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M-SC-HOME-SCIENCE in Extension Education And Communication Management at Smt. Kamlaben P. Patel College of Home Science

Smt. Kamlaben P. Patel College of Home Science, Anand Gujarat, established in 1971, is a premier girls-only constituent college of Navsari Agricultural University. It offers comprehensive Home Science programs from undergraduate to doctoral levels, focusing on various aspects of home and family life.

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Anand, Gujarat

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About the Specialization

What is Extension Education and Communication Management at Smt. Kamlaben P. Patel College of Home Science Anand?

This M.Sc. (Home Science) Extension Education and Communication Management program at Smt. Kamlaben P. Patel College of Home Science, Anand, focuses on empowering communities through effective communication strategies and grassroots development initiatives. It addresses the crucial need for trained professionals to bridge the gap between scientific knowledge and its application in rural and urban settings, a vital aspect for India''''s sustainable development and social upliftment. The program emphasizes practical approaches to societal challenges, equipping students with skills to facilitate change.

Who Should Apply?

This program is ideal for fresh graduates with a background in Home Science or related social sciences seeking entry into the development sector, NGOs, government extension services, or rural development agencies. It also suits working professionals from agricultural or social work domains looking to upskill in communication and program management. Individuals passionate about community development, social change, and rural empowerment, with a keen interest in human behavior and communication, would thrive in this specialization.

Why Choose This Course?

Graduates of this program can expect diverse career paths in India, including roles as Extension Officers, Rural Development Managers, Communication Specialists, Program Coordinators in NGOs, or community educators. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. They contribute to national development goals, women''''s empowerment, and rural prosperity. The skills acquired are directly applicable to government schemes, corporate social responsibility (CSR) initiatives, and international development projects in India.

Student Success Practices

Foundation Stage

Build Foundational Knowledge in Communication & Development- (Semester 1-2)

Actively engage with core subjects like Communication Process, Extension Education, and Rural Sociology. Form study groups to discuss theoretical concepts and their real-world implications in India''''s diverse social context. Prioritize understanding communication models and development theories.

Tools & Resources

University library resources, Online academic journals, Government reports on rural development (e.g., NITI Aayog), Case studies of Indian NGOs

Career Connection

Strong theoretical grounding is essential for designing effective development programs and communicating with diverse communities in future roles as extension workers or development professionals.

Develop Practical Research & Statistical Skills- (Semester 1-2)

Focus intently on Statistical Methods and Research Methods courses. Practice data analysis using simple tools like Excel or basic statistical software. Participate in classroom assignments involving small-scale data collection and analysis to build a strong base for future thesis work.

Tools & Resources

Microsoft Excel, R (basic level), SPSS (if introduced), Online tutorials for statistical concepts, Faculty guidance

Career Connection

Proficiency in research methodology and data interpretation is crucial for program evaluation, impact assessment, and evidence-based decision-making in any development or communication role.

Engage with Local Communities through Field Visits- (Semester 1-2)

Whenever possible, participate in any college-organized field visits or voluntary outreach activities in nearby villages or communities. Observe local communication patterns, social structures, and development needs firsthand. Document observations to relate classroom learning to ground realities.

Tools & Resources

Notebook, Camera (with permission), Local community leaders, College faculty

Career Connection

Early exposure to real-world community dynamics builds empathy and contextual understanding, critical for effective extension work and future employment with NGOs or government bodies.

Intermediate Stage

Excel in Field Practical and Community Engagement- (Semester 3)

Maximize learning from the "Seminar and Field Practical" course (EECH 591). Take initiative in planning and executing field activities, interacting with beneficiaries, and identifying local challenges. Use this as an opportunity to apply theoretical knowledge in a supervised setting.

Tools & Resources

Community needs assessment tools, Participatory rural appraisal (PRA) techniques, Project planning templates, Supervision from faculty and field coordinators

Career Connection

This hands-on experience is invaluable for building a portfolio of practical skills, demonstrating initiative to potential employers, and preparing for roles requiring direct community interaction and project management.

Network with Development Professionals and Organizations- (Semester 3)

Attend seminars, workshops, and guest lectures organized by the college or local development agencies. Connect with visiting practitioners, alumni, and faculty involved in extension education. Explore potential internship opportunities for the summer breaks.

Tools & Resources

LinkedIn, Professional networking events, Alumni meet-ups, College career services, Faculty recommendations

Career Connection

Building a professional network opens doors to internships, mentorship, and future job opportunities in the Indian development sector, providing insights into current industry trends and demands.

Develop Specialized Communication Skills- (Semester 2-3)

Focus on enhancing skills learned in subjects like "Communication Technologies for Development." Practice creating communication materials (e.g., brochures, short videos, social media campaigns) relevant to development issues. Participate in college-level communication competitions or awareness campaigns.

Tools & Resources

Graphic design software (Canva, GIMP), Video editing tools (basic mobile apps), Social media platforms, Public speaking clubs, College cultural committees

Career Connection

Strong practical communication skills are highly sought after in roles involving public awareness, advocacy, and dissemination of information for development programs, both in government and non-profit sectors.

