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BBA in General at Shanthiniketan College of Science and Management Studies
Ramanagara, Karnataka
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About the Specialization
What is General at Shanthiniketan College of Science and Management Studies Ramanagara?
This BBA program at Shanthiniketan College of Science and Management Studies, affiliated with Bengaluru City University, offers a comprehensive foundation in business administration. It is designed to impart fundamental management concepts and practical skills crucial for the dynamic Indian business environment. The program provides a broad understanding across various business functions, allowing students to explore their interests before making career choices. It uniquely blends theoretical knowledge with practical application relevant to the diverse industry demands in India.
Who Should Apply?
This program is ideal for fresh 10+2 graduates seeking entry into the vibrant business world, aspiring entrepreneurs looking to build a strong foundational knowledge, and individuals aiming for a career in management roles across various sectors in India. It caters to students with an aptitude for leadership, problem-solving, and a desire to understand business operations. No specific prerequisite background beyond the 10+2 qualification is generally required.
Why Choose This Course?
Graduates of this program can expect to pursue diverse India-specific career paths in fields such as marketing, finance, human resources, operations, and entrepreneurship. Entry-level salaries typically range from INR 2.5 LPA to 5 LPA, with significant growth trajectories for experienced professionals into managerial and leadership positions. The program also lays a strong groundwork for further postgraduate studies like an MBA, enhancing professional certifications and career advancement in Indian companies.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus intently on understanding the basic principles of management, economics, and accounting. Actively participate in classroom discussions and seek clarity on concepts like demand-supply, accounting cycles, and organizational structures. Regular revision and conceptual clarity are crucial.
Tools & Resources
Textbooks, Online tutorials (e.g., NPTEL, Coursera for basics), Peer study groups
Career Connection
A strong grasp of fundamentals is indispensable for all business roles, serving as the bedrock for understanding complex business strategies and excelling in interviews for entry-level positions.
Enhance Communication and Soft Skills- (Semester 1-2)
Beyond academic subjects, dedicate time to improve English communication, presentation abilities, and interpersonal skills. Join college clubs, participate in debates, and take public speaking workshops. Practice writing concise business reports and emails.
Tools & Resources
Toastmasters International (if available), College Literary/Debate Clubs, Online English learning platforms, Mock interviews
Career Connection
Effective communication is paramount for securing internships and jobs, excelling in team environments, and moving up the corporate ladder in any Indian company.
Build a Foundational Network and Explore Interests- (Semester 1-2)
Attend guest lectures, workshops, and college events featuring industry professionals. Start identifying areas of business (e.g., marketing, finance) that genuinely interest you. Connect with seniors and faculty to gain insights into different career paths.
Tools & Resources
LinkedIn (for basic networking), College career counseling cells, Industry webinars
Career Connection
Early networking can open doors to mentorship and internship opportunities, while exploring interests helps in making informed decisions about future specializations and career choices.
Intermediate Stage
Apply Classroom Knowledge to Real-World Scenarios- (Semester 3-4)
Seek opportunities for mini-projects, case study analyses, and simulations related to marketing, finance, and HR. Actively engage in discussions on current business news and link them to the concepts learned in subjects like Financial Management or Marketing Management.
Tools & Resources
Case study competitions, Business newspapers/magazines (e.g., Economic Times), Online business simulators
Career Connection
Practical application of knowledge is highly valued by Indian employers, demonstrating problem-solving abilities and readiness for real business challenges.
Pursue Skill Enhancement Certifications- (Semester 3-4)
Enroll in online certification courses in areas like digital marketing, financial modeling, or basic data analytics, which are relevant to your emerging interests. These add tangible skills beyond the core curriculum.
Tools & Resources
Coursera, Udemy, NISM certifications (for finance), Google Digital Garage
Career Connection
These certifications make your resume stand out in the competitive Indian job market, demonstrating initiative and specialized skills directly applicable to industry roles.
Engage in Intercollegiate Competitions and Industry Visits- (Semester 3-4)
Participate in business quizzes, presentation competitions, and management fests organized by other colleges. Actively seek out industry visits or virtual tours to understand operational aspects of various companies. This broadens exposure and practical insights.
