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BBA in General at Sree Siddaganga First Grade College of Arts and Commerce
Bengaluru, Karnataka
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About the Specialization
What is General at Sree Siddaganga First Grade College of Arts and Commerce Bengaluru?
This BBA program at Sree Siddaganga First Grade College of Arts and Commerce focuses on building a strong foundational understanding of business administration. Rooted in the dynamic Indian economy, it equips students with essential management theories, practical skills, and ethical perspectives. The curriculum is designed to be comprehensive, covering core areas like finance, marketing, human resources, and operations, preparing students for diverse roles in the rapidly evolving Indian business landscape.
Who Should Apply?
This program is ideal for fresh 10+2 graduates seeking entry into the corporate world, entrepreneurial ventures, or further management studies in India. It also suits individuals with a keen interest in business operations, leadership, and problem-solving, who aspire to contribute to the growth of Indian industries. No specific prerequisite background beyond basic academic eligibility is required, welcoming students from all streams.
Why Choose This Course?
Graduates of this program can expect to pursue various India-specific career paths such as junior managers, business analysts, marketing executives, or finance associates in Indian companies and MNCs operating locally. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential. The program also serves as a strong foundation for pursuing an MBA or other professional certifications relevant to the Indian market.
Student Success Practices
Foundation Stage
Develop Strong Academic Fundamentals- (Semester 1-2)
Focus on mastering core subjects like Financial Accounting and Management Principles. Utilize college library resources, attend faculty office hours, and form study groups with peers to clarify concepts. This strong base is crucial for understanding advanced business concepts and performing well in initial campus recruitment tests.
Tools & Resources
College Library, Study Groups, Faculty Mentorship
Career Connection
A strong foundation ensures better academic performance and provides the essential knowledge base for entry-level business roles and competitive exams.
Enhance Digital and Communication Skills- (Semester 1-2)
Actively participate in English language sessions and Digital Fluency courses. Practice presenting, writing professional emails, and using basic business software like MS Office. Leverage platforms like LinkedIn Learning for short courses on digital tools and professional communication to stand out in the Indian job market.
Tools & Resources
MS Office Suite, LinkedIn Learning, Grammarly
Career Connection
Effective communication and digital literacy are vital for any corporate role, improving interview performance and day-to-day business operations.
Explore Entrepreneurship and Problem Solving- (Semester 1-2)
Engage with the Entrepreneurship and Innovation SEC. Brainstorm business ideas, participate in college-level business plan competitions, and learn basic Python for problem-solving. This fosters an innovative mindset, valuable for both startups and established companies in India, enhancing critical thinking capabilities.
Tools & Resources
College Entrepreneurship Cell, Online coding platforms (e.g., Codecademy for Python), Business Plan Competitions
Career Connection
Develops a proactive mindset, valuable for entrepreneurial ventures, and problem-solving skills highly sought after in management trainee roles.
Intermediate Stage
Gain Practical Software Proficiency- (Semester 3-5)
Master Tally for Business and advanced Excel skills. Seek out real-world data sets and projects to apply these tools, especially focusing on accounting, inventory, and data analysis. Proficiency in these software is a non-negotiable requirement for many entry-level finance and accounting roles in Indian businesses.
Tools & Resources
Tally ERP 9, Microsoft Excel, Online tutorials for advanced functions
Career Connection
Directly prepares for roles in accounting, finance, and data analysis, making candidates job-ready for Indian companies that heavily rely on these tools.
Network and Seek Industry Exposure- (Semester 3-5)
Attend industry workshops, guest lectures, and career fairs organized by the college. Connect with alumni and local business leaders on LinkedIn. Actively look for short-term projects or internships during breaks to understand corporate culture and build contacts in the Indian job market, fostering professional relationships.
Tools & Resources
LinkedIn, College Career Fairs, Industry Webinars
Career Connection
Builds a professional network, provides insight into industry trends, and often leads to internship and placement opportunities in India.
Specialize through Electives and Skill Courses- (Semester 3-5)
Carefully choose open and core electives based on career interests (e.g., Marketing, Finance, HR). Utilize online platforms like Coursera or NPTEL to supplement knowledge in chosen specialization areas. This focused learning will help build a competitive profile for specific roles within the Indian corporate sector.
Tools & Resources
Coursera, NPTEL, University-provided elective catalogs
Career Connection
Helps in developing specialized knowledge and skills, making candidates more attractive for targeted roles in specific business functions post-graduation.
Advanced Stage
Undertake a Comprehensive Project/Internship- (Semester 6)
Focus on securing a meaningful internship that aligns with career goals and convert theoretical knowledge into practical skills. For the final project, choose a real-world business problem and apply learned methodologies, demonstrating research and analytical capabilities. A strong project portfolio is critical for placements in India.
Tools & Resources
Company Databases (for internships), Academic Journals (for research), Project Management Software
Career Connection
Provides valuable work experience and a tangible deliverable, significantly boosting employability and demonstrating practical skills to Indian recruiters.
