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MBA in General at Shiv Shankar Institute of Engineering & Technology
Tarn Taran, Punjab
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About the Specialization
What is General at Shiv Shankar Institute of Engineering & Technology Tarn Taran?
This Master of Business Administration (MBA) program at Shiv Shankar Institute of Engineering & Technology, Tarn Taran, focuses on developing competent management professionals equipped for the dynamic Indian business landscape. The curriculum is designed to impart holistic business knowledge, blending theoretical concepts with practical applications relevant to India''''s burgeoning economy. It prepares students for diverse roles across various sectors.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into managerial roles in India''''s corporate sector, as well as working professionals looking to advance their careers or transition into leadership positions. Individuals with an aptitude for business problem-solving, strategic thinking, and a desire to contribute to organizational growth will find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect to secure roles in areas like marketing, finance, human resources, operations, and business analytics within Indian companies or global firms operating in India. Entry-level salaries typically range from INR 3.5 Lakhs to 6 Lakhs annually, with significant growth potential. The program aims to foster strong analytical and decision-making skills, preparing students for leadership trajectories.
Student Success Practices
Foundation Stage
Mastering Business Fundamentals- (Semester 1-2)
Focus on building a strong conceptual foundation in core subjects like Management Process, Accounting, Economics, and Statistics. Attend all lectures, take meticulous notes, and form study groups to discuss complex topics. Utilize online learning platforms for supplementary explanations.
Tools & Resources
Class notes, Textbooks, NPTEL videos, Khan Academy
Career Connection
A strong base in these subjects is crucial for understanding advanced topics and forms the bedrock for entry-level analytical and functional roles in any industry.
Enhance Communication & Computer Skills- (Semester 1-2)
Actively participate in business communication workshops, practice presentation skills, and hone written communication through assignments. Become proficient in MS Office Suite (Excel for data analysis, PowerPoint for presentations) and basic data analysis tools.
Tools & Resources
Business Communication textbooks, LinkedIn Learning for MS Excel, Grammarly, Toastmasters International (if available)
Career Connection
Excellent communication and digital literacy are non-negotiable skills for corporate success, vital for effective teamwork, client interaction, and data-driven decision-making.
Engage in Peer Learning & Early Networking- (Semester 1-2)
Form collaborative study groups, participate in college clubs related to management, and attend introductory seminars/webinars organized by the institute. Start building a professional network with peers, seniors, and faculty.
Tools & Resources
College management clubs, LinkedIn, Campus events, Library resources
Career Connection
Networking early helps in gaining diverse perspectives, identifying career interests, and potentially finding mentors, which are crucial for future internships and placements.
Intermediate Stage
Strategic Specialization and Practical Application- (Semester 3)
Deep dive into the chosen specialization (e.g., Marketing, Finance, HR) by actively engaging with elective subjects. Seek out case studies, live projects, and industry insights related to your chosen field. Apply theoretical knowledge to real-world business scenarios.
Tools & Resources
Industry journals, Specialized online courses (Coursera, Udemy), Industry reports, Faculty mentorship
Career Connection
Specialization provides depth and makes you a targeted candidate for specific functional roles. Practical application through projects demonstrates problem-solving abilities to recruiters.
Research Project & Data Analysis Skills- (Semester 3)
Throughly undertake Research Project - I, focusing on robust methodology, data collection, and initial analysis. Learn to use statistical software (e.g., SPSS, R, Python basics) for data interpretation. Present your findings effectively.
Tools & Resources
SPSS, R/Python tutorials, IKGPTU library resources, Faculty guidance
Career Connection
Strong research and analytical skills are highly valued in strategy, consulting, market research, and data-driven roles. This project is a key deliverable for showcasing these skills.
Industry Interaction & Internship Preparation- (Semester 3)
Actively participate in guest lectures, industry visits, and workshops organized by the college. Begin preparing for your final internship/project work by identifying potential companies, updating your resume, and practicing interview skills.
Tools & Resources
Placement cell resources, Company websites, Mock interview sessions, Professional networking events
Career Connection
Direct industry interaction provides invaluable insights and networking opportunities. A well-prepared internship can often lead to pre-placement offers or significantly boost final placement prospects.
Advanced Stage
Comprehensive Project Execution & Presentation- (Semester 4)
Dedicate significant effort to the Project Work (MBA-401), ensuring it addresses a relevant business problem and presents actionable insights. Focus on clear report writing, robust data interpretation, and compelling presentation for the Viva-Voce.
Tools & Resources
Mentors from industry/academia, Specialized software for analysis, Advanced presentation tools, Feedback sessions
Career Connection
The final project is a showcase of your cumulative learning and problem-solving ability, often directly scrutinized by potential employers during placement processes.
Advanced Specialization & Strategic Acumen- (Semester 4)
Further deepen knowledge in elective subjects (Elective-4, -5, -6). Focus on developing a strategic perspective, understanding industry trends, and honing decision-making skills relevant to your chosen career path.
Tools & Resources
Advanced readings in specialization, Industry trend reports, Management consulting frameworks, Case study analysis
Career Connection
This final stage refines your expertise, making you a more attractive candidate for specialized roles and positioning you for long-term career growth in your chosen domain.
Intensive Placement Preparation & Networking- (Semester 4)
Engage rigorously with the placement cell for resume building, mock interviews, group discussions, and aptitude test preparation. Leverage professional networks established during the course and attend job fairs.
