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MBA in General at Sri Ramakrishna College of Arts and Science (Autonomous)
Coimbatore, Tamil Nadu
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About the Specialization
What is General at Sri Ramakrishna College of Arts and Science (Autonomous) Coimbatore?
This General MBA program at Sri Ramakrishna College of Arts and Science focuses on providing a holistic understanding of business management across various functions. It is designed to equip students with versatile skills applicable across diverse industries in the dynamic Indian economy. The program emphasizes a broad-based curriculum without locking into a single functional area, fostering adaptability and a comprehensive business perspective.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into diverse management roles, working professionals looking to upskill or transition into general management, and career changers aiming for a broad understanding of business operations. It caters to individuals who prefer flexibility in their career paths rather than deep specialization early on, appealing to a wide range of aspiring managers.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles in general management, operations, HR, marketing, and finance across SMEs and large corporations. Entry-level salaries range from INR 4-7 LPA, growing significantly with experience. The versatile skill set offers upward mobility in various sectors, aligning with India''''s expanding corporate landscape and demand for adaptable leaders.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Actively engage with foundational subjects like Management Concepts, Accounting, and Economics. Form study groups with peers to discuss complex topics, utilize college library resources, and practice case studies from Indian business scenarios to solidify theoretical understanding and application.
Tools & Resources
College Library resources, Study groups, Indian business case studies (e.g., Ivey Publishing India series)
Career Connection
Strong foundational knowledge is crucial for excelling in subsequent specialized subjects and for entry-level roles requiring a comprehensive business perspective, forming the bedrock of managerial competence.
Develop Essential Communication Skills- (Semester 1-2)
Participate actively in Communication Skills for Managers, focusing on presentations, report writing, and professional etiquette. Seek opportunities for public speaking through college clubs or inter-college competitions to enhance verbal and non-verbal communication for corporate interactions and leadership roles.
Tools & Resources
Toastmasters International (if available), College Debate Clubs, Presentation software
Career Connection
Effective communication is a universal skill highly valued by employers across all management functions, critical for interviews, team collaboration, and professional advancement in any industry.
Build Quantitative and Analytical Acumen- (Semester 1-2)
Focus on Quantitative Techniques and Managerial Economics, practicing problem-solving using real-world data examples. Attend workshops on statistical software (e.g., Excel, basic R/Python) if offered, to develop data interpretation skills essential for modern management and informed decision-making.
Tools & Resources
Microsoft Excel, Online tutorials for basic data analysis, College Math/Stats support
Career Connection
Strong analytical skills are indispensable for data-driven decision making, a core requirement in roles across finance, operations, and business analytics, leading to more impactful career contributions.
Intermediate Stage
Gain Practical Industry Exposure through Internships- (Semester 3 (during summer break))
Actively seek and prepare for the mandatory Summer Internship. Target companies that offer exposure to multiple business functions to align with the General MBA focus. Focus on contributing to real projects and networking with industry professionals for insights and opportunities.
Tools & Resources
College Placement Cell, LinkedIn, Internship portals (e.g., Internshala)
Career Connection
Internships provide invaluable practical experience, enhance resumes, and often lead to pre-placement offers, accelerating career entry into relevant management roles and building a professional network.
Explore Diverse Elective Areas Strategically- (Semester 3)
Utilize the flexibility of the General MBA to choose electives from different functional areas (e.g., Marketing, Finance, HR) based on emerging industry trends and personal interest. Attend introductory sessions on various specializations to make informed choices for a well-rounded skill set.
Tools & Resources
Departmental advisors, Industry reports, Alumni network insights
Career Connection
A diverse elective portfolio broadens career options and makes you a versatile candidate, appealing to companies seeking multi-skilled managers capable of adapting to various business challenges.
Participate in Business Competitions and Workshops- (Semester 3)
Engage in inter-college business plan competitions, case study challenges, and workshops on emerging topics like Business Analytics or Digital Marketing. This hones problem-solving, teamwork, and presentation skills under pressure, demonstrating practical acumen.
