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BBA in General at Sri Ramakrishna College of Arts and Science (Autonomous)
Coimbatore, Tamil Nadu
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About the Specialization
What is General at Sri Ramakrishna College of Arts and Science (Autonomous) Coimbatore?
This General BBA program at Sri Ramakrishna College of Arts and Science focuses on providing a holistic understanding of business functions and management principles. It covers core areas like finance, marketing, human resources, and operations, preparing students for diverse roles in the rapidly evolving Indian corporate landscape. The curriculum emphasizes analytical skills, strategic thinking, and ethical business practices, crucial for navigating complex market dynamics and contributing to economic growth.
Who Should Apply?
This program is ideal for aspiring young professionals seeking a strong foundation in business administration immediately after completing their higher secondary education. It also suits individuals with an entrepreneurial bent, eager to launch their own ventures or join family businesses in India. Graduates looking for broad management skills rather than a niche specialization, and those aiming for entry-level managerial roles across various industries, will find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect to secure entry-level positions in diverse sectors like banking, retail, ITES, manufacturing, and consultancy across India. Common career paths include Junior Manager, Business Development Executive, Marketing Analyst, HR Assistant, or Operations Coordinator. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential as experience and specialization build. The broad base also aids in pursuing higher education like MBA or specialized certifications.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus diligently on understanding core concepts in management, marketing, and accounting. Actively participate in class discussions, solve case studies, and clarify doubts immediately to establish a robust knowledge base crucial for subsequent advanced courses.
Tools & Resources
Textbooks, Class notes, Business news publications (e.g., Economic Times, Business Standard), Online tutorials on basic business concepts
Career Connection
A strong foundation ensures better comprehension of advanced topics, leading to higher academic performance and a solid understanding required for entry-level roles.
Enhance Communication and Soft Skills- (Semester 1-2)
Actively engage in group presentations, public speaking events, and participate in college clubs focusing on debates or extempore speaking. Seek feedback on your communication style and practice professional etiquette essential for corporate interactions in India.
Tools & Resources
Toastmasters International (student chapters), College debate clubs, Online platforms like Coursera for communication courses, Self-help books
Career Connection
Effective communication is a top skill employers seek in India. Strong soft skills are vital for interviews, team collaboration, and client interactions.
Develop Basic Digital Literacy- (Semester 1-2)
Master essential productivity tools like MS Office (Word, Excel, PowerPoint) and familiarize yourself with basic data entry and online research techniques. Utilize college computer labs for hands-on practice and explore online certification courses.
Tools & Resources
Microsoft Office Suite, Online tutorials (e.g., YouTube channels like ''''Excel for Business''''), College computer labs, NPTEL courses for basic IT
Career Connection
Digital proficiency is a non-negotiable skill for any modern business role, making you more marketable for internships and entry-level positions.
Intermediate Stage
Engage in Industry-Relevant Projects & Internships- (Semester 3-5)
Actively seek out mini-projects, assignments requiring market research, or short-term internships during semester breaks. Focus on applying theoretical knowledge to practical business scenarios, even if voluntary, to gain valuable real-world experience.
Tools & Resources
College career services, LinkedIn, internshala.com, Local businesses in Coimbatore for projects
Career Connection
Practical experience enhances your resume, provides networking opportunities, and helps identify your areas of interest for future specialization.
Specialize Through Electives and Certifications- (Semester 3-5)
Carefully choose elective subjects that align with your career aspirations (e.g., marketing, finance, HR). Supplement your learning with industry-recognized certifications (e.g., NISM for finance, Google Ads for marketing) to gain a competitive edge.
Tools & Resources
College elective guidance, NISM certifications, Google Skillshop, Udemy, Coursera, Online industry forums
Career Connection
Specialized skills make you a more targeted candidate for specific roles and can lead to higher starting salaries in your chosen domain.
Network with Professionals and Alumni- (Semester 3-5)
Attend industry seminars, workshops, and guest lectures organized by the college. Connect with alumni and professionals on platforms like LinkedIn, seeking mentorship and insights into various career paths within the Indian business context.
Tools & Resources
LinkedIn, College alumni network, Industry events (local chambers of commerce), Professional associations
Career Connection
Networking opens doors to internship and job opportunities, provides valuable career guidance, and helps build a professional support system.
Advanced Stage
Ace Placement Preparation- (Semester 6)
Dedicate significant time to rigorous preparation for campus placements. This includes aptitude test practice, group discussion mock sessions, resume building workshops, and multiple rounds of mock interviews with faculty and industry mentors.
