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MCOM in General at Sri Bhuvanendra College
Udupi, Karnataka
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About the Specialization
What is General at Sri Bhuvanendra College Udupi?
This M.Com program at Sri Bhuvanendra College focuses on advanced theoretical and practical knowledge in core commerce disciplines like accounting, finance, marketing, and human resources. It provides a comprehensive understanding of business operations, strategic decision-making, and financial management essential for the dynamic Indian economic landscape. The program emphasizes analytical skills and contemporary business practices, preparing students for diverse roles in the national market.
Who Should Apply?
This program is ideal for commerce graduates (B.Com, BBM, BBA) seeking advanced studies in business and management. It caters to fresh graduates aiming for entry into corporate finance, marketing, HR, or academic roles. Working professionals looking to enhance their managerial acumen or transition into higher-level strategic positions in Indian companies will also find this program beneficial, as it provides a strong foundation for career growth.
Why Choose This Course?
Graduates of this program can expect promising career paths in finance, marketing, human resources, and general management across various Indian industries. Entry-level salaries typically range from INR 3-5 lakhs per annum, with experienced professionals earning significantly more. Roles include Financial Analyst, Marketing Manager, HR Executive, Accountant, and Tax Consultant, with growth trajectories leading to leadership positions in Indian MNCs and startups, aligning with current market demands.
Student Success Practices
Foundation Stage
Master Core Management Principles- (Semester 1)
Deeply understand Management Concepts and Organisational Behaviour, and Accounting for Managerial Decisions. Form study groups to discuss case studies and real-world business scenarios. This builds a strong conceptual base vital for all future specializations and managerial roles by ensuring a solid grasp of fundamental theories.
Tools & Resources
Textbooks, case studies, online business journals, peer study groups
Career Connection
Strong fundamentals are essential for cracking initial rounds of interviews and for effective decision-making in entry-level corporate roles in India.
Cultivate Analytical Decision-Making- (Semester 1)
Focus on Managerial Economics and Quantitative Techniques. Practice problem-solving from textbooks and online platforms like Investopedia for economic concepts, and use Excel for statistical exercises. This hones the analytical skills required for business strategy and financial planning in diverse Indian industries.
Tools & Resources
Investopedia, Excel, NPTEL online courses, practice problem sets
Career Connection
Develops critical thinking and problem-solving abilities crucial for roles in financial analysis, market research, and business consulting in India.
Stay Updated on Business Environment- (Semester 1)
Regularly read business newspapers such as The Economic Times and Business Standard, and magazines like Business India. Participate in discussions about current economic policies and their impact on businesses, as covered in Business Environment. This enhances general awareness and interview readiness for jobs in India.
Tools & Resources
The Economic Times, Business Standard, Business India magazine, current affairs blogs
Career Connection
Improves general knowledge and communication skills, making students more articulate during job interviews and better informed for corporate discussions.
Intermediate Stage
Build Functional Area Expertise- (Semester 2)
Excel in Marketing Management, Human Resource Management, and Financial Management. Seek out internships or short projects in these areas to gain practical exposure within Indian companies. Platforms like LinkedIn Learning or Coursera can offer certificate courses to complement classroom learning.
Tools & Resources
LinkedIn Learning, Coursera, local businesses for internships, industry magazines
Career Connection
Develops specialized skills in high-demand areas, making graduates more attractive for specific roles in marketing, HR, or finance sectors in India.
Hone Research and Entrepreneurial Acumen- (Semester 2)
Apply concepts from Research Methodology by conducting small-scale surveys or market studies within the local community. Explore ideas from Entrepreneurship Development by drafting mini business plans or participating in college startup challenges. This fosters critical thinking and innovative problem-solving relevant to the Indian startup ecosystem.
Tools & Resources
SurveyMonkey, academic databases, local business mentors, college entrepreneurship cells
Career Connection
Enhances analytical and project management skills, beneficial for roles in market research, business development, and entrepreneurial ventures in India.
