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INTEGRATED-MBA in General at Siksha 'O' Anusandhan
Khordha, Odisha
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About the Specialization
What is General at Siksha 'O' Anusandhan Khordha?
This Integrated MBA program at Siksha ''''O'''' Anusandhan focuses on nurturing future business leaders with a comprehensive understanding of management principles over five years. It provides a seamless transition from foundational business concepts to advanced management strategies. The program is designed to meet the evolving demands of the Indian industry, offering an early start to a management career and allowing for deeper domain expertise compared to a standalone MBA.
Who Should Apply?
This program is ideal for ambitious 10+2 graduates aspiring for a long-term career in management, who wish to gain an early entry into the business world without first completing a separate undergraduate degree. It also suits individuals seeking a holistic management education that builds a strong foundation before delving into specific functional areas, preparing them for diverse roles across various sectors in India.
Why Choose This Course?
Graduates of this program can expect to pursue dynamic career paths in management, ranging from entry-level executive roles to mid-management positions in Indian companies. Potential roles include Business Analyst, Marketing Executive, Financial Analyst, HR Manager, and Operations Coordinator. While entry-level salaries in India might start from INR 4-6 LPA, experienced professionals can earn significantly more, with growth trajectories leading to leadership roles and alignment with certifications like PMP, CFA, or NISM.
Student Success Practices
Foundation Stage
Build Foundational Business Acumen- (Semester 1-2)
Focus on thoroughly understanding core subjects like Business Mathematics, Economics, Principles of Management, and Accounting. Utilize online resources like Coursera''''s ''''Introduction to Business'''' courses and NPTEL lectures to supplement classroom learning and strengthen conceptual clarity.
Tools & Resources
NPTEL, Coursera, Khan Academy, Academic peer groups
Career Connection
Strong fundamentals are crucial for cracking entry-level roles in finance, marketing, and operations, and for success in competitive exams and management interviews.
Enhance Communication and Presentation Skills- (Semester 1-2)
Actively participate in debates, group discussions, and presentations in Business Communication classes. Join college clubs focused on public speaking and presentation. Practice crafting concise and impactful business reports for effective professional interaction.
Tools & Resources
Toastmasters International (if available), College debating clubs, Grammarly, PowerPoint/Canva
Career Connection
Essential for professional communication, client interactions, and excelling in pre-placement talks, group discussions, and personal interviews during recruitment.
Develop Basic IT Proficiency for Business- (Semester 1-2)
Master essential business software such as MS Office Suite (Excel, Word, PowerPoint) and understand basic database concepts. Explore introductory courses on business analytics tools like Google Sheets or basic SQL to handle and present data efficiently.
Tools & Resources
Microsoft Office Tutorials, Google Digital Garage, W3Schools (for basic SQL)
Career Connection
Fundamental for data handling, reporting, and performing daily tasks efficiently in almost any corporate role, making graduates highly job-ready for modern businesses.
Intermediate Stage
Engage in Research and Analytical Projects- (Semester 3-5)
Actively participate in Research Methodology courses by taking up mini-projects or case studies. Learn to collect, analyze, and interpret data using statistical tools. Seek opportunities for research under faculty guidance to develop analytical abilities.
Tools & Resources
SPSS (trial version), Microsoft Excel for data analysis, Google Forms, Academic journals
Career Connection
Develops critical thinking, data interpretation, and problem-solving skills, which are vital for roles in business analysis, market research, and strategic planning.
Seek Early Industry Exposure and Networking- (Semester 4-5)
Actively pursue summer internships (as prescribed in the curriculum) or short-term projects during breaks. Attend industry seminars, workshops, and guest lectures to understand current business trends and connect with professionals for mentorship.
Tools & Resources
LinkedIn, Industry conferences/webinars, College career fairs, Alumni network
Career Connection
Provides practical experience, helps identify career interests, and builds a professional network crucial for future job search, referrals, and career growth.
Develop Entrepreneurial Mindset & Problem Solving- (Semester 4-5)
Participate in entrepreneurship development programs or B-plan competitions. Learn to identify market gaps, develop innovative solutions, and create viable business models. Collaborate with peers on startup ideas to foster creativity and initiative.
Tools & Resources
Startup India resources, NITI Aayog initiatives, Business Model Canvas, Local entrepreneurship cells
Career Connection
Fosters innovation, resilience, and strong problem-solving abilities, which are highly valued in both entrepreneurial ventures and corporate roles, particularly in product development or strategy.
Advanced Stage
Master Specialization-Specific Skills- (Semester 7-10)
Deep dive into chosen specialization electives (e.g., Marketing, Finance, HR, Operations, Business Analytics). Seek relevant certifications (e.g., Google Analytics, NISM for Finance, HRCI for HR) and participate in advanced case study competitions to gain expertise.