Tools & Resources
College notice boards for competition alerts, Department coordinators for industry visits, Company websites for virtual tours
Career Connection
Such exposure enhances competitive spirit, analytical thinking, and provides invaluable insights into different industries, aiding in career path selection and interview preparation.
Advanced Stage
Undertake a Meaningful Internship or Field Study- (Semester 5-6 (especially leading up to/during Semester 6))
Secure an internship (as a DSE option in Semester 6) in a reputed company relevant to your career aspirations. Focus on gaining hands-on experience, understanding corporate culture, and building professional contacts. Treat it as an extended interview opportunity.
Tools & Resources
College placement cell, Internshala, Naukri.com (for internships), LinkedIn
Career Connection
Internships are often a direct gateway to pre-placement offers and provide crucial practical experience, making graduates highly desirable to Indian companies.
Intensive Placement Preparation and Mock Interviews- (Semester 5-6)
Systematically prepare for aptitude tests, group discussions, and personal interviews. Work with the placement cell to refine your resume and practice mock interviews tailored to different industry roles. Focus on articulating your skills and experiences effectively.
Tools & Resources
College placement cell resources, Aptitude test books/apps, Online interview platforms, Mentors/alumni
Career Connection
Thorough preparation directly impacts placement success, enabling you to confidently face recruitment processes for entry-level managerial positions in India''''s top companies.
Develop a Professional Portfolio and Personal Brand- (Semester 5-6)
Compile a portfolio of your projects, certifications, and achievements. Actively manage your online professional presence (e.g., LinkedIn profile) to showcase your skills and aspirations. Attend career fairs and network proactively with potential employers and industry leaders.
Tools & Resources
Online portfolio builders, Professional LinkedIn profile, Career fairs organized by colleges/recruiters
Career Connection
A strong professional brand and portfolio help you stand out to recruiters, attract better job opportunities, and accelerate your career growth in the competitive Indian job market.
Program Structure and Curriculum
Eligibility:
- Pass in PUC/10+2 (or equivalent) in Arts/Science/Commerce with English as one of the languages.
Duration: 6 semesters / 3 years
Credits: 144 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20BSBBLG101 | Kannada / Sanskrit / Hindi / Additional English / Urdu / Telugu / Tamil / Malayalam | Ability Enhancement Compulsory Course (AECC) | 2 | Communication Skills, Grammar and Vocabulary, Reading Comprehension, Literary Appreciation |
| 20BSBBLG102 | English | Ability Enhancement Compulsory Course (AECC) | 2 | Grammar and Usage, Paragraph and Essay Writing, Reading Skills, Basic Communication |
| 20BSBBG101 | Principles of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling |
| 20BSBBG102 | Business Economics | Core | 4 | Introduction to Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Macroeconomic Concepts |
| 20BSBBG103 | Fundamentals of Accounting | Core | 4 | Introduction to Accounting, Accounting Cycle, Journal and Ledger, Trial Balance and Errors, Final Accounts of Proprietorship |
| 20BSBBAE104 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Ecosystems and Biodiversity, Natural Resources, Environmental Pollution, Environmental Ethics, Environmental Protection Acts |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20BSBBLG201 | Kannada / Sanskrit / Hindi / Additional English / Urdu / Telugu / Tamil / Malayalam | Ability Enhancement Compulsory Course (AECC) | 2 | Advanced Communication, Literary Texts, Grammar and Translation, Cultural Expressions |
| 20BSBBLG202 | English | Ability Enhancement Compulsory Course (AECC) | 2 | Business Correspondence, Report Writing, Presentation Skills, Reading for Professional Contexts |
| 20BSBBG201 | Organizational Behavior | Core | 4 | Introduction to OB, Perception and Learning, Motivation Theories, Leadership Styles, Group Dynamics and Team Building |