Tools & Resources
Placement cell, Online aptitude test platforms, LinkedIn, Alumni network
Career Connection
This is the culmination of your MBA journey, directly impacting your entry into the corporate world. Thorough preparation is key to securing desired roles and kickstarting your career.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in any discipline from a recognized University/Institution with at least 50% marks (45% in case of candidate belonging to reserved category) in the aggregate. OR Any other examination recognized by the University as equivalent thereto.
Duration: 2 years / 4 semesters
Credits: 102 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-101 | Management Process & Organizational Behavior | Core | 4 | Management Concepts, Planning & Decision Making, Organizing & Staffing, Leadership & Motivation, Organizational Structure & Design, HR Management |
| MBA-102 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand Analysis & Forecasting, Production & Cost Analysis, Pricing Strategies, Market Structure & Competition |
| MBA-103 | Accounting for Managers | Core | 4 | Financial Accounting Fundamentals, Accounting Cycle & Statements, Cost Accounting Concepts, Budgeting & Budgetary Control, Working Capital Management |
| MBA-104 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency & Dispersion, Probability & Distributions, Sampling & Estimation, Hypothesis Testing, Correlation & Regression |
| MBA-105 | Business Communication | Core | 3 | Principles of Communication, Oral Communication Skills, Written Communication (Reports, Emails), Presentation Skills, Interpersonal & Group Communication |
| MBA-106 | Computer Applications in Management | Core | 3 | Information Technology Basics, MS Office Suite (Word, Excel, PowerPoint), Database Management Systems, Internet & E-commerce Applications, Data Analysis Tools & Techniques |
| MBA-107 | Business Environment | Core | 3 | Economic Environment, Political & Legal Environment, Socio-Cultural Environment, Technological Environment, Global Business Environment & Policy |
| MBA-108 | Workshop on Business Simulation | Practical/Project | 2 | Business Simulation Games, Decision Making Under Uncertainty, Teamwork & Collaboration, Strategic Planning Exercises, Market Dynamics & Competitive Analysis |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-201 | Human Resource Management | Core | 4 | HR Planning & Job Analysis, Recruitment & Selection, Training & Development, Performance Management, Compensation & Benefits, Industrial Relations & Employee Welfare |
| MBA-202 | Marketing Management | Core | 4 | Marketing Concepts & Philosophies, Market Segmentation & Targeting, Product Life Cycle & Development, Pricing Strategies, Promotion Mix & Distribution Channels, Digital Marketing Fundamentals |
| MBA-203 | Financial Management | Core | 4 | Financial Goals & Objectives, Capital Budgeting Decisions, Working Capital Management, Cost of Capital & Capital Structure, Dividend Policy Decisions |
| MBA-204 | Operations Management | Core | 4 | Operations Strategy & Design, Process & Facility Layout, Production Planning & Control, Inventory Management, Quality Management & TQM, Supply Chain Management |
| MBA-205 | Research Methodology | Core | 4 | Research Process & Problem Formulation, Research Design Types, Data Collection Methods (Primary & Secondary), Sampling Techniques, Data Analysis & Interpretation, Report Writing & Presentation |
| MBA-206 | Management Information System | Core | 3 | Information Systems Concepts, Database Management, Enterprise Systems (ERP, CRM), E-business & E-commerce, IT Strategy & Implementation, Data Analytics for Managers |
| MBA-207 | Business Law | Core | 3 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Consumer Protection Act, Company Law Fundamentals, Intellectual Property Rights |
| MBA-208 | Internship Training/Field Study Report | Practical/Project | 2 | Industry Exposure & Learning, Problem Identification & Analysis, Data Collection & Report Writing, Presentation Skills, Application of Management Concepts |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-301 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis (SWOT, PESTEL), Strategy Formulation & Choice, Strategy Implementation, Strategic Control & Evaluation, Corporate Governance & Ethics |
| MBA-302 | Business Analytics | Core | 4 | Introduction to Business Analytics, Descriptive Analytics (Data Visualization), Predictive Analytics (Regression, Forecasting), Prescriptive Analytics (Optimization), Big Data Concepts, Analytics Tools & Applications |
| MBA-303 | Entrepreneurship & Project Management | Core | 4 | Entrepreneurial Process & Mindset, Business Plan Development, Project Identification & Selection, Project Appraisal & Financing, Project Implementation & Control, Risk Management in Projects |
| MBA-304 | Elective-1 (Specialization Specific) | Elective | 3 | |
| MBA-305 | Elective-2 (Specialization Specific) | Elective | 3 | |
| MBA-306 | Elective-3 (Specialization Specific) | Elective | 3 | |
| MBA-307 | Corporate Governance & Ethics | Core | 3 | Principles of Corporate Governance, Ethical Theories & Frameworks, Business Ethics & Social Responsibility, Role of Board & Stakeholders, Whistleblowing & Ethical Decision Making |
| MBA-308 | Research Project - I | Project | 4 | Literature Review & Problem Identification, Formulation of Objectives & Hypothesis, Research Design & Methodology, Data Collection Plan, Initial Data Analysis & Interpretation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-401 | Project Work | Project | 8 | Comprehensive Project Management, Advanced Data Analysis & Interpretation, Report Writing & Documentation, Presentation of Findings & Recommendations, Viva-Voce Examination, Industry Application & Relevance |
| MBA-402 | Elective-4 (Specialization Specific) | Elective | 3 | |
| MBA-403 | Elective-5 (Specialization Specific) | Elective | 3 | |
| MBA-404 | Elective-6 (Specialization Specific) | Elective | 3 | |
| MBA-405 | Viva-Voce (Comprehensive) | Assessment | 2 | Overall Understanding of MBA Curriculum, Application of Management Concepts, Critical Thinking & Problem Solving, Communication & Presentation Skills, General Business Knowledge |
