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BA-MEDIA in Media at Shonebhadra Adarsh Degree College
Garhwa, Jharkhand
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About the Specialization
What is Media at Shonebhadra Adarsh Degree College Garhwa?
This Media specialization, specifically the Mass Communication and Journalism program at Shonebhadra Adarsh Degree College, focuses on equipping students with a comprehensive understanding of media landscapes in India. It covers diverse aspects from traditional print to modern digital platforms, emphasizing theoretical knowledge and practical skills crucial for the dynamic Indian media industry. The curriculum is designed to produce adaptable professionals ready for various media roles.
Who Should Apply?
This program is ideal for aspiring journalists, content creators, public relations specialists, and media enthusiasts seeking entry into the vibrant Indian media and entertainment sector. It is suitable for fresh 10+2 graduates with a keen interest in communication, current affairs, and digital storytelling, providing a strong foundation for a media career. Individuals with strong observational skills and a passion for storytelling will thrive.
Why Choose This Course?
Graduates of this program can expect diverse career paths in Indian media houses, advertising agencies, PR firms, and digital marketing companies. Entry-level salaries typically range from INR 2.5 to 4.5 lakhs annually, growing significantly with experience. Roles include reporter, content writer, PR executive, and social media manager, with opportunities for upward mobility in major Indian metros. The program also aligns with growing demand for skilled digital media professionals.
Student Success Practices
Foundation Stage
Build a Strong Communication Core- (Semester 1-2)
Focus on mastering foundational communication theories and understanding the basics of mass media. Actively read diverse news sources daily to develop a critical perspective on current affairs and media reporting. Participate in college debates and public speaking events to enhance verbal communication skills.
Tools & Resources
NCERT textbooks for social sciences, Leading Indian newspapers (The Hindu, Indian Express), Online news portals (Scroll.in, The Wire), College debate club
Career Connection
Develops strong analytical and communication skills, essential for any media role, making early academic performance and critical thinking highly valuable for future placements.
Hands-on Content Creation Basics- (Semester 1-2)
Start experimenting with basic content creation. Write short news reports, features, or blog posts on campus events. Learn basic photography using a smartphone camera. Join the college''''s newsletter or magazine team to gain initial experience in editing and publishing.
Tools & Resources
Smartphone camera, Free writing/editing tools (Google Docs, Grammarly), College media clubs, Basic photography tutorials on YouTube
Career Connection
Provides early exposure to practical media skills, building a rudimentary portfolio that can impress during internships and entry-level job applications in content creation roles.
Develop Digital Literacy- (Semester 1-2)
Familiarize yourself with major social media platforms beyond personal use, understanding their communication dynamics and audience engagement. Learn basic digital tools like presentation software and word processing efficiently. Explore online educational platforms for media-related concepts.
Tools & Resources
LinkedIn, Twitter, Instagram, Facebook for professional use, Microsoft Office/Google Workspace, NPTEL, Swayam courses on communication basics
Career Connection
Essential for navigating the digital-first media landscape in India, preparing students for roles in social media management, digital content strategy, and online journalism.
Intermediate Stage
Intensive Media Skill Specialization- (Semester 3-5)
Deepen practical skills in specific areas like reporting, editing, or broadcast production. Seek out and participate in workshops on advanced journalism techniques, video editing software (e.g., Adobe Premiere Pro), or graphic design for media (e.g., Canva, Photoshop). Intern with a local newspaper, radio station, or digital media house during vacations.
Tools & Resources
Professional editing software trials, Local media organizations, University workshops, NPTEL advanced courses
Career Connection
Builds a specialized skill set and practical experience, making students highly competitive for relevant internships and entry-level jobs in specific media functions.
Build a Professional Portfolio & Network- (Semester 3-5)
Systematically compile all your created content (articles, photos, videos, PR campaigns) into a professional online portfolio or blog. Attend industry seminars, media festivals, and network with media professionals and alumni. Actively use LinkedIn for professional connections.
Tools & Resources
WordPress.com, Behance, LinkedIn, Industry events (e.g., Mumbai Film Festival, Delhi Literary Festival if accessible), Local media meetups
Career Connection
A strong portfolio and professional network are crucial for securing better internships and placements in a competitive Indian media market, opening doors to mentorship and job opportunities.
Engage in Media Research & Analysis- (Semester 3-5)
Participate in minor research projects related to media trends, audience behavior, or ethical dilemmas within the Indian context. Analyze media campaigns, news coverage, and public opinion. Present findings at college academic forums or local conferences.
Tools & Resources
Academic journals, University library resources, Statistical software (basic Excel), Media monitoring tools (e.g., Google Alerts)
Career Connection
Develops critical thinking and analytical abilities, valuable for roles in media research, content strategy, and public policy, enabling graduates to contribute meaningfully to media organizations.
