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BBA in General at SHRI SAURASHTRA COLLEGE OF COMPUTER SCIENCE & MANAGEMENT, ATKOT
Rajkot, Gujarat
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About the Specialization
What is General at SHRI SAURASHTRA COLLEGE OF COMPUTER SCIENCE & MANAGEMENT, ATKOT Rajkot?
This Bachelor of Business Administration BBA program at Shri Saurashtra College of Computer Science & Management, affiliated with Saurashtra University, focuses on developing a strong foundation in management principles and business administration. The curriculum is designed to equip students with essential knowledge across various functional areas of business, preparing them for dynamic roles in the rapidly evolving Indian corporate landscape. It emphasizes a holistic understanding of business operations and strategic thinking.
Who Should Apply?
This program is ideal for ambitious 12th pass graduates from any stream who aspire to build a career in business and management. It is suitable for individuals seeking entry-level management positions, those interested in entrepreneurial ventures, or those aiming for further postgraduate studies like an MBA. The curriculum caters to students with a drive for leadership, problem-solving, and understanding the complexities of the modern business world.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths in India, including roles in marketing, finance, human resources, operations, and general management across various sectors. Entry-level salaries typically range from INR 2.5 to 4.5 LPA, with significant growth trajectories for experienced professionals. The program also provides a strong academic base for competitive examinations and professional certifications relevant to the Indian market.
Student Success Practices
Foundation Stage
Build Core Business Acumen- (Semester 1-2)
Focus intensely on foundational subjects like Principles of Management, Financial Accounting, and Business Economics. Attend all lectures, participate in discussions, and clarify concepts regularly to establish a strong academic base.
Tools & Resources
Textbooks, NPTEL business courses, Coursera, Study groups
Career Connection
A strong base in these subjects is crucial for understanding advanced management concepts and excelling in competitive exams or entry-level roles in any business function, providing a competitive edge.
Enhance Communication & Digital Skills- (Semester 1-2)
Actively participate in presentations, group projects, and improve written communication through assignments. Master basic computer applications (e.g., MS Office Suite) and fundamental digital literacy, which are vital for professional roles.
Tools & Resources
College language labs, Toastmasters International clubs (if available), LinkedIn Learning for MS Office, Grammarly
Career Connection
Excellent communication and digital skills are non-negotiable for professional success, significantly enhancing your profile during placements and interviews across all industries.
Develop Analytical & Quantitative Abilities- (Semester 1-2)
Pay close attention to subjects like Business Mathematics and Statistics. Practice problem-solving regularly, engage in quantitative assignments, and seek extra help for challenging topics to build a robust analytical foundation.
Tools & Resources
Practice workbooks, Khan Academy, Online quantitative aptitude tests
Career Connection
Strong analytical skills are vital for diverse roles in finance, market research, operations, and data-driven decision-making, opening doors to advanced career opportunities in India.
Intermediate Stage
Gain Practical Application & Industry Exposure- (Semester 3-4 (during summer breaks))
Seek out summer internships or mini-projects in local businesses or NGOs related to Marketing, HR, or Finance. Actively apply theoretical knowledge learned in classes to real-world scenarios to understand industry dynamics.
Tools & Resources
College placement cell, Local business directories, LinkedIn, Professional networking events
Career Connection
Practical experience enhances resumes, provides invaluable industry insights, and often leads to pre-placement offers or better full-time opportunities with Indian companies.
Skill Specialization Through Certifications- (Semester 3-4)
Identify areas of interest from the core BBA subjects (e.g., digital marketing, financial modeling) and pursue online certifications or workshops to gain specialized skills beyond the general curriculum.
Tools & Resources
Coursera, edX, Udemy courses on specific business tools (e.g., Tally, Google Ads)
Career Connection
Specialized skills and certifications make candidates more attractive to potential employers, demonstrating proactive learning and a commitment to specific career paths in the competitive Indian job market.