Participate in Inter-Collegiate Competitions- (Semester 2)
Engage in quizzes, case study competitions, and paper presentations at other colleges and university-level events. This provides exposure, allows for networking with peers and faculty from other institutions, and builds confidence in presenting ideas, which is valuable for future corporate roles in India.
Tools & Resources
College competition bulletins, networking events, presentation tools
Career Connection
Boosts confidence, public speaking, and competitive spirit, all highly valued attributes in the Indian job market for professional growth.
Advanced Stage
Specialize and Deepen Knowledge- (Semesters 3-4)
Dedicate significant effort to the chosen elective group (Finance, Marketing, or HR). Pursue certifications relevant to your specialization, such as NISM for finance, HubSpot for marketing, or SHRM for HR. This targeted learning boosts employability for specific industry roles within India and provides a competitive edge.
Tools & Resources
NISM certifications, HubSpot Academy, online specialized courses, industry whitepapers
Career Connection
Positions students as specialists, leading to better opportunities and higher starting salaries in their chosen field within the Indian corporate landscape.
Undertake a Comprehensive Project Work- (Semesters 3-4)
Choose a relevant and challenging topic for the compulsory Project Work/Dissertation, ideally focusing on a current issue in Indian commerce or management. Focus on thorough research, robust data analysis, and clear report writing. Utilize faculty mentorship and industry connections for practical insights, making the project a strong portfolio piece for placements.
Tools & Resources
Research journals, statistical software (SPSS/R), mentor guidance, industry reports
Career Connection
Demonstrates practical application of knowledge, critical for securing research-oriented roles or showcasing problem-solving abilities to Indian employers.
Focus on Placement Preparation and Networking- (Semesters 3-4)
Attend placement drives, mock interviews, and resume building workshops organized by the college. Network actively with alumni and industry professionals on platforms like LinkedIn. Prepare for specific roles by understanding company requirements and practicing relevant technical and soft skills, ensuring readiness for the Indian corporate job market.
Tools & Resources
College placement cell, LinkedIn, mock interview platforms, company websites
Career Connection
Directly impacts job placement success, securing desirable roles and initiating a strong career trajectory within Indian companies and MNCs operating in India.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in Commerce (B.Com) / Business Management (BBM) / Business Administration (BBA) with a minimum of 45% aggregate marks (40% for SC/ST/Category-I candidates).
Duration: 4 semesters / 2 years
Credits: 84 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1.1 | Management Concepts & Organisational Behaviour | Core | 4 | Evolution of Management Thought, Planning, Organizing, Directing, Controlling, Organisational Behaviour Theories, Personality and Perception, Motivation and Leadership |
| 1.2 | Accounting for Managerial Decisions | Core | 4 | Management Accounting Introduction, Financial Statement Analysis, Ratio Analysis, Fund Flow and Cash Flow Statements, Marginal Costing and Break-Even Analysis |
| 1.3 | Managerial Economics | Core | 4 | Basic Economic Concepts, Demand and Supply Analysis, Production and Cost Analysis, Pricing Strategies, Profit Management and Capital Budgeting |
| 1.4 | Business Environment | Core | 4 | Concept of Business Environment, Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological and International Environment |
| 1.5 | Quantitative Techniques for Business Decisions | Core | 4 | Probability Theory, Probability Distributions, Sampling and Hypothesis Testing, Correlation and Regression Analysis, Time Series Analysis and Forecasting |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 2.1 | Marketing Management | Core | 4 | Marketing Concepts and Orientations, Consumer Behaviour, Market Segmentation and Targeting, Product and Pricing Decisions, Promotion and Distribution Channels |
| 2.2 | Human Resource Management | Core | 4 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management and Industrial Relations |
