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BBA in Retail Management at Shri Vishwakarma Skill University
Palwal, Haryana
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About the Specialization
What is Retail Management at Shri Vishwakarma Skill University Palwal?
This BBA Retail Management program at Shri Vishwakarma Skill University focuses on equipping students with essential skills for India''''s dynamic retail sector. It covers store operations, merchandising, supply chain, and customer relationship management, aligning with the industry''''s demand for skilled professionals ready to innovate in modern retail landscapes. The curriculum emphasizes practical exposure and industry relevance.
Who Should Apply?
This program is ideal for fresh 10+2 graduates aspiring to build a career in the fast-growing Indian retail industry. It also suits individuals seeking to upskill for managerial roles in retail chains, e-commerce, or aspiring entrepreneurs looking to start their retail ventures. Students with a keen interest in consumer behavior and market dynamics will find this program particularly engaging.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths as Retail Managers, Merchandisers, Store Operations Executives, E-commerce Specialists, or Supply Chain Coordinators. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs annually, with significant growth trajectories in organized retail, e-commerce, and logistics firms across India. Graduates are prepared for roles in both large corporations and local businesses.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on mastering core subjects like Business Economics, Financial Accounting, and Principles of Management. Actively participate in class, solve numerical problems, and understand theoretical concepts through real-world business case studies relevant to the Indian market. Regularly review concepts and seek clarification.
Tools & Resources
Textbooks, Online financial news portals (e.g., Livemint, Economic Times), Basic accounting software demos, University library resources
Career Connection
A solid foundation in these areas is crucial for understanding retail business operations, financial health, and strategic decision-making, setting the stage for future specialization roles in the sector.
Excel in Retail Basics & Computer Applications- (Semester 1-2)
Pay close attention to ''''Introduction to Retail Business'''' and ''''Computer Applications in Business''''. Practice using MS Office diligently and learn about different retail formats and consumer behavior patterns in India. Seek out introductory retail documentaries or company profiles of Indian retailers.
Tools & Resources
MS Office suite, Basic retail industry blogs, Company websites of Indian retailers (e.g., Reliance Retail, DMart), University computer labs
Career Connection
Proficiency in computer applications and a clear understanding of retail fundamentals are essential entry-level skills for retail associate or administrative roles, making you highly valuable to employers.
Enhance Communication and Presentation Skills- (Semester 1-2)
Actively participate in ''''Communication Skills'''' labs. Practice public speaking, group discussions, and formal presentations. Join student clubs or debate societies to build confidence and refine your ability to articulate ideas clearly, critical for customer interaction and team collaboration in retail environments.
Tools & Resources
University communication lab, Toastmasters International chapters (if available locally), Online public speaking tutorials, Peer feedback sessions
Career Connection
Strong communication is paramount in customer service, sales, and team management within retail, significantly improving your chances during interviews and ensuring effective on-the-job performance.
Intermediate Stage
Gain Practical Retail Operations Exposure- (Semester 3-5)
Actively engage with subjects like ''''Retail Operations'''', ''''Supply Chain Management in Retail'''', and ''''Retail Buying & Merchandising''''. Seek opportunities for short internships or part-time work at local retail stores or malls in India to observe practical implementation of concepts and current industry practices.
Tools & Resources
Local retail outlets, Industry reports on Indian retail logistics, Supply chain management software demos, Networking with retail professionals
Career Connection
Hands-on experience solidifies theoretical knowledge, making you a more attractive candidate for roles in store management, logistics, merchandising, and demonstrating practical problem-solving abilities.
Develop Analytical & Digital Marketing Skills- (Semester 3-5)
Focus on ''''Business Statistics'''', ''''Retail Analytics'''', and ''''E-Commerce & Digital Marketing in Retail''''. Learn to analyze sales data, customer trends, and digital campaign performance. Complete online courses on digital marketing or retail analytics tools to deepen your expertise.
