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B-B-A in General at Sri Sharada Women's College
Dakshina Kannada, Karnataka
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About the Specialization
What is General at Sri Sharada Women's College Dakshina Kannada?
This Bachelor of Business Administration (BBA) program at Sri Sharada Women''''s College focuses on providing a comprehensive understanding of business principles and management practices. Designed to cater to the evolving needs of the Indian industry, the program equips students with foundational knowledge across various functional areas of business. It emphasizes holistic development, preparing graduates for diverse roles in India''''s dynamic economic landscape, fostering ethical leadership and entrepreneurial spirit.
Who Should Apply?
This program is ideal for recent 10+2 graduates with a keen interest in business and management, aspiring to build a career in the corporate sector or pursue entrepreneurship in India. It also suits individuals looking to gain a broad understanding of business operations before specializing further through an MBA. Students from Commerce, Science, or Arts streams who possess strong analytical and communication skills are well-suited for this comprehensive BBA curriculum.
Why Choose This Course?
Graduates of this program can expect to secure entry-level positions in various sectors such as banking, finance, marketing, human resources, and operations within Indian companies. Typical entry-level salaries range from INR 2.5 Lakhs to 4.5 Lakhs per annum, with significant growth potential as they gain experience. The program provides a strong foundation for pursuing an MBA or professional certifications like CA, CS, or CMA, aligning graduates with key career trajectories in India''''s booming economy.
Student Success Practices
Foundation Stage
Build Strong Conceptual Foundations- (Semester 1-2)
Focus on thoroughly understanding core business concepts from subjects like Principles of Management, Financial Accounting, and Business Economics. Attend all lectures, take detailed notes, and actively participate in classroom discussions to clarify doubts. Form study groups with peers to review difficult topics and prepare for internal assessments effectively.
Tools & Resources
Textbooks, Class notes, Online academic forums, Peer study groups
Career Connection
A strong conceptual base is crucial for future specialization and for understanding advanced business problems, enhancing analytical skills valued by employers.
Develop Effective Communication Skills- (Semester 1-2)
Actively engage in English Language courses to refine written and verbal communication. Participate in debates, presentations, and group activities. Practice business writing for reports and emails. Seek opportunities to speak publicly to overcome inhibitions and build confidence.
Tools & Resources
English language labs, Toastmasters clubs (if available), Presentation software, Newspaper reading
Career Connection
Excellent communication is a non-negotiable skill for any management role in India, aiding in interviews, client interactions, and team collaborations.
Cultivate Basic Business Acumen- (Semester 1-2)
Read business newspapers, magazines, and watch financial news channels regularly to stay updated on current economic trends and industry news in India. Understand basic business terminology and current affairs to connect theoretical knowledge with practical scenarios.
Tools & Resources
The Economic Times, Business Standard, Mint, CNBC-TV18
Career Connection
Awareness of the business environment is key for informed decision-making and is often assessed in recruitment processes for entry-level roles.
Intermediate Stage
Gain Practical Software Proficiency- (Semester 3-5)
Learn and practice widely used business software tools, especially for accounting (e.g., Tally), data analysis (e.g., Excel, basic Python for data), and presentations. Utilize college computer labs or online tutorials to develop hands-on skills beyond classroom learning.
Tools & Resources
Microsoft Excel, Tally ERP 9, Google Sheets, Online courses (Coursera, Udemy)
Career Connection
Proficiency in business software significantly boosts employability for roles in finance, operations, and marketing, making you job-ready for Indian companies.
Engage in Skill Enhancement Courses- (Semester 3-5)
Actively participate in Skill Enhancement Compulsory Courses (SECC) like Business Communication or Digital Marketing. Take these seriously as opportunities to acquire industry-relevant skills. Seek certifications in areas of interest outside the curriculum if possible.
Tools & Resources
College SECC programs, NPTEL courses, Google Digital Garage certifications
Career Connection
These skills directly contribute to specialized roles, enhance your resume, and demonstrate initiative to potential employers in India.
Network and Seek Industry Insights- (Semester 3-5)
Attend industry webinars, guest lectures, and workshops organized by the college or local business associations. Connect with faculty, alumni, and guest speakers. Use LinkedIn to build a professional network and follow industry leaders and companies relevant to your interests.
Tools & Resources
LinkedIn, Industry events, Alumni network events
Career Connection
Networking opens doors to internship opportunities, mentorship, and provides valuable insights into industry trends and job market expectations in India.
Advanced Stage
Undertake Meaningful Internships/Projects- (Semester 5-6)
Actively seek and complete internships during semester breaks, especially between semesters 4-5 and 5-6. Choose organizations and projects that align with your career aspirations. Treat the internship as a learning opportunity to apply theoretical knowledge, build a professional network, and gather data for your final project.
Tools & Resources
College placement cell, Internshala, Naukri.com, Company career pages
Career Connection
Internships provide practical experience, enhance your resume, and often convert into pre-placement offers, significantly improving your job prospects in India.
Focus on Specialization and Advanced Skills- (Semester 5-6)
Deep dive into your chosen Discipline Specific Electives (DSEs) and Open Electives (OEs). Pursue advanced topics, case studies, and certifications related to your specialization (e.g., advanced Excel for finance, digital analytics for marketing). Focus your final project work on a problem relevant to your chosen area.
Tools & Resources
Specialized textbooks, Industry reports, Advanced online courses, Research papers
Career Connection
Specialized knowledge makes you a strong candidate for specific roles and helps you stand out in a competitive Indian job market.
Master Placement Preparation- (Semester 6)
Dedicate time to comprehensive placement preparation, including aptitude test practice, group discussion techniques, and mock interviews. Seek guidance from the placement cell, faculty, and alumni. Prepare a strong resume and cover letter tailored to specific job roles and companies.
