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BBA in General at Shree J. M. Patel Institute of Studies and Research in Humanities, Arts and Commerce
Anand, Gujarat
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About the Specialization
What is General at Shree J. M. Patel Institute of Studies and Research in Humanities, Arts and Commerce Anand?
This BBA program at Shree J. M. Patel Institute of Studies and Research in Humanities, Arts and Commerce focuses on providing a comprehensive foundation in business administration principles. It equips students with essential skills in management, finance, marketing, and human resources, relevant for the dynamic Indian industry. The program emphasizes practical knowledge, preparing graduates for entry-level managerial roles across various sectors. Its structured curriculum addresses current market demands.
Who Should Apply?
This program is ideal for fresh 12th-standard graduates from any stream who aspire to build a career in business and management. It suits individuals looking to develop strong analytical and leadership capabilities. Those aiming for entrepreneurial ventures or seeking a solid base before pursuing an MBA will find this program beneficial. It also caters to students eager to understand the fundamentals of organizational operations in an Indian business context.
Why Choose This Course?
Graduates of this program can expect diverse career paths in roles like marketing executive, financial analyst, HR assistant, or operations coordinator in India. Entry-level salaries typically range from INR 2.5 to 4.5 lakhs per annum, with significant growth potential after gaining experience. The program aligns students for further professional certifications in finance or marketing and opens doors to management traineeships in Indian companies and MNCs operating locally.
Student Success Practices
Foundation Stage
Build Foundational Business Acumen- (Semester 1-2)
Focus intensely on core subjects like Principles of Management, Financial Accounting, and Business Economics. Actively participate in classroom discussions and seek conceptual clarity, leveraging initial case studies to understand real-world applications. Form study groups to reinforce learning and prepare for internal assessments.
Tools & Resources
NPTEL management courses, Investopedia.com, Khan Academy, College library resources
Career Connection
Strong fundamentals are crucial for all future management roles and help in cracking entry-level competitive exams or interviews requiring basic business knowledge.
Develop Essential Communication Skills- (Semester 1-2)
Actively work on improving both written and verbal business communication. Engage in presentation assignments, participate in debates, and practice drafting professional emails and reports. Attend workshops on public speaking and English proficiency if offered by the institution.
Tools & Resources
Grammarly, LinkedIn Learning communication courses, Toastmasters International (if available locally), Online English news portals
Career Connection
Effective communication is a non-negotiable skill for any managerial role, crucial for client interactions, team leadership, and corporate presentations during placements.
Master Office Productivity Tools- (Semester 1-2)
Gain hands-on proficiency in MS Office applications, especially MS Excel for data analysis and MS PowerPoint for presentations, as covered in Computer Fundamentals. Practice creating budgets, analyzing data sets, and designing impactful slides regularly.
Tools & Resources
Microsoft Office tutorials, YouTube channels demonstrating Excel functions, Online practice exercises for Word and PowerPoint
Career Connection
Proficiency in these tools is a fundamental requirement for most entry-level office jobs and enhances efficiency in any business domain, improving immediate employability.
Intermediate Stage
Explore Core Management Domains through Projects- (Semester 3-4)
Actively seek mini-project opportunities or case study analyses in marketing, finance, and human resources subjects. Apply theoretical knowledge from Marketing Management, Financial Management, and HRM to real-world scenarios, even if hypothetical. Participate in college-level business competitions.
Tools & Resources
Harvard Business Review case studies, Local industry visits organized by college, Google Trends, The Economic Times
Career Connection
Practical application helps in identifying areas of interest for future specialization and provides tangible experience to discuss during internships and job interviews, showcasing problem-solving abilities.
Network with Industry Professionals and Alumni- (Semester 3-4)
Attend guest lectures, industry seminars, and alumni meets organized by the college. Proactively connect with speakers and alumni on platforms like LinkedIn to understand career trajectories and industry trends. Seek mentorship opportunities.
Tools & Resources
LinkedIn, College alumni network platforms, Industry event calendars (e.g., FICCI, CII events if accessible)
Career Connection
Networking opens doors to internship opportunities, industry insights, and potential job referrals, which are invaluable in the Indian job market.
Develop Analytical Skills with Statistics and Research- (Semester 3-4)
Apply the concepts learned in Business Statistics and Research Methodology to analyze real business data. Conduct small-scale surveys, analyze results using statistical tools (even basic Excel functions), and present findings in a structured research report.