Intensive Placement Preparation- (Semester 6)
Start mock interviews, group discussions, and aptitude test practice well in advance. Leverage the college''''s placement cell for resume building, interview tips, and company-specific preparation. Understand the Indian recruitment landscape and tailor applications accordingly for various companies.
Tools & Resources
College Placement Cell, Online Aptitude Test Platforms (e.g., IndiaBix), Mock Interview Sessions
Career Connection
Maximizes chances of securing a desirable job offer by refining interview skills, improving aptitude scores, and understanding corporate expectations in India.
Develop Strategic and Leadership Acumen- (Semester 6)
Engage in advanced core subjects like Strategic Management and International Business. Participate in leadership roles in college clubs or events. Focus on developing critical thinking and decision-making skills, which are highly valued in managerial roles within Indian organizations and global corporations.
Tools & Resources
Business Case Studies, Leadership Workshops, Student Clubs & Organizations
Career Connection
Prepares students for leadership responsibilities, strategic decision-making roles, and enhances their potential for career growth within the Indian corporate hierarchy.
Program Structure and Curriculum
Eligibility:
- Passed PUC/10+2 or equivalent examination.
Duration: 3 Years (6 Semesters)
Credits: 128 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC101 | Financial Accounting | Major Core | 4 | Introduction to Accounting, Accounting Concepts & Principles, Accounting Cycle, Final Accounts of Sole Proprietorship, Depreciation Accounting |
| BBAC102 | Management Principles and Applications | Major Core | 4 | Nature & Significance of Management, Planning & Decision Making, Organizing & Staffing, Directing & Motivation, Controlling Techniques |
| AECC101 | English Language | AECC | 2 | Business Communication, Grammar & Usage, Reading Comprehension, Report Writing, Presentation Skills |
| IL101 | Indian Language (e.g., Kannada / Hindi) | AECC | 2 | Basic Grammar, Prose & Poetry, Official Language Usage, Translation Skills, Cultural Context |
| SEC101 | Entrepreneurship and Innovation | Skill Enhancement Course (SEC) | 2 | Concept of Entrepreneurship, Business Plan Development, Innovation & Creativity, Startup Ecosystem, Funding for Ventures |
| VET101 | Research Methodology and IPR | Vocational Course (VC) | 2 | Introduction to Research, Research Design & Methods, Data Collection & Analysis, Intellectual Property Rights (IPR), Patents, Copyrights, Trademarks |
| DSC101 | Digital Fluency | Foundation Course (FC) | 2 | Fundamentals of Digital Systems, Internet & World Wide Web, Cyber Security & Ethics, Digital Tools for Business, Data Management Basics |
| HW101 | Health, Wellness & Yoga | Foundation Course (FC) | 2 | Dimensions of Health, Physical Fitness, Mental Health & Stress Management, Introduction to Yoga, Healthy Lifestyle Choices |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC201 | Cost Accounting | Major Core | 4 | Introduction to Cost Accounting, Cost Concepts & Classifications, Cost Sheet & Costing Methods, Marginal Costing, Budgetary Control |
| BBAC202 | Business Statistics | Major Core | 4 | Data Collection & Presentation, Measures of Central Tendency, Measures of Dispersion & Skewness, Probability & Distributions, Correlation & Regression Analysis |
| AECC201 | English Language | AECC | 2 | Advanced Business Communication, Technical Writing, Public Speaking, Negotiation Skills, Report & Proposal Drafting |
| IL201 | Indian Language (e.g., Kannada / Hindi) | AECC | 2 | Advanced Grammar, Poetic & Prose Analysis, Translation Practice, Communication for Specific Contexts, Cultural Significance of Language |
| SEC201 | Problem Solving and Python Programming | Skill Enhancement Course (SEC) | 2 | Algorithmic Thinking, Python Fundamentals, Data Types & Control Structures, Functions & Modules, Basic Data Handling |
| VET201 | Digital Marketing | Vocational Course (VC) | 2 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing & Analytics |
| DSC201 | Environmental Studies | Foundation Course (FC) | 2 | Ecosystems & Biodiversity, Environmental Pollution, Natural Resources, Climate Change, Sustainable Development |
| LI201 | Literary & Cultural Activities | Foundation Course (FC) | 2 | Appreciation of Literature, Cultural Traditions of India, Performing Arts, Critical Thinking, Creative Expression |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC301 | Corporate Accounting | Major Core | 4 | Issue of Shares & Debentures, Final Accounts of Companies, Valuation of Shares & Goodwill, Amalgamation & Reconstruction, Consolidation of Accounts |
| BBAC302 | Human Resource Management | Major Core | 4 | HRM Functions, Human Resource Planning, Recruitment & Selection, Training & Development, Performance Management |
| BBAC303 | Business Law | Major Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Consumer Protection Act 2019, Negotiable Instruments Act 1881, Company Law Overview |
| OE301 | Open Elective 1 (e.g., Financial Literacy / Retail Management) | Open Elective | 3 | Personal Finance, Investment Planning, Banking Services, Insurance Products, Digital Payments |
