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BBA in Retail Management at Seth S.S. Jain Subodh P.G. Autonomous College
Jaipur, Rajasthan
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About the Specialization
What is Retail Management at Seth S.S. Jain Subodh P.G. Autonomous College Jaipur?
This Retail Management program at S.S. Jain Subodh Post Graduate Autonomous College focuses on equipping students with essential skills for India''''s dynamic retail sector. It covers store operations, merchandising, supply chain, and marketing in a digital era, aligning with the rapid growth of both organized and e-commerce retail in the Indian market. The program emphasizes practical knowledge for modern retail challenges and opportunities.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the retail industry, aspiring entrepreneurs wanting to launch retail ventures, and professionals looking to specialize in specific retail functions like merchandising or operations. It suits individuals with a strong interest in consumer behavior, sales, and supply chain logistics, seeking a career in a fast-paced, customer-centric environment.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in hypermarkets, e-commerce giants, and fashion retail. Entry-level salaries typically range from INR 2.5-4.5 LPA, growing significantly with experience. Roles include Store Manager, Retail Buyer, Merchandiser, E-commerce Executive, or Supply Chain Analyst, with growth trajectories towards senior management in leading Indian and international retail companies.
Student Success Practices
Foundation Stage
Master Business Fundamentals- (Semester 1-2)
Focus on building a strong foundation in core business subjects like Economics, Management, and Marketing. Actively participate in class discussions, seek conceptual clarity, and practice problem-solving to strengthen your understanding of business principles.
Tools & Resources
Textbooks, Online business courses (e.g., Coursera, NPTEL for basics), Peer study groups
Career Connection
A solid grasp of fundamentals is crucial for understanding advanced retail concepts and for excelling in entry-level management roles that require broad business acumen.
Enhance Communication & Digital Literacy- (Semester 1-2)
Develop strong verbal and written communication skills through presentations, group projects, and report writing. Simultaneously, become proficient in essential computer applications and explore basic digital tools relevant to business operations and data handling.
Tools & Resources
MS Office Suite, Grammarly, Presentation software, College communication workshops
Career Connection
Effective communication is vital for customer interaction and team collaboration in retail, while digital skills are non-negotiable for modern retail operations and e-commerce.
Engage in Extracurricular Activities- (Semester 1-2)
Join college clubs, participate in debates, quizzes, and inter-collegiate competitions. These activities help in developing leadership, teamwork, and problem-solving skills beyond academics, and build a diverse network of peers.
Tools & Resources
College clubs and societies, Inter-collegiate event calendars
Career Connection
Leadership roles and teamwork experience gained through these activities are highly valued by retail recruiters looking for well-rounded candidates who can handle dynamic store environments.
Intermediate Stage
Seek Practical Exposure via Internships- (Semester 3-4 (Internship during summer break))
Actively pursue summer internships with retail companies or e-commerce platforms after your second year. Focus on understanding store operations, merchandising, or customer service processes firsthand. Document your experiences thoroughly for your project report.
Tools & Resources
College placement cell, LinkedIn, Internshala, Company career pages
Career Connection
Internships provide invaluable real-world experience, help clarify career interests within retail, and often serve as a direct pathway to pre-placement offers or strong recommendations.
Specialize in Retail-Specific Skills- (Semester 5)
Dive deep into specialized retail subjects like Merchandising, Supply Chain, and Store Operations. Supplement classroom learning with online courses or certifications in retail analytics, visual merchandising, or customer relationship management (CRM) tools.
Tools & Resources
Retail-specific certifications (e.g., NIFT short courses, online platforms), Industry journals, Retail case studies
Career Connection
Developing specialized skills makes you a strong candidate for specific roles like Retail Buyer, Merchandiser, or Logistics Coordinator, giving you a competitive edge in the job market.
Network and Participate in Industry Events- (Semester 3-5)
Attend retail industry seminars, workshops, and trade shows in Jaipur or nearby cities. Network with professionals, guest speakers, and alumni. Engage with retail associations to stay updated on industry trends and potential opportunities.
