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BBA in General at Sri Ramachandra Institute of Higher Education and Research
Chennai, Tamil Nadu
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About the Specialization
What is General at Sri Ramachandra Institute of Higher Education and Research Chennai?
This Bachelor of Business Administration (BBA) program at Sri Ramachandra Institute of Higher Education and Research focuses on providing a strong foundation in business management principles. The curriculum is designed to equip students with essential knowledge across various functional areas, catering to the growing demand for skilled management professionals in the Indian market. It aims to develop managerial acumen and leadership potential.
Who Should Apply?
This program is ideal for ambitious fresh graduates seeking entry into the dynamic business world. It also suits individuals who aspire to pursue higher education in management (like an MBA) or wish to establish their own entrepreneurial ventures. Students from any stream (Science, Commerce, Arts) who have passed their 10+2 with a minimum of 50% aggregate marks are eligible.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in sectors such as banking, finance, marketing, human resources, and operations. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth trajectories in Indian and multinational companies. The program also lays a strong foundation for professional certifications in areas like digital marketing or financial analysis.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus intently on core subjects like Fundamentals of Management, Business Economics, and Business Accounting in Semesters 1 and 2. Utilize study groups, online tutorials, and faculty office hours to clarify concepts and build a robust theoretical base, which is crucial for advanced subjects and career progression.
Tools & Resources
Textbooks, Lecture notes, Peer study groups, Online business glossaries, SRIHER Library resources
Career Connection
A solid foundation is essential for understanding complex business problems and performing well in competitive entrance exams for higher studies or entry-level management roles.
Enhance Communication & Digital Literacy- (Semester 1-2)
Actively participate in Business Communication classes and excel in Computer Applications in Business and Computer Practical I. Practice effective verbal and written communication, and master essential software like MS Office. Seek opportunities to present, write reports, and use digital tools for academic projects.
Tools & Resources
Grammarly, LinkedIn Learning for MS Office, Presentation software, Debate clubs, Communication workshops
Career Connection
Strong communication and digital skills are non-negotiable for all business roles, improving interview performance and day-to-day productivity in any Indian corporate setting.
Cultivate Ethical & Value-Based Decision Making- (Semester 1-2)
Engage deeply with the Value Education curriculum. Reflect on ethical dilemmas and corporate social responsibility (CSR) in the Indian context. Participate in discussions or events related to business ethics to develop a strong moral compass for future leadership roles.
Tools & Resources
Case studies on Indian business ethics, CSR reports of Indian companies, SRIHER workshops on values
Career Connection
Ethical leadership is highly valued in Indian organizations, enhancing credibility and opening doors to positions of greater responsibility.
Intermediate Stage
Gain Practical Industry Exposure via Internships & Projects- (Semester 3-5 (Preparation & Execution))
Actively seek and prepare for the mandatory Internship (Field Work) in Semester 5. Start networking early, refine your resume, and apply for internships in areas like Marketing, HR, or Finance. Prioritize learning over stipend and seek mentorship from industry professionals.
Tools & Resources
LinkedIn, Internshala, Career Development Cell, Faculty mentors
Career Connection
Internships are critical for gaining real-world experience, building a professional network, and often lead to pre-placement offers in Indian companies.
Develop Analytical & Research Skills- (Semester 3-4)
Focus on subjects like Statistics for Business and Research Methodology. Actively participate in class projects requiring data analysis and report writing. Consider using basic statistical software or Excel for data manipulation and visualization to strengthen quantitative abilities.
Tools & Resources
Microsoft Excel, Google Sheets, Online statistics tutorials, SRIHER research guidance
Career Connection
Analytical skills are highly sought after by Indian employers for roles in market research, finance, and operations, enabling data-driven decision making.
Network and Explore Niche Business Areas- (Semester 3-5)
Attend industry seminars, guest lectures, and workshops organized by the institution, particularly in Marketing, HR, and Finance. Connect with alumni and professionals on platforms like LinkedIn to understand emerging trends and potential career paths within the Indian business landscape.
Tools & Resources
LinkedIn, Industry association events, Alumni network, SRIHER career fair
Career Connection
Networking opens doors to hidden job opportunities, mentorship, and insights into specific industry demands, crucial for career planning in India.
Advanced Stage
Master Strategic Thinking & Project Management- (Semester 6)
Excel in Strategic Management and Project Management. Undertake challenging projects, perhaps forming a team for a business case competition. Develop your ability to analyze complex business scenarios and formulate actionable strategies, critical for leadership roles.
Tools & Resources
Harvard Business Review case studies, PMBOK Guide (summary), Project management software trials
Career Connection
Strategic thinking and project management are core competencies for senior management roles and highly valued by Indian corporates for driving growth and efficiency.
Prepare for Placements & Higher Education- (Semester 5-6)
Utilize the career services for resume building, mock interviews, and group discussion practice. Begin preparing for competitive exams like CAT, MAT, or CMAT if higher studies (MBA) are a goal. Tailor your skills and knowledge to current industry demands and job descriptions in India.
Tools & Resources
Placement cell, Online aptitude test platforms, Interview preparation guides, SRIHER alumni network
Career Connection
Early and focused preparation significantly boosts chances of securing desirable placements or gaining admission to top-tier MBA programs in India.
Showcase Expertise through Capstone Project- (Semester 6)
Dedicate significant effort to the Semester 6 Project Work. Choose a topic that aligns with your career aspirations or specialization interests. This capstone project serves as a practical demonstration of your cumulative learning, problem-solving abilities, and application of business concepts.