Tools & Resources
Excel for data analysis, Google Forms, SurveyMonkey, Academic research papers, Data sets from government websites (e.g., NSSO)
Career Connection
Strong analytical skills are highly valued in roles across finance, marketing analytics, and operations, enabling data-driven decision-making and enhancing problem-solving capabilities.
Advanced Stage
Undertake a Comprehensive Industry Project- (Semester 5-6)
Leverage the semester 5 and 6 projects as a capstone experience. Choose a topic aligned with your chosen elective specialization (HR, Marketing, or Finance) and conduct thorough research, data collection, and analysis under faculty guidance. Aim for a project that addresses a real business problem.
Tools & Resources
Academic databases, Industry reports, Company annual reports, Statistical software (e.g., advanced Excel), Professional presentation tools
Career Connection
A well-executed project is a powerful resume builder, demonstrating practical skills, research capabilities, and in-depth understanding of a chosen domain, crucial for securing placements in specialized roles.
Focus on Elective Specialization and Certification- (Semester 5-6)
Dive deeper into your chosen elective stream (HR, Marketing, or Finance). Read advanced texts, follow industry-specific news, and consider pursuing relevant online certifications (e.g., NISM for finance, Google Ads for marketing, HRCI for HR fundamentals) to bolster your resume.
Tools & Resources
Coursera, Udemy, NISM certifications, Google Skillshop, HRCI aPHR (Associate Professional in Human Resources)
Career Connection
Specialized knowledge and certifications make you a more attractive candidate for targeted roles, significantly improving placement prospects in competitive industries.
Master Placement Preparation & Interview Skills- (Semester 5-6)
Actively participate in campus placement drives. Prepare a strong resume and cover letter, practice group discussions, and undergo mock interviews. Focus on articulating your project experiences, subject knowledge, and soft skills effectively. Stay updated on current affairs and industry news.
Tools & Resources
Career services cell, Online interview preparation platforms (e.g., Glassdoor, InterviewBit), Current affairs apps, Business newspapers
Career Connection
Thorough preparation for placements is essential for converting opportunities into job offers, ensuring a smooth transition from academics to professional life in India''''s competitive job market.
Program Structure and Curriculum
Eligibility:
- A candidate shall be eligible for admission to B.B.A. program if he / she has passed 12th Standard Examination (H.S.C.) conducted by Gujarat Secondary and Higher Secondary Education Board or an equivalent examination, with English as one of the subjects.
Duration: 3 years / 6 semesters
Credits: 120 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UB01CBBA51 | Principles of Management | Core | 4 | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling |
| UB01CBBA52 | Business Communication | Core | 4 | Fundamentals of Communication, Business Correspondence, Report Writing, Presentation Skills, Group Discussion, Interviews |
| UB01CBBA53 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Principles, Journal and Ledger, Trial Balance, Final Accounts, Depreciation |
| UB01CBBA54 | Business Statistics | Core | 4 | Introduction to Statistics, Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation, Regression |
| UB01CBBA55 | Computer Fundamentals & Office Applications | Core | 4 | Introduction to Computers, Operating Systems, MS Word, MS Excel, MS PowerPoint, Internet Basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UB02CBBA51 | Organization Behaviour | Core | 4 | Introduction to OB, Individual Behaviour, Group Dynamics, Leadership, Motivation, Organizational Culture |
| UB02CBBA52 | Business Economics | Core | 4 | Introduction to Economics, Demand Analysis, Supply Analysis, Production and Cost, Market Structures, Pricing Policies |
| UB02CBBA53 | Corporate Accounting | Core | 4 | Company Accounts, Issue of Shares, Debentures, Redemption of Shares/Debentures, Final Accounts of Companies, Amalgamation |
| UB02CBBA54 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling, Data Analysis, Report Writing |
| UB02CBBA55 | Environmental Studies | Core | 4 | Nature of Environmental Studies, Ecosystems, Biodiversity, Environmental Pollution, Social Issues and the Environment, Human Population and Environment |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UB03CBBA51 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behaviour, Market Segmentation, Product Decisions, Pricing Decisions |
| UB03CBBA52 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| UB03CBBA53 | Income Tax | Core | 4 | Basic Concepts of Income Tax, Residential Status, Heads of Income (Salary, House Property, Business/Profession, Capital Gains, Other Sources), Deductions, Computation of Total Income |