Tools & Resources
Specialization-specific software (e.g., SAP, Salesforce, R, Python), Industry certifications, Online advanced courses (edX, Coursera)
Career Connection
Directly enhances employability in specific functional domains, leading to specialized roles and better salary prospects by demonstrating advanced capabilities.
Engage in Extensive Project Work & Thesis- (Semester 8-10)
Leverage the dedicated project work semesters (Semester 8, 10) to undertake a significant research project or industry consulting assignment. Focus on solving a real-world business problem and present findings professionally to demonstrate research acumen.
Tools & Resources
Academic databases, Industry reports, Statistical software, Professional presentation tools
Career Connection
Demonstrates ability to conduct independent research, apply theoretical knowledge, and contribute meaningfully to an organization, often forming a strong portfolio for placements.
Prepare for Placements and Professional Transition- (Semester 9-10)
Actively engage with the placement cell, participate in mock interviews, resume building workshops, and group discussions. Network with alumni for mentorship and job referrals. Refine soft skills necessary for corporate success and a smooth entry into the workforce.
Tools & Resources
Placement cell resources, LinkedIn, Glassdoor, Interview preparation platforms
Career Connection
Directly prepares students for the recruitment process, significantly increasing their chances of securing desirable placements and ensuring a confident transition into their professional careers.
Program Structure and Curriculum
Eligibility:
- Pass or appearing in 10+2 or its equivalent examination with at least 50% marks (45% in case of SC/ST/OBC category) in aggregate from any recognized Board. Candidates who have passed 10+2 with vocational subjects are not eligible. Age limit: The candidate should not be more than 20 years of age as on 31.12.2024.
Duration: 5 years (10 semesters)
Credits: 200 Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA101 | Business Mathematics | Core | 4 | Linear Equations and Matrices, Differential and Integral Calculus, Functions and their Applications, Financial Mathematics, Set Theory and Relations |
| BBA102 | Business Economics | Core | 4 | Demand and Supply Analysis, Market Structures and Pricing, National Income Accounting, Monetary and Fiscal Policy, Inflation and Business Cycles |
| BBA103 | Principles of Management | Core | 4 | Management Functions and Roles, Organizational Structure and Design, Motivation and Leadership Theories, Decision Making and Control, Evolution of Management Thought |
| BBA104 | Business Communication | Core | 4 | Verbal and Non-Verbal Communication, Effective Listening and Feedback, Business Correspondence and Reports, Presentation Skills and Group Discussions, Cross-cultural Communication |
| BBA105 | Information Technology for Business | Core | 4 | Fundamentals of Computer Systems, Database Management Systems, Networking and Internet Concepts, E-commerce and Digital Business, Business Applications of IT |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA201 | Cost & Management Accounting | Core | 4 | Cost Concepts and Classifications, Budgeting and Budgetary Control, Standard Costing and Variance Analysis, Marginal Costing for Decision Making, Activity Based Costing |
| BBA202 | Organizational Behavior | Core | 4 | Individual Behavior and Personality, Motivation and Learning, Group Dynamics and Team Building, Leadership Styles and Power, Organizational Culture and Change |
| BBA203 | Marketing Management | Core | 4 | Marketing Mix (4 Ps), Consumer Behavior, Market Segmentation, Targeting, Positioning, Product Life Cycle and Branding, Pricing Strategies and Channels of Distribution |
| BBA204 | Human Resource Management | Core | 4 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management, Compensation and Employee Relations |
| BBA205 | Business Environment | Core | 4 | Economic Environment of Business, Political and Legal Environment, Socio-Cultural Environment, Technological Environment, Global Business Environment |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA301 | Financial Management | Core | 4 | Financial Planning and Forecasting, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy Decisions |
| BBA302 | Production & Operations Management | Core | 4 | Operations Strategy and Productivity, Facility Location and Layout, Inventory Management Techniques, Quality Control and Management, Supply Chain Planning and Control |
| BBA303 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design and Hypothesis Formulation, Data Collection Methods (Primary & Secondary), Sampling Techniques, Data Analysis and Report Writing |
| BBA304 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Company Law Fundamentals |
| BBA305 | Business Statistics | Core | 4 | Probability Distributions, Hypothesis Testing, Correlation and Regression Analysis, Time Series Analysis, Decision Theory |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA401 | Management Information System | Core | 4 | Role of MIS in Business, Database Management Systems, Decision Support Systems, Enterprise Resource Planning (ERP), E-business and E-commerce Strategies |