Advanced Stage
Intensive Internship & Live Project Experience- (Semester 6-8)
Secure a long-term internship (3-6 months) with a reputed media organization, advertising agency, or PR firm. Focus on gaining hands-on experience and contributing meaningfully to projects. For the final year project/dissertation, choose a topic with direct industry relevance and potentially collaborate with an organization.
Tools & Resources
Industry contacts, Placement cell assistance, Project mentors from industry, Advanced research databases
Career Connection
Provides invaluable real-world experience, often leading to pre-placement offers or strong recommendations, making students immediately employable in their chosen media domain in India.
Master Interview & Professional Communication- (Semester 6-8)
Actively prepare for job interviews through mock sessions, focusing on communication skills, industry knowledge, and showcasing your portfolio. Refine your resume and cover letter to target specific roles in the Indian media landscape. Practice professional etiquette and presentation skills.
Tools & Resources
College placement cell, Career counselors, Online interview preparation platforms, Professional networking events
Career Connection
Maximizes chances of securing desirable placements by honing the soft skills and professional presentation necessary to impress Indian recruiters and hiring managers.
Advanced Specialization & Leadership Development- (Semester 6-8)
Pursue advanced certifications or workshops in emerging media fields like data journalism, AI in media, or advanced digital marketing. Take on leadership roles in college media projects or student organizations to develop team management and strategic thinking. Mentor junior students.
Tools & Resources
Online courses (Coursera, Udemy, specialized media institutes), Industry expert workshops, College leadership programs
Career Connection
Positions graduates for leadership roles, specialized senior positions, or entrepreneurial ventures in the rapidly evolving Indian media industry, demonstrating proactive career development.
Program Structure and Curriculum
Eligibility:
- 10+2 (Intermediate) pass from a recognized board, as per Nilamber Pitamber University regulations for undergraduate admissions.
Duration: 4 years / 8 semesters
Credits: 80 (for Major in Mass Communication & Journalism) Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJ-1 | Introduction to Mass Communication | Core (Major) | 5 | Nature and Process of Communication, Types of Communication, Mass Communication, Mass Media, Theories of Mass Communication |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJ-2 | Reporting and Editing for Print Media | Core (Major) | 5 | News Concepts and Values, Reporting Techniques, Interviewing Skills, Editing Principles, Print Media Formats |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJ-3 | Writing for Media | Core (Major) | 5 | Principles of Effective Writing, Writing for Print Media, Writing for Broadcast Media, Writing for Digital Media, Feature and Column Writing |
| MJ-4 | Introduction to Photography | Core (Major) | 5 | History and Evolution of Photography, Types of Cameras and Lenses, Elements of Photography (Light, Composition), Photojournalism Basics, Image Editing Software Fundamentals |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJ-5 | Introduction to Broadcast Media | Core (Major) | 5 | History and Evolution of Radio, History and Evolution of Television, Broadcast Journalism Principles, Radio and TV Program Production, Ethics in Broadcast Media |
| MJ-6 | Public Relations | Core (Major) | 5 | Concepts and Functions of PR, Tools and Techniques of PR, PR Campaign Planning, Corporate Social Responsibility, Crisis Communication and Management |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJ-7 | Advertising | Core (Major) | 5 | Introduction to Advertising, Advertising Appeals and Strategies, Advertising Media Planning, Structure of an Ad Agency, Advertising Ethics and Regulations |
| MJ-8 | New Media and Digital Journalism | Core (Major) | 5 | Introduction to New Media, Online Journalism Practices, Social Media in News, Mobile Journalism, Digital Content Creation and Strategy |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJ-9 | Communication Research | Core (Major) | 5 | Introduction to Research Methods, Quantitative Research, Qualitative Research, Data Collection and Analysis, Media Research Ethics |
| MJ-10 | Media Law and Ethics | Core (Major) | 5 | Constitutional Provisions for Media, Laws Related to Defamation and Libel, Intellectual Property Rights and Copyright, Codes of Ethics in Media, Media Regulatory Bodies in India |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJ-11 | Global Communication | Core (Major) | 5 | Global Media Systems, International News Flow, Cultural Imperialism and Globalization, Communication for Development, Role of International Organizations in Media |
| MJ-12 | Media Management and Entrepreneurship | Core (Major) | 5 | Media Organizations and Structure, Media Economics and Revenue Models, Marketing in Media, Media Entrepreneurship, Leadership and Management in Media |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJ-13 | Project Work/Dissertation | Core (Major) | 15 | Research Problem Identification, Literature Review, Methodology and Data Collection, Data Analysis and Interpretation, Report Writing and Presentation |
| MJ-14 | Internship | Core (Major) | 5 | Practical Application of Skills, Industry Exposure and Networking, Professional Work Ethic, Problem-Solving in Real-World Scenarios, Report Submission and Presentation |
