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BBA in General at SHRI M VISHWESHWARAYA COLLEGE OF BBA
Bagalkot, Karnataka
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About the Specialization
What is General at SHRI M VISHWESHWARAYA COLLEGE OF BBA Bagalkot?
This BBA program at SHRI M VISHWESHWARAYA COLLEGE OF BBA focuses on building a strong foundation in business administration principles. It offers a comprehensive curriculum designed to meet the demands of the dynamic Indian business landscape. The program emphasizes both theoretical knowledge and practical skills, preparing students for diverse roles in management and entrepreneurship within India. It distinguishes itself by its affiliation with Rani Channamma University, ensuring a standardized and recognized curriculum.
Who Should Apply?
This program is ideal for fresh graduates from the 10+2 stream who are seeking entry into the vast field of business management. It also caters to individuals with an entrepreneurial mindset looking to develop skills for launching and managing their ventures in India. Students from commerce, science, or arts backgrounds, demonstrating a keen interest in business operations and leadership, will find this program suitable. Specific prerequisites include passing the pre-university examination or its equivalent.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths in areas such as marketing, finance, human resources, and operations across various industries. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs annually, with significant growth trajectories in Indian companies as experience is gained. The curriculum aligns with foundational knowledge required for professional certifications like NISM or NCFM modules, enhancing career prospects.
Student Success Practices
Foundation Stage
Build Strong Academic Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core subjects like Financial Accounting, Business Economics, and Management Principles. Regularly attend classes, make detailed notes, and clarify doubts immediately with faculty to build a robust conceptual base for future studies.
Tools & Resources
Textbooks, Class Notes, Faculty Consultation, Peer Study Groups
Career Connection
A strong foundation in these subjects is crucial for advanced courses and forms the backbone of critical thinking required for entry-level management roles in finance and general administration.
Develop Essential Communication Skills- (Semester 1-2)
Actively participate in English language classes, practice public speaking, and engage in group discussions. Join college clubs focused on debates or presentations to refine verbal and written communication, which is vital for all professional interactions.
Tools & Resources
Toastmasters International (if available), English speaking clubs, Online communication courses, Business newspapers
Career Connection
Effective communication is a universal skill employers seek. Mastering it early enhances interview performance and workplace collaboration, leading to better career progression in Indian corporate settings.
Master Basic Computer Applications- (Semester 1-2)
Gain proficiency in MS Office Suite (Word, Excel, PowerPoint) and understand basic computer operations. Practice data entry, spreadsheet analysis, and presentation design, as these are fundamental tools in any business environment.
Tools & Resources
Microsoft Office Tutorials, Online Typing Tutors, College Computer Labs
Career Connection
Digital literacy is indispensable. Competency in these tools makes students more efficient and desirable for administrative, data analysis, and support roles in various Indian industries.
Intermediate Stage
Seek Early Industry Exposure through Internships- (Semester 3-5)
Actively look for short-term internships, even if unpaid, during summer breaks. Focus on understanding organizational structures, specific department functions (e.g., marketing, HR, finance), and daily business operations within an Indian company context.
Tools & Resources
College placement cell, LinkedIn, Internshala, Local SMEs
Career Connection
Practical exposure provides valuable insights, builds a professional network, and makes resumes stand out for better placements in competitive Indian job market scenarios. It also helps in identifying career interests.
Participate in Skill-Based Workshops and Competitions- (Semester 3-5)
Enroll in workshops for advanced Excel, digital marketing basics, or entrepreneurial idea generation. Participate in inter-college business plan competitions, case study challenges, or management fests to apply theoretical knowledge and develop practical problem-solving skills.
Tools & Resources
NPTEL courses, Coursera, Udemy, College management fests, Industry association events
Career Connection
These activities enhance a student''''s portfolio, demonstrate initiative, and develop specialized skills highly valued by Indian recruiters. Success in competitions can lead to pre-placement offers or networking opportunities.
Build a Professional Network- (Semester 3-5)
Attend industry seminars, guest lectures, and alumni events organized by the college. Connect with professionals on platforms like LinkedIn. Cultivate relationships with faculty and mentors who can provide guidance and open doors to opportunities.