| 20BSBBG202 | Business Mathematics | Core | 4 | Set Theory and Functions, Matrices and Determinants, Differentiation and Integration, Financial Mathematics, Ratio and Proportion |
| 20BSBBG203 | Corporate Accounting | Core | 4 | Company Accounts, Issue and Forfeiture of Shares, Issue and Redemption of Debentures, Valuation of Goodwill and Shares, Final Accounts of Companies |
| 20BSBBAE204 | Indian Constitution | Ability Enhancement Compulsory Course (AECC) | 2 | Salient Features of Indian Constitution, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Governments, Constitutional Amendments |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20BSBBG301 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Product and Pricing Decisions, Promotion and Distribution Channels, Marketing Research |
| 20BSBBG302 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital |
| 20BSBBG303 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation |
| 20BSBBSE304A | Entrepreneurship Development | Skill Enhancement Course (SEC) - Option 1 | 3 | Concept of Entrepreneurship, Business Idea Generation, Business Plan Preparation, Sources of Finance, Challenges for Entrepreneurs |
| 20BSBBSE304B | E-Commerce | Skill Enhancement Course (SEC) - Option 2 | 3 | Introduction to E-Commerce, E-Commerce Business Models, E-Payment Systems, E-Commerce Security, Legal and Ethical Aspects of E-Commerce |
| 20BSBBSE305A | Indian Financial System | Skill Enhancement Course (SEC) - Option 1 | 3 | Overview of Indian Financial System, Financial Markets (Money & Capital), Financial Institutions, Financial Instruments, Role of SEBI |
| 20BSBBSE305B | Research Methodology | Skill Enhancement Course (SEC) - Option 2 | 3 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Report Writing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20BSBBG401 | Cost and Management Accounting | Core | 4 | Cost Concepts and Classification, Cost Sheet and Cost Control, Marginal Costing and Break-Even Analysis, Budgetary Control, Standard Costing and Variance Analysis |
| 20BSBBG402 | Production and Operations Management | Core | 4 | Introduction to POM, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management |
| 20BSBBG403 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Consumer Protection Act, 2019, Negotiable Instruments Act, 1881, Companies Act, 2013 |
| 20BSBBSE404A | Banking Law and Operations | Skill Enhancement Course (SEC) - Option 1 | 3 | Indian Banking System, RBI and Monetary Policy, Banking Products and Services, Negotiable Instruments, Customer Relations in Banking |
| 20BSBBSE404B | Business Ethics | Skill Enhancement Course (SEC) - Option 2 | 3 | Introduction to Business Ethics, Ethical Theories, Corporate Governance, Corporate Social Responsibility (CSR), Ethical Dilemmas in Business |
| 20BSBBSE405A | Personality Development and Communication Skills | Skill Enhancement Course (SEC) - Option 1 | 3 | Self-Awareness and Self-Esteem, Interpersonal Skills, Public Speaking and Presentation, Group Discussion and Interview Skills, Time Management and Stress Management |
| 20BSBBSE405B | Supply Chain Management | Skill Enhancement Course (SEC) - Option 2 | 3 | Introduction to SCM, Logistics Management, Inventory Management in SCM, Transportation and Warehousing, Global Supply Chains |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20BSBBD501A | Financial Services | Discipline Specific Elective (DSE) - Group A (Finance) | 4 | Merchant Banking, Mutual Funds, Leasing and Hire Purchase, Factoring and Forfaiting, Venture Capital |
| 20BSBBD501B | Consumer Behaviour | Discipline Specific Elective (DSE) - Group A (Marketing) | 4 | Introduction to Consumer Behavior, Consumer Decision Making Process, Individual Determinants of CB, Group Influence on CB, Consumer Behavior Models |
| 20BSBBD501C | Talent Management | Discipline Specific Elective (DSE) - Group A (HR) | 4 | Introduction to Talent Management, Talent Acquisition, Talent Development, Talent Retention, Performance Management |
| 20BSBBD502A | International Financial Management | Discipline Specific Elective (DSE) - Group A (Finance) | 4 | International Financial Environment, Foreign Exchange Markets, Exchange Rate Theories, International Capital Budgeting, Hedging Foreign Exchange Risk |