Tools & Resources
Industry association websites (e.g., Retailers Association of India), Eventbrite, Professional networking platforms
Career Connection
Networking opens doors to mentorship, insider knowledge, and potential job leads, significantly boosting your visibility and career prospects in the retail sector.
Advanced Stage
Develop a Robust Retail Project Portfolio- (Semester 6)
Undertake a comprehensive final year project related to retail management, focusing on a real-world problem or opportunity. This could involve market research, a business plan for a new retail format, or optimizing a retail process. Present your findings professionally.
Tools & Resources
Statistical software (e.g., SPSS, R for analysis), Business plan templates, Presentation design tools
Career Connection
A strong project showcases your analytical, problem-solving, and research skills to potential employers, demonstrating your ability to contribute to strategic retail initiatives.
Prepare Rigorously for Placements & Interviews- (Semester 5-6)
Utilize the college''''s placement cell for mock interviews, resume building, and group discussion practice. Research target retail companies and their business models. Focus on articulating your retail knowledge, internship experiences, and career aspirations clearly.
Tools & Resources
College placement cell services, Interview preparation guides, Company annual reports
Career Connection
Thorough preparation is paramount for securing desirable placements in leading retail companies, ensuring you confidently navigate the recruitment process.
Cultivate Leadership and Managerial Acumen- (Semester 6)
Take initiative in leading academic projects or student body roles. Focus on honing decision-making, team management, and conflict resolution skills. Seek opportunities to mentor junior students or organize departmental events, showcasing your leadership potential.
Tools & Resources
Leadership workshops, Mentorship programs, Volunteering opportunities
Career Connection
Developing strong leadership qualities during your degree prepares you for supervisory and managerial roles in retail, accelerating your growth towards higher positions in store or corporate management.
Program Structure and Curriculum
Eligibility:
- Pass with 48% marks in 10+2 Examination with English as a compulsory subject from a recognized board or equivalent examination.
Duration: 6 semesters / 3 years
Credits: 144 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Communication Skills | Core | 4 | Basics of Communication, Written Communication, Verbal Communication, Non-verbal Communication, Interview Skills, Public Speaking |
| BBA-102 | Business Economics | Core | 4 | Introduction to Business Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies, Macroeconomic Concepts |
| BBA-103 | Principles of Management | Core | 4 | Nature of Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Management Theories, Social Responsibility of Management |
| BBA-104 | Financial Accounting | Core | 4 | Accounting Concepts and Principles, Journal and Ledger, Trial Balance, Financial Statements, Depreciation Accounting, Partnership Accounts |
| BBA-105 | Computer Fundamentals | Core | 4 | Introduction to Computers, Hardware and Software, Operating Systems, Networking Basics, Internet and E-mail, MS Office Applications |
| BBA-106 | Environmental Studies | Core | 4 | Multidisciplinary Nature of Environmental Studies, Natural Resources, Ecosystems, Biodiversity and its Conservation, Environmental Pollution, Social Issues and the Environment |
| BBA-107 | Practical on Computer Applications | Lab | 2 | MS Word Proficiency, MS Excel Data Analysis, MS PowerPoint Presentations, Internet Browsing, E-mail Communication, Basic Software Usage |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Business Ethics & CSR | Core | 4 | Introduction to Business Ethics, Ethical Theories, Ethics in Functional Areas, Corporate Social Responsibility, CSR Models and Practices, Environmental Ethics |
| BBA-202 | Organizational Behavior | Core | 4 | Introduction to OB, Individual Behavior, Group Dynamics, Leadership Theories, Motivation and Morale, Organizational Culture and Change |
| BBA-203 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Market Segmentation, Targeting, Positioning, Product and Pricing Decisions, Promotion and Distribution Decisions, Marketing Channels |
| BBA-204 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classification, Material Costing, Labor Costing, Overhead Costing, Costing Methods |
| BBA-205 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Probability Theory, Index Numbers |