| SEC301 | Tally for Business / Advanced Excel | Skill Enhancement Course (SEC) | 2 | Tally ERP 9 Fundamentals, Vouchers & Ledgers, Inventory Management in Tally, GST in Tally, Advanced Excel Functions |
| VET301 | Project Management / Business Communication | Vocational Course (VC) | 2 | Project Life Cycle, Project Planning & Scheduling, Resource Allocation, Risk Management, Effective Business Writing |
| IC301 | Indian Constitution | Foundation Course (FC) | 2 | Preamble & Fundamental Rights, Directive Principles of State Policy, Union & State Governments, Constitutional Amendments, Judiciary in India |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC401 | Income Tax | Major Core | 4 | Basic Concepts of Income Tax, Residential Status & Tax Incidence, Heads of Income, Deductions from Gross Total Income, Assessment Procedures |
| BBAC402 | Marketing Management | Major Core | 4 | Introduction to Marketing, Marketing Mix (4 Ps), Consumer Behavior, Market Segmentation & Targeting, Product Life Cycle & Pricing Strategies |
| BBAC403 | Financial Management | Major Core | 4 | Objectives of Financial Management, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Dividend Policy |
| OE401 | Open Elective 2 (e.g., Event Management / Digital Banking) | Open Elective | 3 | Event Planning & Design, Event Marketing & Sponsorship, Digital Banking Services, Mobile Wallets & UPI, Cyber Security in Banking |
| SEC401 | Data Analytics using R / SPSS | Skill Enhancement Course (SEC) | 2 | Introduction to Data Analytics, Data Visualization, Statistical Analysis with R/SPSS, Hypothesis Testing, Interpretation of Results |
| VET401 | Supply Chain Management / Brand Management | Vocational Course (VC) | 2 | Supply Chain Concepts, Logistics & Warehousing, Inventory Management, Brand Equity & Identity, Brand Communication Strategies |
| FC401 | Art of Negotiation / Decision Making | Foundation Course (FC) | 2 | Negotiation Strategies, Bargaining & Persuasion, Conflict Resolution, Decision Making Models, Rationality & Biases in Decisions |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC501 | Operations Management | Major Core | 4 | Introduction to Operations Management, Production Planning & Control, Quality Management, Inventory Management, Facility Location & Layout |
| BBAC502 | Organisational Behaviour | Major Core | 4 | Foundations of OB, Perception & Learning, Motivation & Leadership, Group Dynamics & Team Building, Organisational Culture & Change |
| BBAC503 | International Business | Major Core | 4 | Globalization & International Trade, Theories of International Trade, Foreign Exchange Markets, International Marketing Strategies, Global Business Environment |
| BBAEL504 | Core Elective 1 (e.g., Investment Management / Consumer Behavior) | Core Elective | 3 | Investment Avenues, Portfolio Management, Consumer Decision Process, Marketing Research, Product Innovation |
| BBAEL505 | Core Elective 2 (e.g., Industrial Relations / Financial Markets & Institutions) | Core Elective | 3 | Trade Unions & Collective Bargaining, Industrial Disputes, Indian Financial System, Money Market, Capital Market |
| OE501 | Open Elective 3 (e.g., Personality Development / Digital Ethics) | Open Elective | 2 | Self-Awareness & SWOT Analysis, Interpersonal Skills, Ethics in Digital World, Privacy & Data Protection, Cyber Laws |
| INT501 | Internship | Project / Internship | 2 | Practical Industry Exposure, Application of Theoretical Knowledge, Problem-Solving in Business, Report Writing, Presentation of Findings |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC601 | Strategic Management | Major Core | 4 | Nature & Importance of Strategy, Strategic Analysis (SWOT, PESTEL), Strategy Formulation, Strategy Implementation, Strategic Evaluation & Control |
| BBAC602 | E-Commerce | Major Core | 4 | Introduction to E-Commerce, E-Business Models, E-Payment Systems, E-Marketing, Legal & Security Issues in E-Commerce |
| BBAC603 | Business Ethics and Corporate Governance | Major Core | 4 | Ethical Theories in Business, Corporate Social Responsibility, Corporate Governance Principles, Role of Board of Directors, Ethics in Indian Business Context |
| BBAEL604 | Core Elective 3 (e.g., Services Marketing / Derivatives & Risk Management) | Core Elective | 3 | Characteristics of Services, Service Quality Management, Futures & Options, Swaps, Risk Hedging Strategies |
| BBAEL605 | Core Elective 4 (e.g., Talent Management / Advanced Financial Reporting) | Core Elective | 3 | Talent Acquisition & Retention, Career Planning, IFRS & Ind AS, Consolidated Financial Statements, Valuation Accounting |
| OE601 | Open Elective 4 (e.g., Retail Analytics / Rural Marketing) | Open Elective | 2 | Retail Data Analysis, Customer Relationship Management in Retail, Rural Market Characteristics, Rural Marketing Strategies, Distribution in Rural Areas |
| PRJ601 | Major Project Work | Project | 2 | Problem Identification & Formulation, Research Design & Methodology, Data Analysis & Interpretation, Report Writing & Presentation, Conclusion & Recommendations |
