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BBA in General at Siksha 'O' Anusandhan
Khordha, Odisha
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About the Specialization
What is General at Siksha 'O' Anusandhan Khordha?
This BBA program at Siksha ''''O'''' Anusandhan (SOA) provides a comprehensive foundation in business administration. It focuses on developing essential managerial skills, analytical abilities, and leadership qualities crucial for navigating the dynamic Indian business landscape. The curriculum is designed to impart holistic knowledge across various functional areas of business, preparing students for diverse roles in industry and entrepreneurship. SOA''''s BBA stands out by integrating theoretical knowledge with practical applications relevant to the current market demands in India.
Who Should Apply?
This program is ideal for fresh 10+2 graduates from any stream who aspire to build a career in management, marketing, finance, or human resources. It also caters to individuals looking to develop strong foundational business acumen before pursuing an MBA, or those aiming for direct entry-level positions in various industries. Students with an entrepreneurial mindset seeking to understand business fundamentals for their future ventures will also find this program highly beneficial, providing a solid launchpad for their career aspirations.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths in sectors like banking, retail, ITES, manufacturing, and consulting. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals potentially earning INR 8-15 LPA or more. Growth trajectories include roles such as business analysts, marketing executives, HR associates, and operations coordinators. The program aligns with professional development goals, fostering skills that are highly valued in both Indian conglomerates and multinational corporations operating within the country.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus on building a strong base in subjects like accounting, economics, and management. Actively participate in class discussions, seek clarification on difficult concepts, and join study groups to reinforce learning. Utilize library resources and online tutorials for a deeper understanding of foundational theories. This solid academic foundation is critical for excelling in advanced courses and understanding the broader business environment.
Tools & Resources
Official Textbooks, NPTEL videos, Khan Academy Business courses, Peer study groups
Career Connection
A strong grasp of fundamentals is essential for cracking entrance exams for higher studies (like CAT for MBA) and performing well in initial interview rounds for entry-level business roles.
Enhance Communication and Professional Skills- (Semester 1-2)
Actively engage in communication skill labs and utilize opportunities to improve public speaking, presentation, and written communication. Practice professional email etiquette and participate in debates or extempore competitions. Seek feedback on your communication style from faculty and peers. Developing these skills early is paramount for effective corporate interaction.
Tools & Resources
Communication Skills Lab, Toastmasters (if available), Grammarly, LinkedIn Learning courses on communication
Career Connection
Strong communication skills are a top requirement for all roles, from client interaction to internal team coordination, significantly boosting interview performance and workplace effectiveness.
Explore Industry Trends and General Knowledge- (Semester 1-2)
Beyond academics, cultivate a habit of reading business newspapers (like Economic Times, Business Standard) and magazines. Follow business news channels and understand current affairs, especially those impacting the Indian economy. This broadens your perspective and builds general awareness crucial for competitive exams and interviews. Participate in current affairs quizzes.
Tools & Resources
Economic Times, Business Standard, Mint, Business India magazine, Financial Express
Career Connection
Staying updated on industry trends helps in case study discussions during placements and demonstrates a proactive interest in the business world, making you a more informed and desirable candidate.
Intermediate Stage
Undertake Mini Projects and Internships- (Semester 3-4 (especially during summer breaks))
Seek out opportunities for short-term internships or mini-projects (even unpaid ones) during semester breaks. Apply theoretical knowledge to practical scenarios, identify potential areas of interest for future specialization, and build a foundational professional network. Document your learning and achievements for your resume. This practical exposure is invaluable for choosing electives wisely.
Tools & Resources
College placement cell, Internshala, LinkedIn for internships, Faculty mentorship
Career Connection
Internships provide real-world experience, making your resume stand out and often leading to pre-placement offers or crucial industry contacts for future job searches.
Develop Analytical and Quantitative Skills- (Semester 3-5)
Intensify your focus on business statistics, analytics, and data interpretation. Utilize software like MS Excel or basic tools for data visualization and analysis. Participate in data analysis competitions or workshops to hone these skills, which are highly sought after in modern businesses. This prepares you for the analytical demands of various management roles.