Advanced Stage

Conduct High-Quality Thesis Research- (Semester 4)

Dedicate significant effort to the "Thesis Research" (EECH 600) component. Choose a research topic relevant to current development challenges in India, ensuring it has practical implications. Work closely with your advisor, focusing on rigorous data collection, analysis, and effective scientific writing.

Tools & Resources

Referencing software (Zotero, Mendeley), Advanced statistical software (if applicable), Academic databases, Institutional ethics review board, Advisor''''s expertise

Career Connection

A well-executed thesis demonstrates independent research capabilities, problem-solving skills, and deep understanding of a specific development issue, significantly boosting credibility for higher studies or specialized roles.

Prepare for Placements and Career Transitions- (Semester 4)

Actively participate in campus placement drives, mock interviews, and resume-building workshops. Tailor your resume and cover letter to highlight your extension education and communication management skills, field experiences, and research outcomes for specific roles in NGOs, government agencies, or CSR departments.

Tools & Resources

College placement cell, Career counseling services, Online job portals (Naukri.com, Indeed.co.in), Professional networking platforms (LinkedIn)

Career Connection

Strategic preparation ensures a smooth transition into desired roles, enabling graduates to secure positions that align with their specialization and contribute effectively to India''''s development landscape.

Pursue Advanced Certifications or Specialized Workshops- (Semester 3-4)

Explore short-term online certifications or workshops in areas like digital marketing for social causes, project management for development, or specific communication tools, to complement the degree and add a competitive edge.

Tools & Resources

Coursera, edX, Local training institutes, Workshops by NGOs or government bodies

Career Connection

These additional qualifications demonstrate proactive learning and specialized skills, making graduates more attractive to employers looking for niche expertise in the rapidly evolving development and communication sectors in India.

Program Structure and Curriculum

Eligibility:

  • Bachelor''''s Degree in Home Science/B.Sc. (Home Science) / B.H.Sc. with minimum OGPA/CGPA of 6.00 out of 10.00 point scale or 60% of marks in aggregate from any recognized Agricultural University (5.50 OGPA/55% marks for SC/ST/SEBC/PH candidates).

Duration: 4 semesters / 2 years

Credits: 75 Credits

Assessment: Internal: 60%, External: 40%

Semester-wise Curriculum Table

Semester 1

Subject CodeSubject NameSubject TypeCreditsKey Topics
EECH 501Communication ProcessCore3Basic concepts and elements of communication, Models and theories of communication, Barriers to effective communication, Principles of communication, Communication strategies for development
EECH 502Extension Education for DevelopmentCore3Philosophy and principles of extension education, History and evolution of extension in India, Extension teaching methods and tools, Role of extension in rural development, Challenges and future of extension
EECH 503Rural Sociology and Educational PsychologyCore3Basic concepts of rural sociology, Social stratification and rural leadership, Rural social institutions and change, Theories of learning and motivation, Personality development and adjustment
EECH 504Gender and DevelopmentCore3Concepts of gender and sex, Gender roles and socialization, Women''''s empowerment and participation in development, Gender mainstreaming and policy implications, Gender equality and equity
Stat 511Statistical MethodsSupportive3Measures of central tendency and dispersion, Probability and probability distributions, Sampling techniques and sampling distributions, Hypothesis testing and ANOVA, Correlation and regression analysis
Elective IElective3

Semester 2

Subject CodeSubject NameSubject TypeCreditsKey Topics
EECH 505Program Planning and Evaluation in ExtensionCore3Concepts and principles of program planning, Steps in program planning and implementation, Monitoring and evaluation models, Impact assessment and feedback mechanisms, Participatory planning and evaluation
EECH 506Entrepreneurship Development and ManagementCore3Concepts and theories of entrepreneurship, Identification of entrepreneurial opportunities, Business plan development and project formulation, Marketing management for small enterprises, Financial management and risk analysis
EECH 507Research Methods in Extension EducationCore3Types and steps of research, Research design and hypothesis formulation, Sampling methods and sample size determination, Data collection techniques and tools, Report writing and presentation
EECH 508Communication Technologies for DevelopmentCore3Role of ICTs in rural development, Traditional and mass media for extension, New communication technologies, Social media for knowledge dissemination, E-governance and m-governance applications
ResM 511Scientific Writing and PublicationsSupportive3Principles of effective scientific writing, Structure of research papers and thesis, Citation and referencing styles, Ethical considerations in research and publication, Journal submission and peer review process
Elective IIElective3

Semester 3

Subject CodeSubject NameSubject TypeCreditsKey Topics
EECH 591Seminar and Field PracticalPractical/Project10Identification of field problems, Planning and execution of field activities, Data collection and analysis in real-world settings, Community engagement and participatory approaches, Seminar presentation and report writing
EECH 509Organisational Behavior and DevelopmentCore3Concepts of organization and organizational structure, Theories of motivation and leadership, Group dynamics and team building, Organizational culture and climate, Managing organizational change and development
EECH 510Human Resource DevelopmentCore3Concepts and scope of HRD, Training and development methods, Performance appraisal systems, Career planning and development, HRD strategies and policies
Elective IIIElective3

Semester 4

Subject CodeSubject NameSubject TypeCreditsKey Topics
EECH 600Thesis ResearchResearch/Project20Identification of research problem, Extensive literature review, Methodology development and data collection, Data analysis and interpretation, Thesis writing and oral defense
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