| UB03CBBA54 | Production & Operations Management | Core | 4 | Introduction to POM, Facility Location and Layout, Production Planning & Control, Inventory Management, Quality Management, Supply Chain Management |
| UB03CBBA55 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Environment, Idea Generation, Project Formulation, Institutional Support, Small Business Management |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UB04CBBA51 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Cost of Capital, Working Capital Management, Dividend Policy |
| UB04CBBA52 | Industrial Relations | Core | 4 | Industrial Relations Framework, Trade Unions, Collective Bargaining, Industrial Disputes, Workers'''' Participation in Management, Employee Grievance |
| UB04CBBA53 | Goods & Services Tax (GST) | Core | 4 | Introduction to GST, GST Council, Supply under GST, Input Tax Credit, Registration, Returns and Payments |
| UB04CBBA54 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Indian Companies Act, Intellectual Property Rights |
| UB04CBBA55 | Management Information System | Core | 4 | Introduction to MIS, Information Systems, Decision Support Systems, Database Management, ERP, E-commerce |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UB05CBBA51 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Market, Globalization, International Marketing, International Financial Management |
| UB05CBBA52 | Business Ethics & Corporate Governance | Core | 4 | Introduction to Business Ethics, Ethical Decision Making, Corporate Social Responsibility, Corporate Governance, Stakeholder Theory, Whistleblowing |
| UB05CBBA53 | Project (Viva-voce) | Core | 4 | Project Formulation, Data Collection, Analysis, Report Writing, Presentation Skills, Viva-voce |
| UB05EBBA51 | Training and Development | Elective (HR Group A) | 4 | Introduction to T&D, Training Needs Analysis, Training Design, Training Methods, Evaluation of Training, Management Development |
| UB05EBBA52 | Performance Management | Elective (HR Group A) | 4 | Introduction to Performance Management, Performance Appraisal, Performance Planning, Feedback and Coaching, Rewards and Recognition, Managing Performance Problems |
| UB05EBBA53 | Consumer Behaviour | Elective (Marketing Group B) | 4 | Introduction to Consumer Behaviour, Consumer Decision Process, Individual Influences, Group Influences, Cultural Influences, Consumer Research |
| UB05EBBA54 | Advertising Management | Elective (Marketing Group B) | 4 | Introduction to Advertising, Advertising Objectives, Media Planning, Advertising Appeals, Creative Strategy, Advertising Effectiveness |
| UB05EBBA55 | Security Analysis and Portfolio Management | Elective (Finance Group C) | 4 | Investment Environment, Risk and Return, Equity Valuation, Bond Valuation, Portfolio Theory, Portfolio Performance Evaluation |
| UB05EBBA56 | Financial Services | Elective (Finance Group C) | 4 | Introduction to Financial Services, Merchant Banking, Mutual Funds, Insurance, Factoring, Leasing and Hire Purchase |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UB06CBBA51 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Social Responsibility |
| UB06CBBA52 | Supply Chain Management | Core | 4 | Introduction to SCM, Supply Chain Drivers, Logistics Management, Inventory Management, Transportation, Global Supply Chain |
| UB06CBBA53 | Project (Viva-voce) | Core | 4 | Project Execution, Data Analysis, Report Finalization, Presentation, Viva-voce, Research Ethics |
| UB06EBBA51 | Labour Welfare and Legislation | Elective (HR Group A) | 4 | Labour Welfare, Factories Act, Industrial Disputes Act, Trade Unions Act, Employee Provident Fund Act, Payment of Gratuity Act |
| UB06EBBA52 | Compensation Management | Elective (HR Group A) | 4 | Introduction to Compensation, Wage Theories, Job Evaluation, Incentive Plans, Employee Benefits, Compensation Administration |
| UB06EBBA53 | Marketing Research | Elective (Marketing Group B) | 4 | Introduction to Marketing Research, Research Process, Data Collection Methods, Questionnaire Design, Data Analysis, Report Preparation |
| UB06EBBA54 | Services Marketing | Elective (Marketing Group B) | 4 | Introduction to Services Marketing, Characteristics of Services, Service Quality, Marketing Mix for Services, Customer Relationship Management, Service Innovation |
| UB06EBBA55 | Derivatives | Elective (Finance Group C) | 4 | Introduction to Derivatives, Futures Contracts, Options Contracts, Swaps, Hedging Strategies, Valuation of Derivatives |
| UB06EBBA56 | International Financial Management | Elective (Finance Group C) | 4 | Introduction to IFM, Foreign Exchange Risk, Exchange Rate Theories, International Capital Budgeting, International Working Capital Management, International Taxation |
