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BBA in General at Shaheed Bhagat Singh Government Post Graduate College, Pipariya

Shaheed Bhagat Singh Govt. P.G. College, Piparia (M.P.) is a premier government institution established in 1962 and affiliated with Barkatullah University, Bhopal. Offering a diverse range of undergraduate and postgraduate programs, it fosters academic excellence in a disciplined, co-educational environment with a vibrant student culture.

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Narmadapuram, Madhya Pradesh

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About the Specialization

What is General at Shaheed Bhagat Singh Government Post Graduate College, Pipariya Narmadapuram?

This Bachelor of Business Administration BBA program at Shaheed Bhagat Singh Government Post Graduate College, Narmadapuram, focuses on developing a strong foundation in business management principles. It prepares students for diverse roles in the dynamic Indian corporate landscape, emphasizing practical skills alongside theoretical knowledge. The program is designed to meet the evolving demands of various industries in India, providing a comprehensive understanding of business operations.

Who Should Apply?

This program is ideal for recent 10+2 graduates aspiring to enter the management and corporate sectors in India. It also suits individuals seeking a foundational degree before pursuing an MBA or other professional qualifications. Aspiring entrepreneurs and those looking to understand business fundamentals for family businesses will find this program beneficial. No specific professional background is required, only a keen interest in business.

Why Choose This Course?

Graduates of this program can expect to pursue entry-level management positions in sales, marketing, human resources, finance, and operations across various Indian industries. Typical entry-level salaries in India range from INR 2.5-4.5 lakhs annually, with significant growth potential with experience. The program provides a solid base for advanced studies and prepares students for roles in both private companies and public sector undertakings.

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Student Success Practices

Foundation Stage

Build Core Business Understanding- (Semester 1-2)

Focus on mastering fundamental concepts in management, economics, and accounting. Actively participate in classroom discussions and review basic case studies to understand real-world applications of theoretical knowledge.

Tools & Resources

NCERT Business Studies books, Coursera ''''Introduction to Business'''' courses, Local library resources for business journals

Career Connection

A strong foundation is crucial for excelling in future specialized subjects and interviews for entry-level roles across various Indian industries.

Develop Communication and Soft Skills- (Semester 1-2)

Utilize language and communication courses to improve written and oral proficiency. Join college clubs for public speaking, debates, or cultural activities to enhance interpersonal skills and confidence for professional interactions.

Tools & Resources

Toastmasters International (if available), YouTube tutorials on public speaking, Practice group presentations with peers

Career Connection

Essential for effective teamwork, client interactions, and successful job interviews in any corporate role within the Indian context.

Explore Basic Computer Literacy- (Semester 1-2)

Gain proficiency in the MS Office suite (Word, Excel, PowerPoint) and fundamental internet usage. Understand data security basics to navigate the digital business landscape effectively and safely.

Tools & Resources

Free online tutorials for MS Office, NPTEL basic computer courses, College computer labs for hands-on practice

Career Connection

Most entry-level jobs in India require basic computer skills for daily operations, report generation, and efficient office management.

Intermediate Stage

Apply Theoretical Knowledge through Projects- (Semester 3-4)

Actively engage in field projects, case study competitions, and minor research assignments. Seek opportunities to work on group projects that simulate real business scenarios to apply marketing, HR, and financial concepts learned in class.

Tools & Resources

College project guidance, Business case study databases, Local Small and Medium Enterprises for mini-projects

Career Connection

Practical application enhances problem-solving skills and provides tangible experience to discuss convincingly during job interviews for management roles.

Network and Seek Industry Exposure- (Semester 3-4)

Attend webinars, workshops, and guest lectures by industry professionals. Try to connect with alumni and local business leaders through LinkedIn or college events to understand current industry trends and diverse career paths in India.

Tools & Resources

LinkedIn for professional networking, Industry association events like CII or FICCI local chapters, College alumni network platforms

Career Connection

Builds valuable contacts for mentorship, potential internships, and future job opportunities in the Indian market, fostering professional growth.

Cultivate Entrepreneurial Thinking- (Semester 3-4)

Explore vocational courses like Digital Marketing or Tourism Management with an entrepreneurial mindset. Participate in college entrepreneurship cells or innovation challenges to develop business ideas and understand market gaps within the Indian economy.