Cultivate Entrepreneurial Thinking & Networking- (Semester 3-4)
Participate in college entrepreneurship cells, business plan competitions, and attend industry seminars. Network actively with guest speakers, alumni, and local entrepreneurs to broaden perspectives and build connections.
Tools & Resources
E-cell initiatives, Industry body events (e.g., CII, FICCI local chapters), LinkedIn
Career Connection
Develops an innovative mindset, sharpens problem-solving skills, and opens doors for mentorship, collaborations, or even future entrepreneurial ventures within the Indian startup ecosystem.
Advanced Stage
Intensive Placement Preparation- (Semester 5-6)
Actively engage with the college placement cell for workshops. Focus on aptitude tests, mock interviews, group discussions, and professional resume building. Clearly identify target companies and roles.
Tools & Resources
Placement cell workshops, Online aptitude platforms (e.g., IndiaBix), HR consultants for mock interviews, Current affairs knowledge
Career Connection
This direct and focused preparation is crucial for securing desirable placements and launching a successful career immediately after graduation in leading Indian and multinational companies.
Master Strategic & Project Management- (Semester 5-6)
Excel in subjects like Strategic Management and Project Management. Undertake a comprehensive final year project, applying all learned management and analytical concepts to a real-world business challenge.
Tools & Resources
Case studies, Project management software (e.g., Trello, Asana for personal projects), Mentor guidance for the final project
Career Connection
These advanced skills are essential for leadership roles, demonstrating the ability to plan, execute, and manage complex business initiatives effectively, preparing you for managerial positions.
Industry-Specific Training & Mentorship- (Semester 6 (internship period))
Undertake the mandatory industrial training/internship (as per BBA606) in your chosen field. Seek mentorship from industry professionals to gain insights into career nuances and future growth prospects in specific sectors.
Tools & Resources
Corporate contacts, Alumni network, Industry associations, Professional platforms like LinkedIn
Career Connection
Provides invaluable real-world experience, helps in career clarity, and often converts into full-time employment opportunities or strong recommendations, accelerating your professional journey in India.
Program Structure and Curriculum
Eligibility:
- 12th pass (any stream)
Duration: 3 years / 6 semesters
Credits: 144 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA101 | Principle of Management | Core | 4 | Management Concepts, Planning, Organizing, Staffing, Directing, Controlling |
| BBA102 | Financial Accounting | Core | 4 | Accounting Concepts, Journal, Ledger, Trial Balance, Final Accounts, Depreciation |
| BBA103 | Business Economics | Core | 4 | Basic Economic Concepts, Demand Analysis, Supply Analysis, Production, Cost, Market Structures |
| BBA104 | Business Mathematics | Core | 4 | Matrices, Determinants, Calculus (Differentiation), Integration, Progressions, Commercial Arithmetic |
| BBA105 | Computer Fundamentals | Core | 4 | Computer Basics, Hardware, Software, Operating Systems, MS Office, Internet |
| BBA106 | Communication Skills | Core | 4 | Communication Process, Verbal Communication, Non-Verbal Communication, Business Correspondence, Presentation Skills, Interview Skills |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA201 | Marketing Management | Core | 4 | Marketing Concepts, Marketing Mix, Product, Pricing, Promotion, Distribution |
| BBA202 | Cost Accounting | Core | 4 | Cost Concepts, Cost Sheet, Material Costing, Labour Costing, Overhead Costing, Activity Based Costing |
| BBA203 | Entrepreneurship Development | Core | 4 | Entrepreneurship Concepts, Entrepreneurial Process, Business Plan, Small Business Management, Government Support, Funding |
| BBA204 | Business Statistics | Core | 4 | Data Collection, Central Tendency, Dispersion, Correlation, Regression, Index Numbers |
| BBA205 | Business Environment | Core | 4 | Economic Environment, Political Environment, Social Environment, Technological Environment, Global Environment, Business Ethics |
