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BBM in General at Sri K. Puttaswamy First Grade College
Mysuru, Karnataka
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About the Specialization
What is General at Sri K. Puttaswamy First Grade College Mysuru?
This Bachelor of Business Management (BBM) program at Sri K. Puttaswamy First Grade College focuses on equipping students with fundamental business knowledge and skills essential for the dynamic Indian corporate landscape. It covers core areas like finance, marketing, human resources, and operations, preparing graduates for diverse entry-level managerial roles. The curriculum is designed to foster analytical thinking and practical problem-solving relevant to current industry demands across India.
Who Should Apply?
This program is ideal for recent 10+2 graduates with an interest in business administration and management careers. It suits aspiring entrepreneurs, individuals aiming for management trainee positions in various sectors, and those looking to build a strong foundation for future MBA studies. No specific prior business background is strictly required, though a keen interest in business operations is beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths in areas such as junior management, marketing executive, financial analyst assistant, or HR coordinator roles. Entry-level salaries typically range from INR 2.5 to 4.5 lakhs annually, with significant growth potential in Indian companies. The program also provides a solid academic base for pursuing professional certifications in finance or marketing.
Student Success Practices
Foundation Stage
Build Strong Academic Fundamentals- (Semester 1-2)
Focus intently on understanding core concepts in Financial Accounting, Principles of Management, and Managerial Economics. Create a study group with peers to discuss challenging topics and solve numerical problems, ensuring a solid base for advanced courses. Utilize college library resources and online tutorials for conceptual clarity.
Tools & Resources
Textbooks, University study materials, Peer study groups, Basic accounting software trials
Career Connection
A strong grasp of fundamentals is crucial for passing competitive exams for higher studies (like MBA) and for excelling in entry-level analytical roles in finance or operations.
Develop Essential Communication Skills- (Semester 1-2)
Actively participate in English language classes, focusing on improving spoken and written communication. Join debate clubs or public speaking forums within the college. Practice drafting professional emails and reports. Good communication is paramount for interviews and effective workplace interaction in any Indian organization.
Tools & Resources
Toastmasters clubs (if available), English language learning apps, Business communication guides
Career Connection
Enhanced communication directly translates to better performance in group discussions, interviews, and future leadership roles in the Indian corporate sector.
Master Basic Business Software- (Semester 1-2)
Gain proficiency in MS Excel, Word, and PowerPoint through dedicated practice. Utilize the ''''Computer Applications in Business'''' course to its fullest. Learn to create professional presentations, manage data, and draft documents efficiently, skills highly valued by Indian employers.
Tools & Resources
Microsoft Office Suite, Online Excel tutorials (e.g., from YouTube channels like CA Rachana Ranade for finance-specific Excel)
Career Connection
These are foundational tools for almost all business roles, from data entry to managerial presentations, significantly boosting employability across industries in India.
Intermediate Stage
Seek Early Industry Exposure via Internships- (Semester 3-5)
Actively look for short-term internships or summer training programs, even unpaid ones, in local businesses, NGOs, or startups. This will provide practical insights into Financial Management, HR, or Marketing concepts learned in class. Network with professionals to understand real-world challenges.
Tools & Resources
College placement cell, LinkedIn, Internshala, Local business directories
Career Connection
Practical experience is a major differentiator in the Indian job market, providing hands-on skills and a professional network before graduation.
Participate in Business Competitions and Workshops- (Semester 3-5)
Engage in inter-college business plan competitions, case study challenges, and management workshops. This hones problem-solving, teamwork, and presentation skills. These experiences provide a competitive edge and exposure to diverse business scenarios prevalent in India.
Tools & Resources
College clubs, Business newspapers/magazines, Online platforms for case studies (e.g., Harvard Business Review cases)
Career Connection
Showcasing participation in such events on your resume demonstrates initiative, leadership, and practical application of knowledge, highly valued by recruiters in India.
