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B-B-A in General at Shanthi Arts Science and Commerce College
Mandya, Karnataka
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About the Specialization
What is General at Shanthi Arts Science and Commerce College Mandya?
This Bachelor of Business Administration (B.B.A.) program at Shanthi Arts, Science and Commerce College, Mandya, focuses on providing a comprehensive foundation in business management principles. It equips students with essential knowledge in areas like finance, marketing, human resources, and operations, crucial for navigating the diverse Indian business landscape. The program''''s holistic approach prepares students for various entry-level roles across industries, fostering an understanding of core business functions.
Who Should Apply?
This B.B.A. program is ideal for fresh graduates from 10+2 or PUC seeking to embark on a career in management. It also caters to individuals with a nascent interest in business operations, entrepreneurship, and corporate roles, who wish to build a strong theoretical and practical base. Students aspiring to pursue higher education like an MBA or PGDMs after their undergraduate degree will find this program a solid stepping stone.
Why Choose This Course?
Graduates of this program can expect to secure roles such as Business Development Executive, Marketing Analyst, HR Assistant, Finance Associate, or Operations Coordinator within Indian companies. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential as experience increases. The strong foundation also prepares students for competitive exams and higher studies, enabling career advancement in India''''s rapidly evolving economic sectors.
Student Success Practices
Foundation Stage
Build Strong Conceptual Fundamentals- (Semester 1-2)
Focus on understanding core management, accounting, and economic principles, rather than rote learning. Regularly review class notes, utilize textbooks for in-depth understanding, and clarify doubts promptly with faculty. Participate in introductory quizzes and case discussions to apply learned concepts.
Tools & Resources
Textbook exercises, NPTEL (for general management concepts), Khan Academy (for economics/accounting basics), Peer study groups
Career Connection
A strong foundation ensures better understanding of advanced subjects and forms the basis for analytical skills required in any business role.
Develop Effective Communication Skills- (Semester 1-2)
Actively participate in English language classes, focusing on spoken and written business communication. Join college debate clubs, public speaking events, or presentation competitions. Practice writing professional emails, reports, and delivering short presentations to improve confidence and clarity.
Tools & Resources
Toastmasters International (if available), Online resources for business communication, College communication labs, LinkedIn Learning courses
Career Connection
Excellent communication is paramount for interviews, client interactions, team collaboration, and upward mobility in corporate India.
Initiate Basic Digital Literacy- (Semester 1-2)
Get comfortable with essential productivity tools like MS Office (Word, Excel, PowerPoint) and Google Workspace. Understand basic data management principles using spreadsheets. Explore basic digital tools for information gathering and presentation.
Tools & Resources
Microsoft Office Suite, Google Sheets/Docs/Slides, YouTube tutorials for basic functions, College computer labs
Career Connection
Most entry-level roles require proficiency in these tools for daily tasks, data entry, report generation, and presentations, making you job-ready.
Intermediate Stage
Engage in Practical Skill Development- (Semester 3-4)
Apply theoretical knowledge from subjects like Marketing Management, Business Statistics, and HR to real-world scenarios. Seek out opportunities for mini-projects, market surveys, or HR case studies within the college or local businesses. Utilize statistical software (like Excel''''s data analysis tools) for practical application.
Tools & Resources
Excel for data analysis, Local business tie-ups for internships, Industry magazines, Case study competitions
Career Connection
Hands-on experience is highly valued by recruiters in India, demonstrating your ability to translate theory into practice and solve business problems.
Build a Professional Network & Exposure- (Semester 3-4)
Attend industry workshops, guest lectures, and seminars organized by the college or in nearby cities. Connect with alumni and local business leaders through LinkedIn. Participate in college fests or inter-collegiate competitions to meet peers and expand your professional circle.
Tools & Resources
LinkedIn, College alumni network, Local chamber of commerce events, Industry association meetups
Career Connection
Networking opens doors to internship opportunities, mentorship, and potential job leads, which are crucial in the Indian job market.
Explore Entrepreneurial Mindset- (Semester 3-4)
Actively engage with the Entrepreneurship Development subject. Research successful Indian startups and small businesses. Brainstorm innovative business ideas, develop mini-business plans, and participate in startup idea competitions within college.
Tools & Resources
Government schemes for startups (e.g., Startup India), Local incubation centers, NASSCOM reports, Business magazines
Career Connection
Fosters creativity, problem-solving, and resilience—qualities valuable not only for entrepreneurs but also for managers in dynamic organizations.
