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BBA in General at Sri Krishna College of Engineering and Technology
Coimbatore, Tamil Nadu
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About the Specialization
What is General at Sri Krishna College of Engineering and Technology Coimbatore?
This BBA program at Sri Krishna College of Engineering and Technology, Coimbatore focuses on building a strong foundation in management principles and business administration, equipping students with essential skills for diverse industries. In the vibrant Indian business landscape, a comprehensive understanding of finance, marketing, human resources, and operations is crucial, making this program highly relevant. The curriculum is designed to foster analytical thinking, leadership qualities, and ethical decision-making, differentiating it through a blend of theoretical knowledge and practical application, including internships and value-added courses.
Who Should Apply?
This program is ideal for ambitious fresh graduates from diverse academic backgrounds, particularly those with a strong aptitude for commerce, mathematics, or computer science at the 10+2 level, seeking entry into the dynamic field of business management. It also caters to aspiring entrepreneurs looking to build their foundational business acumen. Individuals aiming for early career roles in corporate houses, startups, or family businesses will find the curriculum directly applicable, preparing them for immediate contributions upon graduation.
Why Choose This Course?
Graduates of this BBA program can expect to pursue various India-specific career paths, including roles in financial services, marketing and sales, human resource management, operations, and business analytics. Entry-level salaries typically range from INR 3.0 to 5.0 LPA, with experienced professionals potentially earning INR 7.0 LPA or more, depending on skills and industry. Growth trajectories often lead to managerial positions, specialized roles, or entrepreneurial ventures within India''''s burgeoning economy, with a strong emphasis on practical skills recognized by employers.
Student Success Practices
Foundation Stage
Master Foundational Business Concepts- (Semester 1-2)
Actively engage with core subjects like Principles of Management, Financial Accounting, and Business Economics. Focus on understanding the ''''why'''' behind concepts through case studies and real-world examples. Participate in study groups to clarify doubts and consolidate learning.
Tools & Resources
NPTEL courses on management fundamentals, accounting software tutorials (e.g., Tally for basic accounting), Business Standard/The Economic Times for current affairs
Career Connection
A strong grasp of fundamentals is crucial for passing competitive entry-level exams and excelling in initial corporate training programs, laying the groundwork for informed business decisions.
Develop Essential Communication & Computer Skills- (Semester 1-2)
Utilize ''''Business Communication'''' and ''''Computer Applications in Business'''' to enhance presentation, writing, and analytical skills. Practice using MS Office suite, especially Excel for data organization, and prepare for basic business presentations. Engage in debates and group discussions.
Tools & Resources
Grammarly for writing, LinkedIn Learning courses on Excel, public speaking clubs, ''''Holistic Development'''' and ''''Professional Skills'''' value-added courses
Career Connection
Effective communication and digital literacy are non-negotiable for all entry-level management roles, crucial for client interactions, internal reporting, and project collaboration.
Explore Entrepreneurial Mindset & Networking- (Semester 1-2)
Attend college workshops on entrepreneurship and innovation. Engage with guest speakers and alumni working in startups or small businesses to understand the Indian entrepreneurial ecosystem. Start building a professional network through LinkedIn.
Tools & Resources
Startup India initiatives, local incubation centers, campus entrepreneurial clubs, LinkedIn
Career Connection
Cultivating an entrepreneurial mindset early helps in identifying business opportunities, developing problem-solving skills, and can lead to successful startup ventures or intrapreneurial roles in larger companies.
Intermediate Stage
Gain Practical Industry Exposure through Internships- (Semester 3 (during summer breaks))
Proactively seek and complete the mandatory 4-week internship mentioned in Semester 3. Focus on applying theoretical knowledge in a real business setting, observing organizational dynamics, and learning practical problem-solving. Document experiences thoroughly for reports and interviews.
Tools & Resources
College placement cell, internship platforms (Internshala, Naukri), industry mentors, internship report templates
Career Connection
Internships are critical for gaining work experience, building a professional network, and often lead to pre-placement offers, significantly boosting employability in the Indian job market.
Specialize Skills through Electives and Analytics- (Semester 4-5)
Carefully choose electives in Semesters 4 and 5 (e.g., Digital Marketing, Investment Management, HR Analytics) that align with career interests. Deep dive into ''''Business Analytics'''' and ''''Advanced Excel'''' to develop data interpretation and visualization skills.