Cultivate Specialised Skills via Electives- (Semester 3-5)
Begin exploring your interests in areas like finance, marketing, or operations. Choose DSE and SEC subjects in Sem 5 that align with your career aspirations. Consider taking online courses on platforms like Coursera or NPTEL to deepen knowledge in a chosen domain.
Tools & Resources
Coursera, NPTEL, Udemy, Industry-specific blogs/podcasts
Career Connection
Developing specialized skills through electives helps create a clear career path and makes you a more attractive candidate for targeted roles in the highly competitive Indian job market.
Advanced Stage
Undertake an Impactful Project or Internship- (Semester 6)
Dedicate significant effort to your final year project or internship (BBM 6.4). Choose a topic or company that aligns with your chosen specialization. Focus on delivering measurable outcomes and present your findings professionally. This often serves as a direct bridge to placements.
Tools & Resources
Project guides, Industry mentors, Research databases, Statistical software (e.g., SPSS, R)
Career Connection
A well-executed project/internship is often the best showcase of your capabilities to potential employers, leading to pre-placement offers or strong recommendations in India.
Intensive Placement Preparation- (Semester 6)
Actively participate in campus placement drives. Prepare thoroughly for aptitude tests, group discussions, and personal interviews. Work on building a strong resume highlighting skills, projects, and internships. Attend mock interview sessions organized by the college placement cell.
Tools & Resources
Placement coaching centers, Online aptitude test platforms, HR resources for interview prep (e.g., Glassdoor India)
Career Connection
Focused preparation increases your chances of securing a desirable job offer from leading Indian companies and MNCs recruiting on campus.
Build a Professional Network- (Semester 6)
Leverage college alumni networks, industry events, and platforms like LinkedIn to connect with professionals in your target industry. Seek mentorship and career advice. A strong network can provide invaluable insights, job leads, and support throughout your career in India.
Tools & Resources
LinkedIn, College Alumni Association, Industry-specific events and conferences
Career Connection
Networking is vital for long-term career growth, opening doors to opportunities that might not be publicly advertised and providing insights into industry trends and expectations in India.
Program Structure and Curriculum
Eligibility:
- Passed PUC/10+2 or equivalent from a recognized board/university.
Duration: 6 semesters / 3 years
Credits: 125 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM 1.1 | Financial Accounting | Discipline Specific Core (DSC) | 4 | Introduction to Accounting, Accounting Principles and Concepts, Journal, Ledger, and Trial Balance, Subsidiary Books, Final Accounts of Sole Proprietorship |
| BBM 1.2 | Principles of Management | Discipline Specific Core (DSC) | 4 | Nature and Significance of Management, Planning and Decision Making, Organizing and Departmentation, Staffing and Directing, Controlling and Coordination |
| BBM 1.3 | Managerial Economics | Discipline Specific Core (DSC) | 4 | Introduction to Managerial Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures and Price Determination, Pricing Policies and Practices |
| BBM 1.4 | Quantitative Methods for Business - I | Discipline Specific Core (DSC) | 4 | Basic Mathematics for Business, Matrices and Determinants, Commercial Arithmetic, Introduction to Statistics, Measures of Central Tendency and Dispersion |
| AECC 1 | English Language I / MIL I | Ability Enhancement Compulsory Course (AECC) | 2 | Basic Grammar and Vocabulary, Reading Comprehension, Paragraph and Essay Writing, Official Correspondence, Introduction to Communication Skills |
| SEC 1 | Indian Constitution | Skill Enhancement Course (SEC) | 2 | Preamble and Basic Features, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Legislature, Judiciary System and Electoral Process |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM 2.1 | Corporate Accounting | Discipline Specific Core (DSC) | 4 | Company Accounts - Introduction, Issue of Shares and Debentures, Forfeiture and Reissue of Shares, Redemption of Debentures and Preference Shares, Amalgamation and Reconstruction |
