business | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Companies Act, 2013 (key provisions) |
| BBA-605 | Project Report & Viva Voce | Project | 4 | Comprehensive research project design, In-depth data collection and analysis, Preparation of a detailed project report, Presentation of project findings, Viva Voce examination on project work |
