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B-A in Journalism And Mass Communication at Sharda University
Gautam Buddh Nagar, Uttar Pradesh
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About the Specialization
What is Journalism and Mass Communication at Sharda University Gautam Buddh Nagar?
This Journalism and Mass Communication program at Sharda University focuses on equipping students with essential skills for India''''s dynamic media landscape. Covering print, broadcast, digital media, advertising, and public relations, it emphasizes practical exposure and theoretical understanding. The program distinguishes itself by its comprehensive curriculum catering to diverse industry demands in the Indian market, from traditional journalism to new-age digital content creation.
Who Should Apply?
This program is ideal for fresh 10+2 graduates with a creative bent and strong communication aptitude, seeking entry into the media and entertainment industry. It also suits individuals passionate about storytelling, social impact, and public influence, preparing them for roles in journalism, advertising, public relations, and content development, without needing specific prerequisite backgrounds beyond the academic eligibility.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths including journalist, editor, PR executive, advertising professional, content creator, and media manager. Entry-level salaries in India typically range from INR 2.5-4 LPA, with experienced professionals earning INR 6-10 LPA and above. Graduates can pursue growth trajectories in prominent Indian media houses, digital agencies, and corporate communication departments, aligning with industry certifications.
Student Success Practices
Foundation Stage
Build Strong Reporting & Writing Fundamentals- (Semester 1-2)
Focus on developing impeccable news writing, reporting, and editing skills. Regularly read national newspapers and online news portals to understand journalistic styles and current affairs. Participate in campus news publications or departmental writing competitions.
Tools & Resources
Leading Indian newspapers (The Hindu, Indian Express), Online news aggregators, Grammarly for writing refinement
Career Connection
Strong foundational writing is crucial for any media role, making you a preferred candidate for entry-level journalist, content writer, or editorial assistant positions.
Master Basic Media Software & Equipment- (Semester 1-2)
Acquire proficiency in essential computer applications for media, including word processing, presentation software, and basic photography tools. Familiarize yourself with camera operations and sound recording through hands-on practice in university labs.
Tools & Resources
MS Office Suite, Basic photo editing software (GIMP, Canva), University media labs and equipment
Career Connection
Practical skills in media tools enhance your resume for roles like junior photojournalist, digital content assistant, or media production intern.
Engage in Active Communication & Peer Learning- (Semester 1-2)
Actively participate in group discussions, presentations, and debates to hone your English communication skills. Form study groups to discuss media theories and ethics, fostering a collaborative learning environment and diverse perspectives.
Tools & Resources
Departmental seminars, Public speaking clubs, Peer study groups
Career Connection
Effective communication and teamwork are vital for media professionals, aiding in interviews and daily job functions in journalism, PR, or corporate communication.
Intermediate Stage
Undertake Mini Media Projects & Internships- (Semester 3-4)
Apply theoretical knowledge by creating short-form television or radio programs, advertising campaigns, or public relations strategies. Seek out short-term internships or volunteer opportunities with local media houses, NGOs, or event management companies.
Tools & Resources
University production studios, Adobe Premiere Pro/Audition (basic), Local media organizations
Career Connection
Practical project experience and early internships build a portfolio, showcasing your ability to apply skills, which is critical for securing more substantial industry roles.
Develop Digital & Multimedia Skills- (Semester 3-4)
Focus on acquiring skills in digital content creation, web publishing, and social media management. Experiment with multimedia storytelling formats, including podcasts, short videos, and interactive articles, leveraging online platforms.
Tools & Resources
WordPress, Canva, YouTube/Podcast platforms, Social media analytics basics
Career Connection
Proficiency in digital media is highly sought after in India''''s booming digital journalism and marketing sectors, opening doors to roles like social media manager or digital content creator.
Network with Industry Professionals- (Semester 3-4)
Attend industry workshops, guest lectures, and media conclaves organized by the university or external bodies. Connect with professionals on platforms like LinkedIn to gain insights and identify potential mentorship opportunities.
Tools & Resources
LinkedIn, Industry events (e.g., FICCI Frames, Kyoorius Designyatra), Alumni network
Career Connection
Networking provides valuable industry contacts, opens doors to internship and job opportunities, and helps in understanding current market trends and demands.