| BBA-206 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Environment, Business Idea Generation, Business Plan Preparation, Funding for New Ventures, Role of MSMEs in India |
| BBA-207 | Viva Voce | Other | 2 | General Business Knowledge, Communication Skills Assessment, Course Content Review, Presentation Skills, Analytical Thinking, Overall Learning Assessment |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| BBA-302 | Business Law | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 1986, Companies Act 2013, IT Act 2000 |
| BBA-303 | Operations Research | Core | 4 | Introduction to Operations Research, Linear Programming, Transportation Problem, Assignment Problem, Network Analysis (PERT/CPM), Queuing Theory |
| BBA-304 | Management Accounting | Core | 4 | Introduction to Management Accounting, Financial Statement Analysis, Fund Flow Statement, Cash Flow Statement, Ratio Analysis, Budgetary Control |
| BBA-305 | Indian Economy | Core | 4 | Characteristics of Indian Economy, Economic Planning in India, Agriculture Sector, Industrial Sector, Service Sector, Foreign Trade and Globalization |
| BBA-306 | Corporate Governance | Core | 4 | Concept and Significance of Corporate Governance, Codes and Guidelines, Role of Board of Directors, Stakeholder Relationship, Ethics and Transparency, Corporate Frauds and Whistleblowing |
| BBA-307 | Summer Internship Viva Voce | Project | 2 | Internship Project Objectives, Methodology and Findings, Learning Outcomes, Challenges Faced, Presentation of Internship Report, Application of Theoretical Knowledge |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Direct Investment, Globalization and Business, International Monetary System, Export-Import Procedures |
| BBA-402 | Production & Operations Management | Core | 4 | Introduction to POM, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management |
| BBA-403 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Cost of Capital, Working Capital Management, Dividend Policy |
| BBA-404 | Marketing Research | Core | 4 | Introduction to Marketing Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing |
| BBA-405 | E-Commerce | Core | 4 | Introduction to E-Commerce, E-Commerce Business Models, E-Payment Systems, E-Security Issues, M-Commerce, Legal and Ethical Issues in E-Commerce |
| BBA-406 | Management Information System | Core | 4 | Introduction to MIS, Information Systems for Business, Database Management Systems, Decision Support Systems, Enterprise Resource Planning, Information Security Management |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Design, Data Analysis Tools, Report Writing and Ethics |
| BBA-502 | Quantitative Techniques for Management | Core | 4 | Probability Distributions, Hypothesis Testing, ANOVA, Chi-Square Test, Time Series Analysis, Decision Theory |
| E-501.1 | Retail Management | Elective (Retail Management) | 4 | Introduction to Retail, Retail Formats and Theories, Retail Location Decisions, Store Layout and Design, Retail Operations, Retail Pricing |
| E-501.2 | Merchandising & Supply Chain Management | Elective (Retail Management) | 4 | Merchandising Planning, Buying and Sourcing, Vendor Management, Introduction to Supply Chain Management, Logistics and Warehousing, Inventory Control in Retail |
| BBA-503 | Summer Internship & Project Report | Project | 4 | Internship Objective Setting, Data Collection and Analysis, Problem Identification, Solution Formulation, Report Structure and Writing, Presentation of Findings |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Scanning, Strategy Formulation, Strategy Implementation, Strategic Control, Global Strategic Management |
| BBA-602 | Professional Skills | Core | 4 | Personal and Interpersonal Skills, Leadership and Teamwork, Negotiation Skills, Time Management, Emotional Intelligence, Problem Solving and Decision Making |
| E-601.1 | Retail Marketing & IT | Elective (Retail Management) | 4 | Retail Consumer Behavior, Retail Promotion Strategies, Loyalty Programs, Retail Information Systems, E-tailing and Omni-channel Retail, CRM in Retail |
| E-601.2 | Store Operations & Management | Elective (Retail Management) | 4 | Store Management, Customer Service Excellence, Loss Prevention and Security, Visual Merchandising, Inventory Control, Legal Aspects of Retail |
| BBA-603 | Comprehensive Viva-Voce | Other | 2 | Overall BBA Curriculum Review, General Business Knowledge, Analytical Skills, Problem-Solving Abilities, Presentation and Communication, Industry Awareness |
| BBA-604 | Project Work | Project | 4 | Project Topic Selection, Research Design and Methodology, Data Analysis and Interpretation, Report Writing and Formatting, Presentation of Project Findings, Conclusion and Recommendations |