| BBM 2.2 | Marketing Management | Discipline Specific Core (DSC) | 4 | Introduction to Marketing, Marketing Environment and Research, Product and Brand Management, Pricing Strategies, Promotion and Distribution Channels |
| BBM 2.3 | Business Environment | Discipline Specific Core (DSC) | 4 | Concept of Business Environment, Economic Environment in India, Political, Legal, and Regulatory Environment, Socio-Cultural Environment, Technological Environment and Globalization |
| BBM 2.4 | Quantitative Methods for Business - II | Discipline Specific Core (DSC) | 4 | Correlation Analysis, Regression Analysis, Index Numbers, Time Series Analysis, Probability and Probability Distributions |
| AECC 2 | English Language II / MIL II | Ability Enhancement Compulsory Course (AECC) | 2 | Advanced Grammar and Usage, Business Communication Strategies, Report and Proposal Writing, Public Speaking and Presentation Skills, Group Discussions and Interviews |
| SEC 2 | Computer Applications in Business | Skill Enhancement Course (SEC) | 2 | Introduction to MS Office (Word, Excel, PowerPoint), Data Management in Spreadsheets, Business Presentations, Internet and E-commerce Basics, Data Security and Privacy |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM 3.1 | Financial Management | Discipline Specific Core (DSC) | 4 | Introduction to Financial Management, Capital Budgeting Decisions, Cost of Capital and Capital Structure, Working Capital Management, Dividend Policy Decisions |
| BBM 3.2 | Human Resource Management | Discipline Specific Core (DSC) | 4 | Introduction to HRM and its Functions, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation Management |
| BBM 3.3 | Indian Financial System | Discipline Specific Core (DSC) | 4 | Overview of Indian Financial System, Financial Markets (Money and Capital Market), Financial Institutions (Banks, NBFCs), Stock Exchanges and Securities Trading, Regulatory Bodies (RBI, SEBI) |
| BBM 3.4 | Business Research Methods | Discipline Specific Core (DSC) | 4 | Introduction to Business Research, Research Design and Types, Data Collection Methods (Primary and Secondary), Sampling Techniques, Data Analysis and Report Writing |
| SEC 3 | Entrepreneurship Development | Skill Enhancement Course (SEC) | 2 | Concept and Types of Entrepreneurship, Entrepreneurial Process and Characteristics, Business Plan Preparation, Funding for Start-ups and MSMEs, Government Policies for Entrepreneurship |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM 4.1 | Cost Accounting | Discipline Specific Core (DSC) | 4 | Introduction to Cost Accounting, Cost Concepts and Classifications, Material Costing and Inventory Control, Labour Costing and Overheads, Job, Batch, and Process Costing |
| BBM 4.2 | Production and Operations Management | Discipline Specific Core (DSC) | 4 | Introduction to Operations Management, Facility Location and Layout, Production Planning and Control, Inventory Management Techniques, Quality Management and Control |
| BBM 4.3 | Income Tax | Discipline Specific Core (DSC) | 4 | Basic Concepts of Income Tax, Residential Status and Tax Incidence, Income from Salaries, Income from House Property, Profits and Gains of Business or Profession |
| BBM 4.4 | Organisational Behavior | Discipline Specific Core (DSC) | 4 | Introduction to Organisational Behavior, Individual Behavior (Perception, Learning, Personality), Group Dynamics and Teamwork, Motivation Theories, Leadership Styles and Organisational Culture |
| SEC 4 | Business Communication | Skill Enhancement Course (SEC) | 2 | Principles of Effective Communication, Types of Communication (Oral, Written, Non-verbal), Business Correspondence and Reports, Presentation Skills, Digital Communication in Business |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM 5.1 | Management Accounting | Discipline Specific Core (DSC) | 3 | Introduction to Management Accounting, Ratio Analysis for Managerial Decisions, Fund Flow Statement, Cash Flow Statement, Budgetary Control |