Advanced Stage
Undertake a Comprehensive Industry Internship- (Semester 5-6)
Secure a significant internship in your area of interest (journalism, PR, advertising, film production) during the summer break or a dedicated semester. Focus on gaining hands-on experience, understanding organizational culture, and building professional relationships.
Tools & Resources
Internship portals (Internshala, LinkedIn Jobs), University placement cell
Career Connection
A strong internship experience often leads to pre-placement offers or significantly enhances your resume for full-time employment, offering real-world exposure crucial for career launch.
Build a Professional Portfolio & Resume- (Semester 5-6)
Compile all your best work, including articles, reports, video/audio productions, campaigns, and projects, into a polished digital portfolio. Tailor your resume to specific job roles and practice interview techniques.
Tools & Resources
Online portfolio platforms (Behance, personal website), Professional resume builders, Mock interview sessions
Career Connection
A compelling portfolio and a well-crafted resume are essential for securing job interviews and demonstrating your capabilities to potential employers in the highly competitive media industry.
Specialize and Engage in Advanced Research/Projects- (Semester 5-6)
Deep dive into a chosen specialization (e.g., digital marketing, corporate communication, investigative journalism) through elective courses and your major project. Conduct in-depth research or create a substantial media product, showcasing expertise.
Tools & Resources
Academic databases, Industry research reports, Advanced software for specialized tasks
Career Connection
Advanced specialization and a significant major project demonstrate expertise and initiative, positioning you as a valuable asset for niche roles or higher studies in your chosen media field.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 50% aggregate marks from a recognized board.
Duration: 3 years (6 semesters)
Credits: 140 Credits
Assessment: Internal: 30% (Theory subjects), 40% (Practical/Lab/Project subjects), External: 70% (Theory subjects), 60% (Practical/Lab/Project subjects)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC101 | Introduction to Mass Communication | Core | 4 | Introduction to Mass Communication, Forms of Mass Communication, Theories of Mass Communication, Mass Communication in India, Ethics in Mass Communication |
| BJMC102 | Reporting and Editing | Core | 4 | Basics of Reporting, News Gathering, News Sources, Interviewing Techniques, Principles of Editing, News Desk Operations |
| BJMC103 | Media History | Core | 4 | History of Indian Press, Radio in India, Television in India, Cinema in India, Digital Media Evolution |
| BJMC104 | English Communication Skills | Ability Enhancement Compulsory Course | 2 | Communication Process, Listening Skills, Speaking Skills, Reading Comprehension, Writing Skills |
| BJMC105 | Computer Application for Media | Core | 4 | Basics of Computers, Operating Systems, Word Processing, Spreadsheets, Presentation Software, Internet and Multimedia |
| BJMC106 | Introduction to Mass Communication Practical | Lab | 2 | News Reading, Interviewing Practice, Content Creation, Basic Photography, Media Observation |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC201 | News Writing and Reporting | Core | 4 | News Values, Types of News Stories, Reporting for Different Beats, Investigative Reporting, Feature Writing, Editorial Writing |
| BJMC202 | Media Laws and Ethics | Core | 4 | Constitutional Provisions for Media, Press Laws, Broadcast Laws, Cyber Laws, Media Ethics and Regulations, Censorship |
| BJMC203 | Print Journalism | Core | 4 | Newspaper Organization, Magazine Journalism, Layout and Design, Typography, Proofreading, Photojournalism |
| BJMC204 | Indian Society and Culture | Generic Elective | 4 | Social Institutions in India, Cultural Diversity, Social Change, Religion and Society, Indian Political System, Economic Systems |
| BJMC205 | Basic Photography | Core | 4 | Camera Types, Aperture, Shutter Speed, ISO, Composition Techniques, Lighting, Photo Editing Basics |