| 20BSBBD502B | Rural Marketing | Discipline Specific Elective (DSE) - Group A (Marketing) | 4 | Indian Rural Market, Rural Consumer Behavior, Product and Pricing Strategies for Rural Markets, Distribution in Rural Areas, Promotion in Rural Markets |
| 20BSBBD502C | Industrial Relations | Discipline Specific Elective (DSE) - Group A (HR) | 4 | Concept of Industrial Relations, Trade Unions, Collective Bargaining, Industrial Disputes, Workers'''' Participation in Management |
| 20BSBBD503A | Research Project | Discipline Specific Elective (DSE) - Group B (Project) | 4 | Problem Identification, Literature Review, Data Collection and Analysis, Interpretation of Results, Project Report Writing |
| 20BSBBD503B | Management Information System (MIS) | Discipline Specific Elective (DSE) - Group B (General Business) | 4 | Foundations of MIS, Information Systems for Business, Database Management Systems, Decision Support Systems, E-Business and E-Commerce Applications |
| 20BSBBD503C | Cross Cultural Management | Discipline Specific Elective (DSE) - Group B (General Business) | 4 | Concept of Culture and Cross-Cultural Management, Cultural Dimensions, Cross-Cultural Communication, Negotiation and Conflict Resolution, Global Leadership and Expatriate Management |
| 20BSBBGE504 | Generic Elective (Chosen from other disciplines, examples: Data Analytics for Business, Brand Management, Compensation Management) | Generic Elective (GE) | 3 | Topics vary based on chosen elective, Interdisciplinary concepts, Application-oriented skills, Broader knowledge base |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20BSBBD601A | Capital Market and Investment Management | Discipline Specific Elective (DSE) - Group A (Finance) | 4 | Indian Capital Market, Stock Exchanges, Investment Avenues, Portfolio Management, Security Analysis |
| 20BSBBD601B | Services Marketing | Discipline Specific Elective (DSE) - Group A (Marketing) | 4 | Introduction to Services Marketing, Characteristics of Services, Service Quality and Customer Satisfaction, Marketing Mix for Services (7 Ps), Service Recovery Strategies |
| 20BSBBD601C | Performance Management | Discipline Specific Elective (DSE) - Group A (HR) | 4 | Concept of Performance Management, Performance Appraisal Systems, Goal Setting and Feedback, Performance Coaching and Counseling, Rewards and Recognition |
| 20BSBBD602A | Entrepreneurial Finance | Discipline Specific Elective (DSE) - Group A (Finance) | 4 | Sources of Startup Funding, Venture Capital and Angel Investors, Financial Planning for Startups, Valuation of Startups, Exit Strategies |
| 20BSBBD602B | Digital Marketing | Discipline Specific Elective (DSE) - Group A (Marketing) | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing and Analytics |
| 20BSBBD602C | Legal Aspects of Business | Discipline Specific Elective (DSE) - Group A (HR) | 4 | Industrial Disputes Act, Factories Act, Employees'''' State Insurance Act (ESIC), Payment of Wages Act, Minimum Wages Act |
| 20BSBBD603A | Internship / Field Study Report | Discipline Specific Elective (DSE) - Group B (Project) | 4 | Industry Exposure, Practical Application of Concepts, Problem Solving in Real-World Settings, Data Collection and Analysis, Report Writing and Presentation |
| 20BSBBD603B | International Business | Discipline Specific Elective (DSE) - Group B (General Business) | 4 | Theories of International Trade, Foreign Direct Investment (FDI), Global Economic Institutions (WTO, IMF), International Marketing, Cross-Cultural Issues in Business |
| 20BSBBD603C | Business Analytics | Discipline Specific Elective (DSE) - Group B (General Business) | 4 | Introduction to Business Analytics, Data Mining Techniques, Predictive and Prescriptive Analytics, Data Visualization, Business Intelligence Tools |
| 20BSBBGE604 | Generic Elective (Chosen from other disciplines, examples: Event Management, Digital Banking, Stress Management) | Generic Elective (GE) | 3 | Topics vary based on chosen elective, Interdisciplinary skills enhancement, Broader domain knowledge, Practical problem-solving |
