

MCOM in International Business at Sri Ramakrishna College of Arts and Science (Autonomous)


Coimbatore, Tamil Nadu
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About the Specialization
What is International Business at Sri Ramakrishna College of Arts and Science (Autonomous) Coimbatore?
This MCom program at Sri Ramakrishna College of Arts and Science, Coimbatore offers a pathway for specialization in International Business through carefully chosen electives. India''''s growing global economic integration and its position as a major trading nation make understanding international business crucial for aspiring commerce professionals. This program provides foundational knowledge and advanced concepts relevant to global trade, finance, and marketing.
Who Should Apply?
This program is ideal for commerce graduates (B.Com, BBA, etc.) seeking entry into global trade, multinational corporations, or export-import businesses in India. It also suits working professionals aiming to enhance their understanding of international markets and management, or those looking to transition into roles with an international focus, with a strong background in commerce or related fields.
Why Choose This Course?
Graduates of this program can expect to pursue careers in international trade, export-import management, global finance, or international marketing within Indian and multinational companies. Roles might include International Business Analyst, Export Manager, Global Marketing Executive, or Trade Finance Specialist. Initial salaries could range from INR 3-6 LPA, with significant growth potential as experience in cross-border operations is gained across various sectors.

Student Success Practices
Foundation Stage
Build Strong Foundational Concepts and Analytical Skills- (Semester 1-2)
Focus diligently on core subjects like Advanced Business Statistics and Research Methodology. Participate in group discussions to analyze current business scenarios and hone problem-solving abilities vital for data-driven decisions in global markets.
Tools & Resources
NPTEL courses on statistics and research, case study analysis platforms, academic journals, peer study groups
Career Connection
Strong analytical and research skills are fundamental for any business role, especially in understanding global market data and conducting feasibility studies for international expansion.
Develop Professional Communication and Presentation Skills- (Semester 1-2)
Actively engage in presentations, debates, and communication exercises as part of the Professional Competency Skills course. Seek opportunities to present research findings or business analyses to improve public speaking and structured communication, essential for global interactions.
Tools & Resources
Toastmasters International clubs (if available locally/online), LinkedIn Learning for presentation skills, regular practice with peers and mentors
Career Connection
Effective communication is crucial for negotiating with international clients, presenting business proposals, and collaborating in diverse global teams, enhancing employability in cross-border roles.
Cultivate Entrepreneurial Mindset and Business Acumen- (Semester 2)
Beyond the Entrepreneurial Development course, explore case studies of successful Indian startups with global aspirations. Participate in college business plan competitions, focusing on ideas that have international market potential, fostering innovation and risk-taking.
Tools & Resources
Startup India portal, TiE (The Indus Entrepreneurs) events, online courses on business model canvas, local industry associations
Career Connection
An entrepreneurial spirit helps in identifying global market opportunities, adapting to diverse business environments, and even starting an international venture in the future, providing a competitive edge.
Intermediate Stage
Deep Dive into International Business Electives and Concepts- (Semester 3)
Critically analyze and understand the core principles taught in International Business Environment, International Marketing, and International Financial Management electives. Supplement classroom learning with real-world news and reports on global trade and economic policies.
Tools & Resources
WTO reports, IMF publications, RBI bulletins, economic newspapers like The Economic Times, Business Standard, journals on international trade
Career Connection
This specialized knowledge directly prepares students for roles in export-import, international finance, and global marketing, making them valuable assets to companies expanding globally and increasing placement opportunities.
Engage in Relevant Internships and Live Projects- (Semester 3 (during breaks or alongside studies))
Actively seek internships with export-import firms, freight forwarding companies, international banks, or MNCs with Indian operations. Focus on applying theoretical knowledge to practical scenarios, especially in areas like logistics, foreign exchange, or international market research, for hands-on experience.
Tools & Resources
College placement cell, LinkedIn, Internshala, industry networking events, local Chambers of Commerce
Career Connection
Practical exposure through internships is vital for understanding industry operations, building a professional network, and securing final placements in the international business domain, providing real-world context.