| BJMC206 | News Writing & Reporting Practical | Lab | 2 | News Story Drafting, Feature Article Writing, Interview Transcription, Field Reporting Assignments, Photo Editing |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC301 | Television Production | Core | 4 | TV Program Formats, Scriptwriting, Camera Operations, Lighting Techniques, Sound Recording, Studio Production |
| BJMC302 | Radio Production | Core | 4 | Radio Program Formats, Scripting for Radio, Voice Modulation, Sound Effects, Radio Interviewing, Audio Editing |
| BJMC303 | Advertising | Core | 4 | Introduction to Advertising, Types of Advertising, Advertising Agencies, Media Planning, Creative Strategy, Advertising Research |
| BJMC304 | Public Relations | Core | 4 | Introduction to Public Relations, PR Tools and Techniques, Media Relations, Crisis Communication, Corporate PR, Event Management |
| BJMC305 | Multimedia Journalism | Skill Enhancement Course | 2 | Digital Storytelling, Web Design Principles, Content Management Systems, Social Media for Journalism, Data Journalism |
| BJMC306 | TV & Radio Production Practical | Lab | 2 | Scripting for TV/Radio, Camera Handling, Audio Recording, Video Editing, News Bulletin Production |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC401 | Film Studies | Core | 4 | History of Cinema, Film Genres, Film Theory, Indian Cinema, Documentary Films, Film Criticism |
| BJMC402 | Event Management | Core | 4 | Event Planning Process, Event Marketing, Budgeting, Logistics, Risk Management, Post-Event Evaluation |
| BJMC403 | Digital Media | Core | 4 | Evolution of Digital Media, Online Journalism, Social Media Management, Digital Marketing, Content Strategy, Web Analytics |
| BJMC404 | Media Research | Core | 4 | Research Methods, Data Collection Techniques, Sampling, Content Analysis, Survey Research, Report Writing |
| BJMC405 | Media Entrepreneurship | Skill Enhancement Course | 2 | Entrepreneurial Mindset, Business Plan Development, Funding for Startups, Marketing Strategies, Legal Aspects of Business |
| BJMC406 | Digital Media Production Practical | Lab | 2 | Website Content Creation, Social Media Campaigns, Basic Video Editing, Podcast Production, Graphic Design for Digital |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC501 | Global Communication | Core | 4 | International Communication Theories, Global Media Systems, Cultural Imperialism, Digital Divide, Role of UN in Communication |
| BJMC502 | Development Communication | Core | 4 | Theories of Development, Role of Media in Development, Health Communication, Rural Communication, Participatory Communication |
| BJMC503 | Specialized Reporting | Discipline Specific Elective | 4 | Environmental Reporting, Science Reporting, Sports Reporting, Business Journalism, Political Reporting, Crime Reporting |
| BJMC504 | Media Management | Discipline Specific Elective | 4 | Media Organization Structure, Financial Management, Human Resource Management, Marketing Strategies for Media, Media Ethics |
| BJMC505 | Internship/Project | Project | 4 | Industry Exposure, Practical Skill Application, Report Writing, Presentation Skills, Project Management |
| BJMC506 | Global Communication & Development Practical | Lab | 2 | Case Studies on Development Campaigns, Creating Global Awareness Content, Researching International Media Trends |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC601 | Corporate Communication | Core | 4 | Internal Communication, External Communication, Stakeholder Management, Corporate Social Responsibility, Brand Building |
| BJMC602 | Communication for Social Change | Core | 4 | Advocacy and Campaigns, Community Mobilization, Public Health Communication, Gender and Communication, NGOs and Communication |
| BJMC603 | Media Ethics and Governance | Discipline Specific Elective | 4 | Media Accountability, Regulatory Bodies, Self-Regulation, Freedom of Speech, Copyright and Plagiarism |
| BJMC604 | Digital Marketing & Social Media Analytics | Discipline Specific Elective | 4 | Search Engine Optimization, Social Media Marketing, Content Marketing, Email Marketing, Web Analytics Tools |
| BJMC605 | Major Project | Project | 4 | Research Design, Data Analysis, Project Implementation, Report Writing, Presentation |
| BJMC606 | Corporate Communication & Social Change Practical | Lab | 2 | Developing PR Campaigns, Creating CSR Reports, Social Media Analytics Reporting, Case Studies Analysis |
