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BBA in General at Shiv Shankar Institute of Engineering & Technology
Tarn Taran, Punjab
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About the Specialization
What is General at Shiv Shankar Institute of Engineering & Technology Tarn Taran?
This BBA program at Shiv Shankar Institute of Engineering & Technology focuses on providing a strong foundation in business administration and management principles. It is designed to equip students with essential knowledge across various functional areas of business, preparing them for diverse roles in the dynamic Indian corporate landscape. The program emphasizes a blend of theoretical understanding and practical application relevant to current industry demands in India.
Who Should Apply?
This program is ideal for 10+2 graduates aspiring to build a career in management, administration, finance, or marketing. It also suits individuals seeking to develop entrepreneurial skills to launch their own ventures in India. Students with a keen interest in understanding the intricacies of business operations and eager to gain a holistic business perspective are well-suited for this program, preparing them for entry-level managerial positions.
Why Choose This Course?
Graduates of this program can expect to pursue various India-specific career paths such as Marketing Executive, Sales Manager, HR Executive, Financial Analyst, or Operations Coordinator in Indian MNCs and startups. Entry-level salaries can range from INR 2.5 LPA to 4.5 LPA, with significant growth potential up to INR 8-12 LPA with experience. The program aligns with industry expectations, fostering skills crucial for success in a competitive job market.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core concepts in accounting, economics, management, and marketing. Utilize textbooks, online tutorials, and peer study groups to clarify doubts and reinforce learning. Regularly attend lectures and actively participate in class discussions.
Tools & Resources
College library resources, NPTEL courses for foundational subjects, Study groups, Faculty mentoring
Career Connection
A solid theoretical base is critical for cracking entry-level management aptitude tests and interviews, demonstrating strong conceptual understanding.
Develop Effective Communication Skills- (Semester 1-2)
Engage in activities that improve both written and oral communication. Practice presenting ideas, participate in debates, join public speaking clubs, and refine report writing skills through assignments. Seek feedback from professors and peers to continuously improve.
Tools & Resources
Toastmasters International, Online grammar checkers like Grammarly, College communication labs, Group project presentations
Career Connection
Excellent communication is paramount for business roles, aiding in client interactions, team collaboration, and effective leadership, directly impacting career progression.
Master Basic Computer Applications- (Semester 1-2)
Gain proficiency in essential software like MS Office (Word, Excel, PowerPoint) and familiarize with business-specific applications. Practice data entry, analysis, and presentation creation. Explore online courses for advanced Excel or basic accounting software.
Tools & Resources
Microsoft Learn, TallyPrime tutorials (if applicable), College computer labs, Online courses like Coursera/edX
Career Connection
Digital literacy is a non-negotiable skill in modern business, making graduates more efficient and marketable for administrative and analytical roles.
Intermediate Stage
Undertake Industry-Relevant Internships- (Semester 3-5 (especially summer breaks))
Actively seek and complete short-term internships or projects related to your areas of interest (e.g., HR, Finance, Marketing, Operations). This provides practical exposure, allows application of classroom knowledge, and helps build a professional network.
Tools & Resources
LinkedIn, Internshala, College placement cell, Industry contacts
Career Connection
Internships bridge the gap between academic theory and industry practice, significantly enhancing employability and providing valuable experience for final placements.
Participate in Business Competitions & Case Studies- (Semester 3-5)
Join college business clubs, participate in inter-college management festivals, case study competitions, and B-plan contests. This hones problem-solving, analytical thinking, and teamwork skills under pressure, simulating real business challenges.
Tools & Resources
AIMA Young Managers Competition, Various college fests, Harvard Business Review case studies, Mentorship from faculty
Career Connection
Such participation demonstrates proactive learning and critical skills to recruiters, often leading to networking opportunities and direct recognition for job roles.
Develop Specialized Domain Skills- (Semester 4-5)
Identify emerging trends in specific functional areas (e.g., digital marketing, financial modeling, HR analytics, supply chain optimization) and pursue certification courses. Engage in advanced readings and projects to deepen knowledge in a chosen domain.
Tools & Resources
NISM certifications (Finance), HubSpot Academy (Marketing), Udemy/Coursera specialized courses, Industry journals
Career Connection
Specialization makes graduates highly sought after for specific roles, commanding better salaries and faster career growth in niche areas within the Indian market.
