

BA in Journalism at Shri Kalavara Varadaraja M. Shetty Government First Grade College


Udupi, Karnataka
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About the Specialization
What is Journalism at Shri Kalavara Varadaraja M. Shetty Government First Grade College Udupi?
This Journalism program at Shree Kalavara Varadaraj M Shetty Government First Grade College, Udupi, focuses on equipping students with essential skills for the dynamic Indian media landscape. It covers traditional and new media, ethical practices, and reporting techniques. The program stands out by integrating theoretical knowledge with practical applications relevant to India''''s diverse media consumption and industry demands, preparing students for impactful roles.
Who Should Apply?
This program is ideal for fresh graduates with a keen interest in current affairs, storytelling, and public communication, seeking entry into media, PR, or advertising. It also caters to aspiring content creators, digital media enthusiasts, and those looking to develop strong analytical and communication skills for a career in Indian journalism, requiring a foundational interest in societal issues and robust language abilities.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as reporters, editors, content writers, PR executives, or social media managers. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, growing significantly with experience. Opportunities exist in print, broadcast, digital media, and corporate communication, aligning with growth trajectories in leading Indian media houses and PR firms.

Student Success Practices
Foundation Stage
Build Strong Language & General Knowledge Foundations- (Semester 1-2)
Dedicate time to read newspapers (both English and regional language), current affairs magazines, and credible online news portals daily. Focus on improving grammar, vocabulary, and analytical reading. Participate in college debates and elocution competitions to enhance public speaking skills.
Tools & Resources
The Hindu, Indian Express, Deccan Herald, Manorama Year Book, GK Today
Career Connection
A strong command of language and general awareness is fundamental for effective reporting, writing, and informed journalistic commentary, crucial for Indian media roles.
Master Basic Reporting and Communication Skills- (Semester 1-2)
Actively engage in classroom discussions on communication theories and reporting techniques. Practice writing news reports, press releases, and short features based on college events. Seek opportunities to contribute to college newsletters or local community news initiatives to gain practical exposure.
Tools & Resources
College magazine/newsletter, Local community news portals, Basic journalism textbooks
Career Connection
Early application of theoretical knowledge to practical scenarios helps build foundational reporting and communication skills, preparing for entry-level media roles.
Develop Digital Literacy and Media Consumption Habits- (Semester 1-2)
Familiarize yourself with various digital news platforms, social media trends, and basic content creation tools. Critically analyze different news presentations across print, broadcast, and digital media to understand biases and journalistic standards. Attend introductory workshops on digital tools.
Tools & Resources
Google News, YouTube News Channels, Canva (for basic design), Social media platforms
Career Connection
In India''''s evolving media landscape, digital literacy is non-negotiable for future journalists and content creators, enhancing employability in online media roles.
Intermediate Stage
Undertake Practical Media Projects & Internships- (Semester 3-5)
Actively seek short-term internships with local newspapers, radio stations, or digital news startups during semester breaks. Work on creating a portfolio of news reports, interviews, or short documentaries. Collaborate with peers on mock news bulletins or public relations campaigns.
Tools & Resources
Local media organizations (Udupi/Mangalore), College media labs, Video editing software (e.g., Kdenlive, DaVinci Resolve)
Career Connection
Practical experience through internships is vital for understanding industry operations and building a professional network, significantly boosting placement prospects in Indian media.
Specialize in a Niche & Build a Portfolio- (Semester 3-5)
Identify a specific area of interest within journalism (e.g., development journalism, environmental reporting, sports journalism) and start building a portfolio of articles or multimedia content focused on that niche. Participate in journalism competitions or writing contests.
Tools & Resources
Medium.com, LinkedIn, Personal blog/website, Industry-specific journals/blogs
Career Connection
Specialization and a strong portfolio differentiate candidates in a competitive job market, attracting roles in specialized reporting or content creation in India.
Network with Media Professionals & Alumni- (Semester 3-5)
Attend industry workshops, webinars, and guest lectures organized by the college or external bodies. Connect with alumni and local media professionals on LinkedIn. Engage in informational interviews to understand different career paths and industry trends in India.