Tools & Resources
MS Excel advanced features, Online courses on Data Analytics (Coursera, edX), Kaggle for data challenges
Career Connection
Strong analytical skills are critical for roles in finance, marketing analytics, and operations, enabling data-driven decision making which is a key differentiator in today''''s job market.
Explore Specialization Options and Network- (Semester 4-5)
Start researching the various specialization options available in later semesters (Marketing, Finance, HR, Operations, etc.) and understand their career implications. Attend industry webinars, guest lectures, and alumni interaction events to gain insights. Build a professional network by connecting with seniors and industry professionals on platforms like LinkedIn. This helps in making informed decisions about your elective choices.
Tools & Resources
LinkedIn, SOA Alumni Network, Industry conferences/webinars, Career counseling sessions
Career Connection
Networking opens doors to mentorship, internship leads, and future job opportunities, while a clear specialization choice enhances your marketability for specific industry roles.
Advanced Stage
Focus on Industry Readiness and Placement Preparation- (Semester 5-6)
Actively engage with the college''''s placement cell. Participate in mock interviews, group discussions, and resume-building workshops. Research target companies and practice aptitude tests. Refine your soft skills and practice answering common HR and technical questions related to your chosen specialization. Build a professional portfolio if applicable.
Tools & Resources
Placement Cell workshops, Online aptitude test platforms, Interviewer.ai, Company websites for research
Career Connection
This structured preparation directly translates into a higher success rate in campus placements and securing desirable job offers aligned with your career goals.
Undertake Advanced Projects and Certifications- (Semester 5-6)
Collaborate on a significant research project or a detailed business plan during your final year (Project Work II). Consider pursuing relevant industry certifications in your area of specialization (e.g., NISM certifications for finance, HubSpot for marketing). These add significant weight to your profile and demonstrate a deeper commitment to your chosen field, giving you an edge in the competitive job market.
Tools & Resources
Faculty guidance for projects, NISM certifications, HubSpot Academy, Google Digital Garage
Career Connection
Advanced projects and certifications showcase practical application of knowledge and specialized skills, making you highly valuable to employers seeking candidates with specific competencies.
Develop Leadership and Team Management Skills- (Semester 4-6)
Take on leadership roles in college clubs, events, or academic projects. Learn to manage teams, resolve conflicts, and delegate responsibilities effectively. Organize events or initiatives that require collaborative effort. These experiences foster critical leadership and team management qualities, which are essential for career progression in any managerial role within the Indian corporate hierarchy.
Tools & Resources
Student clubs and societies, College event committees, Group assignments
Career Connection
Demonstrating leadership and teamwork abilities is highly valued by employers for managerial positions and indicates potential for future growth within an organization.
Program Structure and Curriculum
Eligibility:
- Pass or appearing in 10+2 or its equivalent examination in any stream with at least 50% marks
Duration: 3 years (6 semesters)
Credits: 136 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAT1001 | Fundamentals of Management | Core | 4 | Management Concepts, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Managerial Ethics |
| BBAT1002 | Business Economics | Core | 4 | Introduction to Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Macroeconomic Concepts |
| BBAT1003 | Business Communication | Core | 4 | Principles of Communication, Oral and Written Communication, Business Correspondence, Presentation Skills, Interpersonal Communication |
| BBAT1004 | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance and Financial Statements, Depreciation Accounting, Company Accounts |
| BBAP1005 | Computer Fundamentals and MS Office Lab | Lab | 2 | Computer Hardware, Operating Systems, MS Word, MS Excel, MS PowerPoint |
| BBAP1006 | Communication Skills Lab | Lab | 2 | Listening Skills, Public Speaking, Group Discussion, Interview Skills, Report Writing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAT2001 | Organizational Behaviour | Core | 4 | Individual Behaviour, Perception and Learning, Motivation and Leadership, Group Dynamics, Organizational Culture |
| BBAT2002 | Business Mathematics | Core | 4 | Basic Algebra, Calculus for Business, Matrices and Determinants, Financial Mathematics, Linear Programming |