Advanced Stage
Focus on Comprehensive Placement Preparation- (Semester 6)
Begin intensive preparation for campus placements, including aptitude test practice, group discussion techniques, and mock interview sessions. Tailor your resume and cover letter to specific job descriptions. Leverage college placement cell resources extensively.
Tools & Resources
Online aptitude platforms (e.g., Indiabix), Professional resume builders, College placement workshops, Alumni network
Career Connection
Thorough preparation directly translates into securing desirable job offers from reputable companies during campus recruitment drives.
Undertake a Capstone Project or Dissertation- (Semester 6)
Apply cumulative learning by conducting a substantial research project or a business plan for a new venture. This demonstrates independent research capabilities, analytical prowess, and strategic thinking, often addressing real-world business problems.
Tools & Resources
Academic databases, Industry reports, Faculty advisors, Statistical software (e.g., SPSS, R)
Career Connection
A well-executed project is a powerful differentiator in interviews, showcasing problem-solving skills and the ability to contribute strategically from day one in an organization.
Cultivate Professional Networking & Mentorship- (Semester 6 and beyond)
Actively connect with alumni, industry leaders, and professionals through networking events, LinkedIn, and informational interviews. Seek out mentors who can provide guidance on career paths, industry insights, and professional development.
Tools & Resources
LinkedIn, Alumni meetups, Industry conferences, Professional associations (e.g., NHRD Network)
Career Connection
A strong professional network can open doors to hidden job opportunities, provide invaluable career advice, and support long-term professional growth in India''''s competitive corporate environment.
Program Structure and Curriculum
Eligibility:
- All those candidates who have passed 10+2 with at least 45% marks (40% for SC/ST/OBC) in aggregate or any other examination recognized equivalent thereto by the Academic Council of the University.
Duration: 3 years / 6 semesters
Credits: 136 Credits
Assessment: Internal: 40% (for theory subjects), 60% (for practical subjects), External: 60% (for theory subjects), 40% (for practical subjects)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA101 | Business Organization & Management | Core | 4 | Nature & Scope of Business, Forms of Business Organization, Management Introduction, Functions of Management, Organizational Structure |
| BBA103 | Business Economics - I | Core | 4 | Introduction to Economics, Demand Analysis, Supply Analysis, Production Analysis, Cost Analysis |
| BBA105 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Cycle, Journal, Ledger, Trial Balance, Financial Statements, Rectification of Errors |
| BBA107 | Computer Applications in Business | Core | 3 | Computer Fundamentals, Operating Systems, MS Office Suite, Internet & E-commerce Basics, Data Security |
| BBA109 | Principles of Marketing | Core | 4 | Marketing Concepts, Marketing Environment, Consumer Behavior, Market Segmentation, Targeting, Positioning, Marketing Mix |
| BBA111 | Environmental Studies | Core | 3 | Multidisciplinary nature of environmental studies, Natural Resources, Ecosystems, Biodiversity and its conservation, Environmental Pollution |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA102 | Business Ethics and Corporate Social Responsibility | Core | 4 | Business Ethics Introduction, Ethical Decision Making, Corporate Governance, CSR Concepts & Models, Sustainability |
| BBA104 | Business Economics - II | Core | 4 | Market Structures, Pricing Strategies, Macro Economics Introduction, National Income & Its Measurement, Business Cycles & Inflation |
| BBA106 | Cost Accounting | Core | 4 | Cost Accounting Introduction, Cost Concepts & Classifications, Cost Sheet, Marginal Costing & Break-even Analysis, Budgetary Control |
| BBA108 | Business Communication | Core | 3 | Communication Process, Oral Communication Skills, Written Communication Skills, Business Correspondence, Presentation Skills |
| BBA110 | Organisational Behaviour | Core | 4 | Foundations of OB, Perception and Learning, Personality & Values, Motivation Theories, Group Dynamics & Team Building |
| BBA112 | NSS/NCC/Sports | Mandatory/Non-credit | 0 | Community Service Activities, Leadership Development, Physical Fitness & Well-being, Teamwork & Discipline, Social Responsibility |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA201 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Basics of Company Law |