Tools & Resources
Placement cell resources, Online aptitude platforms (e.g., IndiaBix), Career counselors, Interview prep books/websites
Career Connection
Robust preparation significantly increases your chances of securing a good placement offer from top Indian companies.
Undertake a Comprehensive Project/Dissertation- (Semester 6)
Choose a project topic that aligns with your chosen specialization and demonstrates your analytical and problem-solving abilities. Conduct thorough research, data analysis, and present your findings professionally, leveraging skills acquired throughout the program.
Tools & Resources
Faculty mentors, Academic databases, Statistical software (e.g., SPSS, R for basic analysis), Research journals
Career Connection
A well-executed project showcases your expertise, provides a talking point during interviews, and demonstrates your ability to contribute to an organization.
Develop Leadership and Teamwork Skills- (Semester 6)
Take initiative in leadership roles within college societies, organize events, or mentor junior students. Actively participate in team-based projects, learning to manage diverse opinions and contribute effectively to collective goals, a highly valued trait in Indian corporate culture.
Tools & Resources
College clubs and committees, Student leadership programs, Team-based assignments, Project management tools (e.g., Trello for group work)
Career Connection
Leadership and teamwork are critical for career advancement, allowing you to manage teams and drive initiatives in your professional journey.
Program Structure and Curriculum
Eligibility:
- A candidate who has passed Higher Secondary Examination (Plus Two) from any group conducted by the Government of Tamil Nadu or other equivalent examination approved by the Syndicate of Bharathiar University.
Duration: 3 years / 6 semesters
Credits: 140 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA101 | TAMIL / HINDI / MALAYALAM / FRENCH / SANSKRIT | Language | 4 | Fundamental Grammar, Prose and Poetry, Letter Writing, Reading Comprehension, Basic Communication Skills |
| 21BBA102 | ENGLISH FOR BUSINESS | English | 4 | Business Communication Basics, Reading Skills and Comprehension, Grammar and Vocabulary, Report Writing, Presentation Skills |
| 21BBA103 | FUNDAMENTALS OF MANAGEMENT | Core | 4 | Evolution of Management Thought, Planning and Decision Making, Organizing and Staffing, Directing and Motivation, Controlling and Coordination |
| 21BBA104 | PRINCIPLES OF MARKETING | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Market Segmentation and Targeting, Marketing Mix (4Ps) Strategies |
| 21BBA105 | BUSINESS MATHEMATICS | Allied | 4 | Set Theory and Relations, Matrices and Determinants, Commercial Arithmetic, Interest and Annuities, Time Series Analysis |
| 21BBA106 | ENVIRONMENTAL STUDIES | AECC | 2 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources Management, Environmental Ethics, Sustainable Development |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA201 | TAMIL / HINDI / MALAYALAM / FRENCH / SANSKRIT | Language | 4 | Advanced Grammar and Composition, Literary Texts Analysis, Translation Skills, Cultural Aspects of Language, Extended Communication Practices |
| 21BBA202 | PROFESSIONAL ENGLISH | English | 4 | Advanced Business Correspondence, Official Report Writing, Oral Presentation Techniques, Group Discussion Strategies, Soft Skills and Etiquette |
| 21BBA203 | ORGANIZATIONAL BEHAVIOUR | Core | 4 | Foundations of OB, Personality, Perception and Learning, Motivation Theories, Leadership and Power, Group Dynamics and Conflict Management |
| 21BBA204 | FINANCIAL ACCOUNTING | Core | 4 | Accounting Principles and Concepts, Journal and Ledger, Trial Balance and Errors, Preparation of Final Accounts, Depreciation and Inventory Valuation |
| 21BBA205 | BUSINESS STATISTICS | Allied | 4 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression Analysis, Probability and Sampling |
| 21BBA206 | VALUE EDUCATION | AECC | 2 | Human Values and Ethics, Moral Development, Personal Integrity and Character, Social Responsibility, Professional Ethics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA301 | SKILL BASED COURSE - I | Skill Based | 3 | Spoken English Enhancement, Basic Computer Skills (MS Word, Excel), Financial Literacy Fundamentals, Entrepreneurship Development Introduction, Communication and Presentation Skills |
| 21BBA302 | PRODUCTION AND OPERATIONS MANAGEMENT | Core | 4 | Operations Strategy and Design, Facilities Location and Layout, Production Planning and Control, Inventory Management, Quality Management and Control |