Tools & Resources
Excel for data analysis, Google Analytics Academy, HubSpot Academy, Online courses on platforms like Coursera/edX for digital marketing, Retail POS system simulations
Career Connection
Analytical and digital skills are highly sought after in modern retail, particularly in e-commerce, marketing, and strategy roles, leading to specialized career growth and higher earning potential.
Network & Explore Specialization Niches- (Semester 3-5)
Attend industry workshops, guest lectures, and retail trade fairs in India. Connect with professionals on LinkedIn. Explore specific areas like franchise management, international retailing, or CRM and identify potential career paths or project ideas for your final year specialization.
Tools & Resources
LinkedIn, Retail industry events (e.g., India Retail Forum), Alumni network, Departmental faculty, Industry associations like Retailers Association of India (RAI)
Career Connection
Networking opens doors to internships, mentorships, and future job opportunities, while early specialization helps in crafting a focused career trajectory within the diverse retail sector.
Advanced Stage
Execute a High-Impact Major Project/Internship- (Semester 6)
Apply all learned knowledge to a major project or an industrial training placement. Choose a topic that addresses a current challenge in the Indian retail sector or proposes an innovative solution. Ensure thorough research, data analysis, and professional report writing and presentation.
Tools & Resources
Academic databases, Market research tools, Project management software, Industry mentors, University career services
Career Connection
A strong project or internship acts as a portfolio piece, demonstrating your capability to apply skills to real-world problems and significantly boosts placement prospects in leading retail companies.
Master Strategic Thinking and Business Acumen- (Semester 6)
Delve deep into ''''Strategic Management'''' and ''''Business Law''''. Understand how retail businesses formulate strategies, manage risks, and navigate legal complexities in the Indian context. Engage in case competitions that simulate real business challenges to hone your decision-making skills.
Tools & Resources
Business news, Industry journals, Case study books, Competitive analysis reports, Legal resources related to Indian business
Career Connection
These skills are vital for future leadership roles, enabling you to contribute to strategic decisions and ensure legal compliance within retail organizations, preparing you for managerial responsibilities.
Refine Interview Skills and Career Planning- (Semester 6)
Actively participate in campus placement drives and mock interviews. Tailor your resume and cover letter for specific retail roles. Practice answering behavioral and technical questions, focusing on your retail domain knowledge and problem-solving abilities, highlighting your unique selling propositions.
Tools & Resources
University placement cell, Online interview preparation platforms, Career counselors, Alumni mentors, Company-specific interview guides
Career Connection
Effective interview preparation is the final step to securing desirable placements in leading retail companies or successfully launching your entrepreneurial venture, ensuring a smooth transition into your career.
Program Structure and Curriculum
Eligibility:
- 10+2 with 50% Marks (45% for SC/ST/PwD/OBC-NCL candidates of Haryana)
Duration: 3 years / 6 semesters
Credits: 144 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-RTM101 | Business Economics (I) | Core | 4 | Demand and Supply Analysis, Elasticity of Demand and Supply, Consumer Behavior Theories, Production and Cost Analysis, Market Structures and Pricing |
| BBA-RTM102 | Financial Accounting | Core | 4 | Accounting Principles and Concepts, Journal, Ledger, Trial Balance, Preparation of Financial Statements, Depreciation Accounting, Inventory Valuation Methods |
| BBA-RTM103 | Business Mathematics | Core | 4 | Matrices and Determinants, Calculus for Business Applications, Financial Mathematics (Interest, Annuities), Linear Programming, Set Theory and Relations |