Tools & Resources
MOOCs (Coursera, edX) for specialized topics, Tableau/Power BI for data visualization, certifications in digital marketing or financial analysis
Career Connection
Specialization makes graduates more attractive to specific industry sectors, while analytics skills are highly valued across all Indian industries for data-driven decision-making.
Engage in Case Competitions & Industry Projects- (Semester 3-5)
Actively participate in inter-college case study competitions, business quizzes, and club activities. Collaborate on live industry projects (if opportunities arise through college linkages) to simulate real-world challenges and develop team leadership skills.
Tools & Resources
Institutional clubs (e.g., Marketing Club, Finance Club), industry association events, business news portals
Career Connection
These experiences enhance critical thinking, problem-solving, and teamwork, which are highly sought-after traits by top Indian recruiters, demonstrating practical application of knowledge.
Advanced Stage
Master Strategic Thinking and Leadership- (Semester 6)
Focus on ''''Strategic Management'''' and ''''Cross-Cultural Management'''' to develop a holistic view of business operations and global dynamics. Take on leadership roles in final-year projects and college events to hone leadership and decision-making capabilities.
Tools & Resources
Harvard Business Review articles, leadership development workshops, mentorship from faculty/alumni
Career Connection
Strong strategic and cross-cultural awareness is essential for leadership roles and navigating diverse Indian and international business environments, preparing for higher-level management responsibilities.
Execute a Comprehensive Project Work- (Semester 6)
Undertake the ''''Project Work'''' with utmost diligence, choosing a topic relevant to your career aspirations. Apply all acquired research, analytical, and management skills to solve a practical business problem, culminating in a professional report and presentation.
Tools & Resources
Research databases, statistical software (SPSS, R basic), academic writing guides, faculty mentors
Career Connection
A well-executed project demonstrates independent research capabilities, problem-solving skills, and practical application of knowledge, serving as a powerful credential for placements and higher studies.
Intensive Placement Preparation & Networking- (Semester 6)
Actively participate in placement training programs covering aptitude tests, group discussions, and personal interviews. Refine your resume and LinkedIn profile. Network extensively with alumni and industry professionals for insights and opportunities.
Tools & Resources
College placement cell resources, mock interview sessions, online aptitude test platforms, professional networking events, alumni meetups
Career Connection
Targeted preparation ensures a smooth transition into the corporate world, securing desirable placements with leading companies in India and establishing a foundational professional network for future career growth.
Program Structure and Curriculum
Eligibility:
- A pass in Higher Secondary Examination (10+2 system) or an equivalent examination recognized by Directorate of Technical Education, Government of Tamil Nadu. Candidates who have studied Commerce/Accountancy/Mathematics/Economics/Business Mathematics/Statistics/Computer Science at +2 level are eligible.
Duration: 3 years / 6 semesters
Credits: 140 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23BBA101 | Business Communication | Core | 3 | Communication Process, Oral Communication, Written Communication, Non-verbal Communication, Presentation Skills |
| 23BBA102 | Principles of Management | Core | 3 | Management Concepts, Planning, Organizing, Staffing, Directing, Controlling |
| 23BBA103 | Business Economics | Core | 3 | Demand Analysis, Production and Cost, Market Structure, Pricing Policies, Macroeconomics |
| 23BBA104 | Financial Accounting | Core | 3 | Accounting Principles, Journal and Ledger, Trial Balance, Final Accounts, Financial Statements Analysis |
| 23BBA105 | Business Mathematics | Core | 3 | Basic Algebra, Matrices and Determinants, Calculus (Differentiation, Integration), Probability, Financial Mathematics |
| 23BBA106 | Computer Applications in Business | Core | 3 | Introduction to Computers, MS Office (Word, Excel, PowerPoint), Data Management, Internet and E-commerce, Business Software |