Tools & Resources
LinkedIn, Industry events (online/offline), Alumni network
Career Connection
Networking opens doors to mentorship, internship opportunities, and direct job referrals, which are crucial for navigating the Indian media industry.
Advanced Stage
Complete a Capstone Project or Intensive Internship- (Semester 6)
Undertake a significant research project, documentary, or an extended internship with a reputable media house or PR firm. Focus on producing high-quality, publishable content that showcases advanced skills in reporting, editing, or media production. This could be the final year project.
Tools & Resources
Professional media organizations, Advanced research databases, Adobe Creative Suite/FOSS alternatives
Career Connection
A strong capstone project or internship provides a tangible demonstration of industry readiness, enhancing credentials for direct placements in senior entry-level roles.
Master Interviewing & News Production Techniques- (Semester 6)
Practice advanced interviewing skills for different formats (print, broadcast, digital). Get hands-on experience with news production workflows, including camera operation, audio recording, and non-linear editing. Seek feedback on your presentation and storytelling abilities.
Tools & Resources
College studio/media lab, Professional cameras/mics, News channels for analysis, Interview guides
Career Connection
Proficiency in production and interviewing makes candidates versatile and highly employable across various media platforms, from news channels to digital content houses.
Prepare for Placements & Freelance Opportunities- (Semester 6)
Refine your resume and cover letter, tailoring them for specific media roles. Practice mock interviews and group discussions relevant to media recruitment. Explore freelance platforms for content writing, editing, or social media management to build a professional profile and additional income streams.
Tools & Resources
Resume builders, LinkedIn Learning (interview skills), Upwork, Fiverr, Indian freelance platforms
Career Connection
Proactive placement preparation and exploring freelance options secure immediate employment or provide a pathway to independent media careers post-graduation, a growing trend in India.
Program Structure and Curriculum
Eligibility:
- Passed Pre-University (PUC) Examination or an equivalent examination recognized by Mangalore University.
Duration: 6 semesters / 3 years
Credits: 140 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC J 1.1 | Introduction to Communication | Core Journalism | 4 | Meaning and Nature of Communication, Process and Models of Communication, Types of Communication, Barriers to Communication, Ethics in Communication |
| DSC J 1.2 | Reporting | Core Journalism | 4 | Concept and Principles of Reporting, Sources of News, News Gathering Techniques, Structure of News Stories (Inverted Pyramid), Types of Reporting |
| DSC J 1.3 | Principles of Journalism | Core Journalism | 4 | Concept and Role of Journalism, Functions of the Press, Historical Development of Press in India, Press Systems of the World, Challenges and Trends in Journalism |
| AECC 1 | Communicative English / Modern Indian Language (MIL) | Ability Enhancement Compulsory Course (General) | 2 | Grammar and Vocabulary, Reading Comprehension, Writing Skills, Spoken English / MIL, Functional Communication |
| OE 1 | Open Elective - I | Open Elective (General) | 3 | Basic concepts of chosen discipline, Fundamental theories, Applications, Current trends, Societal relevance |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC J 2.1 | Editing | Core Journalism | 4 | Concept and Principles of Editing, News Desk Organization, Copy Editing Techniques, Headline Writing and Captioning, Page Layout and Design |
| DSC J 2.2 | Electronic Media | Core Journalism | 4 | Introduction to Radio Journalism, Television Journalism, News Production for Broadcast, Scripting for Electronic Media, Newscasting and Interviewing |
| DSC J 2.3 | Media Law and Ethics | Core Journalism | 4 | Constitutional Provisions for Media, Laws Related to Media (Defamation, Copyright), Codes of Ethics for Journalists, Press Council of India, Contempt of Court and Official Secrets Act |
| AECC 2 | Environmental Studies | Ability Enhancement Compulsory Course (General) | 2 | Concept of Environment, Natural Resources, Ecosystems, Environmental Pollution, Social Issues and Environment |