Tools & Resources
LinkedIn, College Alumni Network, Industry events, Professional bodies like FICCI/CII (student memberships)
Career Connection
Networking is crucial for career advancement in India. It can lead to mentorship, internship opportunities, and potential job referrals, significantly boosting placement prospects and long-term career growth.
Advanced Stage
Undertake a Comprehensive Major Project- (Semester 6)
Choose a relevant research topic for your major project in Sem 6, preferably one with practical industry implications. Conduct thorough research, data analysis, and present findings professionally. This demonstrates analytical and problem-solving capabilities.
Tools & Resources
Academic journals, Research databases, SPSS/Excel for analysis, Faculty mentorship
Career Connection
A well-executed project is a powerful resume builder, showcasing your ability to handle complex tasks independently, a key requirement for management trainee and analyst roles in Indian companies.
Intensive Placement Preparation- (Semester 6)
Engage in rigorous preparation for campus placements. Practice aptitude tests, group discussions (GDs), and mock interviews. Tailor your resume and cover letter to specific company requirements. Focus on articulating your skills and experiences effectively.
Tools & Resources
Placement cell workshops, Online aptitude test platforms, Mock interview sessions, Company research
Career Connection
Systematic preparation significantly increases the chances of securing coveted placements with good salary packages in reputable Indian organizations, facilitating a smooth transition into the professional world.
Develop Leadership and Teamwork Skills- (Semester 5-6)
Take on leadership roles in college committees, organize events, or lead group assignments. Focus on developing qualities like delegation, conflict resolution, and motivational skills, which are critical for future managerial positions.
Tools & Resources
Student clubs, Event management teams, Leadership training programs
Career Connection
Employers in India value candidates who can lead and work effectively in teams. Demonstrating these skills through practical experience shows readiness for higher responsibilities and faster career progression.
Program Structure and Curriculum
Eligibility:
- A candidate who has passed the two years Pre-University Examination (10+2) of Karnataka State or any other examination recognised as equivalent thereto shall be eligible for admission to the BBA Degree course.
Duration: 3 years / 6 semesters
Credits: 152 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1.1 | Kannada / Ardha Bharati (Hindi) | Compulsory Language | 4 | Kannada Grammar and Composition, Prose and Poetry, Functional Kannada, Hindi Prose and Poetry, Basic Hindi Grammar |
| 1.2 | English | Compulsory Language | 4 | Communication Skills, Grammar and Vocabulary, Essay Writing, Reading Comprehension, Business English |
| 1.3 | Fundamentals of Management | Core | 4 | Nature and Scope of Management, Functions of Management, Evolution of Management Thought, Planning and Decision Making, Organizing and Staffing |
| 1.4 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Principles and Concepts, Journal and Ledger, Trial Balance and Final Accounts, Depreciation Accounting |
| 1.5 | Business Economics | Core | 4 | Nature and Scope of Business Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies |
| 1.6 | Computer Fundamentals | Core | 4 | Introduction to Computers, Hardware and Software Concepts, Operating Systems, MS Office Applications, Networking Basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 2.1 | Kannada / Ardha Bharati (Hindi) | Compulsory Language | 4 | Kannada Literature and Culture, Official Kannada, Hindi Prose and Poetry Advanced, Translation Skills, Business Communication in Hindi |
| 2.2 | English | Compulsory Language | 4 | Advanced Communication, Report Writing, Presentation Skills, Interview Skills, Business Correspondence |
| 2.3 | Business Environment | Core | 4 | Concept of Business Environment, Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment |
| 2.4 | Principles of Marketing | Core | 4 | Introduction to Marketing, Marketing Mix, Consumer Behavior, Market Segmentation and Targeting, Product and Pricing Decisions |
| 2.5 | Business Statistics | Core | 4 | Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Index Numbers, Time Series Analysis |