| 21BBA303 | RESEARCH METHODS FOR BUSINESS | Core | 4 | Research Design and Process, Data Collection Techniques, Sampling Methods, Data Analysis and Interpretation, Report Writing and Presentation |
| 21BBA304 | COST AND MANAGEMENT ACCOUNTING | Core | 4 | Cost Concepts and Classifications, Cost Sheet Preparation, Marginal Costing and Break-even Analysis, Budgetary Control, Standard Costing and Variance Analysis |
| 21BBA3EXA/B/C | ELECTIVE COURSE - I (Retail Management / Logistics and Supply Chain Management / Consumer Behaviour) | Elective | 3 | Retailing Concepts and Formats, Supply Chain Processes and Flows, Consumer Decision Making Process, Brand Management Basics, Advertising Principles |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA401 | SKILL BASED COURSE - II | Skill Based | 3 | Soft Skills and Personality Development, Web Designing using HTML, Advanced Excel Applications, Human Rights Principles, Interpersonal Communication |
| 21BBA402 | HUMAN RESOURCE MANAGEMENT | Core | 4 | HR Planning and Recruitment, Selection and Induction, Training and Development, Performance Appraisal, Compensation Management |
| 21BBA403 | FINANCIAL MANAGEMENT | Core | 4 | Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Capital Structure Theories, Dividend Policy |
| 21BBA404 | BUSINESS LAW | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law Fundamentals, Negotiable Instruments Act |
| 21BBA4EXA/B/C | ELECTIVE COURSE - II (Industrial Relations and Labour Welfare / E-Commerce / Digital Marketing) | Elective | 3 | Industrial Relations Framework, Labour Welfare Measures, E-commerce Business Models, Digital Marketing Channels, Social Media Marketing |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA501 | SKILL BASED COURSE - III | Skill Based | 3 | Entrepreneurial Skills Development, Office Automation (MS Office), Advertising Management Principles, Project Management Basics, Business Plan Creation |
| 21BBA502 | MANAGEMENT INFORMATION SYSTEM | Core | 4 | Information Systems Concepts, Database Management Systems, Decision Support Systems, E-Business and E-Commerce, System Development Life Cycle |
| 21BBA503 | INTERNATIONAL BUSINESS | Core | 4 | Globalization and International Trade, Trade Theories and Policies, Foreign Exchange Markets, International Finance, Export-Import Procedures |
| 21BBA504 | QUANTITATIVE TECHNIQUES | Core | 4 | Operations Research Introduction, Linear Programming, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Decision Theory |
| 21BBA505 | ENTREPRENEURSHIP DEVELOPMENT | Core | 4 | Entrepreneurial Process, Business Plan Formulation, Startup Ecosystem and Funding, Innovation and Creativity, Small Business Management |
| 21BBA5EXA/B/C | ELECTIVE COURSE - III (Tourism Management / Principles of Banking and Insurance / Security Analysis and Portfolio Management) | Elective | 3 | Tourism Industry Overview, Banking Operations and Services, Insurance Principles and Products, Investment Analysis Techniques, Portfolio Management Strategies |
| 21BBA5EYA/B/C | ELECTIVE COURSE - IV (Export and Import Management / Business Ethics and Corporate Governance / Customer Relationship Management) | Elective | 3 | Export-Import Documentation, Trade Finance and Logistics, Business Ethics and CSR, Corporate Governance Frameworks, Customer Relationship Management Strategies |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA601 | SKILL BASED COURSE - IV | Skill Based | 3 | Income Tax Law and Practice, Event Management Planning, Supply Chain Analytics, Financial Derivatives Markets, Logistics and Operations |
| 21BBA602 | STRATEGIC MANAGEMENT | Core | 4 | Strategic Planning Process, Environmental Analysis (SWOT), Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation |
| 21BBA603 | PROJECT WORK & VIVA-VOCE | Project | 4 | Project Identification and Formulation, Literature Review, Methodology and Data Collection, Data Analysis and Interpretation, Report Writing and Presentation |
| 21BBA604 | TOTAL QUALITY MANAGEMENT | Core | 4 | Quality Concepts and Evolution, Principles of TQM, Quality Gurus and their Contributions, Quality Tools and Techniques, Continuous Improvement and Six Sigma |
| 21BBA6EXA/B/C | ELECTIVE COURSE - V (Training and Development / Services Marketing / Financial Services) | Elective | 3 | Training Needs Analysis, Employee Development Programs, Services Marketing Mix (7Ps), Financial Products and Institutions, Investment Banking and Wealth Management |
| 21BBA6EYA/B/C | ELECTIVE COURSE - VI (Compensation Management / Industrial Marketing / Investment and Security Markets) | Elective | 3 | Compensation Structures and Policies, Performance-Based Pay, B2B Marketing Strategies, Industrial Buying Behavior, Capital Markets and Stock Exchanges |