Advanced Stage
Specialize through Electives and Certifications- (Semester 5-6)
Choose Discipline Specific Electives thoughtfully, aligning them with your career interests (e.g., finance, marketing, HR). Simultaneously pursue relevant online certifications to deepen expertise, such as NISM certifications for finance, Google Ads/Analytics for marketing, or HR analytics courses.
Tools & Resources
NISM certifications, Google Digital Garage, Coursera, Udemy, Specialized HR platforms
Career Connection
Specialization makes you more competitive for specific roles and commands better starting salaries, particularly in a diverse market like India.
Master Interview and Placement Preparation- (Semester 5-6)
Dedicate significant time to resume building, mock interviews, and group discussion practice. Understand common interview questions for BBA roles. Utilize the college''''s placement cell for guidance, workshops, and company-specific preparation.
Tools & Resources
College placement cell, Online resume builders, Interview preparation apps, Current affairs knowledge for GDs, Company websites for research
Career Connection
Direct impact on securing desired placements and internships, crucial for launching your career right after graduation.
Execute a High-Impact Project Work- (Semester 6)
Choose a project topic that is relevant to current industry trends or addresses a real business problem. Conduct thorough research, collect and analyze data rigorously, and present findings professionally. This project should showcase your analytical, problem-solving, and reporting skills.
Tools & Resources
Research databases, Statistical software (SPSS/R/Python basics), Academic journals, Mentorship from faculty
Career Connection
A well-executed project is a powerful resume booster, demonstrating independent work capability and practical application of knowledge to potential employers.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 / PUC or equivalent examination from a recognized board/university with at least 40% aggregate marks (35% for SC/ST/Cat-I candidates).
Duration: 3 years / 6 semesters
Credits: 114 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1.1 | Language I (Kannada/Sanskrit/Urdu/Telugu/Tamil/Malayalam/French/German/Hindi) | Compulsory Language | 4 | Language Fundamentals, Grammar and Syntax, Reading Comprehension, Basic Composition, Introduction to Literature |
| 1.2 | Language II (English) | Compulsory Language | 4 | English Grammar and Usage, Vocabulary Building, Reading Skills, Writing Business Correspondence, Introduction to Communication |
| BBA 101 | Principles of Management | Core Course | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Leading, Controlling and Coordination |
| BBA 102 | Financial Accounting | Core Course | 4 | Accounting Concepts and Conventions, Journal and Ledger, Trial Balance and Final Accounts, Rectification of Errors, Accounting for Non-Profit Organizations |
| AECC 1 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Natural Resources and Their Management, Ecosystems and Biodiversity, Environmental Pollution and Control, Global Environmental Issues, Environmental Ethics and Legislation |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 2.1 | Language I (Kannada/Sanskrit/Urdu/Telugu/Tamil/Malayalam/French/German/Hindi) | Compulsory Language | 4 | Advanced Grammar, Literary Appreciation, Translation Skills, Cultural Context of Language, Advanced Composition |
| 2.2 | Language II (English) | Compulsory Language | 4 | Business Communication Strategies, Report Writing, Presentation Skills, Group Discussions and Debates, Official and Professional Correspondence |
| BBA 201 | Organizational Behaviour | Core Course | 4 | Foundations of Organizational Behaviour, Individual Behaviour (Perception, Learning, Personality), Motivation Theories, Leadership Styles and Theories, Group Dynamics and Team Building |
| BBA 202 | Business Economics | Core Course | 4 | Introduction to Microeconomics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures (Perfect Competition, Monopoly), Macroeconomic Concepts and Policies |
| AECC 2 | Indian Constitution | Ability Enhancement Compulsory Course (AECC) | 2 | Salient Features of the Indian Constitution, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Legislatures, Judiciary and Local Governance |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3.1 | Language I (Kannada/Sanskrit/Urdu/Telugu/Tamil/Malayalam/French/German/Hindi) | Compulsory Language | 3 | Functional Language Skills, Creative Writing, Translation Practice, Public Speaking and Elocution, Advanced Reading Skills |
| BBA 301 | Business Statistics | Core Course | 4 | Introduction to Statistics and Data Presentation, Measures of Central Tendency and Dispersion, Correlation and Regression Analysis, Probability and Probability Distributions, Sampling and Hypothesis Testing |
