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PGDIM in General at SRI GURU GOBIND SINGH COLLEGE OF COMMERCE
Delhi, Delhi
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About the Specialization
What is General at SRI GURU GOBIND SINGH COLLEGE OF COMMERCE Delhi?
This Post Graduate Diploma in International Marketing (PGDIM) program at Sri Guru Gobind Singh College of Commerce focuses on equipping students with specialized knowledge and skills required for global business operations. In the context of India''''s growing participation in global trade, this program is vital for understanding international market dynamics, export-import procedures, and cross-cultural business strategies, catering to the increasing demand for global trade professionals.
Who Should Apply?
This program is ideal for recent graduates from any discipline seeking entry into international business, export-import, or global marketing roles. It also suits working professionals looking to transition into or advance their careers in international trade, as well as entrepreneurs aiming to expand their businesses globally. Prerequisites include a strong academic record at the graduate level with a minimum aggregate percentage as specified by the institution.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths in export houses, multinational corporations, international logistics firms, and trade promotion bodies. Entry-level salaries typically range from INR 3-6 Lakhs per annum, with significant growth potential to INR 8-15 Lakhs for experienced professionals. The program prepares students for roles such as International Marketing Executive, Export Manager, Global Product Manager, and International Business Analyst.
Student Success Practices
Foundation Stage
Build a Strong Global Business Knowledge Base- (Semester 1)
Focus on thoroughly understanding core concepts of international business environment, trade policies, and marketing fundamentals. Utilize academic resources, participate in classroom discussions, and supplement learning with global business news from sources like The Economic Times, Financial Express, and global publications like The Economist. Consistent engagement will solidify your theoretical foundation.
Tools & Resources
Official Textbooks, Classroom Lectures, The Economic Times, The Economist
Career Connection
A robust conceptual understanding is fundamental for cracking interviews and performing effectively in entry-level international business roles.
Develop Foundational Research Skills- (Semester 1)
Start practicing international market research methodologies from Semester 1. Engage in small case studies, analyze market reports, and use online databases like WTO statistics or EXIM data for India to understand global trends. This helps in developing a data-driven approach essential for future projects and strategic decision-making in international marketing.
Tools & Resources
Case Studies, WTO Statistics, India EXIM Data, Market Research Reports
Career Connection
Proficiency in market research is highly valued for roles in international business analysis and strategic planning.
Enhance Cross-Cultural Communication- (Semester 1)
Actively participate in group projects and presentations, focusing on understanding and adapting to different cultural perspectives. Join college clubs or societies that promote cultural exchange. Read about business etiquette in various countries to prepare for global interactions and build soft skills crucial for international roles, ensuring effective collaboration in diverse teams.
Tools & Resources
College Clubs, Cultural Exchange Programs, Books on Global Etiquette
Career Connection
Strong cross-cultural communication skills are indispensable for managing international clients and teams, boosting global career prospects.
Intermediate Stage
Advanced Stage
Apply Knowledge through the Project Report- (Semester 2)
Treat the Project Report & Viva-Voce as a capstone experience. Choose a relevant international marketing topic, conduct thorough primary and secondary research, and develop a comprehensive report. Utilize statistical tools like SPSS or Excel for data analysis, and seek mentorship from faculty to ensure high-quality output, directly enhancing placement prospects by showcasing practical application.
Tools & Resources
Faculty Mentors, SPSS/Excel, Research Databases, Official College Library
Career Connection
A well-executed project report is a tangible demonstration of your analytical and problem-solving skills, making you more attractive to recruiters.
Network with Industry Professionals & Alumni- (Semester 2)
Actively attend industry seminars, workshops, and guest lectures organized by the college or industry bodies like FICCI, CII, or FIEO. Connect with PGDIM alumni on LinkedIn to gain insights into career paths and potential opportunities. This networking is critical for internships and final placements in the competitive international trade sector, opening doors to valuable connections.
Tools & Resources
LinkedIn, FICCI, CII, FIEO events, College Alumni Network
Career Connection
Networking is paramount for discovering hidden job opportunities, gaining industry insights, and securing referrals for coveted positions.
Prepare for Global Career Roles- (Semester 2)
Start preparing for interviews and group discussions by practicing case studies related to international business and marketing. Develop a strong understanding of current global economic scenarios, trade agreements, and geopolitical impacts. Focus on building a robust resume highlighting skills in international finance, logistics, and brand management, crucial for securing roles in MNCs and export firms.
Tools & Resources
Interview Preparation Guides, Current Affairs (Global Economy), Resume Building Workshops
Career Connection
Thorough preparation directly translates into confidence and success during placement drives, leading to desirable international career opportunities.