Tools & Resources

Startup India resources, Local incubators/accelerators, Books on successful Indian entrepreneurs

Career Connection

Develops innovative thinking and prepares students for roles in startups or for starting their own ventures, a rapidly growing sector in India.

Advanced Stage

Intensive Internship and Project Work- (Semester 5-6)

Secure a substantial internship (1-3 months) in a relevant industry to gain hands-on experience and build a professional network. Undertake a comprehensive final year project or research paper that addresses a real business problem, showcasing applied knowledge.

Tools & Resources

College placement cell, Internship portals like Internshala, LinkedIn, Industry mentors for guidance

Career Connection

Direct industry exposure, skill validation, and a strong resume builder crucial for final placements in Indian companies, demonstrating readiness.

Advanced Skill Specialization and Certifications- (Semester 5-6)

Identify a specific area of interest such as advanced finance, strategic marketing, or data analytics, and pursue online certifications or specialized workshops. This adds a competitive edge and in-demand knowledge for the job market.

Tools & Resources

NISM certifications for finance, Google Digital Garage for marketing, HubSpot Academy for sales and marketing, Coursera specialized courses

Career Connection

Directly enhances employability for specialized roles and demonstrates initiative for higher pay scales in the Indian job market, setting graduates apart.

Comprehensive Placement Preparation- (Semester 5-6)

Actively engage in mock interviews, group discussions, and aptitude test preparation. Refine your resume and cover letter, leveraging the college''''s career services to prepare for both on-campus placements and off-campus opportunities effectively.

Tools & Resources

Placement training workshops, Online aptitude platforms like IndiaBix, Company-specific interview guides and previous year papers

Career Connection

Maximizes chances of securing desirable job offers from top recruiters in India immediately after graduation, leading to a smooth career start.

Program Structure and Curriculum

Eligibility:

  • 10+2 with 50% marks (as per college website)

Duration: 3 years (6 semesters)

Credits: 96 (for Semesters 1-4, as per available syllabus) Credits

Assessment: Internal: 25%, External: 75%

Semester-wise Curriculum Table

Semester 1

Subject CodeSubject NameSubject TypeCreditsKey Topics
Hindi Language and Oral CommunicationFoundation Course (FC)2काव्य-प्रवाह, गद्य-पल्लव, व्याकरण-वितान, मौखिक संवाद, प्रयोजनमूलक हिन्दी
English Language and CommunicationFoundation Course (FC)2English Grammar, Vocabulary Development, Reading Skills, Writing Skills, Business Communication
BBA 101Fundamentals of ManagementMajor Course (M)4Management Concepts, Planning and Decision Making, Organizing Principles, Directing and Motivation, Controlling Mechanisms
BBA 102Business EnvironmentMajor Course (M)4Concepts of Business Environment, Economic Environment Factors, Political and Legal Environment, Socio-Cultural Environment, Technological and International Environment
Financial Accounting (Example Minor Option)Minor Course (Mi)4Accounting Principles, Journal and Ledger, Trial Balance, Final Accounts Preparation, Partnership Accounts Introduction
Salesmanship (Example Vocational Option)Vocational Course (VC)4Introduction to Salesmanship, Selling Process, Types of Selling, Sales Promotion Techniques, Ethics in Selling
Computer Fundamentals (Example Skill Enhancement Option)Skill Enhancement Course (SEC)2Computer Basics, Operating Systems, MS-Office Applications, Internet and Web Browsing, Cyber Security Basics
Field Project / Internship / ApprenticeshipProject2Problem Identification, Data Collection Methods, Basic Data Analysis, Report Writing Guidelines, Project Presentation Skills
Personality Development (Example Co-Curricular Option)Co-Curricular Course (CCC)2Self-awareness and Strengths, Interpersonal Skills, Time Management, Stress Management, Professional Etiquette