Tools & Resources
College cultural/management clubs, External competition platforms (e.g., Dare2Compete), Industry expert webinars
Career Connection
Such participation builds a strong profile, demonstrates initiative, and provides networking opportunities, significantly boosting placement prospects and showcasing real-world problem-solving abilities.
Advanced Stage
Undertake an Impactful Capstone Project- (Semester 4)
Choose a project topic that addresses a real-world business problem, ideally involving multiple functional areas. Conduct thorough research, data analysis, and present findings professionally. Seek faculty mentorship and industry guidance for project excellence and impactful outcomes.
Tools & Resources
Academic research databases, Statistical software (SPSS/R/Python), Faculty mentors, Industry contacts
Career Connection
A well-executed project demonstrates problem-solving abilities and industry readiness, serving as a strong talking point during placements and showcasing practical application of knowledge to potential employers.
Intensify Placement Preparation and Networking- (Semester 4)
Actively participate in campus placement drives, mock interviews, and resume building workshops. Leverage the college''''s alumni network for mentorship and insights into various industries. Refine interview skills for general management and specific functional roles to maximize opportunities.
Tools & Resources
Placement Cell services, LinkedIn, Alumni mentorship programs, Interview preparation platforms
Career Connection
Focused placement preparation and strategic networking are critical for securing desired job roles with competitive packages immediately after graduation, aligning with individual career aspirations.
Develop Leadership and Managerial Acumen- (Semester 4)
Take on leadership roles in student organizations or college events. Practice delegation, team motivation, and conflict resolution. Read management literature and follow business news to stay updated on industry trends and leadership best practices in India for future career growth.
Tools & Resources
Management books/journals, Business news publications (e.g., Economic Times), Leadership workshops
Career Connection
Developing leadership qualities is essential for growth into senior management positions, enabling graduates to lead teams effectively and drive organizational success in diverse Indian corporate settings and beyond.
Program Structure and Curriculum
Eligibility:
- A pass in any Bachelor Degree of Bharathiar University or any other University recognized by the Syndicate as equivalent thereto.
Duration: 2 years (4 semesters)
Credits: 90 Credits
Assessment: Internal: 25% (Theory), 40% (Practical/Project), External: 75% (Theory), 60% (Practical/Project)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 101 | Management Concepts and Organizational Behaviour | Core | 4 | Management Evolution, Organizational Theories, Individual Behaviour, Group Dynamics, Leadership Styles, Organizational Culture |
| 102 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Theory, Market Structures, Pricing Strategies, Macroeconomic Indicators, Business Cycles |
| 103 | Accounting for Management | Core | 4 | Financial Accounting Principles, Costing Methods, Budgetary Control, Financial Statement Analysis, Fund Flow Statement, Ratio Analysis |
| 104 | Business Environment and Ethics | Core | 4 | Economic Policies, Political-Legal Environment, Social-Cultural Factors, Technological Environment, Ethical Decision Making, Corporate Social Responsibility |
| 105 | Quantitative Techniques for Management | Core | 4 | Probability Distributions, Hypothesis Testing, Correlation and Regression, Linear Programming, Decision Theory, Game Theory |
| 106 | Communication Skills for Managers | Core | 2 | Verbal Communication, Non-Verbal Communication, Business Presentations, Report Writing, Interview Techniques, Negotiation Skills |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 201 | Financial Management | Core | 4 | Financial Goals, Capital Budgeting, Working Capital Management, Capital Structure Theories, Dividend Policy, Sources of Finance |
| 202 | Marketing Management | Core | 4 | Marketing Mix (4 Ps), Consumer Behavior, Market Segmentation, Product Life Cycle, Branding Strategies, Digital Marketing |
| 203 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits, Industrial Relations |
| 204 | Operations Management | Core | 4 | Production Systems, Facility Location and Layout, Inventory Control, Quality Management, Supply Chain Management, Project Management |
| 205 | Research Methods for Management | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis (Statistical Tools), Hypothesis Formulation, Report Writing |
| 206 | Entrepreneurship Development | Core | 2 | Entrepreneurial Process, Business Idea Generation, Business Plan Preparation, Funding Sources, Legal Aspects of Business, Innovation and Creativity |