| BBA402 | Legal Aspects of Business | Core | 4 | Partnership Act, 1932, Limited Liability Partnership Act, 2008, Intellectual Property Rights, Cyber Law, Competition Act, 2002 |
| BBA403 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Idea Generation and Opportunity Analysis, Business Plan Preparation, Sources of Finance for Startups, Legal and Regulatory Framework for Startups |
| BBA404 | Summer Internship | Project/Practical | 4 | Industry Exposure and Practical Learning, Project Identification and Planning, Data Collection and Analysis, Report Writing and Presentation, Professional Networking |
| BBA405 | Core Elective-I | Elective | 4 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA501 | Project Management | Core | 4 | Project Life Cycle and Phases, Project Planning and Scheduling, Risk Management in Projects, Resource Allocation and Monitoring, Project Closure and Evaluation |
| BBA502 | Supply Chain Management | Core | 4 | Introduction to Supply Chain Management, Logistics and Transportation, Inventory Management Strategies, Procurement and Sourcing, Global Supply Chains and Technology |
| BBA503 | International Business | Core | 4 | Globalization and International Trade Theories, Foreign Exchange Markets and Risk Management, International Marketing Strategies, Cross-Cultural Management, International Financial Management |
| BBA504 | Core Elective-II | Elective | 4 | |
| BBA505 | Research Project-I | Project/Practical | 4 | Problem Identification and Formulation, Literature Review and Gap Analysis, Developing Research Design, Preliminary Data Collection, Initial Report Preparation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA601 | Strategic Management | Core | 4 | Strategic Analysis and Formulation, Corporate and Business-Level Strategies, Strategic Implementation and Control, Competitive Advantage and Industry Analysis, Mergers, Acquisitions and Restructuring |
| BBA602 | Business Ethics & Corporate Social Responsibility | Core | 4 | Ethical Theories in Business, Corporate Governance Principles, Concepts of Corporate Social Responsibility, Stakeholder Management, Sustainability and Green Business Practices |
| BBA603 | Core Elective-III | Elective | 4 | |
| BBA604 | Core Elective-IV | Elective | 4 | |
| BBA605 | Research Project-II | Project/Practical | 4 | Advanced Data Analysis Techniques, Interpretation of Research Findings, Formulation of Recommendations, Detailed Project Report Writing, Presentation and Defense of Research |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA701 | Marketing Research | Core | 4 | Marketing Research Process, Data Collection Methods (Qualitative & Quantitative), Sampling Design for Marketing Research, Data Analysis in Marketing, Marketing Research Report and Ethics |
| MBA702 | Financial Markets & Services | Core | 4 | Indian Financial System, Money Market and Capital Market, Investment Banking and Merchant Banking, Mutual Funds and Insurance Services, Regulatory Framework for Financial Services |
| MBA703 | Operations Research | Core | 4 | Linear Programming and Simplex Method, Transportation and Assignment Problems, Queuing Theory, Network Analysis (PERT/CPM), Decision Theory and Game Theory |
| MBA704 | Specialization Elective-I | Elective | 4 | |
| MBA705 | Specialization Elective-II | Elective | 4 |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA801 | Data Analytics for Business Decisions | Core | 4 | Introduction to Business Analytics, Descriptive and Predictive Analytics, Data Visualization and Reporting, Tools for Data Analysis (e.g., Excel, R/Python basics), Applications of Analytics in Business Functions |
| MBA802 | Project Work-I | Project/Practical | 4 | In-depth Problem Definition, Comprehensive Literature Review, Developing Research Methodology, Pilot Study and Data Collection, Interim Project Report |
| MBA803 | Specialization Elective-III | Elective | 4 | |
| MBA804 | Specialization Elective-IV | Elective | 4 | |
| MBA805 | Specialization Elective-V | Elective | 4 |
Semester 9
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA901 | Summer Internship-II | Project/Practical | 4 | Application of Management Theories in Practice, Industry Best Practices Observation, Problem-solving in a Corporate Setting, Professional Etiquette and Communication, Networking and Career Exploration |
| MBA902 | Specialization Elective-VI | Elective | 4 | |
| MBA903 | Specialization Elective-VII | Elective | 4 | |
| MBA904 | Specialization Elective-VIII | Elective | 4 | |
| MBA905 | Viva Voce | Project/Practical | 4 | Presentation of Project Work, Defense of Research Findings, Comprehensive Knowledge Assessment, Oral Communication Skills, Critical Thinking and Argumentation |
Semester 10
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA1001 | Project Work-II | Project/Practical | 4 | Advanced Data Analysis and Interpretation, Strategic Recommendations and Implementation Plan, Final Project Report Writing, Refinement of Research Methodology, Ethics in Business Research |
| MBA1002 | Comprehensive Viva Voce | Project/Practical | 4 | Overall Program Knowledge Assessment, Industry Insights and Trends, Problem-Solving and Decision-Making Capabilities, Professional Communication and Poise, Career Preparedness Evaluation |
| MBA1003 | Specialization Elective-IX | Elective | 4 | |
| MBA1004 | Specialization Elective-X | Elective | 4 | |
| MBA1005 | Open Elective | Elective | 4 |