Semester 2

Subject CodeSubject NameSubject TypeCreditsKey Topics
Hindi Language and Oral CommunicationFoundation Course (FC)2काव्य-प्रवाह, गद्य-पल्लव, व्याकरण-वितान, मौखिक संवाद, प्रयोजनमूलक हिन्दी
English Language and CommunicationFoundation Course (FC)2Advanced Grammar, Report Writing, Presentation Skills, Interview Techniques, Business Correspondence
BBA 201Business EconomicsMajor Course (M)4Demand and Supply Analysis, Production and Cost Theory, Market Structures, Macro Economic Concepts, National Income Accounting
BBA 202Organizational BehaviorMajor Course (M)4Introduction to Organizational Behavior, Perception and Learning, Personality and Attitudes, Group Dynamics and Teamwork, Leadership Theories
Business Statistics (Example Minor Option)Minor Course (Mi)4Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Probability Theory
Retail Management (Example Vocational Option)Vocational Course (VC)4Introduction to Retail, Retail Formats and Strategies, Merchandising and Pricing, Supply Chain in Retail, Customer Relationship Management
E-Commerce (Example Skill Enhancement Option)Skill Enhancement Course (SEC)2E-commerce Fundamentals, Business Models in E-commerce, Payment Gateways, Digital Marketing for E-commerce, Cyber Laws in E-commerce
Field Project / Internship / ApprenticeshipProject2Project Formulation, Advanced Data Collection, Data Analysis Techniques, Detailed Report Writing, Effective Project Presentation
Yoga & Meditation (Example Co-Curricular Option)Co-Curricular Course (CCC)2Introduction to Yoga, Various Asanas and Postures, Pranayama Techniques, Dhyana (Meditation) Practices, Health Benefits of Yoga

Semester 3

Subject CodeSubject NameSubject TypeCreditsKey Topics
BBA 301Marketing ManagementMajor Course (M)4Marketing Concepts and Scope, Market Segmentation, Targeting, Positioning, Product Life Cycle and Strategies, Pricing Strategies, Promotion and Distribution Decisions
BBA 302Human Resource ManagementMajor Course (M)4HRM Fundamentals, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation
Principles of Banking and Insurance (Example Minor Option)Minor Course (Mi)4Indian Banking System, Commercial Banks and RBI, Credit Creation and Monetary Policy, Insurance Fundamentals, Life and Non-Life Insurance Products
Tourism Management (Example Vocational Option)Vocational Course (VC)4Concepts of Tourism, Components of Tourism Industry, Types of Tourism Products, Tourism Marketing Strategies, Sustainable Tourism Practices
Presentation Skills (Example Skill Enhancement Option)Skill Enhancement Course (SEC)2Elements of Effective Presentations, Content Development and Structure, Designing Visual Aids, Delivery Techniques, Audience Engagement and Handling Questions
Field Project / Internship / ApprenticeshipProject2Project Design and Planning, Advanced Data Analysis, Interpretation of Findings, Comprehensive Report Writing, Professional Presentation
Environmental Studies (Example Co-Curricular Option)Co-Curricular Course (CCC)2Natural Resources and Their Management, Ecosystems and Biodiversity, Environmental Pollution Causes and Control, Climate Change Issues, Environmental Ethics and Policies

Semester 4

Subject CodeSubject NameSubject TypeCreditsKey Topics
BBA 401Financial ManagementMajor Course (M)4Scope of Financial Management, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Dividend Policy Decisions
BBA 402Production and Operations ManagementMajor Course (M)4Introduction to POM, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management and Control
Cyber Security and Cyber Law (Example Minor Option)Minor Course (Mi)4Introduction to Cyber Security, Network Security Concepts, Data Privacy and Protection, Cyber Crimes and Threats, Indian IT Act and Cyber Laws
Digital Marketing (Example Vocational Option)Vocational Course (VC)4Digital Marketing Landscape, Search Engine Optimization SEO, Search Engine Marketing SEM, Social Media Marketing, Content and Email Marketing
Entrepreneurship Development (Example Skill Enhancement Option)Skill Enhancement Course (SEC)2Entrepreneurship Concept, Entrepreneurial Process, Business Plan Development, Funding Sources for Startups, Challenges of Entrepreneurship
Field Project / Internship / ApprenticeshipProject2Research Methodology, Advanced Data Interpretation, Drawing Conclusions, Finalizing Reports, Presenting Research Findings
Indian Culture & Heritage (Example Co-Curricular Option)Co-Curricular Course (CCC)2Art and Architecture of India, Indian Philosophy and Thought, Classical Literature, Performing Arts Traditions, Indian Social Traditions and Customs
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