| BBA203 | Production & Operations Management | Core | 4 | Operations Management Introduction, Production Planning & Control, Inventory Management, Quality Management, Supply Chain Management Fundamentals |
| BBA205 | Human Resource Management | Core | 4 | HRM Introduction & Functions, HR Planning & Job Analysis, Recruitment & Selection, Training & Development, Performance Management |
| BBA207 | Research Methodology | Core | 4 | Research Process, Research Design, Data Collection Methods, Sampling Techniques, Introduction to Data Analysis |
| BBA209 | Computerized Accounting | Core | 4 | Introduction to Accounting Software, Creating Masters & Ledger Accounts, Voucher Entry & Transactions, Report Generation (Trial Balance, P&L, Balance Sheet), Payroll Accounting |
| BBA211 | Business Statistics | Core | 4 | Data Collection & Organization, Measures of Central Tendency, Measures of Dispersion, Probability Theory, Correlation & Regression Analysis |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA202 | International Business | Core | 4 | Globalization & International Business, Theories of International Trade, Foreign Exchange Market, International Business Environment, Global Business Strategies |
| BBA204 | Entrepreneurship Development | Core | 4 | Entrepreneurship Concepts & Theories, Entrepreneurial Process, Business Plan Preparation, Sources of Funding for Startups, MSME Policies in India |
| BBA206 | Industrial Relations & Labour Laws | Core | 4 | Industrial Relations Framework, Trade Unions & Collective Bargaining, Industrial Disputes & Resolution, Major Labour Laws (Factories Act, EPF), Workmen Compensation Act |
| BBA208 | Marketing Research | Core | 4 | Marketing Research Process, Problem Definition & Research Design, Data Collection Methods (Primary & Secondary), Questionnaire Design, Data Analysis & Interpretation |
| BBA210 | E-Commerce | Core | 4 | E-Commerce Business Models, Online Payment Systems, E-Marketing & Advertising, Legal & Ethical Issues in E-Commerce, E-Commerce Security |
| BBA212 | Summer Internship Report | Project/Internship | 4 | Industry Exposure, Practical Application of Knowledge, Problem Identification & Analysis, Report Writing Skills, Presentation of Findings |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA301 | Financial Management | Core | 4 | Financial Management Introduction, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Capital Structure Theories |
| BBA303 | Operations Research | Core | 4 | Operations Research Introduction, Linear Programming, Transportation Problem, Assignment Problem, Network Analysis (PERT/CPM) |
| BBA305 | Advertising & Sales Management | Core | 4 | Advertising Concepts & Objectives, Media Planning & Selection, Sales Process & Personal Selling, Sales Force Management, Sales Promotion Techniques |
| BBA307 | Consumer Behavior | Core | 4 | Consumer Behavior Models, Factors Influencing Consumer Behavior, Consumer Decision Making Process, Post-Purchase Behavior, Market Segmentation based on Behavior |
| BBA309 | Management Information System | Core | 4 | MIS Concepts & Components, Types of Information Systems, Database Management Systems, Decision Support Systems, E-Business & E-Commerce |
| BBA311 | Project Work | Project | 2 | Problem Identification & Formulation, Literature Review, Research Methodology Design, Data Analysis & Interpretation, Report Writing & Presentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA302 | Banking & Insurance | Core | 4 | Indian Banking System, Commercial Banking Functions, Central Banking (RBI), Types of Insurance, Principles of Insurance |
| BBA304 | Supply Chain Management | Core | 4 | SCM Introduction & Objectives, Logistics Management, Inventory Control & Management, SCM Strategies, Global Supply Chains |
| BBA306 | Services Marketing | Core | 4 | Characteristics of Services, Service Quality & Gaps Model, Service Process Management, Service Environment, Customer Relationship Management in Services |
| BBA308 | Taxation Law & Practice | Core | 4 | Income Tax Basics, Heads of Income, Deductions under Income Tax Act, GST Introduction, Types of GST & Input Tax Credit |
| BBA310 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Analysis (SWOT, PESTEL), Strategy Formulation, Strategy Implementation, Strategic Control & Evaluation |
| BBA312 | General Proficiency | Skill Enhancement/Mandatory | 2 | Advanced Communication Skills, Soft Skills for Professionals, Leadership & Team Building, Problem Solving & Decision Making, Professional Etiquette & Interview Skills |