| 2.6 | Corporate Administration | Core | 4 | Introduction to Company Law, Formation of a Company, Company Meetings, Directors and Management, Corporate Governance |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3.1 | Indian Constitution | Compulsory Ability Enhancement | 2 | Constitutional Framework of India, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Legislature, Judiciary in India |
| 3.2 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Theories of Entrepreneurship, Business Idea Generation, Business Plan Preparation, Funding for Startups |
| 3.3 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal |
| 3.4 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classification, Material Costing, Labor Costing, Overhead Costing |
| 3.5 | Production and Operations Management | Core | 4 | Introduction to POM, Plant Location and Layout, Production Planning and Control, Inventory Management, Quality Management |
| 3.6 | Indian Financial System | Core | 4 | Structure of Indian Financial System, Money Market, Capital Market, Financial Institutions, SEBI and RBI |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 4.1 | Environmental Studies | Compulsory Ability Enhancement | 2 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources, Environmental Ethics, Sustainable Development |
| 4.2 | Organizational Behavior | Core | 4 | Foundations of OB, Perception and Learning, Motivation Theories, Group Dynamics and Teamwork, Leadership and Power |
| 4.3 | Management Accounting | Core | 4 | Introduction to Management Accounting, Ratio Analysis, Fund Flow Statement, Cash Flow Statement, Budgetary Control |
| 4.4 | Marketing Research | Core | 4 | Introduction to Marketing Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation |
| 4.5 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Intellectual Property Rights |
| 4.6 | International Business | Core | 4 | Nature and Scope of International Business, Theories of International Trade, Multinational Corporations, Foreign Exchange Market, Globalization and WTO |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 5.1 | Business Ethics and Corporate Social Responsibility | Core | 4 | Concept of Business Ethics, Ethical Dilemmas in Business, Corporate Governance, CSR Initiatives in India, Environmental and Social Accounting |
| 5.2 | Banking and Financial Services | Core | 4 | Commercial Banking, Central Banking (RBI), E-Banking and Digital Payments, Mutual Funds and Insurance, Leasing and Hire Purchase |
| 5.3 | Operations Research | Core | 4 | Linear Programming, Transportation Problem, Assignment Problem, Network Analysis (PERT/CPM), Queuing Theory |
| 5.4 | Financial Management | Core | 4 | Goals of Financial Management, Time Value of Money, Capital Budgeting, Working Capital Management, Capital Structure Theories |
| 5.5 A/B | Skill Based Elective - I (e.g., Cyber Security & Law / Digital Marketing) | Skill Based Elective | 4 | Cybercrime and Laws, Digital Security Practices, SEO and SEM, Social Media Marketing, Content Marketing |
| 5.6 A/B | Skill Based Elective - II (e.g., Human Resource Analytics / Retail Management) | Skill Based Elective | 4 | HR Metrics and Dashboards, Talent Analytics, Retail Formats, Store Operations, Retail Marketing |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 6.1 | Strategic Management | Core | 4 | Concept of Strategy, Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| 6.2 | Income Tax | Core | 4 | Basic Concepts of Income Tax, Heads of Income, Deductions from Gross Total Income, Computation of Taxable Income, Assessment Procedures |
| 6.3 | Research Methodology | Core | 4 | Introduction to Research, Research Process, Data Collection Methods, Hypothesis Testing, Report Writing |
| 6.4 | Industrial Relations and Labour Laws | Core | 4 | Concept of Industrial Relations, Trade Unions, Industrial Disputes, Factories Act, Minimum Wages Act |
| 6.5 A/B | Discipline Specific Elective - I (e.g., Investment Management / Marketing Analytics) | Discipline Specific Elective | 4 | Investment Avenues, Portfolio Management, Digital Marketing Metrics, Customer Analytics, Pricing Analytics |
| 6.6 A/B | Discipline Specific Elective - II (e.g., Entrepreneurship Finance / Cross Cultural Management) | Discipline Specific Elective | 4 | Startup Funding, Venture Capital, Cultural Dimensions, Global HR Practices, Managing Diversity |
| 6.7 | Major Project Work | Project | 4 | Problem Identification, Literature Review, Methodology Design, Data Analysis, Report Writing and Presentation |
| 6.8 | Internship / Field Work | Internship | 4 | Industry Exposure, Practical Skill Application, Organizational Structure, Project Implementation, Professional Networking |