Develop Cross-Cultural Competency and Global Awareness- (Semester 3-4)
Beyond academic studies, read about different cultures, business etiquette in various countries, and global current affairs. Participate in cultural exchange programs or international student clubs to broaden perspective and enhance adaptability in diverse settings.
Tools & Resources
TED Talks on cross-cultural communication, cultural awareness books, foreign language learning apps (Duolingo, Babbel), international news channels
Career Connection
In international business, understanding cultural nuances is critical for effective communication, negotiation, and building lasting relationships with global partners, a key skill for success.
Advanced Stage
Undertake an International Business-Focused Research Project- (Semester 4)
For the final Research Project, choose a topic directly related to International Business, such as analyzing India''''s trade relations with a specific country, evaluating an MNC''''s entry strategy into India, or studying the impact of global economic policies on Indian exports.
Tools & Resources
Academic databases (JSTOR, EBSCO), statistical software (SPSS, R), mentorship from faculty with international business expertise, industry reports
Career Connection
A well-executed project demonstrates deep domain knowledge, research capabilities, and critical thinking, which are highly valued by recruiters in international business roles, leading to better job prospects.
Master Interview Techniques for Global Roles- (Semester 4)
Practice interview questions specific to international trade, finance, and marketing. Prepare to discuss current global economic events, trade agreements, and your understanding of cross-cultural communication challenges, honing your ability to articulate specialized knowledge.
Tools & Resources
Mock interviews with faculty and alumni, online interview preparation platforms, company-specific interview guides, networking with professionals in target industries
Career Connection
Strong interview performance tailored to the international business context is crucial for securing competitive roles in multinational companies and export-oriented firms, directly impacting placement success.
Network Strategically and Explore Career Opportunities- (Semester 4)
Attend webinars, seminars, and career fairs focused on international business and trade. Connect with alumni working in global roles on platforms like LinkedIn. Actively engage with placement cells to understand specific industry requirements and available opportunities.
Tools & Resources
LinkedIn, industry association events (e.g., FICCI, CII), college alumni network, career counseling sessions
Career Connection
Networking opens doors to hidden job markets, provides industry insights, and helps in building professional relationships that can lead to valuable career opportunities in India''''s global economy, enhancing long-term career growth.
Program Structure and Curriculum
Eligibility:
- A candidate who has passed B.Com / B.Com (CA) / B.Com (PA) / B.Com (A & F) / B.Com (B & I) / B.Com (CS) / B.Com (IT) / B.B.A / B.B.M / B.C.S / B.A. (Corporate Secretaryship) / B.A. (Economics) / B.A. (Business Economics) / B.Sc. (Mathematics) / B.Sc. (Statistics) / B.Sc. (Computer Science) / B.C.A Degree from any recognized University or any other equivalent thereto shall be eligible for admission to M.Com.