| 2.3 | Financial Management | Core | 4 | Financial Decisions Overview, Working Capital Management, Capital Budgeting Decisions, Cost of Capital, Capital Structure and Dividend Policy |
| 2.4 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| 2.5 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Small Scale Industries, Institutional Support for Entrepreneurs |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3.1 | International Business | Core | 4 | Theories of International Trade, Modes of Entry into International Business, International Institutions (WTO, IMF), Balance of Payments, Foreign Exchange Markets |
| 3.2 | Corporate Tax Planning & Management | Core | 4 | Basic Concepts of Income Tax, Residential Status and Tax Incidence, Heads of Income for Companies, Deductions and Allowances, Tax Planning for Corporations |
| 3.3 | Investment Management | Core | 4 | Investment Process, Financial Markets and Instruments, Risk and Return Analysis, Equity and Bond Valuation, Portfolio Management and Mutual Funds |
| 3.4.1 | Financial Markets and Institutions | Elective (Finance Group A) | 4 | Indian Financial System, Money Market Operations, Capital Market Instruments, Financial Institutions, SEBI Regulations |
| 3.5.1 | Strategic Financial Management | Elective (Finance Group A) | 4 | Financial Strategy Formulation, Investment Decisions, Financing Decisions, Dividend Policy, Mergers, Acquisitions and Restructuring |
| 3.4.2 | Consumer Behaviour | Elective (Marketing Group B) | 4 | Models of Consumer Behaviour, Consumer Decision Making Process, Individual Influences, Group and Social Influences, Consumer Research |
| 3.5.2 | Integrated Marketing Communication | Elective (Marketing Group B) | 4 | IMC Introduction and Process, Advertising Management, Sales Promotion, Public Relations, Digital Marketing Communication |
| 3.4.3 | Industrial Relations and Labour Laws | Elective (Human Resources Group C) | 4 | Concepts of Industrial Relations, Trade Unions, Collective Bargaining, Industrial Disputes, Key Labour Legislations in India |
| 3.5.3 | Training and Development | Elective (Human Resources Group C) | 4 | Training Process, Training Need Analysis, Training Methods, Training Evaluation, Management Development |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 4.1 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Scanning, Strategy Formulation, Strategy Implementation, Strategy Evaluation and Control |
| 4.2 | Goods & Service Tax (GST) | Core | 4 | Introduction to GST, GST Council and Administration, Supply under GST, Input Tax Credit, Registration, Returns and E-commerce under GST |
| 4.3 | Ethics and Corporate Governance | Core | 4 | Business Ethics and Values, Corporate Social Responsibility, Corporate Governance Principles, Role of Board of Directors, Shareholder Rights and Whistle-blowing |
| 4.4.1 | Derivatives Management | Elective (Finance Group A) | 4 | Introduction to Derivatives, Futures Contracts, Options Contracts, Swaps, Hedging Strategies |
| 4.5.1 | International Financial Management | Elective (Finance Group A) | 4 | International Monetary System, Foreign Exchange Market, Exchange Rate Theories, International Investment Decisions, Management of Foreign Exchange Exposure |
| 4.4.2 | Rural and Agri Business Marketing | Elective (Marketing Group B) | 4 | Rural Market Environment, Rural Consumer Behaviour, Marketing Mix for Rural Markets, Agri-Business Marketing, Challenges and Opportunities in Rural Marketing |
| 4.5.2 | Digital Marketing | Elective (Marketing Group B) | 4 | Digital Marketing Landscape, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing and Analytics |
| 4.4.3 | Global Human Resource Management | Elective (Human Resources Group C) | 4 | International HR Context, Global HR Planning, Staffing International Operations, International Compensation, Expatriate Management |
| 4.5.3 | HR Metrics and Analytics | Elective (Human Resources Group C) | 4 | HR Analytics Introduction, HR Metrics and Dashboards, Data Collection in HR, Statistical Analysis for HR, Predictive HR Analytics |
| 4.6 | Project Work / Dissertation | Core (Compulsory) | 4 | Identification of Research Problem, Literature Review, Methodology and Data Collection, Data Analysis and Interpretation, Report Writing and Viva-Voce |