| BBA 302 | Company Law | Core Course | 4 | Introduction to Company Law, Types of Companies and Formation, Share Capital and Debentures, Directors and Their Powers, Company Meetings and Winding Up |
| BBA 303 | Marketing Management | Core Course | 4 | Introduction to Marketing, Marketing Environment and Mix (4Ps), Consumer Behaviour and Market Segmentation, Product and Pricing Decisions, Promotion and Distribution Channels |
| SEC 1 | Professional Communication | Skill Enhancement Course (SEC) | 2 | Interpersonal Communication, Conflict Resolution and Negotiation, Interview Techniques and Resume Building, Public Speaking and Presentation Skills, Ethics in Communication |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 4.1 | Language I (Kannada/Sanskrit/Urdu/Telugu/Tamil/Malayalam/French/German/Hindi) | Compulsory Language | 3 | Advanced Literary Skills, Professional Writing, Critical Analysis of Texts, Cultural Competence, Application of Language in Business |
| BBA 401 | Human Resource Management | Core Course | 4 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation Management |
| BBA 402 | Financial Management | Core Course | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure |
| BBA 403 | Entrepreneurship Development | Core Course | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Small Business Management, Government Policy and Support for Entrepreneurs |
| SEC 2 | Digital Marketing | Skill Enhancement Course (SEC) | 2 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 501 | Cost Accounting | Core Course | 4 | Introduction to Cost Accounting, Cost Concepts and Classification, Material Costing and Control, Labor Costing and Overheads, Budgetary Control and Standard Costing |
| BBA 502 | Income Tax | Core Course | 4 | Basic Concepts of Income Tax, Residential Status and Tax Incidence, Heads of Income (Salary, House Property, Business), Capital Gains and Other Sources, Deductions and Tax Planning |
| BBA 503 | Banking Operations | Core Course | 4 | Types of Banks and Functions, Deposit and Lending Operations, Cheques and Other Negotiable Instruments, E-Banking and Digital Payments, Role of RBI and Monetary Policy |
| DSE 1 | Discipline Specific Elective 1 (Choose one from HR: Industrial Relations and Labor Welfare / Compensation Management; Finance: International Financial Management / Investment Management; Marketing: Consumer Behavior / Advertising and Sales Management) | Discipline Specific Elective (DSE) | 4 | Specialized domain concepts, Advanced theories and models, Industry-specific applications, Regulatory frameworks, Case studies and problem-solving |
| DSE 2 | Discipline Specific Elective 2 (Choose one from HR: Strategic Human Resource Management / Training and Development; Finance: Financial Markets and Services / Portfolio Management; Marketing: Services Marketing / Rural Marketing) | Discipline Specific Elective (DSE) | 4 | Strategic approaches in chosen field, Market dynamics and analysis, Product/Service innovation, Risk assessment and management, Emerging trends and challenges |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 601 | Management Accounting | Core Course | 4 | Introduction to Management Accounting, Budgeting and Budgetary Control, Marginal Costing and Break-Even Analysis, Standard Costing and Variance Analysis, Fund Flow and Cash Flow Statements |
| BBA 602 | Business Law | Core Course | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Intellectual Property Rights |
| BBA 603 | Research Methodology | Core Course | 4 | Introduction to Business Research, Research Design and Hypothesis Formulation, Data Collection Methods (Primary and Secondary), Sampling Techniques, Data Analysis and Report Writing |
| DSE 3 | Discipline Specific Elective 3 (Choose one from HR: Talent Management & HR Analytics / Performance and Reward Management; Finance: Risk Management & Insurance / Derivatives and Financial Engineering; Marketing: Sales & Distribution Management / Retail Management) | Discipline Specific Elective (DSE) | 4 | Advanced concepts in chosen specialization, Tools and techniques for analysis, Strategic implementation, Current industry practices, Ethical considerations |
| DSE 4 | Discipline Specific Elective 4 (Choose one from HR: Cross Cultural & Global HRM / Organizational Change & Development; Finance: Fintech & Blockchain in Finance / Personal Financial Planning; Marketing: International Marketing / Marketing Analytics) | Discipline Specific Elective (DSE) | 4 | Global perspectives, Technological advancements, Decision-making models, Impact of globalization, Future trends and challenges |
| BBA 604 | Project Work | Project | 4 | Problem Identification and Formulation, Literature Review, Research Methodology and Data Collection, Data Analysis and Interpretation, Report Writing and Presentation |