| 23BBA107 | Holistic Development | Practical/Lab | 1 | Self-awareness, Emotional Intelligence, Teamwork, Communication, Leadership |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23BBA201 | Organizational Behavior | Core | 3 | Individual Behavior, Group Dynamics, Motivation, Leadership, Organizational Culture |
| 23BBA202 | Marketing Management | Core | 3 | Marketing Concepts, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion and Distribution |
| 23BBA203 | Business Law | Core | 3 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Negotiable Instruments Act |
| 23BBA204 | Business Statistics | Core | 3 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Index Numbers |
| 23BBA205 | Cost and Management Accounting | Core | 3 | Cost Concepts, Cost Sheet, Marginal Costing, Budgetary Control, Standard Costing |
| 23BBA206 | Entrepreneurship Development | Core | 3 | Entrepreneurial Process, Business Idea Generation, Business Plan, Funding for Startups, Government Policies for Entrepreneurs |
| 23BBA207 | Professional Skills | Practical/Lab | 1 | Soft Skills, Interview Skills, Resume Writing, Group Discussion, Professional Ethics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23BBA301 | Human Resource Management | Core | 3 | HRM Functions, Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal |
| 23BBA302 | Production and Operations Management | Core | 3 | Operations Strategy, Facility Location, Production Planning, Quality Management, Inventory Control |
| 23BBA303 | Research Methodology | Core | 3 | Research Design, Data Collection Methods, Sampling, Data Analysis, Report Writing |
| 23BBA304 | Financial Management | Core | 3 | Financial Goals, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure |
| 23BBA305 | Business Analytics | Core | 3 | Introduction to Analytics, Data Visualization, Predictive Analytics, Prescriptive Analytics, Big Data |
| 23BBA306 | Environmental Studies | Core | 2 | Natural Resources, Ecosystems, Environmental Pollution, Social Issues and Environment, Human Population and Environment |
| 23BBA307 | Internship (4 Weeks) | Practical/Lab | 1 | Practical Exposure, Industry Understanding, Skill Application, Report Preparation, Presentation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23BBA401 | Services Marketing | Core | 3 | Nature of Services, Service Quality, Services Design, Pricing Services, Promotion of Services |
| 23BBA402 | Supply Chain Management | Core | 3 | SCM Overview, Logistics Management, Inventory Management, Transportation, Global Supply Chain |
| 23BBA403 | Management Information System | Core | 3 | Information Systems, Database Management, Enterprise Systems, E-commerce and M-commerce, Security and Control |
| 23BBA404 | International Business | Core | 3 | Globalization, International Trade Theories, Foreign Exchange, International Marketing, Global Business Strategies |
| 23BBA405 | Investment Management | Core | 3 | Investment Avenues, Risk and Return, Portfolio Management, Equity Analysis, Debt Instruments |
| 23BBAE01A | Retail Management | Elective | 3 | Retail Formats, Retail Location, Merchandise Management, Store Operations, Retail Technology |
| 23BBAE01B | Digital Marketing | Elective | 3 | Digital Marketing Landscape, SEO, SEM, Social Media Marketing, Content Marketing |
| 23BBAE01C | Hospitality and Tourism Management | Elective | 3 | Tourism Industry, Hotel Operations, Food and Beverage Management, Event Management, Sustainable Tourism |
| 23BBAE01D | Logistics Management | Elective | 3 | Logistics Concepts, Transportation, Warehousing, Inventory, Supply Chain Integration |
| 23BBAE01E | Rural and Agri Business Management | Elective | 3 | Rural Economy, Agricultural Marketing, Rural Finance, Agribusiness Models, Government Schemes for Rural Development |
| 23BBAE01F | Total Quality Management | Elective | 3 | Quality Principles, Quality Tools, TQM Implementation, ISO Standards, Six Sigma |
| 23BBAE01G | Business Ethics and CSR | Elective | 3 | Ethical Theories, Corporate Governance, Social Responsibility, Environmental Ethics, Ethical Decision Making |
| 23BBA406 | Soft Skills | Practical/Lab | 1 | Interpersonal Skills, Time Management, Conflict Resolution, Presentation Skills, Leadership |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23BBA501 | Strategic Management | Core | 3 | Strategic Planning, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| 23BBA502 | E-Commerce | Core | 3 | E-commerce Models, E-payment Systems, Online Marketing, E-security, Legal Aspects of E-commerce |