Duration: 2 years (4 semesters)
Credits: 90 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22C01 | Advanced Business Statistics | Core | 4 | Correlation and Regression Analysis, Probability and Theoretical Distributions, Sampling and Estimation, Testing of Hypothesis, Chi-Square Test and Analysis of Variance (ANOVA) |
| 22C02 | Advanced Corporate Accounting | Core | 4 | Amalgamation and Absorption of Companies, Internal and External Reconstruction, Liquidation of Companies, Accounts of Banking Companies, Accounts of Insurance Companies, Underwriting of Shares and Debentures |
| 22C03 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Product and Pricing Decisions, Promotion and Distribution Channels, Consumer Behaviour and Market Segmentation, Marketing Research and Information Systems |
| 22C04 | Business Environment | Core | 4 | Economic Systems and Policies, Industrial Policy and Competition Law, Monetary and Fiscal Policies, Balance of Payments and Foreign Trade, Social and Cultural Environment, Environmental Protection and Business Ethics |
| 22GC01 | Professional Competency Skills | Common (Skill-based) | 2 | Communication Skills, Interpersonal Skills and Team Work, Problem Solving and Decision Making, Leadership and Presentation Skills, Time Management and Stress Management |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22C05 | Research Methodology | Core | 4 | Research Design and Types of Research, Sampling Design and Techniques, Methods of Data Collection, Measurement and Scaling Techniques, Data Analysis and Interpretation, Report Writing and Presentation |
| 22C06 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Analysis and Scanning, Strategy Formulation and Implementation, Corporate and Business Level Strategies, Strategic Control and Evaluation, Business Ethics and Corporate Governance |
| 22C07 | Financial Management | Core | 4 | Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy Decisions, Financial Markets and Instruments, Risk and Return Analysis |
| 22C08 | Human Resource Management | Core | 4 | HR Planning and Recruitment, Selection and Placement, Training and Development, Performance Appraisal and Compensation, Employee Relations and Grievance Handling, HR Audit and International HRM |
| 22GC02 | Entrepreneurial Development | Common (Skill-based) | 2 | Concepts of Entrepreneurship, Creativity and Innovation, Business Idea Generation, Project Formulation and Evaluation, Institutional Support for Entrepreneurs, Small Business Management |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22C09 | Goods and Services Tax | Core | 4 | Introduction to GST in India, Levy and Collection of GST, Input Tax Credit Mechanism, Registration and Returns under GST, Time and Value of Supply, Customs Act Overview |
| 22C10 | Portfolio Management | Core | 4 | Investment Process and Objectives, Risk and Return Analysis, Modern Portfolio Theory, Capital Asset Pricing Model (CAPM), Portfolio Evaluation and Revision, Mutual Funds and Hedge Funds |
| 22C11 | Direct Taxes | Core | 4 | Income Tax Act Overview, Residential Status and Tax Incidence, Heads of Income (Salary, House Property, Business, Capital Gains, Other Sources), Deductions from Gross Total Income, Assessment of Individuals, Tax Planning and Avoidance |
| 22E01A | International Business Environment | Elective (International Business Specialization) | 4 | Globalization and its Impact, Theories of International Trade, Multinational Corporations (MNCs), World Trade Organization (WTO), International Economic Organizations (IMF, World Bank), Cross-Cultural Environment in Business |
| 22E01B | International Marketing Management | Elective (International Business Specialization) | 4 | Global Marketing Environment Analysis, International Market Entry Strategies, International Product and Branding Decisions, International Pricing Strategies, Global Promotion and Communication, International Distribution Channels and Logistics |
| 22E01C | International Financial Management | Elective (International Business Specialization) | 4 | International Monetary System, Foreign Exchange Rate Mechanism, Foreign Exchange Risk Management, International Capital Markets, Multinational Capital Budgeting, International Working Capital Management |
| 22PW01 | Online Course | Skill-based | 2 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22C12 | Business Ethics and Corporate Social Responsibility | Core | 4 | Ethical Theories in Business, Corporate Governance Principles, Concept of Corporate Social Responsibility (CSR), Environmental Ethics and Sustainability, Ethical Decision Making and Dilemmas, Role of Whistleblowing |
| 22E02A | Consumer Behaviour | Elective | 4 | Consumer Decision-Making Process, Individual Influences on Behaviour (Motivation, Perception, Learning), Group Influences (Family, Reference Groups), Cultural and Sub-cultural Influences, Consumer Loyalty and Relationship Marketing |
| 22E02B | Brand Management | Elective | 4 | Concepts of Brand and Brand Equity, Brand Identity and Positioning, Designing Marketing Programs to Build Brand Equity, Brand Extension and Brand Revitalization, Global Branding Strategies |
| 22E02C | International Human Resource Management | Elective (International Business Specialization) | 4 | Context of International HRM, International Recruitment and Selection, International Training and Development, Expatriate Compensation and Benefits, Performance Management in International Context, Repatriation Process |
| 22PR01 | Research Project and Viva Voce | Project | 6 | Problem Identification and Literature Review, Research Design and Methodology, Data Collection and Analysis, Interpretation of Findings, Report Writing and Formatting, Viva Voce Examination |