| BBM 5.2 | Production & Operations Management | Discipline Specific Core (DSC) | 3 | Operations Strategy and Competitiveness, Product and Process Design, Capacity Planning, Supply Chain Management, Lean Operations and JIT |
| BBM 5.3 | Marketing Research | Discipline Specific Core (DSC) | 3 | Nature and Scope of Marketing Research, Marketing Research Process, Data Collection Methods in Marketing, Sampling Design for Marketing Research, Data Analysis and Report Presentation |
| DSE 5.1 | Investment Management | Discipline Specific Elective (DSE) | 3 | Investment Environment and Process, Risk and Return Analysis, Security Analysis (Fundamental & Technical), Portfolio Management Theories, Mutual Funds and Derivatives |
| DSE 5.2 | Consumer Behaviour | Discipline Specific Elective (DSE) | 3 | Introduction to Consumer Behavior, Consumer Decision Making Process, Psychological Determinants, Socio-Cultural Influences, Consumer Motivation and Learning |
| DSE 5.3 | International Business | Discipline Specific Elective (DSE) | 3 | Nature of International Business, Theories of International Trade, Global Business Environment, Foreign Exchange Markets, International Marketing Strategies |
| SEC 5.1 | Human Rights | Skill Enhancement Course (SEC) | 1 | Concept of Human Rights, Universal Declaration of Human Rights, Human Rights in Indian Context, National Human Rights Institutions, Human Rights Violations and Redressal |
| SEC 5.2 | Women Entrepreneurship | Skill Enhancement Course (SEC) | 1 | Role of Women in Entrepreneurship, Challenges faced by Women Entrepreneurs, Support Systems and Government Schemes, Case Studies of Successful Women Entrepreneurs, Developing Entrepreneurial Skills |
| SEC 5.3 | Cyber Security | Skill Enhancement Course (SEC) | 1 | Basics of Cyber Security, Network Security Concepts, Data Security and Privacy, Types of Cyber Crime, Legal and Ethical Aspects of Cyber Security |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM 6.1 | Strategic Management | Discipline Specific Core (DSC) | 3 | Introduction to Strategic Management, Strategic Planning and Analysis, Strategy Formulation (Corporate, Business, Functional), Strategy Implementation, Strategic Evaluation and Control |
| BBM 6.2 | Goods and Services Tax (GST) | Discipline Specific Core (DSC) | 3 | Introduction to GST in India, GST Act and Rules, Levy and Collection of GST, Input Tax Credit Mechanism, GST Returns and Records |
| BBM 6.3 | Organizational Change and Development | Discipline Specific Core (DSC) | 3 | Nature of Organizational Change, Models of Change Management, Resistance to Change and its Management, Organizational Development Interventions, Future of Organizational Development |
| DSE 6.1 | Financial Derivatives | Discipline Specific Elective (DSE) | 3 | Introduction to Financial Derivatives, Futures Contracts, Options Contracts, Swaps, Strategies with Derivatives |
| DSE 6.2 | Advertising and Sales Management | Discipline Specific Elective (DSE) | 3 | Introduction to Advertising, Advertising Media and Campaigns, Sales Promotion Techniques, Personal Selling and Sales Process, Sales Force Management |
| DSE 6.3 | Export-Import Management | Discipline Specific Elective (DSE) | 3 | Basics of Export-Import Trade, Export Procedure and Documentation, Import Procedure and Documentation, Export Finance and Payment Terms, Role of EXIM Bank and DGFT |
| SEC 6.1 | Research Project (Mini Project) | Skill Enhancement Course (SEC) | 1 | Identifying Research Problem, Literature Review and Objectives, Methodology and Data Collection, Data Analysis and Interpretation, Report Writing and Presentation |
| SEC 6.2 | Event Management | Skill Enhancement Course (SEC) | 1 | Introduction to Event Management, Event Planning and Budgeting, Marketing and Promotion of Events, Logistics and Operations Management, Risk Management in Events |
| SEC 6.3 | Digital Marketing | Skill Enhancement Course (SEC) | 1 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing |
| BBM 6.4 | Project Work / Internship | Project | 3 | Industry Study and Problem Identification, Literature Review and Research Design, Data Collection and Analysis, Findings, Conclusion, and Recommendations, Project Report Preparation and Presentation |