| 23BBA503 | Organisational Change and Development | Core | 3 | Change Management, OD Interventions, Resistance to Change, Learning Organizations, Leadership in Change |
| 23BBAE02A | Consumer Behaviour | Elective | 3 | Consumer Decision Process, Cultural Influences, Social Factors, Psychological Factors, Consumer Research |
| 23BBAE02B | Brand Management | Elective | 3 | Brand Identity, Brand Equity, Brand Positioning, Brand Communication, Brand Revitalization |
| 23BBAE02C | Stress Management | Elective | 3 | Causes of Stress, Stress Response, Stress Coping Mechanisms, Time Management, Work-life Balance |
| 23BBAE02D | Cyber Law | Elective | 3 | IT Act, Cyber Crimes, Digital Signatures, E-contracts, Intellectual Property Rights in Cyber Space |
| 23BBAE02E | Insurance and Risk Management | Elective | 3 | Risk Management Process, Types of Insurance, Life Insurance, General Insurance, Regulatory Framework |
| 23BBAE02F | Performance Management | Elective | 3 | Performance Appraisal, Goal Setting, Feedback, Coaching, Performance Development Plans |
| 23BBAE02G | Foreign Exchange Management | Elective | 3 | Exchange Rate Mechanisms, Foreign Exchange Market, Hedging Strategies, Balance of Payments, Forex Regulations |
| 23BBAE03A | Relationship Marketing | Elective | 3 | Customer Relationship Management, Customer Retention, Loyalty Programs, Customer Lifetime Value, Relationship Building |
| 23BBAE03B | Marketing Analytics | Elective | 3 | Marketing Metrics, Data Sources, Customer Segmentation, Campaign Analysis, Predictive Models in Marketing |
| 23BBAE03C | Leadership and Change Management | Elective | 3 | Leadership Theories, Transformational Leadership, Situational Leadership, Leading Change, Organizational Resilience |
| 23BBAE03D | Data Visualization | Elective | 3 | Principles of Data Visualization, Chart Types, Tools (Tableau, Power BI), Storytelling with Data, Dashboards |
| 23BBAE03E | Mutual Funds and Derivatives | Elective | 3 | Mutual Fund Types, NAV, Equity Derivatives, Futures, Options |
| 23BBAE03F | Industrial Relations | Elective | 3 | Industrial Disputes, Trade Unions, Collective Bargaining, Grievance Handling, Labour Laws |
| 23BBAE03G | Banking and Financial Services | Elective | 3 | Banking Structure, Commercial Banks, NBFCs, Retail Banking, Investment Banking |
| 23BBAO01 | Open Elective I | Elective | 3 | |
| 23BBA504 | Advanced Excel for Business | Practical/Lab | 1 | Advanced Formulas, Data Analysis Tools, Pivot Tables, Macros, Dashboards |
| 23BBA505 | Value Added Course | Practical/Lab | 1 |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23BBA601 | Legal Aspects of Business | Core | 3 | Intellectual Property Rights, Competition Law, Cyber Law, Environmental Law, Consumer Protection |
| 23BBA602 | Cross Cultural Management | Core | 3 | Cultural Dimensions, Cross-cultural Communication, International Human Resource Management, Global Teamwork, Cultural Adaptation |
| 23BBAE04A | Advertising and Sales Promotion | Elective | 3 | Advertising Media, Creative Strategy, Sales Promotion Tools, Public Relations, Integrated Marketing Communication |
| 23BBAE04B | Social Media Marketing | Elective | 3 | Social Media Platforms, Content Strategy, Influencer Marketing, Social Media Analytics, Community Management |
| 23BBAE04C | Compensation and Benefits Management | Elective | 3 | Wage Theories, Compensation Structure, Employee Benefits, Incentives, Performance-based Pay |
| 23BBAE04D | AI and Machine Learning in Business | Elective | 3 | AI Fundamentals, Machine Learning Concepts, Business Applications of AI, Ethical AI, Data-driven Decision Making |
| 23BBAE04E | Personal Financial Planning | Elective | 3 | Financial Goals, Budgeting, Savings, Investment Planning, Retirement Planning |
| 23BBAE04F | Human Resource Analytics | Elective | 3 | HR Data, HR Metrics, Predictive HR Analytics, Workforce Planning, Employee Engagement Analytics |
| 23BBAE04G | Security Analysis and Portfolio Management | Elective | 3 | Investment Process, Fundamental Analysis, Technical Analysis, Portfolio Construction, Performance Evaluation |
| 23BBAO02 | Open Elective II | Elective | 3 | |
| 23BBA603 | Project Work | Project | 3 | Problem Identification, Research Design, Data Analysis, Report Writing, Presentation Skills |