| BBAT2003 | Marketing Management | Core | 4 | Marketing Fundamentals, Market Segmentation, Product and Pricing Decisions, Promotion and Distribution, Consumer Behaviour |
| BBAT2004 | Cost Accounting | Core | 4 | Cost Concepts, Cost Sheet Preparation, Material Costing, Labour Costing, Overhead Costing |
| BBAP2005 | Business Analytics using Spreadsheet Lab | Lab | 2 | Data Analysis with Excel, Pivot Tables, Data Visualization, Statistical Functions, What-If Analysis |
| BBAT2006 | Environmental Studies | Ability Enhancement Compulsory Course | 4 | Natural Resources, Ecosystems, Biodiversity, Environmental Pollution, Social Issues and the Environment |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAT3001 | Human Resource Management | Core | 4 | HRM Introduction, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management |
| BBAT3002 | Business Statistics | Core | 4 | Descriptive Statistics, Probability, Sampling and Estimation, Hypothesis Testing, Correlation and Regression |
| BBAT3003 | Financial Management | Core | 4 | Financial Management Scope, Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy |
| BBAT3004 | Operations Management | Core | 4 | Operations Management Introduction, Process Design, Inventory Management, Quality Management, Supply Chain Management |
| BBAT3005 | Business Law | Core | 4 | Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Company Law |
| BBAP3006 | Presentation and Professional Communication Lab | Lab | 2 | Advanced Presentation Tools, Effective Public Speaking, Business Etiquette, Negotiation Skills, Cross-cultural Communication |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAT4001 | Research Methodology | Core | 4 | Research Process, Research Design, Data Collection, Sampling Methods, Data Analysis and Interpretation |
| BBAT4002 | Production and Material Management | Core | 4 | Production Planning, Facility Location and Layout, Material Requirements Planning (MRP), Quality Control, Maintenance Management |
| BBAT4003 | Entrepreneurship Development | Core | 4 | Entrepreneurship Concepts, Idea Generation, Business Plan Development, Funding Sources, Startup Ecosystem |
| BBAT4004 | Supply Chain Management | Core | 4 | SCM Introduction, Logistics Management, Warehousing and Transportation, Inventory Control, Global Supply Chain |
| BBAT4005 | Indian Financial System | Core | 4 | Financial Markets, Financial Institutions, Money Market, Capital Market, SEBI and RBI |
| BBAP4006 | Managerial Skill Development Lab | Lab | 2 | Decision Making Skills, Problem Solving, Team Building, Time Management, Stress Management |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAT5001 | International Business | Core | 4 | International Trade Theories, Globalization, Foreign Exchange Market, International Financial Institutions, Export-Import Procedures |
| BBAT5002 | Business Ethics and Corporate Social Responsibility | Core | 4 | Ethical Theories, Business Ethics Dilemmas, CSR Concepts, Stakeholder Management, Corporate Governance |
| BBAT50XX | Discipline Specific Elective - I | Elective | 4 | Marketing Elective, Finance Elective, HR Elective, Operations Elective, Business Analytics Elective, International Business Elective, Entrepreneurship & Family Business Elective |
| BBAT50XY | Discipline Specific Elective - II | Elective | 4 | Marketing Elective, Finance Elective, HR Elective, Operations Elective, Business Analytics Elective, International Business Elective, Entrepreneurship & Family Business Elective |
| BBAT5003 | Digital Marketing | Skill Enhancement Elective | 4 | SEO and SEM, Social Media Marketing, Content Marketing, Email Marketing, Analytics and Measurement |
| BBAP5004 | Project Work I | Project | 4 | Problem Identification, Literature Review, Research Design, Data Collection, Preliminary Analysis |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAT6001 | Strategic Management | Core | 4 | Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Competitive Advantage |
| BBAT6002 | Total Quality Management | Core | 4 | TQM Principles, Quality Gurus, Quality Tools and Techniques, Six Sigma, Quality Audits |
| BBAT60XX | Discipline Specific Elective - III | Elective | 4 | Marketing Elective, Finance Elective, HR Elective, Operations Elective, Business Analytics Elective, International Business Elective, Entrepreneurship & Family Business Elective |
| BBAT60XY | Discipline Specific Elective - IV | Elective | 4 | Marketing Elective, Finance Elective, HR Elective, Operations Elective, Business Analytics Elective, International Business Elective, Entrepreneurship & Family Business Elective |
| BBAP6003 | Project Work II | Project | 4 | Data Analysis and Interpretation, Findings and Recommendations, Report Writing, Presentation Skills, Ethical Considerations in Research |