| BBA-RTM104 | Principles of Management | Core | 4 | Management Concepts and Evolution, Planning and Decision Making, Organizing and Staffing, Directing and Motivation, Controlling and Coordination |
| BBA-RTM105 | Introduction to Retail Business | Specialization Core | 4 | Retail Fundamentals and Evolution, Retail Formats and Types, Retail Environment Analysis, Retail Theories and Trends, Consumer Buying Behavior in Retail |
| BBA-RTM106 | Computer Applications in Business (Lab) | Lab | 2 | MS Word for Document Creation, MS Excel for Data Management, MS PowerPoint for Presentations, Internet and Email Etiquette, Business Software Overview |
| BBA-RTM107 | Communication Skills (Lab) | Lab | 2 | Verbal and Non-Verbal Communication, Presentation Skills Development, Group Discussion Techniques, Interview Skills and Etiquette, Business Correspondence and Report Writing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-RTM201 | Business Economics (II) | Core | 4 | National Income Accounting, Theories of Employment and Money, Inflation and Business Cycles, Monetary and Fiscal Policies, International Trade and Balance of Payments |
| BBA-RTM202 | Cost Accounting | Core | 4 | Cost Concepts and Classifications, Preparation of Cost Sheet, Marginal Costing and Decision Making, Standard Costing and Variance Analysis, Budgetary Control |
| BBA-RTM203 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability Theory, Sampling and Estimation, Hypothesis Testing |
| BBA-RTM204 | Marketing Management | Core | 4 | Marketing Concepts and Philosophy, Market Segmentation and Targeting, Product Life Cycle and Branding, Pricing Strategies, Promotion and Distribution Channels |
| BBA-RTM205 | Retail Operations | Specialization Core | 4 | Store Layout and Design, Visual Merchandising Techniques, Inventory Management in Retail, Customer Service Management, Store Security and Loss Prevention |
| BBA-RTM206 | Business Analytics with Excel (Lab) | Lab | 2 | Data Cleaning and Formatting in Excel, Pivot Tables and Charts, Data Visualization Techniques, Regression Analysis with Excel, Forecasting Methods |
| BBA-RTM207 | Foreign Language (French/German/Japanese/Chinese/Spanish) | Skill Enhancement | 2 | Basic Greetings and Introductions, Everyday Vocabulary and Phrases, Cultural Aspects of the Language, Basic Grammar and Sentence Structure, Reading Simple Texts |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-RTM301 | Organisational Behaviour | Core | 4 | Individual Behavior (Perception, Learning, Personality), Motivation Theories, Group Dynamics and Teamwork, Leadership Styles, Conflict Management and Negotiation |
| BBA-RTM302 | Business Research Methods | Core | 4 | Research Design and Process, Data Collection Methods (Primary, Secondary), Sampling Techniques, Questionnaire Design, Data Analysis and Report Writing |
| BBA-RTM303 | Indian Banking System | Specialization Core | 4 | Structure of Indian Banking, Role and Functions of RBI, Commercial and Cooperative Banks, Financial Markets (Money, Capital), Digital Banking and Financial Inclusion |
| BBA-RTM304 | Supply Chain Management in Retail | Specialization Core | 4 | SCM Concepts and Components, Logistics Management, Inventory Control Techniques, Warehousing and Transportation, Technology in Retail Supply Chains |
| BBA-RTM305 | Retail Buying & Merchandising | Specialization Core | 4 | Retail Buying Process, Merchandise Planning and Assortment, Category Management, Visual Merchandising Principles, Retail Pricing Strategies and Private Labels |
| BBA-RTM306 | Retail Management Software (Lab) | Lab | 2 | Point of Sale (POS) Systems, Inventory Management Software, Customer Relationship Management (CRM) tools, Enterprise Resource Planning (ERP) for Retail, E-commerce Platform Basics |
| BBA-RTM307 | Corporate Social Responsibility & Ethics | Skill Enhancement | 2 | Concepts of CSR and Business Ethics, Corporate Governance, Stakeholder Management, Ethical Decision Making, Sustainable Business Practices |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-RTM401 | Human Resource Management | Core | 4 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation and Employee Relations |