Tools & Resources
Placement cell resources, Online aptitude platforms, Interview preparation guides, Mock interview sessions
Career Connection
Thorough preparation is essential for converting academic success into a successful career launch immediately after graduation, securing coveted positions in Indian businesses.
Program Structure and Curriculum
Eligibility:
- Pass in 10+2 or equivalent examination as per Mangalore University norms.
Duration: 3 years / 6 semesters
Credits: 120 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AECC 1.1 | English Language I | Ability Enhancement Compulsory Course (AECC) | 4 | Communication process, Grammar essentials, Reading comprehension, Writing skills, Soft skills |
| LANG 1.2 | Kannada/Sanskrit/Hindi/Malayalam/Tamil/Urdu etc. I | Language (Compulsory) | 4 | Prose and Poetry, Basic Grammar, Composition, Cultural Context, Literary Appreciation |
| BBA 101 | Principles of Management | Core | 4 | Nature and Significance of Management, Planning and Decision Making, Organizing and Departmentation, Staffing and Directing, Controlling and Coordination |
| BBA 102 | Financial Accounting | Core | 4 | Accounting Concepts and Conventions, Journal and Ledger, Trial Balance and Errors, Final Accounts of Sole Proprietorship, Depreciation Accounting |
| BBA 103 | Business Economics | Core | 4 | Introduction to Business Economics, Demand Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AECC 2.1 | English Language II | Ability Enhancement Compulsory Course (AECC) | 4 | Professional Communication, Report Writing, Business Correspondence, Presentation Skills, Interview Techniques |
| LANG 2.2 | Kannada/Sanskrit/Hindi/Malayalam/Tamil/Urdu etc. II | Language (Compulsory) | 4 | Advanced Prose and Poetry, Grammar and Translation, Literary Criticism, Writing Skills, Cultural History |
| BBA 201 | Organisational Behaviour | Core | 4 | Foundations of Individual Behaviour, Perception and Learning, Motivation Theories, Group Dynamics and Team Building, Leadership and Conflict Management |
| BBA 202 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Sheet and Cost Control, Material Costing, Labour Costing, Overhead Costing |
| BBA 203 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Index Numbers and Time Series |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| LANG 3.1 | Kannada/Sanskrit/Hindi/Malayalam/Tamil/Urdu etc. III | Language (Compulsory) | 4 | Modern Literature, Functional Grammar, Communication Practice, Cultural Studies, Translation Techniques |
| BBA 301 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Product and Pricing Decisions, Promotion and Distribution Decisions, Services Marketing |
| BBA 302 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Capital Structure and Dividend Policy |
| BBA 303 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Recruitment, Selection and Placement, Training and Development, Performance Appraisal and Compensation |
| SECC 3.4 | Business Communication (Managerial Skills) | Skill Enhancement Compulsory Course (SECC) | 2 | Basics of Communication, Verbal and Non-verbal Communication, Listening and Feedback, Public Speaking and Presentation, Group Discussion and Interview Skills |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| LANG 4.1 | Kannada/Sanskrit/Hindi/Malayalam/Tamil/Urdu etc. IV | Language (Compulsory) | 4 | Contemporary Literature, Applied Grammar, Advanced Writing, Interdisciplinary Studies, Research Basics |
| BBA 401 | Operations Management | Core | 4 | Introduction to Operations Management, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management |
| BBA 402 | Income Tax | Core | 4 | Basic Concepts of Income Tax, Residential Status and Tax Incidence, Income from Salaries, Income from House Property, Computation of Total Income and Tax |
| BBA 403 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Sources of Finance for Startups, Government Support to Entrepreneurs |
| SECC 4.4 | Digital Marketing | Skill Enhancement Compulsory Course (SECC) | 2 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Content Marketing |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 501 | Business Regulations | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Consumer Protection Act 2019, Negotiable Instruments Act 1881, Company Law Overview |
| BBA 502 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation |
| DSE 5.3 | Investment Management | Discipline Specific Elective (DSE) | 4 | Introduction to Investment, Investment Avenues, Security Analysis, Portfolio Management, Risk and Return |
| DSE 5.4 | Consumer Behavior | Discipline Specific Elective (DSE) | 4 | Introduction to Consumer Behavior, Consumer Decision Making Process, Individual Determinants of Behavior, Group Influence on Behavior, Consumerism and Ethics |
| OE 5.5 | Principles of Microeconomics | Open Elective (OE) | 3 | Basic Economic Problems, Theory of Demand and Supply, Theory of Production and Cost, Market Structures, Factor Pricing |
| BBA 503 | Internship Project | Internship | 2 | Industry Exposure, Practical Application of Concepts, Problem Identification, Data Gathering, Report Writing and Presentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 601 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, International Financial System, Foreign Exchange Market, Global Marketing Strategies |
| BBA 602 | Strategic Management | Core | 4 | Concept of Strategic Management, Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation |
| DSE 6.3 | Industrial Relations | Discipline Specific Elective (DSE) | 4 | Introduction to Industrial Relations, Trade Unions, Collective Bargaining, Industrial Disputes, Worker Participation in Management |
| DSE 6.4 | Financial Markets and Institutions | Discipline Specific Elective (DSE) | 4 | Overview of Indian Financial System, Money Market, Capital Market, Financial Institutions, Regulatory Framework |
| OE 6.5 | Fundamentals of Financial Management | Open Elective (OE) | 3 | Introduction to Corporate Finance, Sources of Finance, Cost of Capital, Capital Structure Theories, Financial Analysis Tools |
| BBA 603 | Project Work | Project | 4 | Problem Definition, Literature Review, Methodology Design, Data Collection and Analysis, Report Writing and Presentation |