Tools & Resources
Faculty advisors, Research databases, Industry reports, SRIHER library resources
Career Connection
A well-executed project acts as a strong portfolio piece, demonstrating practical skills and initiative to potential employers and can differentiate candidates in the competitive Indian job market.
Program Structure and Curriculum
Eligibility:
- Candidates must have passed 10+2 / HSC / CBSE / ISCE / any other equivalent (with minimum 50% aggregate marks) examination from a recognized Board.
Duration: 3 years (6 Semesters)
Credits: Credits not specified
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAAC18001 | Fundamentals of Management | Core | 4 | Nature and Significance of Management, Planning, Organizing, Directing, Controlling, Coordination |
| BBAAC18002 | Business Economics I | Core | 4 | Introduction to Economics, Theory of Consumer Behaviour, Production Analysis, Cost and Revenue Analysis, Market Structure |
| BBAAC18003 | Business Accounting I | Core | 4 | Introduction to Accounting, Accounting Concepts and Conventions, Journal and Ledger, Trial Balance and Errors, Final Accounts of Sole Trader |
| BBAAC18004 | Business Communication | Core | 4 | Introduction to Communication, Verbal and Non-verbal Communication, Listening Skills, Writing Business Letters, Reports and Presentations |
| BBAAC18005 | Indian Business Environment | Core | 4 | Nature of Business Environment, Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment |
| BBAAC18006 | Computer Applications in Business | Core | 4 | Introduction to Computers, Operating Systems, MS Office (Word, Excel, PowerPoint), Internet and E-commerce, Data Security |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAAC18007 | Organizational Behaviour | Core | 4 | Introduction to OB, Individual Behaviour, Group Dynamics, Leadership, Organizational Culture and Change |
| BBAAC18008 | Business Economics II | Core | 4 | Macroeconomics, National Income, Money and Banking, Inflation, International Trade |
| BBAAC18009 | Business Accounting II | Core | 4 | Partnership Accounts, Company Accounts, Financial Statement Analysis, Cash Flow Statement, Funds Flow Statement |
| BBAAC18010 | Mathematics for Business | Core | 4 | Matrices and Determinants, Calculus (Differentiation and Integration), Commercial Arithmetic, Set Theory, Linear Programming |
| BBAAC18011 | Value Education | Core | 4 | Human Values, Professional Ethics, Corporate Social Responsibility, Environmental Ethics, Stress Management |
| BBAAC18012 | Computer Practical I | Lab | 2 | Word Processing, Spreadsheet Applications, Presentation Software, Internet Usage, Email Communication |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAAC18013 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behaviour, Product and Pricing Decisions, Promotion and Distribution |
| BBAAC18014 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal |
| BBAAC18015 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Companies Act (basics), Negotiable Instruments Act |
| BBAAC18016 | Statistics for Business | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Index Numbers |
| BBAAC18017 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classifications, Material Costing, Labour Costing, Overheads |
| BBAAC18018 | Entrepreneurial Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Small Business Management, Government Support to Entrepreneurs, Project Report Preparation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAAC18019 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting, Cost of Capital, Capital Structure, Working Capital Management |
| BBAAC18020 | Operations Management | Core | 4 | Introduction to Operations Management, Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management |
| BBAAC18021 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Market, International Marketing, Export-Import Procedures |
| BBAAC18022 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| BBAAC18023 | Direct and Indirect Taxation | Core | 4 | Introduction to Indian Tax System, Income Tax (Heads of Income), GST (Goods and Services Tax), Input Tax Credit, Customs Duty |
| BBAAC18024 | Computer Practical II | Lab | 2 | Advanced Excel Functions, Database Management (MS Access), Basic Web Design (HTML), Data Visualization Tools, Cyber Security Basics |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAAC18025 | Management Information System | Core | 4 | Introduction to MIS, Information Systems for Business, Database Management Systems, Decision Support Systems, E-business and E-commerce |
| BBAAC18026 | Logistics and Supply Chain Management | Core | 4 | Introduction to SCM, Logistics Management, Inventory Management, Transportation, Warehouse Management |
| BBAAC18027 | Capital Market Operations | Core | 4 | Introduction to Capital Market, Primary Market, Secondary Market, Stock Exchanges in India, SEBI Regulations |
| BBAAC18028 | Consumer Behaviour | Core | 4 | Introduction to Consumer Behaviour, Factors Influencing Consumer Behaviour, Consumer Decision Process, Market Segmentation, Consumer Research |
| BBAAC18029 | Advertising and Sales Promotion | Core | 4 | Introduction to Advertising, Advertising Media, Message and Copywriting, Sales Promotion Techniques, Public Relations |
| BBAAC18030 | Internship (Field Work) | Project | 4 | Practical exposure to industry, Application of theoretical knowledge, Problem-solving in real-world scenarios, Report writing, Presentation skills |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAAC18031 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| BBAAC18032 | Retail Management | Core | 4 | Introduction to Retail, Retail Formats, Store Location and Layout, Merchandise Management, Retail Pricing and Promotion |
| BBAAC18033 | Banking and Insurance Management | Core | 4 | Introduction to Banking, Types of Banks, Banking Services, Introduction to Insurance, Types of Insurance |
| BBAAC18034 | Project Management | Core | 4 | Introduction to Project Management, Project Planning, Project Scheduling (PERT/CPM), Project Execution and Control, Project Termination |
| BBAAC18035 | E-Commerce | Core | 4 | Introduction to E-commerce, E-commerce Business Models, Online Payment Systems, E-marketing, Cyber Law and Security |
| BBAAC18036 | Project Work | Project | 4 | Problem identification, Literature review, Methodology design, Data collection and analysis, Report writing and presentation |