| BBA-RTM402 | Operation Research | Core | 4 | Linear Programming, Transportation Problem, Assignment Problem, Queuing Theory, Simulation and Decision Theory |
| BBA-RTM403 | Consumer Behavior | Specialization Core | 4 | Consumer Decision Making Process, Psychological Factors (Motivation, Perception), Social and Cultural Influences, Attitude Formation and Change, Post-Purchase Behavior |
| BBA-RTM404 | E-Commerce & Digital Marketing in Retail | Specialization Core | 4 | E-commerce Business Models, Digital Marketing Channels (SEO, SEM), Social Media Marketing, Content Marketing Strategy, Web Analytics and Performance Measurement |
| BBA-RTM405 | Retail Analytics | Specialization Core | 4 | Retail Data Sources and Types, Sales Forecasting Models, Customer Segmentation and Profiling, Loyalty Program Analytics, Pricing and Promotion Analytics |
| BBA-RTM406 | Sales & Negotiation Skills (Lab) | Lab | 2 | The Selling Process, Sales Techniques and Strategies, Objection Handling, Negotiation Principles, Communication in Sales |
| BBA-RTM407 | Value Added Course / Skill Enhancement Course | Skill Enhancement | 2 | Department-Defined Skill Training, Practical Application, Industry Relevance, Problem-Solving, Emerging Technology Exposure |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-RTM501 | Management Information System | Core | 4 | MIS Concepts and Architecture, Information Systems for Business Functions, Decision Support Systems, Database Management Systems, IT Infrastructure and Security |
| BBA-RTM502 | Entrepreneurship & Startup Management | Core | 4 | Entrepreneurial Process and Mindset, Business Idea Generation, Developing a Business Plan, Startup Ecosystem and Funding, Legal Aspects for Startups |
| BBA-RTM503 | International Retailing | Specialization Core | 4 | Global Retail Landscape, International Market Entry Strategies, Cultural Factors in Global Retailing, International Supply Chains, Legal and Regulatory Issues in International Retail |
| BBA-RTM504 | CRM & Loyalty Programs | Specialization Core | 4 | CRM Strategy and Implementation, Customer Data Management, Designing Loyalty Programs, Customer Experience Management, Customer Retention Strategies |
| BBA-RTM505 | Franchise Management & Retailing | Specialization Core | 4 | Franchising Models and Benefits, Franchise Agreement and Legalities, Franchisor and Franchisee Relationship, Site Selection and Operations, Marketing and Support in Franchising |
| BBA-RTM506 | Industrial Training / Minor Project / Start-up Exposure | Project/Internship | 4 | Industry Exposure and Observation, Problem Identification and Scoping, Data Collection and Analysis, Minor Project Report Writing, Presentation of Findings |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-RTM601 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis (PESTEL, SWOT), Strategy Formulation and Implementation, Competitive Advantage, Strategic Control and Evaluation |
| BBA-RTM602 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law Overview, Intellectual Property Rights and Cyber Law |
| BBA-RTM603 | Contemporary Issues in Retail | Specialization Core | 4 | Omni-channel Retailing, Sustainable and Ethical Retail Practices, Artificial Intelligence and Machine Learning in Retail, Experiential and Phygital Retail, Future Trends and Innovations in Retail |
| BBA-RTM604 | Rural Retailing & Marketing | Specialization Core | 4 | Characteristics of Rural Markets, Rural Distribution Channels, Product and Pricing Strategies for Rural Consumers, Promotional Strategies in Rural Areas, Consumer Behavior in Rural India |
| BBA-RTM605 | Financial Management | Core | 4 | Capital Budgeting Decisions, Working Capital Management, Financial Ratios and Analysis, Cost of Capital, Dividend Policy |
| BBA-RTM606 | Major Project / Start-up Proposal | Project/Internship | 4 | In-depth Research Methodology, Comprehensive Data Analysis, Development of a Business Plan, Market Feasibility Study, Professional Report Writing and Presentation |