| BBA206 | Legal Aspect of Business | Core | 4 | Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Negotiable Instruments Act, Partnership Act |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA301 | Human Resource Management | Core | 4 | HRM Functions, Job Analysis, Recruitment, Selection, Training & Development, Performance Appraisal |
| BBA302 | Principles of Financial Management | Core | 4 | Financial Management Scope, Time Value of Money, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure |
| BBA303 | Production & Operations Management | Core | 4 | Operations Management Scope, Facility Location, Layout, Production Planning, Inventory Management, Quality Management |
| BBA304 | Organizational Behaviour | Core | 4 | Individual Behaviour, Perception, Motivation, Group Dynamics, Leadership, Conflict Management |
| BBA305 | E-Commerce | Core | 4 | E-Commerce Models, E-Marketing, E-Payment Systems, Cyber Security, Legal Aspects of E-Commerce, Mobile Commerce |
| BBA306 | Research Methodology | Core | 4 | Research Process, Research Design, Data Collection, Sampling, Data Analysis, Report Writing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA401 | International Business | Core | 4 | International Business Environment, Theories of International Trade, Foreign Exchange, International Marketing, Global HR, International Finance |
| BBA402 | Corporate Accounting | Core | 4 | Issue of Shares, Debentures, Redemption of Shares, Amalgamation, Absorption, Internal Reconstruction |
| BBA403 | Advertising & Sales Management | Core | 4 | Advertising Basics, Media Planning, Creative Strategy, Sales Process, Sales Force Management, Sales Promotion |
| BBA404 | Industrial Relations & Labour Laws | Core | 4 | Industrial Relations Overview, Trade Unions, Collective Bargaining, Industrial Disputes, Labour Welfare, Social Security Laws |
| BBA405 | Rural & Agricultural Marketing | Core | 4 | Rural Market Environment, Rural Consumer Behaviour, Agricultural Marketing Channels, Rural Marketing Strategies, Agri-Business, Rural Finance |
| BBA406 | Business Ethics & Corporate Governance | Core | 4 | Business Ethics Principles, Ethical Decision Making, Corporate Social Responsibility, Corporate Governance Models, Role of Board, Whistleblowing |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA501 | Management Information System | Core | 4 | MIS Concepts, Information Systems Types, Database Management, Decision Support Systems, Enterprise Systems, IT Strategy |
| BBA502 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Scanning, Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Strategy |
| BBA503 | Project Management | Core | 4 | Project Life Cycle, Project Planning, Project Scheduling, Resource Allocation, Risk Management, Project Evaluation |
| BBA504 | Tax Planning & Management | Core | 4 | Income Tax Basics, Heads of Income, Deductions, GST Fundamentals, Corporate Tax Planning, Tax Exemptions |
| BBA505 | Financial Market Operations | Core | 4 | Indian Financial System, Money Market, Capital Market, Stock Exchanges, SEBI Regulations, Financial Intermediaries |
| BBA506 | Project Report & Viva-Voce | Project | 4 | Research Problem Formulation, Literature Review, Methodology, Data Analysis, Report Writing, Presentation Skills |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA601 | Services Marketing | Core | 4 | Services Marketing Mix, Service Quality, Customer Relationship Management, Service Delivery, Pricing of Services, Digital Services Marketing |
| BBA602 | Global Marketing | Core | 4 | Global Marketing Environment, Market Entry Strategies, Product Adaptation, Global Pricing, International Distribution, Global Communication |
| BBA603 | Supply Chain Management | Core | 4 | Supply Chain Components, Logistics, Inventory Management, Transportation, Warehousing, Supply Chain Technology |
| BBA604 | Consumer Behaviour | Core | 4 | Consumer Decision Process, Cultural Influences, Social Influences, Psychological Factors, Consumer Learning, Post-Purchase Behaviour |
| BBA605 | Investment Management | Core | 4 | Investment Avenues, Risk and Return, Portfolio Management, Fundamental Analysis, Technical Analysis, Derivatives |
| BBA606 | Practical / Industrial Training | Practical | 4 | Internship Experience, Industry Practices, Report Submission, Presentation, Skill Application, Professional Development |