| OE 2 | Open Elective - II | Open Elective (General) | 3 | Basic concepts of chosen discipline, Fundamental theories, Applications, Current trends, Societal relevance |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC J 3.1 | Photo Journalism | Core Journalism | 4 | History and Evolution of Photojournalism, Elements of Photography, Types of Photojournalism, Ethics in Photojournalism, Photo Editing and Captioning |
| DSC J 3.2 | Broadcast Journalism | Core Journalism | 4 | Introduction to Broadcast Journalism, Radio News Production, Television News Production, Interviewing and Presentation, Live Reporting and Anchoring |
| DSC J 3.3 | Advertising | Core Journalism | 4 | Nature and Scope of Advertising, Types of Advertising, Advertising Agencies, Advertising Campaign Planning, Ethics and Regulations in Advertising |
| SEC J 3.1 | Social Media Basics | Skill Enhancement Journalism | 2 | Introduction to Social Media, Popular Social Media Platforms, Content Creation for Social Media, Social Media Analytics, Ethical Use of Social Media |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC J 4.1 | Public Relations | Core Journalism | 4 | Concept and Nature of Public Relations, Tools and Techniques of PR, Crisis Communication, PR Ethics, PR in Government and Corporate Sectors |
| DSC J 4.2 | Media Management | Core Journalism | 4 | Introduction to Media Management, Organizational Structure of Media Houses, Financial Management in Media, Marketing and Distribution of Media Products, Challenges in Media Management |
| DSC J 4.3 | Research Methods in Communication | Core Journalism | 4 | Introduction to Research, Types of Research, Data Collection Methods, Sampling Techniques, Report Writing |
| SEC J 4.1 | Media Writing | Skill Enhancement Journalism | 2 | Principles of Effective Writing, Writing for Print Media, Writing for Broadcast Media, Writing for Digital Media, Feature and Article Writing |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC J 5.1 | New Media | Core Journalism | 4 | Evolution of New Media, Internet and Digital Journalism, Social Media and News, Online Reporting and Editing, Citizen Journalism |
| DSC J 5.2 | Feature and Article Writing | Core Journalism | 4 | Distinction between News and Features, Types of Features, Techniques of Feature Writing, Article Writing for Magazines and Newspapers, Interviewing for Feature Stories |
| DSC J 5.3 | Development Communication | Core Journalism | 4 | Concept of Development Communication, Role of Media in Development, Theories of Development Communication, Campaign Planning for Development, Case Studies of Development Initiatives |
| DSE J 5.1 | Film Studies / Folk Media (Choice Based) | Discipline Specific Elective Journalism | 4 | Introduction to Film as a Medium, Elements of Film Art, Film Genres, Indian Cinema History, Film Criticism |
| DSE J 5.2 | Global Communication / Corporate Communication (Choice Based) | Discipline Specific Elective Journalism | 4 | Concepts of Global Communication, International News Flow, Cultural Aspects of Global Media, Role of International Organizations, Media Globalization Debates |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC J 6.1 | Current Affairs for Media | Core Journalism | 4 | Understanding National Policies, International Relations and Geopolitics, Economic Developments, Social and Cultural Issues, Critical Analysis of News |
| DSC J 6.2 | Project Work / Internship | Core Project/Internship | 4 | Research Design and Methodology, Data Collection and Analysis, Report Writing, Professional Ethics, Industry Exposure |
| DSC J 6.3 | Communication for Social Change | Core Journalism | 4 | Theories of Social Change, Role of Communication in Social Movements, Advocacy and Activism, Community Radio and Participatory Media, Impact Assessment of Communication Campaigns |
| DSE J 6.1 | Rural Journalism / Science Communication (Choice Based) | Discipline Specific Elective Journalism | 4 | Understanding Rural India, Challenges of Rural Reporting, Role of Media in Rural Development, Community Participation in Media, Success Stories in Rural Journalism |
| DSE J 6.2 | Event Management / Health Communication (Choice Based) | Discipline Specific Elective Journalism | 4 | Introduction to Event Management, Planning and Organizing Events, Marketing and Promotion of Events, Budgeting and Logistics, Risk Management in Events |




